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Popular Question: SEO or SEM? 6 Factors to Make a Better Decision

May 11, 2021 by Edwin Gerace

Find it difficult to choose between SEO and SEM? Make a better decision using these six critical factors. Keep reading to solve the SEO Vs. SEM dispute

Introduction

SEO or SEM – that’s the question! The dispute has intrigued the online marketing community for over a decade, and it’s time we set things straight. This post will share some of the most critical factors that will help your small business make a better decision. So without wasting any more time, let’s get cracking!

Why does SEO matter?

Search Engine Optimization or SEO matters because Google receives more than 66,000 searches per second every day. Small businesses should invest heavily in SEO since 93 percent of all customer journeys begin with a search engine! Most importantly, companies worldwide receive a staggering 40 percent of their revenue through organic search traffic.

Why does SEM matter?

Search Engine Marketing or SEM gets you what SEO can’t – instant results! 64.6 percent of customers that are looking to make a purchase will click on Google Ads. Businesses that can land their ads on the top 3 paid advertising spots enjoy 46 percent of the clicks! Now that we know why both SEM and SEO matter, let’s figure out how these two online marketing strategies differ.

6 SEO Vs. SEM Factors to Consider in 2021

  1. Result placement

SEM campaigns allow you to choose the ad placement on a search engine or a website. The placements generally have an ‘ad, sponsored’ designation mentioned over them. 

When you run SEO campaigns, the website link is displayed in the organic results, i.e., in sections like featured snippets, people also ask, and regular results. SEM results are displayed along with ad extensions like CTA, phone number, site links, and more.

  1. Result visibility

The results of SEM campaigns are only visible to the target audience you specified while creating the ad campaign. You get to choose the demographic and the search terms you want your ads to show against. SEO results, although can be optimized for keywords, are open to every internet user.

  1. Cost of campaign

SEM costs more than SEO since the former is a paid advertising strategy. The ads are displayed on paid search placements, and you are charged every time an internet user clicks on the ads. You don’t need to break your bank to run an SEO campaign. But, there might be expenses related to content production and optimization.

  1. Time to deliver

The difference between the time taken to deliver results is massive. SEM campaigns provide results as soon as you make the campaign live. On the other hand, SEO campaigns might take up to a few weeks or months to start showing results.

  1. Value with time

SEM campaigns run only till your ad budget doesn’t run. Pull the plug off of the ad budget, and your SEM results will begin to dry up. SEO campaigns might take time to deliver, but the results will last for years on end.

  1. Click-Through Rate

Lastly, it all comes down to the CTR you get through these campaigns. To be frank, SEO can give you better CTR than SEM if you can get your website to rank on the top of the first SERP. If your SEO results are not on the first page, SEM can deliver a better CTR.

Keep Reading!

There you have it. We have shared some of the most important factors that will help you make a better decision. If you are still confused and don’t know how to approach Search Engine Marketing, our friendly marketing professionals would love to help. At Giraffe Marketing, we value our customers and offer the marketing services that your small business needs. Connect with us today!

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Why do I need a website?

March 9, 2021 by Edwin Gerace

  • Your custom website makes you look Professional
  • Your website can attract new customers to the search engines
  • You can link your reviews to your site
  • Your site can give contact and business information and location
  • Your website can be easy to manage and update

I hope that those points help you answer the question. So is the question really is “can I afford to not have a website in the digital revolution”. If you want to have a successful business and want to generate income, then you must accept that you can’t afford not too. See below some options that make the process affordable and streamlined.

Starter Website Package

2 pages

Initial site consultation

Completed website online

Initial search engine submission and optimization

$499

$100 Free Facebook ads Included !

$50 MONTHLY HOSTING FEE

BASIC Package

3-4 pages

Initial site consultation

Completed website online

Initial search engine submission and optimization

$699

$100 Free Facebook ads Included !

$50 WEBHOSTING

MEDIUM Website Package

5-6 pages

Initial site consultation

Completed website online

Initial search engine submission and optimization

$950

$100 Free Facebook ads Included !

$50 WEBHOSTING

DELUXE BUSINESS Website Package

7-8 pages

Initial site consultation

Completed website online

Initial search engine submission and optimization

$1099

$100 Free Facebook ads Included !

