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The Power of Email Marketing

The Power of Email Marketing 

The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. The Power of Email Marketing is one of the most often frequented communication platforms out there as well the leading distribution platform for businesses ...
Giraffe Marketing LLC - Digital Marketing with Edwin Gerace

A Case Study: The Power of Social Media

Giraffe Marketing Your social media expert and partner.
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Email Marketing

Giraffe Marketing email marketing services are designed to help your clients reach their prospective customers by applying targeted demographics and strategic filters. ...
News Letter from Giraffe

Giraffe Marketing Newsletter

*|MC:SUBJECT|* *|MC_PREVIEW_TEXT|* view this email in your browser BLOG  |  Direct Mail Inquiry  |  SOCIAL MEDIA  Book Free Digital Consult  Edwin Gerace’s Intro Consulting ( 15 min ) CLICK HERE Social Media  Creating dialog and interaction with consumers on social media is paramount in today’s world. Your absence will look suspicious. 81% of consumers are using Facebook 74% ...

Direct Mail

Why Use Postcards? Custom – Fully customized size and look and feel. Targeted – Target neighborhoods by income or household size. No calling, knocking or guessing. Budget Based – No need to spend thousands to get good results.  Pay a fraction of the cost of standard bulk mail Get Response – Targeted auidences take action. ...

6 Must-Have Elements of a Great Small Business Website

A web presence is a necessary part of doing business today. A website is a digital business card, a conversion funnel, an online store, and an engagement tool all in one. However, the mere presence of a website isn’t enough to drive growth. ...
Benefits when Hiring digital agency

GEO Fencing – GEO Targeting – Targeted Display

Now small businesses can leverage digital marketing and be competitive and relevant. Many digital strategies were out of reach for small businesses. Now you can see returns (ROI) when you use a highly targeted approach to reaching your consumer. Leveraging targeting tools that big companies have used in the past and making them affordable is all within reach of a small business.  ...
Giraffe Marketing LLC - Digital Marketing with Edwin Gerace

Google ADs – Hire a Professional to Work with you on Google PPC

Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad. 

Google's learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message. ...
Giraffe Marketing LLC

What are the Best Reasons Your Business Needs a Social Media Strategy?

The social media strategy describes the objectives and support framework by which your business will use social media to meet its communications goals.

In essence, it is a simple statement of goal, setting forth specific objectives you want to achieve through social media. ...

Creating a Website That Grows With Your Business

Websites are one of a small business’s best marketing and branding tools. It’s the vehicle that lets you drive traffic to your products and services, interact with customers, and elevate your presence on the internet. A well-designed website can even help narrow the playing field between small businesses and larger operations. ...
Giraffe Marketing LLC - Digital Marketing with Edwin Gerace

What Are the Benefits of Using a Digital Marketing Agency?

Business owners can greatly benefit from a digital marketing agency. A business does not need to offer the same products and services as an agency. 



Internet users who have access to the business's target audience can engage with a digital marketing agency. Digital marketing agencies have virtually no limits to what they can accomplish for clients. 



Moreover, an online marketing agency allows business synergy and collaboration at any time with multiple stakeholders. Online marketing agencies can boose a business capacity in multiple ways.



However, you may wish to save some money. You may be a business expert and are not confident that an agency will be of any benefit to you. A digital marketing agency can still offer many benefits, regardless of what you decide. ...
Giraffe Marketing LLC

What’s YOUR Social Media Strategy?

All marketing campaigns must have a plan. All plans must have a strategy. ...

What is social media?

Social media by definition is websites and applications that enable users to create and share content or to participate in social networking.   Which refers to web-based communication and technology that people consume on a daily basis.  People interact for business and personal uses across multiple devices.  They share data, videos, files, pictures, and much ...
Benefits when Hiring digital agency

6 Practical Benefits to Consider When Hiring Digital Marketing Agency

Your brand needs marketing experts that can provide the best results at the minimum costs. Keep reading to find the benefits of hiring digital marketing agencies in 2021. Introduction Digital marketing isn’t easy. And the reason is quite simple – you need special skills to market a brand, product, or service on the internet. If ...
GEO Fencing - GPS Marketing with Giraffe Marketing

GEO Fencing- Targeted Marketing

Finding the right person in marketing is very important.  Hence mobile targeted ads are paramount to success.   GEO Fencing / Targeted Marketing / GPS Targeting GPS Targeting Mobile targeted ads are GPS-based.  This allows you to reach your consumer based on their specific location using the GPS information gathered from their device.  Examples of the ...
Social Media Marketing / Social Media Consulting / Social Management

How to Reopen Your Small Business Amid the Pandemic

eathering the pandemic hasn’t been easy for anyone, especially those who operate small, local businesses. The pandemic forced the shutdown of small retail stores, nonessential services, and other businesses across the country, and owners are still trying to get back on their feet. So are you finally ready to reopen? Here are some tips and resources to help you prepare for a strong comeback! ...
Giraffe Marketing LLC

Having a Social Media Strategy Is the only strategy.

