Blog

Power of Content Markteing

November 30, 2022 by Edwin Gerace

The power blog content

Blogging in the digital era is an excellent way to establish your business as a thought leader. It allows you to demonstrate your expertise and maintain credibility among your target audience. 

A HubSpot study reveals that 40% of people don’t read blogs, which might suggest that blogging is dead. However, another study indicates that 80% of online traffic reads a blog at some point. This means blog content as a means to build your business for success is very much a thriving formula.

Data also shows that close to 409 million people read around 20 billion blogs every month. In addition, 1.98 billion websites post close to 7 million blogs daily to drive strong results. So, it is safe to say that blogging is still prevalent in 2022 and will continue to be a huge success for businesses. 

Consistant Blog Posting

Companies that regularly post blog content attract 67% more monthly leads than those that don’t. They also gain 97% more backlinks. These are some pretty staggering statistics that show the power of blogging. 

  • Industry-relevant blog content speaks of your authority over the particular space.
  • Blogs fuel your social media strategy and organically spread the word about your business.
  • Quality digital content boosts your SEO and ups your search engine ranking.
  • You appear reputable and trustworthy, provided you don’t sound too salesy. 
  • Blogs can brilliantly generate leads and drive them to take the desired action.

Content is KING

Engaging content keeps your customers coming back to you for new information and invites qualified leads. So make sure you make every piece unique, practice interlinking, inspire curiosity, tidy up your design, improve the readability, use high-quality images, and experiment with multiple formats for better interactivity.

https://cdnwebsite.databox.com/wp-content/uploads/2019/06/04093407/Improving-average-time-on-page-for-your-blog-posts-1000x1000.png

Blog time

Users ideally spend three to five minutes reading a blog post. So, the higher the session duration, the more relevant and grasping your blog content may be.

But remember, marketing digital content is just as important to reach the right audience as developing quality content.

If you find it all too overwhelming, the Giraffe Marketing team can help. We’re an agency specializing in all things digital marketing. Call us at 803-609-7653 or write at info@giraffemarketingllc.com to have us help you provide a positive experience to your potential customers.

In Conclusion

The power of providing great content can not be overlooked. While a lot goes into ensuring its effectiveness, at its most basic, it all comes down to the planning, scheduling, and execution of the content and blog itself. 

That’s where Giraffe Marketing LLC comes into play! 

At Giraffe Marketing LLC, not only do we offer an abundance of digital marketing services but westrive to produce resourceful content marketing.


Designed to take your content strategy to the next level, our content services provide businesses and brands, both large and small, with the reassurance that their online presence is taken care of. 

Not lacking in data reports, as a Giraffe Marketing LLC client, you can also rest assured that every strategy that we implement is backed by real results. 

So, if this sounds like something you could benefit from, allow experts here at Giraffe LLC based in Lexington, South Carolina to take the load off of your digital marketing efforts, whether for conent and blog posting to social media or otherwise, so that you can focus on other pressing business tasks that further move the needle toward growth.

Eager to learn more about the power of social media and how we here at Giraffe Marketing may be able to help with your content marketing needs? Dont hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, social media content marketing, and social strategy included!

The Power of Social Media

November 23, 2022 by Edwin Gerace

The Power of Social Media 

Whether you’re seeking to promote your business’s products or services, or you’re simply eager to grow an online presence and build brand awareness, social media has proven to be an incredible tool for achieving such feats. 

Why? Not only because there are over 4.5 billion social media users worldwide but the average social media user spends a total of 147 minutes daily; that’s a lot of engaged eyes in one place!

In fact, no matter if you’re new to the market or you’re a thriving business, social media should be used as a primary means of promotion and brand awareness, if not only to interact and engage with your target audience and loyal customer base. 

While there are several social media platforms available for your deployment, the likes of Facebook, Instagram, and TikTok remain the superior platforms for all things business, promotion, brand awareness, and otherwise. There are some social media platforms that don’t align with you company. Example if you have a strong visual content then instagram is a good fit. If engagement and dialogue then Facebook is a solution.

Though you shouldn’t limit yourself to any one platform, and while your choice of platform depends greatly on where your target demographic primarily resides, having at least one social media business profile is, for all intents and purposes, essential. 

As a digital marketing agency that specializes in all things digital marketing, content, and social media strategy, we here at Giraffe Marketing LLC in Lexington, SC can assist with your social campaign needs; more on that shortly… 

With that said in what follows, we’ll be diving into the world of social media and content marketing, detailing what it is, why it’s so powerfully important, and why you as a business or brand must prioritize it as a primary means of business operations if you haven’t done so already!

https://www.artifilabs.com/insights/the-revenue-power-of-social-media/


Power of Content Marketing

Simply put, content marketing is a department of digital marketing that involves the creation and distribution of visual and written content online. This content can live across platforms whether it be websites, social media pages, blogs, or otherwise. 


The type of content involved with content marketing efforts includes the likes of social media posts, video testimonials, blog articles, infographic newsletters, and website content, just to name a few… 

The ultimate intention of content marketing, like any business strategy, is to attract and retain customers, earn revenue, and grow the bottom line. The primary role of content marketing, however, is to stimulate emotion, peak interest, increase engagement, promote products and services, and build brand awareness. 

