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A Case Study: The Power of Social Media

June 21, 2022 by Edwin Gerace

A Case Study: The Power of Social Media
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Choosing The Best Platform for You. 

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social Media Platform 
Social media is an amazingly powerful tool

Social media is an amazingly powerful tool that can help you create more awareness of your products. Research shows that the number of social media users will hit approximately 4 billion worldwide in 2022, which will be about a 4.8 percent increase from 2021. In this case study, we’ll look at how your business can effectively harness the power of social media.

The choice of social media platform will be dictated by the overall objectives of your business, as shown below! 

  • Obviously, LinkedIn’s 828 million users create a large audience for your brand to be seen as an industrial leader by displaying your awards and professional announcements. LinkedIn also offers a great source of quality employees when you are looking to hire new staff. LinkedIn is a powerful tool to help you stay up to date with industry news and learn from thought leaders across the globe.
  • Undoubtedly to attract targeted clients to buy your products and hire your services, consider Facebook and Instagram. Facebook boasts more than 2.9 billion active mobile users monthly, while Instagram has 500+ million individual users on it daily! These platforms offer an ever-green source of clientele with the right social media strategy. While Facebook boasts millions of users and content flowing, depending on your business, this might not be the exact marketing match. Instagram has very similar content but puts more emphasis on visual content.
  • In addition, YouTube is the second-largest search engine after Google, with 5+ Billion videos watched daily. With 9 out of 10 viewers saying they wanted to see more videos from brands and businesses, 87% of video marketers reported that video gives them a positive ROI. Using video in your social media marketing is the secret to reaching 122 million-plus active daily users on YouTube. Use it to drive traffic to your website and convert more leads into buyers.

Creating a Plan for Social Media using marketing tools

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

Develop Social Media Campaign Objectives. With goals that are Specific, Measurable, Attainable, Relevant, and Time-bound (SMART), you have a 377% likelihood of attaining your social media campaign objectives. On the other hand, you need to Reach out to Giraffe Marketing to get a free social media evaluation. In addition, some of the most common goals you can set for your social media campaigns are:

Select Appropriate Social Media Channels. 

  • Boosting brand awareness with a paid strategic plan
  • Increasing your sales by creating demand and awareness
  • Acquiring more customers through building dialog and content
  • Boosting the engagement levels with dialogue and specific content

Create Buyer Profiles. 

First and foremost, your content should always target an ideal audience to make your campaign successful. The following are some of the most critical elements to include in your buyer profile:

  • Name
  • Gender
  • Income
  • Location
  • Pain points
  • Favorite social media channels
  • Interests

For example, you can leverage Facebook Audience Insights to get valuable data about the current target audience. More than 56% of companies are estimated to have reached high-quality leads from targeted buyer profiles.

Without a doubt, It is critical to understand which social media channels the audience likes to visit and the time spent on them. For marketers, Facebook, Instagram, Tik Tok, YouTube, and Twitter are the best platforms to engage with their prospects. The average daily time spent on these platforms is 33, 29, 89, 30, and 31 minutes, respectively. You can also use website analytics to see which channels users prefer most. 

Conduct Competitor Analysis.

Nearly 56% of executives leverage competitive intelligence to monitor their competitors’ activities and improve their own. Clearly, this helps to identify and understand the competitors’ strategies and adjust yours’ accordingly. 

Monitor The Performance.

About 51% of businesses monitor their social media campaigns to capitalize on their audiences better, e.g., by boosting engagement. This helps to gauge the effectiveness of a social media strategy.

Executing Plan for Social Media with a professional

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

A clear plan is a strategy. Posting from your phone while watching TV is a Post. Big Difference. Some of the best practices you need to implement are:

Publish high-quality content. 

Obviously, you should post high-quality content your audience will find engaging. A study showed that 78% of consumer respondents said the posts. Any addition to these companies’ social media follow impacts their purchases—the more interesting, the better. Social media is a potent tool, and using the best quality content is paramount.

Publish content regularly.

It is advisable to choose a posting schedule and stick to it. Evaluate your social media campaign’s performance. Set a plan and stick with it. Plan more minor and execute regularly. For example, I post Motivational Monday on Instagram. That is one day a week. Do what you can manage, or hire Giraffe to help you plan and execute regularly.

This insight can help you take remedial measures and get desired results. 

Evaluating Plan for Social Media with your marketing partners

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

Audit your audience and competition.

