Digital Marketing statistics

October 4, 2020 by Edwin Gerace

Google search trends shows that online shopping capabilities are vital to your business now more than ever.

When you google your business what do you find? Can you find it?  Is the information you do find correct and up to date? 96% of today’s consumers use Google as a precursor for almost all of their shopping needs. If you do not already have a “Google my Business” account set up then please go do that, now! This will be your saving grace when expanding your business into the virtual storefront world.

Google Shopping is a behavioral science

Shopping Behavior by Google

According to trends, 47% of all consumer purchases are completed online. With an abundance of resources available at their fingertips, consumers are researching and reviewing 90% of purchases before clearing their cart. What does this mean for you?  In today’s business world you must have a virtual storefront that is user friendly and informative. Your customers need to be able to find all the information they are looking for without clicking off of your page.

Google provides a great tool to find out search trends with consumers. If you need help with this let Edwin know. It is free and fairly easy to navigate.

Google Trends

At Giraffe Marketing LLC, we highly recommend that you invest time and resources into what consumers connect your business and their google searches to. If you cannot do this alone then we suggest hiring a professional to assist you in these endeavors. With an astounding 42% of America currently working from home , they are heavily relying on Google and other internet sources to connect them to the right business for their needs.  It is paramount that you understand the current online trends and stay up-to-date with them on your virtual storefront.   Google searches and how your business is displayed in those searches can be make or break.

Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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