For those who come from a more traditional lens, you may be wondering how content on social media, for example, can be that valuable to a business. Moreover, you may beg the question ‘how can social media be so integral to the growth of a business?!’

After all, it’s just social media, right?! Wrong. In short, content is king in today’s online, consumer-centric economy, and for more reasons than one…

https://wedevs.com/blog/370611/visual-content-marketing-for-digital-marketers/

The Power of Reach and frequency

The truth is, there has never been a more abundant opportunity for businesses, brands, creators, and freelancers alike than there has been with social media. The crazy thing is that social media hasn’t even reached its peak yet! 

Think about it…

The average online consumer spends 2 hours and 27 minutes daily on social media alone, and that’s only the average. The average online consumer spends 2 hours and 27 minutes daily on social mediaalone, and that’s only the average. Of the average consumer, 75% report that they use social media to research brands and businesses.

Moreover, there are more than 2.96 billion daily users on Facebook alone; Imagine how daunting that statistic would be if you combine the active users from all major social media platforms! 

Lastly, from a business competition standpoint, almost 92% of businesses in the United States now use social media for marketing purposes. In other words, if you’re not part of that 92%, you’re part of the minority, soon to be deemed irrelevant, if not non-existent altogether. 

In short, there are a lot of eyes on social media, to say the least…

The best part? 

Digital marketing, social media marketing, and content marketing expenses only cost a fraction of what traditional marketing expenses cost (i.e. commercials, billboards, etc). Even more, the ROI of digital marketing in comparison to traditional marketing tactics? Not even comparable. 

So, is content marketing effective? YES. Does it work? YES! Should you start using it? YES!!! 

The power of social media and content consumption at large can’t go unnoticed. This holds true whether you’re a small business, medium-sized brand, or fortune 500 organization.

In fact, 73% of marketers believe that the use of social media marketing has been effective for their business objectives. Of course, this is only true for those who hold meaningful dialogues with their audience, engaging and encouraging their audience to engage via likes, shares, and other online interactions. 

Simply put, it’s all about providing the user with a positive experience. If you do that, the vast majority (71% of them to be exact) will engage and even recommend your brand to other individuals, family and friends alike.


Conclusion

The power of social media can’t go unnoticed. While a lot goes into ensuring its effectiveness, at its most basic, it all comes down to the planning, scheduling, and execution of the social media strategy itself. 

Thats where Giraffe Marketing LLC comes into play! 

At Giraffe Marketing LLC, not only do we offer an abundance of digital marketing services but we boast several expert disciplines across social media and content marketing.


Designed to take your content strategy to the next level, our social media services provide businesses and brands, both large and small, with the reassurance that their online presence is taken care of. 

Not lacking in data reports, as a Giraffe Marketing LLC client, you can also rest assured that every strategy that we implement is backed by real results. 

So, if this sounds like something you could benefit from, allow our social media experts here at Giraffe LLC based in Lexington, South Carolina to take the load off of your digital marketing efforts, whether for social media or otherwise, so that you can focus on other pressing business tasks that further move the needle toward growth.

Eager to learn more about the power of social media and how we here at Giraffe Marketing may be able to help with your content marketing needs? Dont hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, social media content marketing, and social strategy included!

Twitter with Giraffe Marketing Agency

November 19, 2020 by Edwin Gerace

Choosing to use twitter as a marketing strategy gives your business a number of marketing advantages. With this decision, your company now has the ability to plan, create, and share content relevant to your business and engage with a new customer base. By generating engaging post, you provide the opportunity for open dialogue on your business ideas and concepts. Learn more about Twitter with Giraffe Marketing Agency below.

Why Twitter is considered a great social media tool:

  • This social media, unlike others, is free to use
  • This strategy provides ease of use and access with availability on any smart device (smart phone or tablet) and a computer.
  • Twitters platform allows its users to post numerous types of content from blogs and news articles to images and videos.
  • Twitter is available worldwide, this means you are able to reach an audience outside the US with little to no effort.
  • Twitter can be used as a search engine
  • This platform is designed for social engagement allowing you to converse with current and future consumers.

Twitter consumers are your consumers:

  • Over 30 million people use twitter every month
  • Roughly 20% of the adults in the US are users on this platform
  • Over 30% of the users say they can recall something they saw on Twitter
  • In excess of 50% of all Twitter users take action after seeing a brand mentioned

Using Twitter to grow your business:

  • Daily Tweets
  • Repost, Tweet and Retweet
  • Know which hashtags(#) to use and use them properly
  • Follow reliable and relevant persons to help build connections
  • Follow mutual friends, this will allow like-minded individuals access to your posts
  • Do not post spam items. Only post items relevant to your business ideas or trends. If you begin posting spam you will lose the attention of your audience.
  • If you find posts interesting then be sure to comment or retweet them, this will make your account visible to those with similar interests and ideas.
  • Be sure to provide a Twitter bio on your account, this will allow your consumers an insight into who you are and what you provide, even if it is brief.
  • Be sure to link your Twitter account to all of social media and web accounts you may have, visibility is key.
Check out @GriaffeMarketingLLC on Twitter

I would encourage you to follow me on Twitter @GiraffeMarketingLLC . Learn more about Twitter with Giraffe Marketing Agency.

Twitter with Giraffe Marketing Agency


Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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