May 9, 2022 by Edwin Gerace
Case study for restaurants / Digital Trends
Restaurants are losing out on potential customers because of not having a website. A recent study indicated that about 26% of restaurant clients perform an online search before visiting a restaurant, and 50% report that their first source of information is a review site such as Yelp. Additionally, over 30% of individuals visiting from out of town visit restaurant websites in their respective destinations to make a dining decision. Lastly, research shows that 8.5 billion searches are made on Google every day. Those are all potential clients that restaurants lose daily because they do not have a website presence online.
Though food websites like Glovo and Uber Eat give restaurants visibility to many potential hungry customers, the challenge is that many restaurants get lost in the crowded spaces of these food Apps. Unless the restaurant is on the home page, visibility is minimal for smaller unknown establishments. Therefore, a website is necessary for a restaurant to create its brand presence, tell its story, and showcase its unique foods. This is especially beneficial for specialty restaurants like Organic or Vegan restaurants. Find out what we offer for website development services by clicking here.
When the restaurant website is up and running, you need to inspire visibility and traffic by promoting it. Some practical, actionable ways are Geofencing marketing, a location-based marketing service that restaurants can use to target and engage their audience. This is done by sending relevant messages to smartphone users within an established area or predetermined boundary. The benefits of geofencing include precise targeting of an audience with the right content at the right time. For example, they are alert of Happy Hour snacks and drinks during the promotion hour to passers-by or large employers; with 94% of smartphone owners spending more time using their phones than watching television, the probability of converting these passers-by into customers increases.
Search Engine Marketing (SEM) is another marketing strategy that restaurants can increase traffic to their websites. SEM refers to using paid advertising in search engines. Examples of this are Pay Per Click (PPC) marketing which requires advertisers to pay for each click made on their adverts. The advantage of this is that it is very affordable and very targeted. Your advert only shows up for people looking for specific keywords that the restaurant has bid on. Therefore, these are customers ready to buy your particular food. For example, a search for ‘Italian pasta’ or ‘Tacos’ will bring up the restaurant in the search results.
Therefore, search engine optimization and geo-fencing are effective online-based tools that increase the online presence of a restaurant’s website.
Although online presence is requisite for restaurants, restaurants’ website needs to be responsive and promoted. Consequently, the restaurant’s online presence should be interactive and allow its clientele to make inquiries or leave feedback. A recent report indicates that restaurants with responsive online platforms have higher brand awareness. Step 1 is to have a virtual storefront (Website). Step 2 make sure 100% of all information is correct, including social media links. Step 3 Promote your site, your specials, and your unique offering. Do everything to drive traffic to your website, and social channels cause sending traffic to HubSpot or a 3rd party site is not helping your online presence but helping your competitors.
Restaurants need to be where their customers are looking, and that’s online. However, restaurants are stuck trying to be seen on food App sites instead of owning their brand presence with a website. When you have a website, make sure that the site is visible in search engine results. SEM helps with this visibility, while Geofencing provides restaurants with location visibility at the right time and the data to better understand their customers. Consult with Giraffe on what online solution is best for you.
Undeniably, having a more established website online presence and using these and other marketing strategies is critical for any restaurant’s survival. Having a site can not only help drive traffic to your restaurant but can steer customers to you instead of your competitors.
At Giraffe Marketing, we specialize in all three of these areas and can help your restaurant create a solid online presence that will target potential consumers. Contact us today for more information on how we can help you achieve success!
May 2, 2022 by Edwin Gerace
February 9, 2022 by Edwin Gerace
A website’s design determines how customers find your website online and whether visitors click (or “bounce”) away or stay on your site.
With 91% of U.S. shoppers online by 2023, a high bounce rate means missing out on a lot of potential customers. A website that’s trustworthy and easy to use, on the other hand, makes shoppers feel confident making purchases online.
There’s a lot that goes into building a website that’s easy to find, easy to use, and looks good, which is why many small business owners choose to partner with digital marketing agencies like Giraffe Marketing LLC for website development and design.
Business owners on a budget can explore drag-and-drop website builders. DIY builders like the ZenBusiness website builder are an option for basic business websites with customizable templates and streamlined integrations with social accounts and Google maps.
What sets well-designed business websites apart from mediocre ones? These are the elements that ensure a positive experience for your customers.
