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A Case Study: The Power of Social Media

June 21, 2022 by Edwin Gerace

A Case Study: The Power of Social Media
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Choosing The Best Platform for You. 

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social Media Platform 
Social media is an amazingly powerful tool

Social media is an amazingly powerful tool that can help you create more awareness of your products. Research shows that the number of social media users will hit approximately 4 billion worldwide in 2022, which will be about a 4.8 percent increase from 2021. In this case study, we’ll look at how your business can effectively harness the power of social media.

The choice of social media platform will be dictated by the overall objectives of your business, as shown below! 

  • Obviously, LinkedIn’s 828 million users create a large audience for your brand to be seen as an industrial leader by displaying your awards and professional announcements. LinkedIn also offers a great source of quality employees when you are looking to hire new staff. LinkedIn is a powerful tool to help you stay up to date with industry news and learn from thought leaders across the globe.
  • Undoubtedly to attract targeted clients to buy your products and hire your services, consider Facebook and Instagram. Facebook boasts more than 2.9 billion active mobile users monthly, while Instagram has 500+ million individual users on it daily! These platforms offer an ever-green source of clientele with the right social media strategy. While Facebook boasts millions of users and content flowing, depending on your business, this might not be the exact marketing match. Instagram has very similar content but puts more emphasis on visual content.
  • In addition, YouTube is the second-largest search engine after Google, with 5+ Billion videos watched daily. With 9 out of 10 viewers saying they wanted to see more videos from brands and businesses, 87% of video marketers reported that video gives them a positive ROI. Using video in your social media marketing is the secret to reaching 122 million-plus active daily users on YouTube. Use it to drive traffic to your website and convert more leads into buyers.

Creating a Plan for Social Media using marketing tools

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

Develop Social Media Campaign Objectives. With goals that are Specific, Measurable, Attainable, Relevant, and Time-bound (SMART), you have a 377% likelihood of attaining your social media campaign objectives. On the other hand, you need to Reach out to Giraffe Marketing to get a free social media evaluation. In addition, some of the most common goals you can set for your social media campaigns are:

Select Appropriate Social Media Channels. 

  • Boosting brand awareness with a paid strategic plan
  • Increasing your sales by creating demand and awareness
  • Acquiring more customers through building dialog and content
  • Boosting the engagement levels with dialogue and specific content

Create Buyer Profiles. 

First and foremost, your content should always target an ideal audience to make your campaign successful. The following are some of the most critical elements to include in your buyer profile:

  • Name
  • Gender
  • Income
  • Location
  • Pain points
  • Favorite social media channels
  • Interests

For example, you can leverage Facebook Audience Insights to get valuable data about the current target audience. More than 56% of companies are estimated to have reached high-quality leads from targeted buyer profiles.

Without a doubt, It is critical to understand which social media channels the audience likes to visit and the time spent on them. For marketers, Facebook, Instagram, Tik Tok, YouTube, and Twitter are the best platforms to engage with their prospects. The average daily time spent on these platforms is 33, 29, 89, 30, and 31 minutes, respectively. You can also use website analytics to see which channels users prefer most. 

Conduct Competitor Analysis.

Nearly 56% of executives leverage competitive intelligence to monitor their competitors’ activities and improve their own. Clearly, this helps to identify and understand the competitors’ strategies and adjust yours’ accordingly. 

Monitor The Performance.

About 51% of businesses monitor their social media campaigns to capitalize on their audiences better, e.g., by boosting engagement. This helps to gauge the effectiveness of a social media strategy.

Executing Plan for Social Media with a professional

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

A clear plan is a strategy. Posting from your phone while watching TV is a Post. Big Difference. Some of the best practices you need to implement are:

Publish high-quality content. 

Obviously, you should post high-quality content your audience will find engaging. A study showed that 78% of consumer respondents said the posts. Any addition to these companies’ social media follow impacts their purchases—the more interesting, the better. Social media is a potent tool, and using the best quality content is paramount.

Publish content regularly.

It is advisable to choose a posting schedule and stick to it. Evaluate your social media campaign’s performance. Set a plan and stick with it. Plan more minor and execute regularly. For example, I post Motivational Monday on Instagram. That is one day a week. Do what you can manage, or hire Giraffe to help you plan and execute regularly.

