June 21, 2022 by Edwin Gerace
Social media is an amazingly powerful tool that can help you create more awareness of your products. Research shows that the number of social media users will hit approximately 4 billion worldwide in 2022, which will be about a 4.8 percent increase from 2021. In this case study, we’ll look at how your business can effectively harness the power of social media.
The choice of social media platform will be dictated by the overall objectives of your business, as shown below!
Develop Social Media Campaign Objectives. With goals that are Specific, Measurable, Attainable, Relevant, and Time-bound (SMART), you have a 377% likelihood of attaining your social media campaign objectives. On the other hand, you need to Reach out to Giraffe Marketing to get a free social media evaluation. In addition, some of the most common goals you can set for your social media campaigns are:
Select Appropriate Social Media Channels.
Create Buyer Profiles.
First and foremost, your content should always target an ideal audience to make your campaign successful. The following are some of the most critical elements to include in your buyer profile:
For example, you can leverage Facebook Audience Insights to get valuable data about the current target audience. More than 56% of companies are estimated to have reached high-quality leads from targeted buyer profiles.
Without a doubt, It is critical to understand which social media channels the audience likes to visit and the time spent on them. For marketers, Facebook, Instagram, Tik Tok, YouTube, and Twitter are the best platforms to engage with their prospects. The average daily time spent on these platforms is 33, 29, 89, 30, and 31 minutes, respectively. You can also use website analytics to see which channels users prefer most.
Conduct Competitor Analysis.
Nearly 56% of executives leverage competitive intelligence to monitor their competitors’ activities and improve their own. Clearly, this helps to identify and understand the competitors’ strategies and adjust yours’ accordingly.
Monitor The Performance.
About 51% of businesses monitor their social media campaigns to capitalize on their audiences better, e.g., by boosting engagement. This helps to gauge the effectiveness of a social media strategy.
A clear plan is a strategy. Posting from your phone while watching TV is a Post. Big Difference. Some of the best practices you need to implement are:
Obviously, you should post high-quality content your audience will find engaging. A study showed that 78% of consumer respondents said the posts. Any addition to these companies’ social media follow impacts their purchases—the more interesting, the better. Social media is a potent tool, and using the best quality content is paramount.
It is advisable to choose a posting schedule and stick to it. Evaluate your social media campaign’s performance. Set a plan and stick with it. Plan more minor and execute regularly. For example, I post Motivational Monday on Instagram. That is one day a week. Do what you can manage, or hire Giraffe to help you plan and execute regularly.
This insight can help you take remedial measures and get desired results.
Audit your audience and competition.
Indeed more than 70 million websites leverage web analytic tools to track website visitors’ behavior. Therefore, establish the factors that make your audience engage—integrating your social media channels with your company website. Furthermore, use the tools from Facebook and Instagram or hire Giraffe to manage those data points.
Evaluation will also include tracking how your visitors interact. For example, which types of posts do your followers share with others. Identify and create more content of the same.
Finally, the success with social media begins with social media planning! We at Giraffe Marketing are experts in social media planning and strategy. Additionally, social media is a potent tool that can leverage much power if done correctly. Contact us to help you get the most out of these valuable communication mediums on social media. We can help you reach new customers and create a buzz about your company!
I personally want to challenge you to call (803-609-7653) or email edwin@giraffemarketingllc.com to set up a time to evaluate your business and your virtual storefront. Absolutely let us, partner, together to get you more exposure and create a dialog that creates sales and exposure.
May 9, 2022 by Edwin Gerace
Case study for restaurants / Digital Trends
Restaurants are losing out on potential customers because of not having a website. A recent study indicated that about 26% of restaurant clients perform an online search before visiting a restaurant, and 50% report that their first source of information is a review site such as Yelp. Additionally, over 30% of individuals visiting from out of town visit restaurant websites in their respective destinations to make a dining decision. Lastly, research shows that 8.5 billion searches are made on Google every day. Those are all potential clients that restaurants lose daily because they do not have a website presence online.
