September 22, 2020 by Edwin Gerace
SEO / SEM
How are SEO and SEM different and why are they important to your marketing strategy?
The primary difference between SEM (search engine marketing) vs. SEO (search engine optimization) is that SEM is a paid strategy and SEO is an organic strategy. An example of a SEM strategy would be a Google Ad promoting a business while an example of the SEO strategy would be the business coming up in a key word google search.
With Giraffe Marketing, LLC, the choice is yours. With our SEO strategy, you will get click worthy content that will make it easy for search engines to find and reward you with higher rankings. With our SEM operation, we use keywords and bidding techniques that will increase your websites rank among the many. While the SEM approach will get you quicker results, both approaches will grow your overall audience and client pool.
SEO or SEM, which is right for your business? No matter which you choose, at Giraffe Marketing LLC, we will ensure your business out ranks the opponent