Indeed more than 70 million websites leverage web analytic tools to track website visitors’ behavior. Therefore, establish the factors that make your audience engage—integrating your social media channels with your company website.  Furthermore, use the tools from Facebook and Instagram or hire Giraffe to manage those data points.

Evaluation will also include tracking how your visitors interact. For example, which types of posts do your followers share with others. Identify and create more content of the same. 

Conclusion

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency

Finally, the success with social media begins with social media planning! We at Giraffe Marketing are experts in social media planning and strategy. Additionally, social media is a potent tool that can leverage much power if done correctly. Contact us to help you get the most out of these valuable communication mediums on social media. We can help you reach new customers and create a buzz about your company!

I personally want to challenge you to call (803-609-7653) or email edwin@giraffemarketingllc.com to set up a time to evaluate your business and your virtual storefront. Absolutely let us, partner, together to get you more exposure and create a dialog that creates sales and exposure.

Giraffe Marketing Newsletter

May 2, 2022 by Edwin Gerace

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84% of consumers believe a business with a website

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Geo Fencing

Geo-Fencing technology is one of the most powerful tools on the market when it is used properly and with precise execution.

With certain Geo-Fencing providers, you can extract IP addresses and target specific demographics.


22% increase in Geo-Fencing advertising expected for 2022

92% of smartphones compatible with Geo-Fencing

Plans Starting at $299 a month

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Edwin Gerace | Sales Director
Giraffe Marketing LLC
E:edwin@giraffemarketingllc.com  W:www.GiraffeMarketingllc.com
M: 8036097653

 

 

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6 Must-Have Elements of a Great Small Business Website

February 9, 2022 by Edwin Gerace

 Small Business Website
Giraffe Marketing Creates Small Business websites for less than $800

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A web presence is a necessary part of doing business today. A website is a digital business card, a conversion funnel, an online store, and an engagement tool all in one. However, the mere presence of a website isn’t enough to drive growth.


Why a well-designed website matters

A website’s design determines how customers find your website online and whether visitors click (or “bounce”) away or stay on your site.

With 91% of U.S. shoppers online by 2023, a high bounce rate means missing out on a lot of potential customers. A website that’s trustworthy and easy to use, on the other hand, makes shoppers feel confident making purchases online.

There’s a lot that goes into building a website that’s easy to find, easy to use, and looks good, which is why many small business owners choose to partner with digital marketing agencies like Giraffe Marketing LLC for website development and design.

Business owners on a budget can explore drag-and-drop website builders. DIY builders like the ZenBusiness website builder are an option for basic business websites with customizable templates and streamlined integrations with social accounts and Google maps.


What goes into a great business website

What sets well-designed business websites apart from mediocre ones? These are the elements that ensure a positive experience for your customers.

1. Search Engine Optimization

Search engine optimization helps businesses rank high on Google and other search engines. Designing an optimized website involves several elements including:

  • Setting up a clear site structure.
  • Using the right keywords, titles, and descriptions.
  • Making your website mobile-friendly.
  • Optimizing for local search.
  • Getting reviews for your business.

2. Accessible Design

Website accessibility and SEO go hand-in-hand because many of the practices that make websites easy to find and use also improve accessibility for disabled visitors. For example, structuring content with descriptive headers, providing alternative text for images and keeping forms simple and easy to read. 

3. Clear Site Navigation

Website navigation should be intuitive with descriptive categories and labels that align with user goals. Avoid hiding navigation with drop-down menus. Visitors are less likely to explore when options are out of sight, out of mind. Place navigation in the header, footer, and sidebar where users expect to see it and include a prominent search bar for users who know what they’re looking for.

4. Calls to Action

Calls to action, or CTAs, turn website visitors into leads. CTAs trigger an action such as making a purchase, subscribing to emails, or downloading information that captures a lead. Effective CTAs are short, simple, and strategically designed to draw attention. Consider where your customer is in the sales funnel and tailor CTAs to deliver relevant content.

5. Website Security

Website security is important for a business’s reputation, revenue, and search engine ranking. Users may be warned to stay away from insecure or suspicious websites. This makes it harder to reach and convert new customers. Small business websites should protect customers with an SSL certificate and use a free tool to scan for vulnerabilities.

6. Website Analytics

Website analytics provide small business owners with key insights into how visitors discover and use their website. With Google Analytics’ free tool, you can see how visitors came to your website, which pages they visited, and how long they spent. Business owners can use demographic data from website analytics to optimize web design as well as marketing strategies.

