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Power of Content Markteing

November 30, 2022 by Edwin Gerace

The power blog content

Blogging in the digital era is an excellent way to establish your business as a thought leader. It allows you to demonstrate your expertise and maintain credibility among your target audience. 

A HubSpot study reveals that 40% of people don’t read blogs, which might suggest that blogging is dead. However, another study indicates that 80% of online traffic reads a blog at some point. This means blog content as a means to build your business for success is very much a thriving formula.

Data also shows that close to 409 million people read around 20 billion blogs every month. In addition, 1.98 billion websites post close to 7 million blogs daily to drive strong results. So, it is safe to say that blogging is still prevalent in 2022 and will continue to be a huge success for businesses. 

Consistant Blog Posting

Companies that regularly post blog content attract 67% more monthly leads than those that don’t. They also gain 97% more backlinks. These are some pretty staggering statistics that show the power of blogging. 

  • Industry-relevant blog content speaks of your authority over the particular space.
  • Blogs fuel your social media strategy and organically spread the word about your business.
  • Quality digital content boosts your SEO and ups your search engine ranking.
  • You appear reputable and trustworthy, provided you don’t sound too salesy. 
  • Blogs can brilliantly generate leads and drive them to take the desired action.

Content is KING

Engaging content keeps your customers coming back to you for new information and invites qualified leads. So make sure you make every piece unique, practice interlinking, inspire curiosity, tidy up your design, improve the readability, use high-quality images, and experiment with multiple formats for better interactivity.

https://cdnwebsite.databox.com/wp-content/uploads/2019/06/04093407/Improving-average-time-on-page-for-your-blog-posts-1000x1000.png

Blog time

Users ideally spend three to five minutes reading a blog post. So, the higher the session duration, the more relevant and grasping your blog content may be.

But remember, marketing digital content is just as important to reach the right audience as developing quality content.

If you find it all too overwhelming, the Giraffe Marketing team can help. We’re an agency specializing in all things digital marketing. Call us at 803-609-7653 or write at info@giraffemarketingllc.com to have us help you provide a positive experience to your potential customers.

In Conclusion

The power of providing great content can not be overlooked. While a lot goes into ensuring its effectiveness, at its most basic, it all comes down to the planning, scheduling, and execution of the content and blog itself. 

That’s where Giraffe Marketing LLC comes into play! 

At Giraffe Marketing LLC, not only do we offer an abundance of digital marketing services but westrive to produce resourceful content marketing.


Designed to take your content strategy to the next level, our content services provide businesses and brands, both large and small, with the reassurance that their online presence is taken care of. 

Not lacking in data reports, as a Giraffe Marketing LLC client, you can also rest assured that every strategy that we implement is backed by real results. 

So, if this sounds like something you could benefit from, allow experts here at Giraffe LLC based in Lexington, South Carolina to take the load off of your digital marketing efforts, whether for conent and blog posting to social media or otherwise, so that you can focus on other pressing business tasks that further move the needle toward growth.

Eager to learn more about the power of social media and how we here at Giraffe Marketing may be able to help with your content marketing needs? Dont hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, social media content marketing, and social strategy included!

The Power of Social Media

November 23, 2022 by Edwin Gerace

The Power of Social Media 

Whether you’re seeking to promote your business’s products or services, or you’re simply eager to grow an online presence and build brand awareness, social media has proven to be an incredible tool for achieving such feats. 

Why? Not only because there are over 4.5 billion social media users worldwide but the average social media user spends a total of 147 minutes daily; that’s a lot of engaged eyes in one place!

In fact, no matter if you’re new to the market or you’re a thriving business, social media should be used as a primary means of promotion and brand awareness, if not only to interact and engage with your target audience and loyal customer base. 

While there are several social media platforms available for your deployment, the likes of Facebook, Instagram, and TikTok remain the superior platforms for all things business, promotion, brand awareness, and otherwise. There are some social media platforms that don’t align with you company. Example if you have a strong visual content then instagram is a good fit. If engagement and dialogue then Facebook is a solution.