This insight can help you take remedial measures and get desired results. 

Evaluating Plan for Social Media with your marketing partners

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

Audit your audience and competition.

Indeed more than 70 million websites leverage web analytic tools to track website visitors’ behavior. Therefore, establish the factors that make your audience engage—integrating your social media channels with your company website.  Furthermore, use the tools from Facebook and Instagram or hire Giraffe to manage those data points.

Evaluation will also include tracking how your visitors interact. For example, which types of posts do your followers share with others. Identify and create more content of the same. 

Conclusion

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency

Finally, the success with social media begins with social media planning! We at Giraffe Marketing are experts in social media planning and strategy. Additionally, social media is a potent tool that can leverage much power if done correctly. Contact us to help you get the most out of these valuable communication mediums on social media. We can help you reach new customers and create a buzz about your company!

I personally want to challenge you to call (803-609-7653) or email edwin@giraffemarketingllc.com to set up a time to evaluate your business and your virtual storefront. Absolutely let us, partner, together to get you more exposure and create a dialog that creates sales and exposure.

Email Marketing

May 16, 2022 by Edwin Gerace

Giraffe Marketing, email marketing services, are designed to help your clients reach their prospective customers by applying targeted demographics and strategic filters. Our email delivery system is secure, compliant, and based on a dynamic database of opt-in records for both business and consumer marketing.

Email Marketing by Giraffe Marketing

Imagine the Potential

  • Develop new customers
  • Generate traffic to websites
  • Target customers based on established look -a-like clientele
  • Drive Traffic to your website and or your Facebook page
  • Creating micro-conversions will lead to the ultimate macro-conversion or sale.
  • Guaranteed results
Giraffe Marketing assist in Email Marketing

The Execution

  • Supply photos
  • Supply content
  • Supply Theme and Colors
  • Proof Email Blast
  • Poof it goes out

Restaurant Case Study Giraffe Marketing LLC

May 9, 2022 by Edwin Gerace

Case study for restaurants / Digital Trends

Giraffe Marketing LLC 
Case Study on Restaurants and Website Builds 
Restaurant Case Study
Let Giraffe Marketing be your website build Partner

A Case Study of The Restaurants and How 

Restaurants Websites Impacts Their Sales
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Introduction

Restaurants are losing out on potential customers because of not having a website. A recent study indicated that about 26% of restaurant clients perform an online search before visiting a restaurant, and 50% report that their first source of information is a review site such as Yelp. Additionally, over 30% of individuals visiting from out of town visit restaurant websites in their respective destinations to make a dining decision. Lastly, research shows that 8.5 billion searches are made on Google every day. Those are all potential clients that restaurants lose daily because they do not have a website presence online.

Food Apps vs. Website- What’s better? Restaurants Web Presence

Though food websites like Glovo and Uber Eat give restaurants visibility to many potential hungry customers, the challenge is that many restaurants get lost in the crowded spaces of these food Apps. Unless the restaurant is on the home page, visibility is minimal for smaller unknown establishments. Therefore, a website is necessary for a restaurant to create its brand presence, tell its story, and showcase its unique foods. This is especially beneficial for specialty restaurants like Organic or Vegan restaurants. Find out what we offer for website development services by clicking here.

When the restaurant website is up and running, you need to inspire visibility and traffic by promoting it. Some practical, actionable ways are Geofencing marketing, a location-based marketing service that restaurants can use to target and engage their audience. This is done by sending relevant messages to smartphone users within an established area or predetermined boundary. The benefits of geofencing include precise targeting of an audience with the right content at the right time. For example, they are alert of Happy Hour snacks and drinks during the promotion hour to passers-by or large employers; with 94% of smartphone owners spending more time using their phones than watching television, the probability of converting these passers-by into customers increases.

Group of friends enjoying themselves after work as a result of GEO Fencing 

Restaurant Case Study
Group of friends enjoying themselves after work as a result of GEO Fencing


Search Engine Marketing (SEM) is another marketing strategy that restaurants can increase traffic to their websites. SEM refers to using paid advertising in search engines. Examples of this are Pay Per Click (PPC) marketing which requires advertisers to pay for each click made on their adverts. The advantage of this is that it is very affordable and very targeted. Your advert only shows up for people looking for specific keywords that the restaurant has bid on. Therefore, these are customers ready to buy your particular food. For example, a search for ‘Italian pasta’ or ‘Tacos’ will bring up the restaurant in the search results. 
Therefore, search engine optimization and geo-fencing are effective online-based tools that increase the online presence of a restaurant’s website. 