Your website is what represents your business online. Don’t you want to show off your best side? Let Giraffe Marketing help you design a website that engages and converts your customers with digital marketing designed for small businesses.

What Are the Benefits of Using a Digital Marketing Agency?

October 6, 2021 by Edwin Gerace

Business owners can greatly benefit from a digital marketing agency. While business owners are focusing on customer service and quality, let your agency worry about media buys and ad placement.

Internet users who have access to the business’s virtual storefront. Digital marketing agencies have virtually no limits to what they can accomplish for clients once they understand their needs.

Moreover, an online marketing agency allows business synergy and collaboration at any time with multiple stakeholders. Online marketing agencies can boost a business’s capacity in multiple ways.

However, you may wish to save some money. You may be a business expert and are not confident that an agency will be of any benefit to you. A digital marketing agency can still offer many benefits, regardless of what you decide.

Creating a targeted and defined digital campaign on behalf of a local business such as Giraffe Marketing LLC can give you an advantage. But it isn’t the end. We’ve compiled some of the top 5 advantages of working with a digital agency and how you can hire the best one.

1. Bring creativity to your business 

There is always a team behind any online marketing agency. One that is capable of creative thinking and brainstorming. A professional will have this ability. 

Businesses can offer unique and creative ways to ” shock” their target markets by utilizing this strategy. Throughout the world, digital marketers adhere to the belief that imagination cannot be limited.

2. Take on fresh ideas

Having an all-in-house team has inherent limitations when it comes to experience. The echo chamber is somewhat full of the companies and products you are trying to market and the marketing strategies you are using.

Marketing professionals and organizations from many different industries, business types, and markets work with digital agencies. 

Throughout their program, they study and produce innovative, successful marketing techniques and then apply them in various sectors of businesses.

For example, CBO employees are required to comply with the company’s continuous employee development policy, as do Google Premier Partners (like CBO) that requires them to participate in annual training on Google’s advertising suite.

3. Keeping your focus on growth

The most important aspect of growing your business is to focus on all the areas where a digital marketing agency can help. 

There is no doubt that awesome digital marketing is necessary, but finding a team of competent, responsible experts can relieve you of a lot of that responsibility. You should concentrate on growing your business instead of managing its marketing.

4. You will get accountability and reliability

Accountability and reliability are important qualities of a great agency. If you want to speak to your strategist about how your numbers are doing, or if you want to decide whether to update your current strategy, then you should be able to do so. 

As a result, you receive a prompt response from your agency, you trust them to make the best strategic decisions for you, and you have a feeling that you can count on them.

Accountability means that someone has to be accountable for your digital marketing strategy and the numbers related to it. 

For example, In cases where you are experiencing a loss of momentum in organic search, your agency will know what to do to make things better

5. You’re always up to date

We all know how constantly digital marketing changes between trends and search algorithm updates. 

The odds are that you won’t be up to date with it all unless your profession is digital marketing. This requires time that you do not have.

Digital marketing is a huge topic with so many facets. It’s impossible to keep up with all the strategies, including social media, email, SEO, video, content, and paid advertising.

With a good digital agency, you will receive information about the most recent developments and incorporate them into your strategy.


As a leading digital marketing agency, Giraffe Marketing LLC helps brands achieve their marketing and business goals. We will guide you through the process from start to finish!

The versatility and affordability that outsourcing digital marketing presents provide an advantage for most businesses today.  You do what you are good at with your business and let Giraffe Marketing do what they are good at.

Don’t let your business run you, You RUN your business

Edwin Gerace

Popular Question: SEO or SEM? 6 Factors to Make a Better Decision

May 11, 2021 by Edwin Gerace

Find it difficult to choose between SEO and SEM? Make a better decision using these six critical factors. Keep reading to solve the SEO Vs. SEM dispute

Introduction

SEO or SEM – that’s the question! The dispute has intrigued the online marketing community for over a decade, and it’s time we set things straight. This post will share some of the most critical factors that will help your small business make a better decision. So without wasting any more time, let’s get cracking!

Why does SEO matter?

Search Engine Optimization or SEO matters because Google receives more than 66,000 searches per second every day. Small businesses should invest heavily in SEO since 93 percent of all customer journeys begin with a search engine! Most importantly, companies worldwide receive a staggering 40 percent of their revenue through organic search traffic.

Why does SEM matter?