Though you shouldn’t limit yourself to any one platform, and while your choice of platform depends greatly on where your target demographic primarily resides, having at least one social media business profile is, for all intents and purposes, essential. 

As a digital marketing agency that specializes in all things digital marketing, content, and social media strategy, we here at Giraffe Marketing LLC in Lexington, SC can assist with your social campaign needs; more on that shortly… 

With that said in what follows, we’ll be diving into the world of social media and content marketing, detailing what it is, why it’s so powerfully important, and why you as a business or brand must prioritize it as a primary means of business operations if you haven’t done so already!

https://www.artifilabs.com/insights/the-revenue-power-of-social-media/


Power of Content Marketing

Simply put, content marketing is a department of digital marketing that involves the creation and distribution of visual and written content online. This content can live across platforms whether it be websites, social media pages, blogs, or otherwise. 


The type of content involved with content marketing efforts includes the likes of social media posts, video testimonials, blog articles, infographic newsletters, and website content, just to name a few… 

The ultimate intention of content marketing, like any business strategy, is to attract and retain customers, earn revenue, and grow the bottom line. The primary role of content marketing, however, is to stimulate emotion, peak interest, increase engagement, promote products and services, and build brand awareness. 

For those who come from a more traditional lens, you may be wondering how content on social media, for example, can be that valuable to a business. Moreover, you may beg the question ‘how can social media be so integral to the growth of a business?!’

After all, it’s just social media, right?! Wrong. In short, content is king in today’s online, consumer-centric economy, and for more reasons than one…

https://wedevs.com/blog/370611/visual-content-marketing-for-digital-marketers/

The Power of Reach and frequency

The truth is, there has never been a more abundant opportunity for businesses, brands, creators, and freelancers alike than there has been with social media. The crazy thing is that social media hasn’t even reached its peak yet! 

Think about it…

The average online consumer spends 2 hours and 27 minutes daily on social media alone, and that’s only the average. The average online consumer spends 2 hours and 27 minutes daily on social mediaalone, and that’s only the average. Of the average consumer, 75% report that they use social media to research brands and businesses.

Moreover, there are more than 2.96 billion daily users on Facebook alone; Imagine how daunting that statistic would be if you combine the active users from all major social media platforms! 

Lastly, from a business competition standpoint, almost 92% of businesses in the United States now use social media for marketing purposes. In other words, if you’re not part of that 92%, you’re part of the minority, soon to be deemed irrelevant, if not non-existent altogether. 

In short, there are a lot of eyes on social media, to say the least…

The best part? 

Digital marketing, social media marketing, and content marketing expenses only cost a fraction of what traditional marketing expenses cost (i.e. commercials, billboards, etc). Even more, the ROI of digital marketing in comparison to traditional marketing tactics? Not even comparable. 

So, is content marketing effective? YES. Does it work? YES! Should you start using it? YES!!! 

The power of social media and content consumption at large can’t go unnoticed. This holds true whether you’re a small business, medium-sized brand, or fortune 500 organization.

In fact, 73% of marketers believe that the use of social media marketing has been effective for their business objectives. Of course, this is only true for those who hold meaningful dialogues with their audience, engaging and encouraging their audience to engage via likes, shares, and other online interactions. 

Simply put, it’s all about providing the user with a positive experience. If you do that, the vast majority (71% of them to be exact) will engage and even recommend your brand to other individuals, family and friends alike.


Conclusion

The power of social media can’t go unnoticed. While a lot goes into ensuring its effectiveness, at its most basic, it all comes down to the planning, scheduling, and execution of the social media strategy itself. 

Thats where Giraffe Marketing LLC comes into play! 

At Giraffe Marketing LLC, not only do we offer an abundance of digital marketing services but we boast several expert disciplines across social media and content marketing.