Restaurant Case Study Success factors

Although online presence is requisite for restaurants, restaurants’ website needs to be responsive and promoted. Consequently, the restaurant’s online presence should be interactive and allow its clientele to make inquiries or leave feedback. A recent report indicates that restaurants with responsive online platforms have higher brand awareness. Step 1 is to have a virtual storefront (Website). Step 2 make sure 100% of all information is correct, including social media links. Step 3 Promote your site, your specials, and your unique offering. Do everything to drive traffic to your website, and social channels cause sending traffic to HubSpot or a 3rd party site is not helping your online presence but helping your competitors.


Conclusion of Case Study

Restaurants need to be where their customers are looking, and that’s online. However, restaurants are stuck trying to be seen on food App sites instead of owning their brand presence with a website. When you have a website, make sure that the site is visible in search engine results. SEM helps with this visibility, while Geofencing provides restaurants with location visibility at the right time and the data to better understand their customers.  Consult with Giraffe on what online solution is best for you.

Undeniably, having a more established website online presence and using these and other marketing strategies is critical for any restaurant’s survival.  Having a site can not only help drive traffic to your restaurant but can steer customers to you instead of your competitors.

 At Giraffe Marketing, we specialize in all three of these areas and can help your restaurant create a solid online presence that will target potential consumers. Contact us today for more information on how we can help you achieve success!

Giraffe Marketing Newsletter

May 2, 2022 by Edwin Gerace

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Book Free Digital Consult 

Edwin Gerace’s Intro Consulting ( 15 min )

CLICK HERE

Social Media 

Creating dialog and interaction with consumers on social media is paramount in today’s world. Your absence will look suspicious.

81% of consumers are using Facebook

74% of social media users visit a social media  2x a day

Plans Starting at $299 a month

Website  Development 

A website is your virtual storefront. It allows you to create new customers and promote your brand.

84% of consumers believe a business with a website

71% of small businesses have a website

Plans Starting at $499 a month

Geo Fencing

Geo-Fencing technology is one of the most powerful tools on the market when it is used properly and with precise execution.

With certain Geo-Fencing providers, you can extract IP addresses and target specific demographics.


22% increase in Geo-Fencing advertising expected for 2022

92% of smartphones compatible with Geo-Fencing

Plans Starting at $299 a month

Sign up for Digital Audit form

CLICK HERE

Edwin Gerace | Sales Director
Giraffe Marketing LLC
E:edwin@giraffemarketingllc.com  W:www.GiraffeMarketingllc.com
M: 8036097653

 

 

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Direct Mail

March 10, 2022 by Edwin Gerace

Why Use Postcards?

  • Custom – Fully customized size and look and feel.
  • Targeted – Target neighborhoods by income or household size. No calling, knocking or guessing.
  • Budget Based – No need to spend thousands to get good results.  Pay a fraction of the cost of standard bulk mail
  • Get Response – Targeted auidences take action.
  • Open Rate – More people are home more than ever.
  • Intragration – integrating digital marketing can lift your response 23-46%.

Who Uses Postcards?

  • All sizes companies
  • All types of businesses
  • All types of industries

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6 Must-Have Elements of a Great Small Business Website

February 9, 2022 by Edwin Gerace

 Small Business Website
Giraffe Marketing Creates Small Business websites for less than $800

Image va Pexels

A web presence is a necessary part of doing business today. A website is a digital business card, a conversion funnel, an online store, and an engagement tool all in one. However, the mere presence of a website isn’t enough to drive growth.


Why a well-designed website matters

A website’s design determines how customers find your website online and whether visitors click (or “bounce”) away or stay on your site.

With 91% of U.S. shoppers online by 2023, a high bounce rate means missing out on a lot of potential customers. A website that’s trustworthy and easy to use, on the other hand, makes shoppers feel confident making purchases online.

There’s a lot that goes into building a website that’s easy to find, easy to use, and looks good, which is why many small business owners choose to partner with digital marketing agencies like Giraffe Marketing LLC for website development and design.

