July 30, 2021 by Edwin Gerace
Modern-day businesses are heavily dependent on social media to generate brand awareness, maintain online reputation, and boost revenue. Why? It’s because most of their customers are on social media platforms. However, we at Giraffe Marketing always come across business owners that still don’t realize the importance of social media in 2021. Therefore, our social media experts wanted to share why social media makes an integral part of any online marketing strategy. Here are the five undeniable benefits of using social media marketing in 2021!
With social media marketing, you give your brand an opportunity to improve organic search visibility. Since Google factors in the social signals as well to determine your site’s search engine rankings, creating a high-quality social media marketing strategy becomes a necessity. So, SMM doesn’t just put your brand out there; it also affects your site’s SEO.
The unparalleled opportunity to build a solid customer-business relationship on social media can quickly set you apart in the competition. How? Brands can use social media to join in the conversations and interact with potential customers. Delivering indispensable value in such interactions can help you develop brand loyalty and make your brand more credible.
Since your target audience is on social media, chances are that they expect you to be there too! After all, they want to establish a connection with their favorite brand. In other words, they expect you to use social media as a customer support portal, which in our opinion, isn’t a huge ask. Why not use social media as a medium to answer customer queries and build an excellent customer experience?
Social media marketing doesn’t rely on guesswork. Every action you take with your strategy can be quantified and tracked. Most social media platforms have a dedicated panel or dashboard for insights that brands can use to optimize their campaigns further. Since social media marketing is data-driven, small businesses have an opportunity to get the best out of their limited online marketing budget.
As per SmartInsights, 48 percent of the marketers surveyed achieve positive Return on Investment from social media marketing.
Businesses can rely on social media to efficiently generate highly qualified leads and move them through their sales funnel. You can couple social media marketing with paid advertising and further expand your reach. The strategy can generate instant results and help businesses boost sales and get positive marketing ROI.
Indeed, developing a strategy and coming up with high-quality takes time. But once you put a system in place, running social media marketing campaigns becomes a piece of cake. We highly recommend hiring social media marketing agencies as they can deliver the results quickly without breaking your bank! Are you looking to get the most out of social media marketing? Then connect with the friendly marketing professionals at Giraffe Marketing today. Don’t forget to check out other informative posts on the blog too!
by Edwin Gerace
Social media by definition is websites and applications that enable users to create and share content or to participate in social networking. Which refers to web-based communication and technology that people consume on a daily basis. People interact for business and personal uses across multiple devices. They share data, videos, files, pictures, and much more.
People engage with many different media based on location, device, and use. There are hundreds out there. Many say that Facebook, TikTok, Instagram, and Youtube are the most popular. The 21 most popular social media sites are listed here on this page. By the same token, social media also includes activities such as blogging and sharing of media such as video, photos, and documents.
Now with all that sharing of data and files and habits comes a cost. That cost is the collection of data. Now that data can be interpreted as big brother is watching your habits or as a business owner, it is collecting targeted data. By reason of deduction, you could say that social media will help improve how your target audience. It will also cause your ROI to increase while your clients will be seeing ads that matter to them. Being in front of the right audience is paramount but using the correct content that is tailored to the right platform to the correct consumer.
Social media marketing is an active and always moving medium from the news that is reposted to the new funny video that is shared in microseconds. These moments are sometimes called micro-moments which include things such as posting videos, images, and text. Many advertisers take those segments of targeted consumers and reach them organically or sometimes by the use of paid social ads.
While social media marketing requires posting content in a timely manner to the right audience with the right message to achieve your goals. This by default will encourage consumers to create dialog and interact with you. By definition, interactions can be seen as likes, shares, and mentions in your social postings.
Social media marketing needs to be laser-focused and all parts working in unison to deliver the right message to the right consumer with the intent of creating dialog or interaction. You never know when that post could go viral and if it does you have to be ready. The wrong viral message could be deadly, so correct content with the correct message is paramount.
So in conclusion, you must partner with or have a person that can create the right message and put it in front of the right audience causing the correct outcome which should drive results and revenue. Let Giraffe talk to you.