Search engine optimization helps businesses rank high on Google and other search engines. Designing an optimized website involves several elements including:
Website accessibility and SEO go hand-in-hand because many of the practices that make websites easy to find and use also improve accessibility for disabled visitors. For example, structuring content with descriptive headers, providing alternative text for images and keeping forms simple and easy to read.
Website navigation should be intuitive with descriptive categories and labels that align with user goals. Avoid hiding navigation with drop-down menus. Visitors are less likely to explore when options are out of sight, out of mind. Place navigation in the header, footer, and sidebar where users expect to see it and include a prominent search bar for users who know what they’re looking for.
Calls to action, or CTAs, turn website visitors into leads. CTAs trigger an action such as making a purchase, subscribing to emails, or downloading information that captures a lead. Effective CTAs are short, simple, and strategically designed to draw attention. Consider where your customer is in the sales funnel and tailor CTAs to deliver relevant content.
Website security is important for a business’s reputation, revenue, and search engine ranking. Users may be warned to stay away from insecure or suspicious websites. This makes it harder to reach and convert new customers. Small business websites should protect customers with an SSL certificate and use a free tool to scan for vulnerabilities.
Website analytics provide small business owners with key insights into how visitors discover and use their website. With Google Analytics’ free tool, you can see how visitors came to your website, which pages they visited, and how long they spent. Business owners can use demographic data from website analytics to optimize web design as well as marketing strategies.
Your website is what represents your business online. Don’t you want to show off your best side? Let Giraffe Marketing help you design a website that engages and converts your customers with digital marketing designed for small businesses.
October 13, 2021 by Edwin Gerace
The social media strategy describes the objectives and support framework by which your business will use social media to meet its communications goals.
In essence, it is a simple statement of goal, setting forth specific objectives you want to achieve through social media.
Adding social media to the overall marketing and comms strategy means it’s not implemented as part of a silo but in parallel with other channels.
The social media marketing strategy outlines the goals you intend to achieve and the steps you plan to accomplish them.
Develop a detailed social media strategy for your business so you can stay on track. This will result in better results as you implement your plan.
At Giraffe Marketing LLC, We’ll give you a free digital audit if you don’t use these social networks or consider using them as part of your social media marketing strategy.
Let’s discuss the importance of social media plans for businesses and create an effective social media marketing strategy.
1. Increase brand awareness
Your brand’s awareness and recognition can be significantly increased by applying a social media strategy.
We all know that consumers are at any given point in the buyer’s journey at different stages. The power of social media lies in its ability to elevate every step of the buyer’s journey.
2. Boost your marketing goals
A custom social media campaign can complement any marketing goal your business is trying to achieve.
A company can use this method to reach its target audience and accomplish its goals in several ways, such as brand recognition, thought leadership, generating leads, and increasing revenue.
It is no longer a competitive advantage to be active on social media, and it is a requirement. You can showcase the unique characteristics of your brand using social media properly to tell your story.
3. Engage the Community
Engaging your community helps build relationships, increase loyalty, and increasing brand advocacy for your brand.
Engage your audience, make them feel appreciated, make them fun, and stimulate their thinking so that your business remains top of mind.
4. Gain Credibility of a brand
By using social media, your brand can engage with its target audience in an authentic manner. As a company, you can tell them more about who you are than just your products. Tell them your story and what you’re all about.
Though your website’s about section is vital and discusses your journey in general, it may not be the first place that consumers look for content to read.
Embrace your culture, mission, and values through organic posts, letting your consumers know what makes you tick.
5. Boost Google visibility
In addition to searching Google for information about your business, your prospects are already doing so.
Setting up a profile on social networking sites allows you to have your own web pages appear all over the first page of Google.
Take a look at the first page of Google for your company name, for instance. There is a good chance your Facebook page ranks on page one if you have it set up.
The presence of a LinkedIn page and a Twitter account will also boost your ranking. In search results, it’s best to control more pages, as that increases the odds of someone clicking your link.
You should preferably hire a social media marketing agency that fits the needs of your business Giraffe Marketing LLC is a good choice for you. The second thing you should do is create a marketing plan that defines the campaign’s goals.
Our locality and understanding of the importance of every dollar make us adept at using your money wisely. Your content can be tailored based on the immediate results you get from your social media strategy.