$50 WEBHOSTING

CUSTOM WEBSITE PACKAGES

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DESIGNED TO FIT THE NEEDS OF YOUR COMPANY

   

CALL FOR CUSTOM PRICES

SAMPLE SITES

SEM Digital Strategies

October 22, 2020 by Edwin Gerace

SEM Digital Strategies are a must and this blog will highlight the reasons why and challenge you to explore your personal digital strategies and goals.

What does SEM mean?

Per Wikipedia SEM or search engine marketing, is a form of Internet marketing that involves the promotion of websites by increasing their visibility in a search engine results pages (SERPs) primarily through paid advertising.  This process is known also known by names such as Pay to Play, Paid Clicks, or Sponsored clicks.

What is the purpose of SEM? 

The short answer, SEM places your business in front on consumers for a fee.  When you use the search engine marketing method, you are working with search engine companies such as Google and you are paying for ad placement on their websites ie the google ads that pop up first when keywords are searched. The more you pay, the better your placement, hence the term pay for play.  For this method to truly succeed however, you want to make sure that you are using specific and targeted keywords on your website. If you do not use words that a consumer will search, then it does not matter how much you pay as it will be in vain.

What search engines participate in SEM marketing?

All search engines in operation participate in an SEM marketing system, its just a matter of finding one that works for you.  Some of the current search engines in use are Yahoo, Bing, DuckDuckGo, Startpage, OneSearch and of course Google.  You want to make sure that you pick a search engine that is best for your business and your needs, make sure you do adequate research before deciding whom to partner with in this endeavor.  Giraffe Marketing LLC, can assist you with this.

Why are SEM Strategies needed?

 Let us look at some statistics from 2020. According to Oberlo, Google has been visited 62.19 billion times in this year.   This search engine alone processes 3.5 billion searches per day with 90% of survey respondents saying they were more likely to like one of the first set of results then not.  What does this large group of numbers mean?  Let’s look specifically at the 90% portion.   Out of the individuals surveyed, only 10% would click past the first page of search results on a search engine page. Without SEM, without paying for ad placement, only 10% of individuals may see your business information out of the other relevant items.  Do you want to take that risk? 

In Conclusion

SEM digital marketing strategies are a must for a virtual storefront. With over 3.5 billion consumers using the web to search daily, it is paramount that a business does their due diligence and research SEM methods and search engine partners. Can money you spend today help you expand your client base for years to come?  Giraffe Marketing will be happy to assist you with your SEM strategy research, it cost nothing to send a message !

Challenge 

  • I recommend you have a professional like Giraffe Marketing evaluate your current website.
  • I suggest you explore the demand of your company.  Visit Google Trends
  • I dare you to create and launch a digital search campaign.  
  • I challenge you to monitor the traffic and results 

See Infographics below that support this blog post

Infographic byhttps://www.searchenginejournal.com/

SEO / SEM

September 22, 2020 by Edwin Gerace

SEO / SEM

How are SEO and SEM different and why are they important to your marketing strategy?

The primary difference between SEM (search engine marketing) vs. SEO (search engine optimization) is that SEM is a paid strategy and SEO is an organic strategy. An example of a SEM strategy would be a Google Ad promoting a business while an example of the SEO strategy would be the business coming up in a key word google search.

With Giraffe Marketing, LLC, the choice is yours. With our SEO strategy, you will get click worthy content that will make it easy for search engines to find and reward you with higher rankings. With our SEM operation, we use keywords and bidding techniques that will increase your websites rank among the many. While the SEM approach will get you quicker results, both approaches will grow your overall audience and client pool.

SEO or SEM, which is right for your business? No matter which you choose, at Giraffe Marketing LLC, we will ensure your business out ranks the opponent

SEO – Gets better over time. Strategic changes throughout are needed to keep up with the every changing algorithms

Edwin Gerace

SEM vs. SEO: What’s the Difference and Which is Right for My Brand?

3 ways we think about SEO

How is SEM related to SEO?

SEM – Is a paid initiative to target specific consumers

Edwin GERACE


Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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