Though food websites like Glovo and Uber Eat give restaurants visibility to many potential hungry customers, the challenge is that many restaurants get lost in the crowded spaces of these food Apps. Unless the restaurant is on the home page, visibility is minimal for smaller unknown establishments. Therefore, a website is necessary for a restaurant to create its brand presence, tell its story, and showcase its unique foods. This is especially beneficial for specialty restaurants like Organic or Vegan restaurants. Find out what we offer for website development services by clicking here.
When the restaurant website is up and running, you need to inspire visibility and traffic by promoting it. Some practical, actionable ways are Geofencing marketing, a location-based marketing service that restaurants can use to target and engage their audience. This is done by sending relevant messages to smartphone users within an established area or predetermined boundary. The benefits of geofencing include precise targeting of an audience with the right content at the right time. For example, they are alert of Happy Hour snacks and drinks during the promotion hour to passers-by or large employers; with 94% of smartphone owners spending more time using their phones than watching television, the probability of converting these passers-by into customers increases.
Search Engine Marketing (SEM) is another marketing strategy that restaurants can increase traffic to their websites. SEM refers to using paid advertising in search engines. Examples of this are Pay Per Click (PPC) marketing which requires advertisers to pay for each click made on their adverts. The advantage of this is that it is very affordable and very targeted. Your advert only shows up for people looking for specific keywords that the restaurant has bid on. Therefore, these are customers ready to buy your particular food. For example, a search for ‘Italian pasta’ or ‘Tacos’ will bring up the restaurant in the search results.
Therefore, search engine optimization and geo-fencing are effective online-based tools that increase the online presence of a restaurant’s website.
Although online presence is requisite for restaurants, restaurants’ website needs to be responsive and promoted. Consequently, the restaurant’s online presence should be interactive and allow its clientele to make inquiries or leave feedback. A recent report indicates that restaurants with responsive online platforms have higher brand awareness. Step 1 is to have a virtual storefront (Website). Step 2 make sure 100% of all information is correct, including social media links. Step 3 Promote your site, your specials, and your unique offering. Do everything to drive traffic to your website, and social channels cause sending traffic to HubSpot or a 3rd party site is not helping your online presence but helping your competitors.
Restaurants need to be where their customers are looking, and that’s online. However, restaurants are stuck trying to be seen on food App sites instead of owning their brand presence with a website. When you have a website, make sure that the site is visible in search engine results. SEM helps with this visibility, while Geofencing provides restaurants with location visibility at the right time and the data to better understand their customers. Consult with Giraffe on what online solution is best for you.
Undeniably, having a more established website online presence and using these and other marketing strategies is critical for any restaurant’s survival. Having a site can not only help drive traffic to your restaurant but can steer customers to you instead of your competitors.
At Giraffe Marketing, we specialize in all three of these areas and can help your restaurant create a solid online presence that will target potential consumers. Contact us today for more information on how we can help you achieve success!
February 9, 2022 by Edwin Gerace
A website’s design determines how customers find your website online and whether visitors click (or “bounce”) away or stay on your site.
With 91% of U.S. shoppers online by 2023, a high bounce rate means missing out on a lot of potential customers. A website that’s trustworthy and easy to use, on the other hand, makes shoppers feel confident making purchases online.
There’s a lot that goes into building a website that’s easy to find, easy to use, and looks good, which is why many small business owners choose to partner with digital marketing agencies like Giraffe Marketing LLC for website development and design.
Business owners on a budget can explore drag-and-drop website builders. DIY builders like the ZenBusiness website builder are an option for basic business websites with customizable templates and streamlined integrations with social accounts and Google maps.
What sets well-designed business websites apart from mediocre ones? These are the elements that ensure a positive experience for your customers.
Search engine optimization helps businesses rank high on Google and other search engines. Designing an optimized website involves several elements including:
Website accessibility and SEO go hand-in-hand because many of the practices that make websites easy to find and use also improve accessibility for disabled visitors. For example, structuring content with descriptive headers, providing alternative text for images and keeping forms simple and easy to read.
Website navigation should be intuitive with descriptive categories and labels that align with user goals. Avoid hiding navigation with drop-down menus. Visitors are less likely to explore when options are out of sight, out of mind. Place navigation in the header, footer, and sidebar where users expect to see it and include a prominent search bar for users who know what they’re looking for.