Search Engine Marketing or SEM gets you what SEO can’t – instant results! 64.6 percent of customers that are looking to make a purchase will click on Google Ads. Businesses that can land their ads on the top 3 paid advertising spots enjoy 46 percent of the clicks! Now that we know why both SEM and SEO matter, let’s figure out how these two online marketing strategies differ.

6 SEO Vs. SEM Factors to Consider in 2021

  1. Result placement

SEM campaigns allow you to choose the ad placement on a search engine or a website. The placements generally have an ‘ad, sponsored’ designation mentioned over them. 

When you run SEO campaigns, the website link is displayed in the organic results, i.e., in sections like featured snippets, people also ask, and regular results. SEM results are displayed along with ad extensions like CTA, phone number, site links, and more.

  1. Result visibility

The results of SEM campaigns are only visible to the target audience you specified while creating the ad campaign. You get to choose the demographic and the search terms you want your ads to show against. SEO results, although can be optimized for keywords, are open to every internet user.

  1. Cost of campaign

SEM costs more than SEO since the former is a paid advertising strategy. The ads are displayed on paid search placements, and you are charged every time an internet user clicks on the ads. You don’t need to break your bank to run an SEO campaign. But, there might be expenses related to content production and optimization.

  1. Time to deliver

The difference between the time taken to deliver results is massive. SEM campaigns provide results as soon as you make the campaign live. On the other hand, SEO campaigns might take up to a few weeks or months to start showing results.

  1. Value with time

SEM campaigns run only till your ad budget doesn’t run. Pull the plug off of the ad budget, and your SEM results will begin to dry up. SEO campaigns might take time to deliver, but the results will last for years on end.

  1. Click-Through Rate

Lastly, it all comes down to the CTR you get through these campaigns. To be frank, SEO can give you better CTR than SEM if you can get your website to rank on the top of the first SERP. If your SEO results are not on the first page, SEM can deliver a better CTR.

Keep Reading!

There you have it. We have shared some of the most important factors that will help you make a better decision. If you are still confused and don’t know how to approach Search Engine Marketing, our friendly marketing professionals would love to help. At Giraffe Marketing, we value our customers and offer the marketing services that your small business needs. Connect with us today!

Other blog Posts

SEM Stratagies

SEM and SEO

Leadership and Groups

February 1, 2021 by Edwin Gerace

Where is your tribe? Who is in your tribe?

A Group is a voluntary combination of two or more people. There are three distinct types of Groups that are relevant to the QSource: communities, organizations and teams.

F3 Q Source

We naturally want to be surrounded by people we like and trust. We gravitate to groups for security and confidence.

Community is one type that of group. Persons that live and socialize together can create communities.

Organizations is the other group. Persons that is tied to a purpose and identity and have a mutual identity.

Teams is the final group. Persons that have the benefit of a Community.

Giraffe Marketing is here to be in your community

How does communities, organizations and teams apply to marketing and digital agency?

Community would apply to people in the similar industry / trade group referring business or making recommendations of talented marketing successes to each other to help each grow. Let Giraffe leverage its community resources to help grow your business.

Organizations would apply to groups / industry working together to help grow the trade / industry by sharing marketing concepts and resources. Giraffe can work with with your trade group to promote the brand or industry to the consumers.

Team with marketing means clients, marketing company, creative and digital tactics are all working in unison for a common goal of success and or ROI. Let Giraffe help your team grow with a conhesive plan for success.

There is no I in Team

To read more about Groups and Leadership

Attention men, if you are interested in growing your friendships or physical strength or growing your faith there is a solution. F3 can help you encompass all of that. F3 is a national network including 2,436 free, peer-led workouts for men. Our mission is to plant, grow and serve small workout groups for men for the invigoration of male community leadership. If you are in the Midlands of South Carolina visit F3 Lexington.

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F3 Nation

Leadership how it applies to all things

January 25, 2021 by Edwin Gerace

The Leadership journey is very similar to the marketing journey.

I was reading some of my F3 Q Source and came across this quote that has a lot of power.


The connection between movement and leadership is critical because it presupposes a need for action, a recognition by the leader himself that the status quo is something less advantageous than some other place, a location the leader visualizes and then articulates to his followers. Only then can the leader begin to persuade them to follow him to the new place. He must describe it to them first because people will only overcome their inertia and follow someone if they believe that he knows where he is going. They won’t leave the known for the unknown, no matter how charismatic the leader is.

F3 Qsource https://f3nation.com/

This theory of movement and leadership applies to most anything you can imagine. Just like marketing you must visualize and understand the consumers journey before you can tell the story or provide a solution. Many people look for the solution but don’t take time to plan the journey to the solution. Like you parents said you must walk before you can run.