Designed to take your content strategy to the next level, our social media services provide businesses and brands, both large and small, with the reassurance that their online presence is taken care of. 

Not lacking in data reports, as a Giraffe Marketing LLC client, you can also rest assured that every strategy that we implement is backed by real results. 

So, if this sounds like something you could benefit from, allow our social media experts here at Giraffe LLC based in Lexington, South Carolina to take the load off of your digital marketing efforts, whether for social media or otherwise, so that you can focus on other pressing business tasks that further move the needle toward growth.

Eager to learn more about the power of social media and how we here at Giraffe Marketing may be able to help with your content marketing needs? Dont hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, social media content marketing, and social strategy included!

A Case Study: The Power of Social Media

June 21, 2022 by Edwin Gerace

A Case Study: The Power of Social Media
__________________________________________

Choosing The Best Platform for You. 

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social Media Platform 
Social media is an amazingly powerful tool

Social media is an amazingly powerful tool that can help you create more awareness of your products. Research shows that the number of social media users will hit approximately 4 billion worldwide in 2022, which will be about a 4.8 percent increase from 2021. In this case study, we’ll look at how your business can effectively harness the power of social media.

The choice of social media platform will be dictated by the overall objectives of your business, as shown below! 

  • Obviously, LinkedIn’s 828 million users create a large audience for your brand to be seen as an industrial leader by displaying your awards and professional announcements. LinkedIn also offers a great source of quality employees when you are looking to hire new staff. LinkedIn is a powerful tool to help you stay up to date with industry news and learn from thought leaders across the globe.
  • Undoubtedly to attract targeted clients to buy your products and hire your services, consider Facebook and Instagram. Facebook boasts more than 2.9 billion active mobile users monthly, while Instagram has 500+ million individual users on it daily! These platforms offer an ever-green source of clientele with the right social media strategy. While Facebook boasts millions of users and content flowing, depending on your business, this might not be the exact marketing match. Instagram has very similar content but puts more emphasis on visual content.
  • In addition, YouTube is the second-largest search engine after Google, with 5+ Billion videos watched daily. With 9 out of 10 viewers saying they wanted to see more videos from brands and businesses, 87% of video marketers reported that video gives them a positive ROI. Using video in your social media marketing is the secret to reaching 122 million-plus active daily users on YouTube. Use it to drive traffic to your website and convert more leads into buyers.

Creating a Plan for Social Media using marketing tools

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

Develop Social Media Campaign Objectives. With goals that are Specific, Measurable, Attainable, Relevant, and Time-bound (SMART), you have a 377% likelihood of attaining your social media campaign objectives. On the other hand, you need to Reach out to Giraffe Marketing to get a free social media evaluation. In addition, some of the most common goals you can set for your social media campaigns are:

Select Appropriate Social Media Channels. 

  • Boosting brand awareness with a paid strategic plan
  • Increasing your sales by creating demand and awareness
  • Acquiring more customers through building dialog and content
  • Boosting the engagement levels with dialogue and specific content

Create Buyer Profiles. 

First and foremost, your content should always target an ideal audience to make your campaign successful. The following are some of the most critical elements to include in your buyer profile:

  • Name
  • Gender
  • Income
  • Location
  • Pain points
  • Favorite social media channels
  • Interests

For example, you can leverage Facebook Audience Insights to get valuable data about the current target audience. More than 56% of companies are estimated to have reached high-quality leads from targeted buyer profiles.

Without a doubt, It is critical to understand which social media channels the audience likes to visit and the time spent on them. For marketers, Facebook, Instagram, Tik Tok, YouTube, and Twitter are the best platforms to engage with their prospects. The average daily time spent on these platforms is 33, 29, 89, 30, and 31 minutes, respectively. You can also use website analytics to see which channels users prefer most. 

Conduct Competitor Analysis.

Nearly 56% of executives leverage competitive intelligence to monitor their competitors’ activities and improve their own. Clearly, this helps to identify and understand the competitors’ strategies and adjust yours’ accordingly. 