Calls to action, or CTAs, turn website visitors into leads. CTAs trigger an action such as making a purchase, subscribing to emails, or downloading information that captures a lead. Effective CTAs are short, simple, and strategically designed to draw attention. Consider where your customer is in the sales funnel and tailor CTAs to deliver relevant content.
Website security is important for a business’s reputation, revenue, and search engine ranking. Users may be warned to stay away from insecure or suspicious websites. This makes it harder to reach and convert new customers. Small business websites should protect customers with an SSL certificate and use a free tool to scan for vulnerabilities.
Website analytics provide small business owners with key insights into how visitors discover and use their website. With Google Analytics’ free tool, you can see how visitors came to your website, which pages they visited, and how long they spent. Business owners can use demographic data from website analytics to optimize web design as well as marketing strategies.
Your website is what represents your business online. Don’t you want to show off your best side? Let Giraffe Marketing help you design a website that engages and converts your customers with digital marketing designed for small businesses.
October 21, 2021 by Edwin Gerace
Surprisingly, Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message.
Responsive search ads carry a lot of benefits for advertisers as well as customers.
Responsive search ads are pretty friendly and can adapt to every situation you want them to. The majority of people do online searches using mobile devices. What these ads do is show fewer descriptions and headlines on mobile devices. In this way, customers also wouldn’t feel uncomfortable.
52% of PPC clicks come from mobile. – Word Stream
Since responsive search ads set multiple combinations of assets, it will save your time both in testing and writing various versions of ads.
72% of companies haven’t looked at their ad campaigns in 30 days-Neil atel
Since you’ve arranged multiple combinations and keywords to improve search relevance, you’ll be able to find headlines matching customers’ search terms. It will help you increase your reach and compete more appropriately.
PPC visitors are 50% more likely to purchase VS organic visitors – Unbounce
Since PPC advertising targets specific traffic, you’ll need to hire experts for this job to serve your purpose in a befitting manner.
A professional PPC analyst can give you direction in which you should be heading while targeting your potential customers in response to a search ads campaign. Several reasons force you to consult a PPC professional; here are some reasons.
Keyword research is a paramount aspect of your success. Since PPC experts have spent a lot of their time doing keyword research, they can help you pick the right keywords.
Choosing the wrong keywords will make all your efforts useless, and you’d end up losing all the money you’ve invested in.
One of the best things you carry with PPC experts is that they will perform competitive research. These experts know how to find a good ad copy.
After assessing the competition around, they will form ads based on reasonable assumptions that will work. You can’t expect an amateur to find a good ad copy. Picking the correct copy ad can improve your reach and make you successful as an advertiser.
On the other hand, a lousy copy will not send the right message; consequently, you’ll lose all your traffic.
Sometimes, you don’t have enough time to concentrate on your advertising campaigns. It is also the point where a PPC expert comes in handy. He’ll take care of your campaigns and monitor the situation in a reasonable manner.
Pay per Click advertising method has worked brilliantly for the majority of advertising companies. You’re more likely to get the desired traffic in PPC advertising compared to standard Google ads campaigns.
50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. One-third of people (33%) click on a paid search ad because it directly answers their search query.
75% of people say paid ads make it easier to find the information they are searching for – Clutch
However, you need to plan well and implement those plans with great authority to succeed in this campaign. Hiring PPC professionals will help you to handle things appropriately. For further queries, you can contact us at http://www.giraffemarketingllc.com or call 803-609-7653
October 13, 2021 by Edwin Gerace
The social media strategy describes the objectives and support framework by which your business will use social media to meet its communications goals.
In essence, it is a simple statement of goal, setting forth specific objectives you want to achieve through social media.
Adding social media to the overall marketing and comms strategy means it’s not implemented as part of a silo but in parallel with other channels.
The social media marketing strategy outlines the goals you intend to achieve and the steps you plan to accomplish them.
Develop a detailed social media strategy for your business so you can stay on track. This will result in better results as you implement your plan.
At Giraffe Marketing LLC, We’ll give you a free digital audit if you don’t use these social networks or consider using them as part of your social media marketing strategy.
Let’s discuss the importance of social media plans for businesses and create an effective social media marketing strategy.
1. Increase brand awareness
Your brand’s awareness and recognition can be significantly increased by applying a social media strategy.