If you spend more time on your social media platforms, the more likely you will get to experience their benefits.
October 11, 2021 by Edwin Gerace
Websites are one of a small business’s best marketing and branding tools. It’s the vehicle that lets you drive traffic to your products and services, interact with customers, and elevate your presence on the internet. A well-designed website can even help narrow the playing field between small businesses and larger operations. The key to a successful site is ensuring it operates in a way that’s tailored to meet your company’s unique requirements. Giraffe Marketing, LLC can help you design the perfect site that will serve your needs today, and into the future.
Having a website professionally designed is a big undertaking, so it’s wise to consider your anticipated growth trajectory when making decisions about function and content. While you can always revise and edit content in the future and add new bells and whistles, there are some features that are easier to build in from the start. A professional web designer can help you access our needs, products, and services, and make recommendations accordingly. If you have a limited budget but some applicable design skills, you may be able to get by creating a serviceable DIY site. Various programs are available that allow you to develop basic wireframes and add content as needed.
It’s a fine line between a website that’s attractively designed and easy to navigate and a jumble of information that’s tough to drill through. While every business has different needs, primary content for your site should include, at minimum, an “about us” section, a button for “services,” and “contact” information. According to Forbes, you can also enhance offerings by including a blog, a company directory or staff bios, demo videos, or an interactive chatbot feature, as well as a newsletter or photo gallery. If you sell products or services online, you’ll need a shopping cart system or e-commerce software that allows people to select, purchase, and ship products. In this instance, product photos and descriptions will also be a requirement.
For maximum efficiency, your Customer Relationship Management (SRM) tool should be integrated with your Enterprise Resource Planning (ERP) system. This will help optimize your internal processes. The easier you make it for your customers to navigate your site, do business with you, and contact you, the more consumer-friendly the site will become. Remember your social media links as well – this will help people continue to associate with you off-site. You can also use search engine optimization (SEO) words to help rank higher in search engines, and analyze metrics tracking to better understand consumer habits, including page clicks, time spent in various sections of your website, and conversion rates.
A website should help you gain brand recognition, so ensure all elements of the site follow your established brand standards. This includes using your logo, your font, and your company colors throughout. You could retain an ad agency or graphic designer to create your banner, or save time and money by using an online banner maker that allows you to come up with a design that’s customized for your business. You can then use it on your website, as well as on other mediums, like Facebook, Twitter, LinkedIn, or your YouTube channel. All you have to do is use a banner generator, find a banner that matches your brand guidelines, and customize it with an appropriate font, color, or even animation.
Websites are the hallmark of a business and serve as a visual and interactive representation of your company. Use your site to tell your story, express your appreciation for your customers, and promote the elements of your operations that set you apart from your competitors. Don’t forget to put your website address on everything you print or display – according to SCORE, the cross-promotion will help generate even more traffic and help your business grow.
Giraffe Marketing, LLC offers comprehensive web design services, social media strategies, and email marketing solutions. Reach out by email for a consultation!
Photo by Pixabay
October 6, 2021 by Edwin Gerace
Business owners can greatly benefit from a digital marketing agency. While business owners are focusing on customer service and quality, let your agency worry about media buys and ad placement.
Internet users who have access to the business’s virtual storefront. Digital marketing agencies have virtually no limits to what they can accomplish for clients once they understand their needs.
Moreover, an online marketing agency allows business synergy and collaboration at any time with multiple stakeholders. Online marketing agencies can boost a business’s capacity in multiple ways.
However, you may wish to save some money. You may be a business expert and are not confident that an agency will be of any benefit to you. A digital marketing agency can still offer many benefits, regardless of what you decide.
Creating a targeted and defined digital campaign on behalf of a local business such as Giraffe Marketing LLC can give you an advantage. But it isn’t the end. We’ve compiled some of the top 5 advantages of working with a digital agency and how you can hire the best one.
1. Bring creativity to your business
There is always a team behind any online marketing agency. One that is capable of creative thinking and brainstorming. A professional will have this ability.
Businesses can offer unique and creative ways to ” shock” their target markets by utilizing this strategy. Throughout the world, digital marketers adhere to the belief that imagination cannot be limited.
2. Take on fresh ideas
Having an all-in-house team has inherent limitations when it comes to experience. The echo chamber is somewhat full of the companies and products you are trying to market and the marketing strategies you are using.