Monitor The Performance.

About 51% of businesses monitor their social media campaigns to capitalize on their audiences better, e.g., by boosting engagement. This helps to gauge the effectiveness of a social media strategy.

Executing Plan for Social Media with a professional

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

A clear plan is a strategy. Posting from your phone while watching TV is a Post. Big Difference. Some of the best practices you need to implement are:

Publish high-quality content. 

Obviously, you should post high-quality content your audience will find engaging. A study showed that 78% of consumer respondents said the posts. Any addition to these companies’ social media follow impacts their purchases—the more interesting, the better. Social media is a potent tool, and using the best quality content is paramount.

Publish content regularly.

It is advisable to choose a posting schedule and stick to it. Evaluate your social media campaign’s performance. Set a plan and stick with it. Plan more minor and execute regularly. For example, I post Motivational Monday on Instagram. That is one day a week. Do what you can manage, or hire Giraffe to help you plan and execute regularly.

This insight can help you take remedial measures and get desired results. 

Evaluating Plan for Social Media with your marketing partners

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

Audit your audience and competition.

Indeed more than 70 million websites leverage web analytic tools to track website visitors’ behavior. Therefore, establish the factors that make your audience engage—integrating your social media channels with your company website.  Furthermore, use the tools from Facebook and Instagram or hire Giraffe to manage those data points.

Evaluation will also include tracking how your visitors interact. For example, which types of posts do your followers share with others. Identify and create more content of the same. 

Conclusion

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency

Finally, the success with social media begins with social media planning! We at Giraffe Marketing are experts in social media planning and strategy. Additionally, social media is a potent tool that can leverage much power if done correctly. Contact us to help you get the most out of these valuable communication mediums on social media. We can help you reach new customers and create a buzz about your company!

I personally want to challenge you to call (803-609-7653) or email edwin@giraffemarketingllc.com to set up a time to evaluate your business and your virtual storefront. Absolutely let us, partner, together to get you more exposure and create a dialog that creates sales and exposure.

Email Marketing

May 16, 2022 by Edwin Gerace

Giraffe Marketing, email marketing services, are designed to help your clients reach their prospective customers by applying targeted demographics and strategic filters. Our email delivery system is secure, compliant, and based on a dynamic database of opt-in records for both business and consumer marketing.

Email Marketing by Giraffe Marketing

Imagine the Potential

  • Develop new customers
  • Generate traffic to websites
  • Target customers based on established look -a-like clientele
  • Drive Traffic to your website and or your Facebook page
  • Creating micro-conversions will lead to the ultimate macro-conversion or sale.
  • Guaranteed results
Giraffe Marketing assist in Email Marketing

The Execution

  • Supply photos
  • Supply content
  • Supply Theme and Colors
  • Proof Email Blast
  • Poof it goes out

GEO Fencing – GEO Targeting – Targeted Display

January 4, 2022 by Edwin Gerace

High Powered technology for your small business.

Now small businesses can leverage digital marketing and be competitive and relevant. Many digital strategies were out of reach for small businesses. Now you can see returns (ROI) when you use a highly targeted approach to reaching your consumer. Leveraging targeting tools that big companies have used in the past and making them affordable is all within reach of a small business.  That is it. I will do the rest so you can run your business.


  • 81% of people own a smartphone
  • 94% of smartphone users spend more time using those devices than watching television.

How does Geo-Fencing work?

1- BUILD YOUR FENCE

Define your audience. Either develop a list of where your consumers are shopping, living, or visiting. Secondly, you can create addresses of your targets. You have options when building your audience: Audience targeting or Location Targeting or Weather Targeting.

2-Collect prospects

Collect audience – Anyone with a mobile device that has location service turned on, and walks into the fenced area, will be pinged and eligible to be served an ad.   Almost 95% of all smartphone users have at least one app using location. From Find my iPhone to Weather to TV.