We all know that consumers are at any given point in the buyer’s journey at different stages. The power of social media lies in its ability to elevate every step of the buyer’s journey.
2. Boost your marketing goals
A custom social media campaign can complement any marketing goal your business is trying to achieve.
A company can use this method to reach its target audience and accomplish its goals in several ways, such as brand recognition, thought leadership, generating leads, and increasing revenue.
It is no longer a competitive advantage to be active on social media, and it is a requirement. You can showcase the unique characteristics of your brand using social media properly to tell your story.
3. Engage the Community
Engaging your community helps build relationships, increase loyalty, and increasing brand advocacy for your brand.
Engage your audience, make them feel appreciated, make them fun, and stimulate their thinking so that your business remains top of mind.
4. Gain Credibility of a brand
By using social media, your brand can engage with its target audience in an authentic manner. As a company, you can tell them more about who you are than just your products. Tell them your story and what you’re all about.
Though your website’s about section is vital and discusses your journey in general, it may not be the first place that consumers look for content to read.
Embrace your culture, mission, and values through organic posts, letting your consumers know what makes you tick.
5. Boost Google visibility
In addition to searching Google for information about your business, your prospects are already doing so.
Setting up a profile on social networking sites allows you to have your own web pages appear all over the first page of Google.
Take a look at the first page of Google for your company name, for instance. There is a good chance your Facebook page ranks on page one if you have it set up.
The presence of a LinkedIn page and a Twitter account will also boost your ranking. In search results, it’s best to control more pages, as that increases the odds of someone clicking your link.
You should preferably hire a social media marketing agency that fits the needs of your business Giraffe Marketing LLC is a good choice for you. The second thing you should do is create a marketing plan that defines the campaign’s goals.
Our locality and understanding of the importance of every dollar make us adept at using your money wisely. Your content can be tailored based on the immediate results you get from your social media strategy.
If you spend more time on your social media platforms, the more likely you will get to experience their benefits.
October 6, 2021 by Edwin Gerace
Business owners can greatly benefit from a digital marketing agency. While business owners are focusing on customer service and quality, let your agency worry about media buys and ad placement.
Internet users who have access to the business’s virtual storefront. Digital marketing agencies have virtually no limits to what they can accomplish for clients once they understand their needs.
Moreover, an online marketing agency allows business synergy and collaboration at any time with multiple stakeholders. Online marketing agencies can boost a business’s capacity in multiple ways.
However, you may wish to save some money. You may be a business expert and are not confident that an agency will be of any benefit to you. A digital marketing agency can still offer many benefits, regardless of what you decide.
Creating a targeted and defined digital campaign on behalf of a local business such as Giraffe Marketing LLC can give you an advantage. But it isn’t the end. We’ve compiled some of the top 5 advantages of working with a digital agency and how you can hire the best one.
1. Bring creativity to your business
There is always a team behind any online marketing agency. One that is capable of creative thinking and brainstorming. A professional will have this ability.
Businesses can offer unique and creative ways to ” shock” their target markets by utilizing this strategy. Throughout the world, digital marketers adhere to the belief that imagination cannot be limited.
2. Take on fresh ideas
Having an all-in-house team has inherent limitations when it comes to experience. The echo chamber is somewhat full of the companies and products you are trying to market and the marketing strategies you are using.
Marketing professionals and organizations from many different industries, business types, and markets work with digital agencies.
Throughout their program, they study and produce innovative, successful marketing techniques and then apply them in various sectors of businesses.
For example, CBO employees are required to comply with the company’s continuous employee development policy, as do Google Premier Partners (like CBO) that requires them to participate in annual training on Google’s advertising suite.
3. Keeping your focus on growth
The most important aspect of growing your business is to focus on all the areas where a digital marketing agency can help.
There is no doubt that awesome digital marketing is necessary, but finding a team of competent, responsible experts can relieve you of a lot of that responsibility. You should concentrate on growing your business instead of managing its marketing.
4. You will get accountability and reliability
Accountability and reliability are important qualities of a great agency. If you want to speak to your strategist about how your numbers are doing, or if you want to decide whether to update your current strategy, then you should be able to do so.
