Social media by definition is websites and applications that enable users to create and share content or to participate in social networking.   Which refers to web-based communication and technology that people consume on a daily basis.  People interact for business and personal uses across multiple devices.  They share data, videos, files, pictures, and much more.

People engage with many different media based on location, device, and use.  There are hundreds out there.  Many say that Facebook, TikTok, Instagram, and Youtube are the most popular.  The 21 most popular social media sites are listed here on this page.   By the same token, social media also includes activities such as blogging and sharing of media such as video, photos, and documents.

Now with all that sharing of data and files and habits comes a cost.  That cost is the collection of data.  Now that data can be interpreted as big brother is watching your habits or as a business owner, it is collecting targeted data.    By reason of deduction, you could say that social media will help improve how your target audience.  It will also cause your ROI to increase while your clients will be seeing ads that matter to them.   Being in front of the right audience is paramount but using the correct content that is tailored to the right platform to the correct consumer.  

Social media marketing is an active and always moving medium from the news that is reposted to the new funny video that is shared in microseconds.  These moments are sometimes called micro-moments which include things such as posting videos, images, and text.  Many advertisers take those segments of targeted consumers and reach them organically or sometimes by the use of paid social ads.

While social media marketing requires posting content in a timely manner to the right audience with the right message to achieve your goals.  This by default will encourage consumers to create dialog and interact with you.   By definition, interactions can be seen as likes, shares, and mentions in your social postings.  

Social media marketing needs to be laser-focused and all parts working in unison to deliver the right message to the right consumer with the intent of creating dialog or interaction.  You never know when that post could go viral and if it does you have to be ready.  The wrong viral message could be deadly, so correct content with the correct message is paramount.  

So in conclusion, you must partner with or have a person that can create the right message and put it in front of the right audience causing the correct outcome which should drive results and revenue.  Let Giraffe talk to you.