3-Serve digital Ads

4-Track Results

Track clicks, website visits, and conversions. Make adjustments when needed. A conversion is anyone who entered the target zone and was served an ad and then visited your location.


Using location data is proven to make marketing campaigns 80% more effective. If you know where potential customers hang out, it’s easy to show them the right promotions at the right time.


When it comes to Pricing

Giraffe Marketing Pricing structure is a lot different than most. Due to less overhead, we are able to pass those savings onto the consumer. Many of my competitor’s average impressions are costing $12 to $20 per 1,000 ads. At Giraffe, we reduce that cost by almost 50%. So can a small business start a geofencing campaign for less than $1,000? The answer is yes. So Call Edwin today for your free digital audit 803-609-7653



What are the Best Reasons Your Business Needs a Social Media Strategy?

October 13, 2021 by Edwin Gerace

The social media strategy describes the objectives and support framework by which your business will use social media to meet its communications goals. 

In essence, it is a simple statement of goal, setting forth specific objectives you want to achieve through social media. 

Adding social media to the overall marketing and comms strategy means it’s not implemented as part of a silo but in parallel with other channels.

What Is A Social Media Marketing Strategy?

The social media marketing strategy outlines the goals you intend to achieve and the steps you plan to accomplish them.

Develop a detailed social media strategy for your business so you can stay on track. This will result in better results as you implement your plan.

At Giraffe Marketing LLC, We’ll give you a free digital audit if you don’t use these social networks or consider using them as part of your social media marketing strategy.

Let’s discuss the importance of social media plans for businesses and create an effective social media marketing strategy.

Here are five reasons why a social media marketing strategy is important.

1. Increase brand awareness

Your brand’s awareness and recognition can be significantly increased by applying a social media strategy. 

We all know that consumers are at any given point in the buyer’s journey at different stages. The power of social media lies in its ability to elevate every step of the buyer’s journey.

2. Boost your marketing goals

A custom social media campaign can complement any marketing goal your business is trying to achieve. 

A company can use this method to reach its target audience and accomplish its goals in several ways, such as brand recognition, thought leadership, generating leads, and increasing revenue.

It is no longer a competitive advantage to be active on social media, and it is a requirement. You can showcase the unique characteristics of your brand using social media properly to tell your story.

3. Engage the Community

Engaging your community helps build relationships, increase loyalty, and increasing brand advocacy for your brand. 

Engage your audience, make them feel appreciated, make them fun, and stimulate their thinking so that your business remains top of mind.

4. Gain Credibility of a brand

By using social media, your brand can engage with its target audience in an authentic manner. As a company, you can tell them more about who you are than just your products. Tell them your story and what you’re all about.

Though your website’s about section is vital and discusses your journey in general, it may not be the first place that consumers look for content to read. 

Embrace your culture, mission, and values through organic posts, letting your consumers know what makes you tick.

5. Boost Google visibility

In addition to searching Google for information about your business, your prospects are already doing so.  

Setting up a profile on social networking sites allows you to have your own web pages appear all over the first page of Google.

Take a look at the first page of Google for your company name, for instance.  There is a good chance your Facebook page ranks on page one if you have it set up.  

The presence of a LinkedIn page and a Twitter account will also boost your ranking.  In search results, it’s best to control more pages, as that increases the odds of someone clicking your link.

You should preferably hire a social media marketing agency that fits the needs of your business Giraffe Marketing LLC is a good choice for you.  The second thing you should do is create a marketing plan that defines the campaign’s goals.

Our locality and understanding of the importance of every dollar make us adept at using your money wisely. Your content can be tailored based on the immediate results you get from your social media strategy. 

If you spend more time on your social media platforms, the more likely you will get to experience their benefits. 

What’s YOUR Social Media Strategy?

September 9, 2021 by convergesc

All marketing campaigns must have a plan.

All plans must have a strategy.

Start with Giraffe Marketing today!