Marketing professionals and organizations from many different industries, business types, and markets work with digital agencies.
Throughout their program, they study and produce innovative, successful marketing techniques and then apply them in various sectors of businesses.
For example, CBO employees are required to comply with the company’s continuous employee development policy, as do Google Premier Partners (like CBO) that requires them to participate in annual training on Google’s advertising suite.
3. Keeping your focus on growth
The most important aspect of growing your business is to focus on all the areas where a digital marketing agency can help.
There is no doubt that awesome digital marketing is necessary, but finding a team of competent, responsible experts can relieve you of a lot of that responsibility. You should concentrate on growing your business instead of managing its marketing.
4. You will get accountability and reliability
Accountability and reliability are important qualities of a great agency. If you want to speak to your strategist about how your numbers are doing, or if you want to decide whether to update your current strategy, then you should be able to do so.
As a result, you receive a prompt response from your agency, you trust them to make the best strategic decisions for you, and you have a feeling that you can count on them.
Accountability means that someone has to be accountable for your digital marketing strategy and the numbers related to it.
For example, In cases where you are experiencing a loss of momentum in organic search, your agency will know what to do to make things better
5. You’re always up to date
We all know how constantly digital marketing changes between trends and search algorithm updates.
The odds are that you won’t be up to date with it all unless your profession is digital marketing. This requires time that you do not have.
Digital marketing is a huge topic with so many facets. It’s impossible to keep up with all the strategies, including social media, email, SEO, video, content, and paid advertising.
With a good digital agency, you will receive information about the most recent developments and incorporate them into your strategy.
The versatility and affordability that outsourcing digital marketing presents provide an advantage for most businesses today. You do what you are good at with your business and let Giraffe Marketing do what they are good at.
Don’t let your business run you, You RUN your businessEdwin Gerace
July 19, 2021 by Edwin Gerace
Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.
Do you want to compete with the big brands in your industry? Here’s what you need – a level playing field that gives you equal access to the target audience. Fortunately, digital marketing delivers just that! You can get in front of tons of new faces and even lock horns with the big boys in your industry. When local businesses partner with agencies such as GiraffeMarketing and you create a targeted and defined digital campaign you can level out the playing field. But that’s not it. Here are several other crucial benefits of digital marketing that your business will relish in 2021 and beyond.
One of the advantages of using digital marketing over traditional marketing is that it is data-driven. In other words, it is the most measurable form of marketing there is. You can create online marketing campaigns that are easy to track, tweak, and grow. With the help of analytics, you can ensure that the digital marketing tactics work in your brand’s favor. It allows you to use the available resources effectively and get a higher marketing ROI. Lef Giraffe worries about ROI and CTR and CTA while you work on growing your business.
Gone are the days when brands with big marketing budgets ruled the market. With access to the Internet, it is pretty much a level playing field when it comes to promoting products and services on the world wide web. You can start promoting your products at zero costs using techniques like SEO and content marketing.
Did you know that 68 percent of online experiences begin with a search engine? SEO makes it easier to get specific with your target audience. It eliminates the guesswork and directs every marketing campaign towards people that are most likely to engage with your brand. You can successfully narrow the target audience by using insights like demographics, interests, online behavior, and more. Brands can even rank their business websites on search engines for keywords their target audience use while searching for related products and services.
A well-structured and well-tested digital marketing strategy will always produce excellent results. If you hire digital marketing professionals, they will make sure the campaigns are optimized to achieve the set marketing and business goals. Agencies have proven industry-specific strategies that will help small businesses make the most of their marketing budget. Take email marketing, for instance, which produces an ROI of 4,200 percent for every dollar spent!
Digital marketing doesn’t cost much. Why? Several digital marketing tools and channels are free to use. You can ditch paid marketing and invest heavily in organic marketing to produce long-lasting results. However, creating an in-house digital marketing team will cost more than hiring a digital marketing agency. We highly recommend you search for an agency that has experience developing industry-specific online marketing strategies. Again let Giraffe Marketing build your campaign, manage your campaign, and report back to you while you are growing your business.
The online world is transparent, and customers dig that. They want brands to be available online so that they can interact with them. When you invest in digital marketing, you give a strong message to your target audience that you care about them and are open to discussion. Since many online marketing platforms can even be used to extend your customer services, it will be easier for you to develop trust and credibility among your target audience.