Giraffe Marketing offers Social Media coaching for Planning and, lastly, Execution. Let Giraffe be your digital partner in social media. ...

Popular Question: SEO or SEM? 6 Factors to Make a Better Decision

Find it difficult to choose between SEO and SEM? Make a better decision using these six critical factors. Keep reading to solve the SEO Vs. SEM dispute Introduction SEO or SEM – that’s the question! The dispute has intrigued the online marketing community for over a decade, and it’s time we set things straight. This ...

Website Security

Website Security Facts and Must-Have Steps for Your Small Business You’ve just launched a brand new website for your business. It’s sleek, user-friendly, and already bringing in more traffic. Maybe you even thought about SEO to attract even more customers, but have you also thought about how to secure your new website? If not, you ...

Why do I need a website?

Your custom website makes you look Professional Your website can attract new customers to the search engines You can link your reviews to your site Your site can give contact and business information and location Your website can be easy to manage and update I hope that those points help you answer the question. So ...
Giraffe Marketing

Leadership and Groups

Where is your tribe? Who is in your tribe? A Group is a voluntary combination of two or more people. There are three distinct types of Groups that are relevant to the QSource: communities, organizations and teams. F3 Q Source We naturally want to be surrounded by people we like and trust. We gravitate to ...
Midlands Market Leaders

Leadership how it applies to all things

The Leadership journey is very similar to the marketing journey. I was reading some of my F3 Q Source and came across this quote that has a lot of power. The connection between movement and leadership is critical because it presupposes a need for action, a recognition by the leader himself that the status quo ...

Rise and Shine it’s Morning

Ever wish you could become one of those rare morning people? The ones that wake with a start, feeling refreshed and energized. The ones that get in that morning workout or wrap up some work before many of us even hit the snooze button for the first time. Here are five tips to help you ...
Giraffe Marketing

Twitter with Giraffe Marketing Agency

Choosing to use twitter as a marketing strategy gives your business a number of marketing advantages. With this decision, your company now has the ability to plan, create, and share content relevant to your business and engage with a new customer base. By generating engaging post, you provide the opportunity for open dialogue on your ...
Giraffe Marketing LLC

Understanding Social Media

With billions of people using social media and every day you hear someone saying " I saw it in Facebook" or "did you see that on Youtube". You ask yourself does my business need to be in that conversation? The answer is YES ! there is 1.3 billion people logging into Facebook daily. Which controls 60% of social media content, you need a strategy to be a part of that conversation. ...

SEM Digital Strategies

SEM Digital Strategies are a must and this blog will highlight the reasons why and challenge you to explore your personal digital strategies and goals. What does SEM mean? Per Wikipedia SEM or search engine marketing, is a form of Internet marketing that involves the promotion of websites by increasing their visibility in a search ...

Marketing my business with Google

Google Search When you google your business, what do you find? Can you see it?  Is the information you do find correct and up to date? 96% of today’s consumers use Google as a precursor for almost all of their shopping needs. If you do not already have a “Google my Business” account set up, ...
Giraffe Marketing Edwin Gerace

Why Giraffe Marketing with Edwin Gerace ?

Digital Marketing At Giraffe Marketing LLC, our goal is to find the most compatible digital strategy for you and your business. We want to make sure we are connecting you with the consumer base that will drive and expand your business. We do this by creating engaging and creative ads to reach the right targeted ...
Giraffe Mareting with Edwin Gerace

Difference between SEO / SEM

Difference between SEO / SEM How are SEO and SEM different and why are they important to your marketing strategy? The primary difference between SEM (search engine marketing) vs. SEO (search engine optimization) is that SEM is a paid strategy, and SEO is an organic strategy. An example of an SEM strategy would be a ...
Edwin Gerace, Giraffe Marketing LLC

Meet Edwin Gerace

Edwin Gerace As a businessman, community leader, and volunteer, Edwin Gerace understands the needs of business leaders in the Midlands and throughout the greater Columbia area. Because of these working relationships, Mr.Gerace was able to establish a means to support those needs while also building on his own working knowledge. With the support of his ...

Giraffe Marketing – Website Development

Website Development What is Giraffe Marketing? We are a website development company created with you in mind. We will work with you create to a unique website that brings to life your businesses’ brand image and products with a custom made website.But what makes us different? Giraffe Marketing websites are designed to reflect you and your ...

Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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