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Killer Benefits of Digital Marketing for Small Businesses

July 19, 2021 by Edwin Gerace

Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.

Giraffe Marketing 
Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.
Teamwork makes the Dream work- Giraffe Marketing LLC

Introduction

Do you want to compete with the big brands in your industry? Here’s what you need – a level playing field that gives you equal access to the target audience. Fortunately, digital marketing delivers just that! You can get in front of tons of new faces and even lock horns with the big boys in your industry. When local businesses partner with agencies such as GiraffeMarketing and you create a targeted and defined digital campaign you can level out the playing field. But that’s not it. Here are several other crucial benefits of digital marketing that your business will relish in 2021 and beyond.

Make data-driven marketing campaigns

One of the advantages of using digital marketing over traditional marketing is that it is data-driven. In other words, it is the most measurable form of marketing there is. You can create online marketing campaigns that are easy to track, tweak, and grow. With the help of analytics, you can ensure that the digital marketing tactics work in your brand’s favor. It allows you to use the available resources effectively and get a higher marketing ROI. Lef Giraffe worries about ROI and CTR and CTA while you work on growing your business.

Provides a Low Entry Barriers

Gone are the days when brands with big marketing budgets ruled the market. With access to the Internet, it is pretty much a level playing field when it comes to promoting products and services on the world wide web. You can start promoting your products at zero costs using techniques like SEO and content marketing.

6 Killer Benefits of Digital Marketing for Small Businesses
Giraffe Marketing LLC - Lexington SC
Let Giraffe Marketing worry about CTR, ROI, CTA, and you can focus on growing your business

Reach qualified buyers with SEO

Did you know that 68 percent of online experiences begin with a search engine? SEO makes it easier to get specific with your target audience. It eliminates the guesswork and directs every marketing campaign towards people that are most likely to engage with your brand. You can successfully narrow the target audience by using insights like demographics, interests, online behavior, and more. Brands can even rank their business websites on search engines for keywords their target audience use while searching for related products and services.

Boost marketing ROI and revenue

A well-structured and well-tested digital marketing strategy will always produce excellent results. If you hire digital marketing professionals, they will make sure the campaigns are optimized to achieve the set marketing and business goals. Agencies have proven industry-specific strategies that will help small businesses make the most of their marketing budget. Take email marketing, for instance, which produces an ROI of 4,200 percent for every dollar spent!

Cost-effective marketing strategy

Digital marketing doesn’t cost much. Why? Several digital marketing tools and channels are free to use. You can ditch paid marketing and invest heavily in organic marketing to produce long-lasting results. However, creating an in-house digital marketing team will cost more than hiring a digital marketing agency. We highly recommend you search for an agency that has experience developing industry-specific online marketing strategies. Again let Giraffe Marketing build your campaign, manage your campaign, and report back to you while you are growing your business.

Giraffe Marketing is your digital marketing partner in 2021?  Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.

Develop trust among customers

The online world is transparent, and customers dig that. They want brands to be available online so that they can interact with them. When you invest in digital marketing, you give a strong message to your target audience that you care about them and are open to discussion. Since many online marketing platforms can even be used to extend your customer services, it will be easier for you to develop trust and credibility among your target audience.

Keep reading!

Digital marketing comes with benefits that have the potential to quadruple your business growth. However, your brand will only achieve that if you hire the right team of digital marketing specialists. At Giraffe Marketing, we offer the most advanced digital marketing strategies that help brands achieve their business and marketing goals. Connect with our friendly online marketers and we will set things up for you! Loved reading this post? Don’t forget to check out other informative posts on the blog! 6 Practical Benefits to Consider When Hiring Digital Marketing Agency.

Some must-reads

How to Reopen Your Small Business Amid the Pandemic

Having a Social Media Strategy Is the best strategy

6 Practical Benefits to Consider When Hiring Digital Marketing Agency

Having a Social Media Strategy Is the only strategy.