Business owners on a budget can explore drag-and-drop website builders. DIY builders like the ZenBusiness website builder are an option for basic business websites with customizable templates and streamlined integrations with social accounts and Google maps.


What goes into a great business website

What sets well-designed business websites apart from mediocre ones? These are the elements that ensure a positive experience for your customers.

1. Search Engine Optimization

Search engine optimization helps businesses rank high on Google and other search engines. Designing an optimized website involves several elements including:

  • Setting up a clear site structure.
  • Using the right keywords, titles, and descriptions.
  • Making your website mobile-friendly.
  • Optimizing for local search.
  • Getting reviews for your business.

2. Accessible Design

Website accessibility and SEO go hand-in-hand because many of the practices that make websites easy to find and use also improve accessibility for disabled visitors. For example, structuring content with descriptive headers, providing alternative text for images and keeping forms simple and easy to read. 

3. Clear Site Navigation

Website navigation should be intuitive with descriptive categories and labels that align with user goals. Avoid hiding navigation with drop-down menus. Visitors are less likely to explore when options are out of sight, out of mind. Place navigation in the header, footer, and sidebar where users expect to see it and include a prominent search bar for users who know what they’re looking for.

4. Calls to Action

Calls to action, or CTAs, turn website visitors into leads. CTAs trigger an action such as making a purchase, subscribing to emails, or downloading information that captures a lead. Effective CTAs are short, simple, and strategically designed to draw attention. Consider where your customer is in the sales funnel and tailor CTAs to deliver relevant content.

5. Website Security

Website security is important for a business’s reputation, revenue, and search engine ranking. Users may be warned to stay away from insecure or suspicious websites. This makes it harder to reach and convert new customers. Small business websites should protect customers with an SSL certificate and use a free tool to scan for vulnerabilities.

6. Website Analytics

Website analytics provide small business owners with key insights into how visitors discover and use their website. With Google Analytics’ free tool, you can see how visitors came to your website, which pages they visited, and how long they spent. Business owners can use demographic data from website analytics to optimize web design as well as marketing strategies.

Your website is what represents your business online. Don’t you want to show off your best side? Let Giraffe Marketing help you design a website that engages and converts your customers with digital marketing designed for small businesses.

GEO Fencing – GEO Targeting – Targeted Display

January 4, 2022 by Edwin Gerace

High Powered technology for your small business.

Now small businesses can leverage digital marketing and be competitive and relevant. Many digital strategies were out of reach for small businesses. Now you can see returns (ROI) when you use a highly targeted approach to reaching your consumer. Leveraging targeting tools that big companies have used in the past and making them affordable is all within reach of a small business.  That is it. I will do the rest so you can run your business.


  • 81% of people own a smartphone
  • 94% of smartphone users spend more time using those devices than watching television.

How does Geo-Fencing work?

1- BUILD YOUR FENCE

Define your audience. Either develop a list of where your consumers are shopping, living, or visiting. Secondly, you can create addresses of your targets. You have options when building your audience: Audience targeting or Location Targeting or Weather Targeting.

2-Collect prospects

Collect audience – Anyone with a mobile device that has location service turned on, and walks into the fenced area, will be pinged and eligible to be served an ad.   Almost 95% of all smartphone users have at least one app using location. From Find my iPhone to Weather to TV.

3-Serve digital Ads

4-Track Results

Track clicks, website visits, and conversions. Make adjustments when needed. A conversion is anyone who entered the target zone and was served an ad and then visited your location.


Using location data is proven to make marketing campaigns 80% more effective. If you know where potential customers hang out, it’s easy to show them the right promotions at the right time.


When it comes to Pricing

Giraffe Marketing Pricing structure is a lot different than most. Due to less overhead, we are able to pass those savings onto the consumer. Many of my competitor’s average impressions are costing $12 to $20 per 1,000 ads. At Giraffe, we reduce that cost by almost 50%. So can a small business start a geofencing campaign for less than $1,000? The answer is yes. So Call Edwin today for your free digital audit 803-609-7653



Google ADs – Hire a Professional to Work with you on Google PPC

October 21, 2021 by Edwin Gerace

Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad. 

Surprisingly, Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message. 


What are the benefits of Responsive search ads?

Responsive search ads carry a lot of benefits for advertisers as well as customers.