Digital marketing comes with benefits that have the potential to quadruple your business growth. However, your brand will only achieve that if you hire the right team of digital marketing specialists. At Giraffe Marketing, we offer the most advanced digital marketing strategies that help brands achieve their business and marketing goals. Connect with our friendly online marketers and we will set things up for you! Loved reading this post? Don’t forget to check out other informative posts on the blog! 6 Practical Benefits to Consider When Hiring Digital Marketing Agency.
May 11, 2021 by Edwin Gerace
Find it difficult to choose between SEO and SEM? Make a better decision using these six critical factors. Keep reading to solve the SEO Vs. SEM dispute
SEO or SEM – that’s the question! The dispute has intrigued the online marketing community for over a decade, and it’s time we set things straight. This post will share some of the most critical factors that will help your small business make a better decision. So without wasting any more time, let’s get cracking!
Search Engine Optimization or SEO matters because Google receives more than 66,000 searches per second every day. Small businesses should invest heavily in SEO since 93 percent of all customer journeys begin with a search engine! Most importantly, companies worldwide receive a staggering 40 percent of their revenue through organic search traffic.
Search Engine Marketing or SEM gets you what SEO can’t – instant results! 64.6 percent of customers that are looking to make a purchase will click on Google Ads. Businesses that can land their ads on the top 3 paid advertising spots enjoy 46 percent of the clicks! Now that we know why both SEM and SEO matter, let’s figure out how these two online marketing strategies differ.
SEM campaigns allow you to choose the ad placement on a search engine or a website. The placements generally have an ‘ad, sponsored’ designation mentioned over them.
When you run SEO campaigns, the website link is displayed in the organic results, i.e., in sections like featured snippets, people also ask, and regular results. SEM results are displayed along with ad extensions like CTA, phone number, site links, and more.
The results of SEM campaigns are only visible to the target audience you specified while creating the ad campaign. You get to choose the demographic and the search terms you want your ads to show against. SEO results, although can be optimized for keywords, are open to every internet user.
SEM costs more than SEO since the former is a paid advertising strategy. The ads are displayed on paid search placements, and you are charged every time an internet user clicks on the ads. You don’t need to break your bank to run an SEO campaign. But, there might be expenses related to content production and optimization.
The difference between the time taken to deliver results is massive. SEM campaigns provide results as soon as you make the campaign live. On the other hand, SEO campaigns might take up to a few weeks or months to start showing results.
SEM campaigns run only till your ad budget doesn’t run. Pull the plug off of the ad budget, and your SEM results will begin to dry up. SEO campaigns might take time to deliver, but the results will last for years on end.
Lastly, it all comes down to the CTR you get through these campaigns. To be frank, SEO can give you better CTR than SEM if you can get your website to rank on the top of the first SERP. If your SEO results are not on the first page, SEM can deliver a better CTR.
There you have it. We have shared some of the most important factors that will help you make a better decision. If you are still confused and don’t know how to approach Search Engine Marketing, our friendly marketing professionals would love to help. At Giraffe Marketing, we value our customers and offer the marketing services that your small business needs. Connect with us today!
March 9, 2021 by Edwin Gerace
I hope that those points help you answer the question. So is the question really is “can I afford to not have a website in the digital revolution”. If you want to have a successful business and want to generate income, then you must accept that you can’t afford to. See below for some options that make the process affordable and streamlined.
We custom design each website to reflect the unique character of your business. All design packages include the purchase of domain name, optional stock images, and revisions as needed. Package prices vary by the number of pages you need.
September 8, 2020 by Edwin Gerace
What is Giraffe Marketing? We are a website development company created with you in mind. We will work with you create to a unique website that brings to life your businesses’ brand image and products with a custom made website.
But what makes us different? Giraffe Marketing websites are designed to reflect you and your business. They will allow you to show your customer base your value and proposition while establishing an online presence that is tailored to you and your business.
Your custom built website will allow your client base to spot your brand through highly interactive features built to engage. Your virtual storefront allows your customer to interact and have full access to your site and business 24/7. Your new custom website could be the perfect solution to expand your client base or introduce the world to your new brainchild.
At Giraffe Marketing, we are here to help bring your business to the online world. We can’t wait to work with you!