May 13, 2021 by Edwin Gerace

Social Media Digital Strategy is almost mandatory

Giraffe Marketing offers Social Media coaching for Planning and, lastly, Execution.  Let Giraffe be your digital partner in social media

The most used digital marketing tool is now becoming Social Media Marketing. It is basically the use of social media platforms to connect with desired prospects. You can connect with your audience to build a brand. As well as increase sales, and if it is the case, also drives website traffic. The main social media platforms at the moment are TikTok, Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn. The consumer is going to the internet before going to the yellow pages. The consumer is going to Facebook before calling the better business bureau.

Nowadays, digital marketing is an essential aspect of the business. Think of digital marketing as your virtual storefront. Still, just like everything else, it constantly changes and evolves. It was so using different strategies that take advantage of all the new tools available. So just as your store changes you must change and adapt to the moving target of consumer attention.

Some benefits of using digital marketing are:

  • You can save more money than with traditional methods
  • You can get to know your audience
  • You can track responses
  • You can reach a global marketplace
  • You can interact with your prospects

Need for a Social Media Plan / Strategy

Giraffe Marketing offers Social Media coaching for Planning and, lastly, Execution.  Let Giraffe be your digital partner in social media

The list of reasons why an effective social media marketing strategy or plan is necessary is endless and keeps growing daily, but let’s mention just some of them:

  1. Customers are active on social media: The most you connect with your audience, the more likely you are to have new customers. Technology has developed an atmosphere of easy access and use for people. Allowing them to exchange information on their own terms and conditions. Letting them decide how to contact you.
  2. Build Brand Awareness: Social media accounts for your brand will be helpful for your brand when used daily, being able to generate a large audience for your business in no time. This kind of channel makes it easier for a customer to find you and communicate with you. And secondly, increases their satisfaction and they’re royalty.
  3. Give room for innovation: A plan that’s consistent with the objectives of your business will make easier the process of building and creating content. It will resonate with your audience, giving you the chance to refine the quality of the material and think in a creative yet effective social post. You can include interactive resources available to generate more engagement with your audience.
  4. Engagement: Social media opens a dialogue for quick relationship building and customer loyalty. It’s critical to design and establishes new ways to communicate with your audience, so they get to feel more and more involved.

Content Calendar for your Social Media Plan / Strategy

Giraffe Marketing offers Social Media coaching for Planning and, lastly, Execution.  Let Giraffe be your digital partner in social media

The content calendar is the most common, used, and effective tool that can help you when you are creating or establishing a strategy.

This will help you plan ahead of the content and the post you will be publishing on social media. It may sound a bit overwhelming at first, but organizing your content is key when designing a social media marketing strategy, and will bring you tons of benefits. Let’s not freak out planning your content does not have to be rocket science and you can do it from the easiest way, which is through the use of templates available online or designing from scratch.

One of the benefits of using a content calendar for your brand is that it’ll help to post constantly. There’s no other option to growing organically on social media than being constant, keeping your brand giving the customers content they can consume and interact with. As obvious as it may seem, another perk is the time you’ll be saving when defining things in advance; this will also allow you to post better content on your accounts since you’ll have the time to talk and don’t miss out on important events.

But most importantly, a content calendar will help you check the content and quality of the information you’re constantly giving to the people, so you can make sure it fits and helps your brand to accomplish the desired goal, matching with the social media strategy you’ve designed.

Planning is a necessity.

Planning is a necessity

Giraffe Marketing offers Social Media coaching for Planning and, lastly, Execution.  Let Giraffe be your digital partner in social media

There are multiple reasons why you need a social media marketing plan. Still, it’s important to mention that, without it, you and your team will find themselves posting information with no particular order, giving a messy first impression of your business.

A huge part of designing and defining your marketing strategy on social media is to know which platforms you’re going to be using, according to the results you want for your brand. It’s important to know this because a brand can have a presence on every platform, or either you can define and select just a few of them.

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

Whether you are just starting out your business or you want to expand and grow, you must have a plan. Your marketing calendar, digital plan, your campaign strategy are your blueprint for success. You must be willing to have a plan that is either 3 months or 6 months or 12 months. Then you need to evaluate those plan’s success. By having a plan you are creating goals that you can achieve.

A massive part of designing and defining your marketing strategy on social media is knowing which platforms you will use according to the results you want for your brand. It’s important to know this because a brand can have a presence on every platform, or you can define and select just a few. There used to be just one dominant social planner, Hootsuite, and it was free, now that the planning business has become very lucrative. So if you manage one account, and your platform is Facebook and Instagram, use the Facebook Business planner. It is easy and FREE. If you are like me and managing multiple accounts and platforms, you must choose one that fits your style and needs. I like Social Pilot and it works for what I need, and yes they all have their flaws.

Set your goals out of reach but not out of sight.

By Edwin Gerace

Popular Question: SEO or SEM? 6 Factors to Make a Better Decision

May 11, 2021 by Edwin Gerace

Find it difficult to choose between SEO and SEM? Make a better decision using these six critical factors. Keep reading to solve the SEO Vs. SEM dispute

Introduction

SEO or SEM – that’s the question! The dispute has intrigued the online marketing community for over a decade, and it’s time we set things straight. This post will share some of the most critical factors that will help your small business make a better decision. So without wasting any more time, let’s get cracking!

Why does SEO matter?

Search Engine Optimization or SEO matters because Google receives more than 66,000 searches per second every day. Small businesses should invest heavily in SEO since 93 percent of all customer journeys begin with a search engine! Most importantly, companies worldwide receive a staggering 40 percent of their revenue through organic search traffic.

Why does SEM matter?

Search Engine Marketing or SEM gets you what SEO can’t – instant results! 64.6 percent of customers that are looking to make a purchase will click on Google Ads. Businesses that can land their ads on the top 3 paid advertising spots enjoy 46 percent of the clicks! Now that we know why both SEM and SEO matter, let’s figure out how these two online marketing strategies differ.

6 SEO Vs. SEM Factors to Consider in 2021

  1. Result placement

SEM campaigns allow you to choose the ad placement on a search engine or a website. The placements generally have an ‘ad, sponsored’ designation mentioned over them. 

When you run SEO campaigns, the website link is displayed in the organic results, i.e., in sections like featured snippets, people also ask, and regular results. SEM results are displayed along with ad extensions like CTA, phone number, site links, and more.

  1. Result visibility

The results of SEM campaigns are only visible to the target audience you specified while creating the ad campaign. You get to choose the demographic and the search terms you want your ads to show against. SEO results, although can be optimized for keywords, are open to every internet user.

  1. Cost of campaign

SEM costs more than SEO since the former is a paid advertising strategy. The ads are displayed on paid search placements, and you are charged every time an internet user clicks on the ads. You don’t need to break your bank to run an SEO campaign. But, there might be expenses related to content production and optimization.

  1. Time to deliver

The difference between the time taken to deliver results is massive. SEM campaigns provide results as soon as you make the campaign live. On the other hand, SEO campaigns might take up to a few weeks or months to start showing results.

  1. Value with time

SEM campaigns run only till your ad budget doesn’t run. Pull the plug off of the ad budget, and your SEM results will begin to dry up. SEO campaigns might take time to deliver, but the results will last for years on end.

  1. Click-Through Rate

Lastly, it all comes down to the CTR you get through these campaigns. To be frank, SEO can give you better CTR than SEM if you can get your website to rank on the top of the first SERP. If your SEO results are not on the first page, SEM can deliver a better CTR.

Keep Reading!

There you have it. We have shared some of the most important factors that will help you make a better decision. If you are still confused and don’t know how to approach Search Engine Marketing, our friendly marketing professionals would love to help. At Giraffe Marketing, we value our customers and offer the marketing services that your small business needs. Connect with us today!

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