Mobile Friendly

Responsive search ads are pretty friendly and can adapt to every situation you want them to. The majority of people do online searches using mobile devices. What these ads do is show fewer descriptions and headlines on mobile devices. In this way, customers also wouldn’t feel uncomfortable.

52% of PPC clicks come from mobile. – Word Stream

Save time in testing.

Since responsive search ads set multiple combinations of assets, it will save your time both in testing and writing various versions of ads.

72% of companies haven’t looked at their ad campaigns in 30 days-Neil atel

Reach more customers

Since you’ve arranged multiple combinations and keywords to improve search relevance, you’ll be able to find headlines matching customers’ search terms. It will help you increase your reach and compete more appropriately.

PPC visitors are 50% more likely to purchase VS organic visitors – Unbounce


Why should you hire professional experts for your responsive search ad campaign?

Since PPC advertising targets specific traffic, you’ll need to hire experts for this job to serve your purpose in a befitting manner.

A professional PPC analyst can give you direction in which you should be heading while targeting your potential customers in response to a search ads campaign. Several reasons force you to consult a PPC professional; here are some reasons.

Keyword Research is difficult.

Keyword research is a paramount aspect of your success. Since PPC experts have spent a lot of their time doing keyword research, they can help you pick the right keywords. 

Choosing the wrong keywords will make all your efforts useless, and you’d end up losing all the money you’ve invested in.

Wrong Ad Copy can hurt you.

One of the best things you carry with PPC experts is that they will perform competitive research. These experts know how to find a good ad copy.

 After assessing the competition around, they will form ads based on reasonable assumptions that will work. You can’t expect an amateur to find a good ad copy. Picking the correct copy ad can improve your reach and make you successful as an advertiser.

On the other hand, a lousy copy will not send the right message; consequently, you’ll lose all your traffic.

Saves your time

Sometimes, you don’t have enough time to concentrate on your advertising campaigns. It is also the point where a PPC expert comes in handy. He’ll take care of your campaigns and monitor the situation in a reasonable manner.


In Conclusion

Pay per Click advertising method has worked brilliantly for the majority of advertising companies. You’re more likely to get the desired traffic in PPC advertising compared to standard Google ads campaigns. 

50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. One-third of people (33%) click on a paid search ad because it directly answers their search query.

75% of people say paid ads make it easier to find the information they are searching for – Clutch

However, you need to plan well and implement those plans with great authority to succeed in this campaign. Hiring PPC professionals will help you to handle things appropriately. For further queries, you can contact us at http://www.giraffemarketingllc.com or call 803-609-7653

What are the Best Reasons Your Business Needs a Social Media Strategy?

October 13, 2021 by Edwin Gerace

The social media strategy describes the objectives and support framework by which your business will use social media to meet its communications goals. 

In essence, it is a simple statement of goal, setting forth specific objectives you want to achieve through social media. 

Adding social media to the overall marketing and comms strategy means it’s not implemented as part of a silo but in parallel with other channels.

What Is A Social Media Marketing Strategy?

The social media marketing strategy outlines the goals you intend to achieve and the steps you plan to accomplish them.

Develop a detailed social media strategy for your business so you can stay on track. This will result in better results as you implement your plan.

At Giraffe Marketing LLC, We’ll give you a free digital audit if you don’t use these social networks or consider using them as part of your social media marketing strategy.

Let’s discuss the importance of social media plans for businesses and create an effective social media marketing strategy.

Here are five reasons why a social media marketing strategy is important.

1. Increase brand awareness

Your brand’s awareness and recognition can be significantly increased by applying a social media strategy. 

We all know that consumers are at any given point in the buyer’s journey at different stages. The power of social media lies in its ability to elevate every step of the buyer’s journey.

2. Boost your marketing goals

A custom social media campaign can complement any marketing goal your business is trying to achieve. 

A company can use this method to reach its target audience and accomplish its goals in several ways, such as brand recognition, thought leadership, generating leads, and increasing revenue.

It is no longer a competitive advantage to be active on social media, and it is a requirement. You can showcase the unique characteristics of your brand using social media properly to tell your story.

3. Engage the Community

Engaging your community helps build relationships, increase loyalty, and increasing brand advocacy for your brand. 

Engage your audience, make them feel appreciated, make them fun, and stimulate their thinking so that your business remains top of mind.

4. Gain Credibility of a brand

By using social media, your brand can engage with its target audience in an authentic manner. As a company, you can tell them more about who you are than just your products. Tell them your story and what you’re all about.

Though your website’s about section is vital and discusses your journey in general, it may not be the first place that consumers look for content to read. 

Embrace your culture, mission, and values through organic posts, letting your consumers know what makes you tick.

5. Boost Google visibility

In addition to searching Google for information about your business, your prospects are already doing so.  

Setting up a profile on social networking sites allows you to have your own web pages appear all over the first page of Google.

Take a look at the first page of Google for your company name, for instance.  There is a good chance your Facebook page ranks on page one if you have it set up.  

The presence of a LinkedIn page and a Twitter account will also boost your ranking.  In search results, it’s best to control more pages, as that increases the odds of someone clicking your link.

You should preferably hire a social media marketing agency that fits the needs of your business Giraffe Marketing LLC is a good choice for you.  The second thing you should do is create a marketing plan that defines the campaign’s goals.

Our locality and understanding of the importance of every dollar make us adept at using your money wisely. Your content can be tailored based on the immediate results you get from your social media strategy. 

If you spend more time on your social media platforms, the more likely you will get to experience their benefits. 

Creating a Website That Grows With Your Business

October 11, 2021 by Edwin Gerace

Websites are one of a small business’s best marketing and branding tools. It’s the vehicle that lets you drive traffic to your products and services, interact with customers, and elevate your presence on the internet. A well-designed website can even help narrow the playing field between small businesses and larger operations. The key to a successful site is ensuring it operates in a way that’s tailored to meet your company’s unique requirements. Giraffe Marketing, LLC can help you design the perfect site that will serve your needs today, and into the future.


Plan for Expansion

Having a website professionally designed is a big undertaking, so it’s wise to consider your anticipated growth trajectory when making decisions about function and content. While you can always revise and edit content in the future and add new bells and whistles, there are some features that are easier to build in from the start. A professional web designer can help you access our needs, products, and services, and make recommendations accordingly. If you have a limited budget but some applicable design skills, you may be able to get by creating a serviceable DIY site. Various programs are available that allow you to develop basic wireframes and add content as needed.

What to Include

It’s a fine line between a website that’s attractively designed and easy to navigate and a jumble of information that’s tough to drill through. While every business has different needs, primary content for your site should include, at minimum, an “about us” section, a button for “services,” and “contact” information. According to Forbes, you can also enhance offerings by including a blog, a company directory or staff bios, demo videos, or an interactive chatbot feature, as well as a newsletter or photo gallery. If you sell products or services online, you’ll need a shopping cart system or e-commerce software that allows people to select, purchase, and ship products. In this instance, product photos and descriptions will also be a requirement.

Integration Features

For maximum efficiency, your Customer Relationship Management (SRM) tool should be integrated with your Enterprise Resource Planning (ERP) system. This will help optimize your internal processes. The easier you make it for your customers to navigate your site, do business with you, and contact you, the more consumer-friendly the site will become. Remember your social media links as well – this will help people continue to associate with you off-site. You can also use search engine optimization (SEO) words to help rank higher in search engines, and analyze metrics tracking to better understand consumer habits, including page clicks, time spent in various sections of your website, and conversion rates. 

Design Elements

A website should help you gain brand recognition, so ensure all elements of the site follow your established brand standards. This includes using your logo, your font, and your company colors throughout. You could retain an ad agency or graphic designer to create your banner, or save time and money by using an online banner maker that allows you to come up with a design that’s customized for your business. You can then use it on your website, as well as on other mediums, like  Facebook, Twitter, LinkedIn, or your YouTube channel. All you have to do is use a banner generator, find a banner that matches your brand guidelines, and customize it with an appropriate font, color, or even animation. 

Websites are the hallmark of a business and serve as a visual and interactive representation of your company. Use your site to tell your story, express your appreciation for your customers, and promote the elements of your operations that set you apart from your competitors. Don’t forget to put your website address on everything you print or display – according to SCORE, the cross-promotion will help generate even more traffic and help your business grow.

Giraffe Marketing, LLC offers comprehensive web design services, social media strategies, and email marketing solutions. Reach out by email for a consultation! 

Photo by Pixabay


Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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