As a result, you receive a prompt response from your agency, you trust them to make the best strategic decisions for you, and you have a feeling that you can count on them.
Accountability means that someone has to be accountable for your digital marketing strategy and the numbers related to it.
For example, In cases where you are experiencing a loss of momentum in organic search, your agency will know what to do to make things better
5. You’re always up to date
We all know how constantly digital marketing changes between trends and search algorithm updates.
The odds are that you won’t be up to date with it all unless your profession is digital marketing. This requires time that you do not have.
Digital marketing is a huge topic with so many facets. It’s impossible to keep up with all the strategies, including social media, email, SEO, video, content, and paid advertising.
With a good digital agency, you will receive information about the most recent developments and incorporate them into your strategy.
As a leading digital marketing agency, Giraffe Marketing LLC helps brands achieve their marketing and business goals. We will guide you through the process from start to finish!
The versatility and affordability that outsourcing digital marketing presents provide an advantage for most businesses today. You do what you are good at with your business and let Giraffe Marketing do what they are good at.
Don’t let your business run you, You RUN your business
Edwin Gerace
September 9, 2021 by convergesc
July 30, 2021 by Edwin Gerace
Modern-day businesses are heavily dependent on social media to generate brand awareness, maintain online reputation, and boost revenue. Why? It’s because most of their customers are on social media platforms. However, we at Giraffe Marketing always come across business owners that still don’t realize the importance of social media in 2021. Therefore, our social media experts wanted to share why social media makes an integral part of any online marketing strategy. Here are the five undeniable benefits of using social media marketing in 2021!
With social media marketing, you give your brand an opportunity to improve organic search visibility. Since Google factors in the social signals as well to determine your site’s search engine rankings, creating a high-quality social media marketing strategy becomes a necessity. So, SMM doesn’t just put your brand out there; it also affects your site’s SEO.
The unparalleled opportunity to build a solid customer-business relationship on social media can quickly set you apart in the competition. How? Brands can use social media to join in the conversations and interact with potential customers. Delivering indispensable value in such interactions can help you develop brand loyalty and make your brand more credible.
Since your target audience is on social media, chances are that they expect you to be there too! After all, they want to establish a connection with their favorite brand. In other words, they expect you to use social media as a customer support portal, which in our opinion, isn’t a huge ask. Why not use social media as a medium to answer customer queries and build an excellent customer experience?
Social media marketing doesn’t rely on guesswork. Every action you take with your strategy can be quantified and tracked. Most social media platforms have a dedicated panel or dashboard for insights that brands can use to optimize their campaigns further. Since social media marketing is data-driven, small businesses have an opportunity to get the best out of their limited online marketing budget.
As per SmartInsights, 48 percent of the marketers surveyed achieve positive Return on Investment from social media marketing.
Businesses can rely on social media to efficiently generate highly qualified leads and move them through their sales funnel. You can couple social media marketing with paid advertising and further expand your reach. The strategy can generate instant results and help businesses boost sales and get positive marketing ROI.
Indeed, developing a strategy and coming up with high-quality takes time. But once you put a system in place, running social media marketing campaigns becomes a piece of cake. We highly recommend hiring social media marketing agencies as they can deliver the results quickly without breaking your bank! Are you looking to get the most out of social media marketing? Then connect with the friendly marketing professionals at Giraffe Marketing today. Don’t forget to check out other informative posts on the blog too!
Must Read:
Having a Social Media Strategy Is the best strategy.
by Edwin Gerace
Social media by definition is websites and applications that enable users to create and share content or to participate in social networking. Which refers to web-based communication and technology that people consume on a daily basis. People interact for business and personal uses across multiple devices. They share data, videos, files, pictures, and much more.
People engage with many different media based on location, device, and use. There are hundreds out there. Many say that Facebook, TikTok, Instagram, and Youtube are the most popular. The 21 most popular social media sites are listed here on this page. By the same token, social media also includes activities such as blogging and sharing of media such as video, photos, and documents.
Now with all that sharing of data and files and habits comes a cost. That cost is the collection of data. Now that data can be interpreted as big brother is watching your habits or as a business owner, it is collecting targeted data. By reason of deduction, you could say that social media will help improve how your target audience. It will also cause your ROI to increase while your clients will be seeing ads that matter to them. Being in front of the right audience is paramount but using the correct content that is tailored to the right platform to the correct consumer.