 

Like the agitator in a washing machine, leadership dislodges things long embedded in people’s emotional fabric, things that are impure and do not belong there but to which they had become accustomed–like a ketchup stain on their favorite shirt.

Being both Disruptive and agitating, leadership will naturally make people uncomfortable, at least until they begin to see for themselves that they are being led to a place of advantage.

F3 Qsource https://f3nation.com/

We all as natural humans don’t like the uncomfortable or the uncertain. But what most detest the most is getting outside our comfort zone. So when someone you trust or someone in authority disrupt your norm. Many business persons have a lot of passion about their business and want to grow. When they enlist the help of a marketing professional, that can create some disruption. But they must understand the undertaking and can visualize the end result and be willing to take that journey as partners.


Leadership and Giraffe Marketing
Giraffe Marketing is looking out for you you

At Giraffe Marketing we pride ourselves that we have to several things that set us apart from others. 1st is to identify needs of the clients 2nd is to discover opportunities. See Giraffe for more steps to the process. We look too talking to you soon. Free Digital Audit here.


Giraffe Marketing LLC
Giraffe Marketing Heads above the rest

Attention men, if you are interested in growing your friendships or physical strength or growing your faith there is a solution. F3 can help you encompass all of that. F3 is a national network including 2,436 free, peer-led workouts for men. Our mission is to plant, grow and serve small workout groups for men for the invigoration of male community leadership. If you are in the Midlands of South Carolina visit F3 Lexington.

Twitter with Giraffe Marketing Agency

November 19, 2020 by Edwin Gerace

Choosing to use twitter as a marketing strategy gives your business a number of marketing advantages. With this decision, your company now has the ability to plan, create, and share content relevant to your business and engage with a new customer base. By generating engaging post, you provide the opportunity for open dialogue on your business ideas and concepts. Learn more about Twitter with Giraffe Marketing Agency below.

Why Twitter is considered a great social media tool:

  • This social media, unlike others, is free to use
  • This strategy provides ease of use and access with availability on any smart device (smart phone or tablet) and a computer.
  • Twitters platform allows its users to post numerous types of content from blogs and news articles to images and videos.
  • Twitter is available worldwide, this means you are able to reach an audience outside the US with little to no effort.
  • Twitter can be used as a search engine
  • This platform is designed for social engagement allowing you to converse with current and future consumers.

Twitter consumers are your consumers:

  • Over 30 million people use twitter every month
  • Roughly 20% of the adults in the US are users on this platform
  • Over 30% of the users say they can recall something they saw on Twitter
  • In excess of 50% of all Twitter users take action after seeing a brand mentioned

Using Twitter to grow your business:

  • Daily Tweets
  • Repost, Tweet and Retweet
  • Know which hashtags(#) to use and use them properly
  • Follow reliable and relevant persons to help build connections
  • Follow mutual friends, this will allow like-minded individuals access to your posts
  • Do not post spam items. Only post items relevant to your business ideas or trends. If you begin posting spam you will lose the attention of your audience.
  • If you find posts interesting then be sure to comment or retweet them, this will make your account visible to those with similar interests and ideas.
  • Be sure to provide a Twitter bio on your account, this will allow your consumers an insight into who you are and what you provide, even if it is brief.
  • Be sure to link your Twitter account to all of social media and web accounts you may have, visibility is key.
Check out @GriaffeMarketingLLC on Twitter

I would encourage you to follow me on Twitter @GiraffeMarketingLLC . Learn more about Twitter with Giraffe Marketing Agency.

Twitter with Giraffe Marketing Agency

Giraffe Marketing – Website Development

September 8, 2020 by Edwin Gerace

Website Development

What is Giraffe Marketing? We are a website development company created with you in mind. We will work with you create to a unique website that brings to life your businesses’ brand image and products with a custom made website.
But what makes us different? Giraffe Marketing websites are designed to reflect you and your business. They will allow you to show your customer base your value and proposition while establishing an online presence that is tailored to you and your business. 

Your custom built website will allow your client base to spot your brand through highly interactive features built to engage.  Your virtual storefront allows your customer to interact and have full access to your site and business 24/7.  Your new custom website could be the perfect solution to expand your client base or introduce the world to your new brainchild.

At Giraffe Marketing, we are here to help bring your business to the online world. We can’t wait to work with you!

Why Website Development

Websites for small bussiness


Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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