Social media marketing is an active and always moving medium from the news that is reposted to the new funny video that is shared in microseconds. These moments are sometimes called micro-moments which include things such as posting videos, images, and text. Many advertisers take those segments of targeted consumers and reach them organically or sometimes by the use of paid social ads.
While social media marketing requires posting content in a timely manner to the right audience with the right message to achieve your goals. This by default will encourage consumers to create dialog and interact with you. By definition, interactions can be seen as likes, shares, and mentions in your social postings.
Social media marketing needs to be laser-focused and all parts working in unison to deliver the right message to the right consumer with the intent of creating dialog or interaction. You never know when that post could go viral and if it does you have to be ready. The wrong viral message could be deadly, so correct content with the correct message is paramount.
So in conclusion, you must partner with or have a person that can create the right message and put it in front of the right audience causing the correct outcome which should drive results and revenue. Let Giraffe talk to you.
May 13, 2021 by Edwin Gerace
The most used digital marketing tool is now becoming Social Media Marketing. It is basically the use of social media platforms to connect with desired prospects. You can connect with your audience to build a brand. As well as increase sales, and if it is the case, also drives website traffic. The main social media platforms at the moment are TikTok, Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn. The consumer is going to the internet before going to the yellow pages. The consumer is going to Facebook before calling the better business bureau.
Nowadays, digital marketing is an essential aspect of the business. Think of digital marketing as your virtual storefront. Still, just like everything else, it constantly changes and evolves. It was so using different strategies that take advantage of all the new tools available. So just as your store changes you must change and adapt to the moving target of consumer attention.
Some benefits of using digital marketing are:
The list of reasons why an effective social media marketing strategy or plan is necessary is endless and keeps growing daily, but let’s mention just some of them:
The content calendar is the most common, used, and effective tool that can help you when you are creating or establishing a strategy.
This will help you plan ahead of the content and the post you will be publishing on social media. It may sound a bit overwhelming at first, but organizing your content is key when designing a social media marketing strategy, and will bring you tons of benefits. Let’s not freak out planning your content does not have to be rocket science and you can do it from the easiest way, which is through the use of templates available online or designing from scratch.
One of the benefits of using a content calendar for your brand is that it’ll help to post constantly. There’s no other option to growing organically on social media than being constant, keeping your brand giving the customers content they can consume and interact with. As obvious as it may seem, another perk is the time you’ll be saving when defining things in advance; this will also allow you to post better content on your accounts since you’ll have the time to talk and don’t miss out on important events.
But most importantly, a content calendar will help you check the content and quality of the information you’re constantly giving to the people, so you can make sure it fits and helps your brand to accomplish the desired goal, matching with the social media strategy you’ve designed.
Planning is a necessity.
There are multiple reasons why you need a social media marketing plan. Still, it’s important to mention that, without it, you and your team will find themselves posting information with no particular order, giving a messy first impression of your business.
A huge part of designing and defining your marketing strategy on social media is to know which platforms you’re going to be using, according to the results you want for your brand. It’s important to know this because a brand can have a presence on every platform, or either you can define and select just a few of them.
“By failing to prepare, you are preparing to fail.” – Benjamin Franklin
Whether you are just starting out your business or you want to expand and grow, you must have a plan. Your marketing calendar, digital plan, your campaign strategy are your blueprint for success. You must be willing to have a plan that is either 3 months or 6 months or 12 months. Then you need to evaluate those plan’s success. By having a plan you are creating goals that you can achieve.
A massive part of designing and defining your marketing strategy on social media is knowing which platforms you will use according to the results you want for your brand. It’s important to know this because a brand can have a presence on every platform, or you can define and select just a few. There used to be just one dominant social planner, Hootsuite, and it was free, now that the planning business has become very lucrative. So if you manage one account, and your platform is Facebook and Instagram, use the Facebook Business planner. It is easy and FREE. If you are like me and managing multiple accounts and platforms, you must choose one that fits your style and needs. I like Social Pilot and it works for what I need, and yes they all have their flaws.
Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill