October 24, 2022 by Edwin Gerace
Marketing efforts, no matter the industry or size of the business, tends to share similar goals. These goals include visibility & brand exposure, web traffic & retention rates, and ROI & conversion rates. Giraffe Marketing has the power and the ability to bring that brand exposure.
In order to improve upon these key metrics and realize your goals, retargeting efforts are likely required; an increasingly popular tactic due to its proven effectiveness…
Effective or not, retargeting is essential if your goal is to capture and convert as many leads as possible; the truth is, only about 2% of visitors convert on their first interaction with your website or social media page.
In what follows, we’ll define what retargeting is and why it’s important. Further, we’ll discuss how it works and what its benefits are. Throughout, we’ll also be sharing several daunting statistics that will illustrate its effectiveness. Let’s get right into it, shall we?!
At its most basic, retargeting is a type of advertising that involves serving those who’ve already visited or interacted with a given page or website with an ad that encourages conversion.
The primary intention of retargeting is to retain engagement with those expressing interest or reconnect with those who may have previously shown interest in your product or service. So to put it simply, you spend hundreds or thousands for a digital campaign to drive traffic to your site. Retargeting basically taps your client on the shoulder and says “Don’t forget about us”.
Whether for brand awareness, social engagement, or customer retention, retargeting campaigns are an all but necessary implement into one’s digital marketing efforts, not merely due to the fact that without any retargeting, 97% of visitors are unlikely to return.
In short, the question shouldn’t be “why retargeting?” but rather “why not retargeting?”… Not only does retargeting allow you to capture leads while they’re still hot, but such audiences convert at much higher rates than those that are cold and unqualified.
Taking the guesswork out of your marketing efforts, targeting those who’ve shown an interest in your product or service will only increase conversion rates and reduce the headaches along the way. You have spent money to get that targeted traffic, now, we can serve ads to just those people that had interns from the beginning.
No matter how you define retargeting, it functions much the same. Put simply, there are two primary types of retargeting campaign strategies; pixel-based strategies and list-based strategies.
As the most common type of retargeting, pixel-based retargeting involves displaying content to an anonymous visitor who’s visited your website previously. The reason this type of campaign is the most common is because of its immediacy of retargeting capabilities.
On the contrary, list-based retargeting campaigns are arguably as effective, utilizing existing contact information to target a volume of hot leads. Whether it’s via a list of email addresses, geographical locations, or otherwise, list-based retargeting allows you to employ precision remarketing to a highly customized audience.
Whichever strategy you choose and for what reasons, retargeting works to increase awareness, retention rates, and conversions, ultimately allowing you to exploit, in a non-manipulative way, those who show interest in your offerings because, without it, you’re missing out on a massive pool of potential consumers.
Finally, as for where to launch your retargeting efforts, Google and Facebook are the most likely and effective options. For starters, Google controls nearly 93% of the digital world’s market share, known by most as the advertising hotspot of the internet. Disregarding search engines, Facebook just so happens to be the advertising hotspot of social media, providing several tools and ad strategies to be employed, retargeting and otherwise.
While a gentle reminder or nudge of encouragement to potential leads may not sound like a groundbreaking effort, its effectiveness is undeniable. In fact, a properly constructed remarketing campaign can increase the likelihood of a potential consumer converting by 70%.
With that said, although the ultimate goal is to increase conversions, a business’s goals may be different. As mentioned earlier, some may simply be seeking to increase brand awareness…
Retargeting stats confirm that Conversion Rate can increase up to a staggering 150%. DataXu
In any case, retargeting efforts are a primary mover… The following are the most common benefits one can expect from its implementation:
While targeting, in general, is an effective and necessary advertising tactic, precision targeting is the act of serving those who’ve already shown an evident interest in your offering. So targeted marketing is the most cost-effective way or reaching the right audience.
By focusing on those who’ve already shown such an interest (i.e. a hot lead), you inevitably increase the likelihood of conversion and take the guesswork out of standard advertising practices. The product’s appeal is the primary reason for 37% of user to click a retargeted ad. Adobe
Retargeting, otherwise known as remarking, doesn’t only help build brand recognition and awareness, but it also helps establish authority early in the buyer’s journey.
By improving such visibility and reach and doing so in an authoritative and value-added way, you increase the likelihood of building a solid reputation, improve total ROI, and ultimately increase conversion rates. Retargeting can reduce cart abandonment by 6.5%, and increase online sales by almost 20%. MotoCMS
In fact, website traffic has the potential of increasing by upwards of 700% when retargeting has been implemented… Who wants to miss out on those numbers?!
Whether via effective calls-to-action, extreme precision targeting, brand awareness, or otherwise, retargeting efforts are bound to increase conversions. As mentioned, they’re actually 70% more likely to do so! Consumers 70% More Likely to Convert with Retargeting. Kenshoo
Further, whether conversion takes place or not, retargeted audiences are 3x more likely to interact with the ad than those who’ve yet to be targeted in the first place. A study by Spiralytics from 7 industries concluded that retargeting ad placements beat all other ad placements by a lot with a 10x efficiency rate.
Here at Giraffe Marketing LLC, we offer an abundance of digital marketing services. Our retargeting services, in particular, are designed to help YOU reduce churn rates and increase retention rates, ultimately capturing are larger audience pool than otherwise possible. 65% of online viewers notice & consider ads showing products they viewed from another page. eMarketer
It’s simple… We curate the strategy and YOU approve it. All that’s left to do is to await the data reports. The best part? You get to reach your desired target audience with precision and at a more than affordable rate. 70% of marketers use retargeting to increase brand awareness. IAB
68% of marketing agencies and 49% of brands have a dedicated budget for retargeting. Chango Allow us here at Giraffe LLC in Lexington, SC to take the load off your hands so that you can focus on your business at scale…
Eager to learn more about the power of retargeting and how we here at Giraffe Marketing may be able to help? Don’t hesitate to email Edwin at edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, retargeting strategies included!
September 21, 2022 by Edwin Gerace
The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. It is one of the most often frequented communication platforms out there and remains a leading distribution platform for businesses and brands alike.
As a key contributor to ROI and conversion rates, there’s no reason why today’s marketers and advertisers shouldn’t deploy its functionality. In fact, email marketing returns those who implement it correctly up to a 4,300% ROI; that’s a 43-dollar return on every $1 spent!
Similarly, the global email marketing market is currently valued and almost $8 billion, expected to more than double to over $18 billion in the next five years. Finally, of those who use email regularly, 99% check their inbox at least once daily! It’s no wonder why email has become a marketer’s number one accomplice…
The objective of implementing an email marketing and distribution strategy is multifaceted. Not only is it intended to build a larger base of desirable customers but also to increase conversion rates, boost sales, and if everything is executed properly, convert those customers into loyal, lifetime fans of your brand.
Luckily, we here at Giraffe Marketing LLC in Lexington, SC specialize in all things digital marketing, email marketing campaigns included! More on that later…
With that said, in what follows, we’ll be exploring email marketing in its entirety, from what it is, why it’s so powerful, and why you should be implementing its strategies immediately!
Let’s get right into it…
The Power of Email Marketing
While it’s widely understood the power of digital marketing and its encompassing strategies, email marketing and its encompassing strategies remain to be undermined and undervalued.
No longer… As illustrated in the statistics above, it would be downright silly to continue to downplay its importance! As a primary means of marketing and distribution, email is a communication platform used to interact, engage, and inform your email list, whilst aiming to reach your target audience in the process.
As an effective and efficient digital strategy for attracting, acquiring, and converting a target consumer, the power of email marketing is unquestioned.
With that said, creating a winning email marketing strategy is undeniably important and is universally agreed upon by the majority of marketers who use it.
Remember, if you need help devising a winning strategy, we at Giraffe Marketing can help! May of 2022 Giraffe Marketing blogged about The Potential and the execution of email marketing. To read more visit
Email Marketing blog post.
If you’re a part of the small subset that believes that email is dead, however, it’s encouraged to revisit your strategic approach. With that said, here are a few important factors to take into consideration…
Reach Target Audiences
First, email marketing affords the opportunity to reach target audiences in the most authentic and personable way possible. If you’re looking for a place where you can share your message with the most relevant people possible, then email is where you want to focus your time.
Not concerning itself with things like SEO, scroll-time, and algorithmic roadblocks much like that of a social media strategy, email marketing is the only one-to-one marketing strategy available to build customer relations.
Enjoying an ROI of upwards of 760% when targeted and segmented, email campaigns are unquestionably effective…
Remains a Widely Used Platform
Next, email still continues to be a widely used application. Not only do 99% of email users check it daily, but nearly 50% of the world’s population still use it. That’s almost 4 billion people! Why wouldn’t you want to have a piece of that pie?!
Automation & Efficiency
Lastly, not only is there an abundance of automated email marketing platforms available for your benefit which we’ll discuss shortly, but they all offer ways to create and customize campaigns like never before, all at a fraction of the cost of most digital marketing efforts.
It’s no wonder why 87% of B2C marketers implement automated tools as part of their campaign strategy!
Below is a summary of the vast benefits associated with implementing an effective email marketing strategy:
Are you convinced yet?! If the aforementioned email statistics aren’t enough to convince you of its importance and power, we’re not sure what will…
Conclusion
The success of your email marketing campaigns begins with strategic planning surrounding target audiences, implementation tactics, and ultimately, effective execution. None of this is possible, however, without a deep understanding of the value and power of email marketing at large.
As discussed throughout, email is an incredibly helpful tool when leveraged properly. With over 50% of consumers purchasing from effective marketing emails monthly, you’d be remiss not to focus on developing a comprehensive email marketing strategy…
The problem, however, is that many fail to understand how to leverage it to their advantage. That’s where we here at Giraffe Marketing LLC in Lexington, SC come into play!
Not only are our email marketing services designed to help YOU reach prospective customers targeted towards your niche but they’re also secure, compliant, and dynamic, guaranteeing the results that you’re looking for.
It’s simple… We curate the strategy and YOU approve it. It’s that simple! All that’s left to do then is to await the data reports. The best part? You get to reach your desired target audience at a fraction of the cost of what a postcard would cost!
Eager to learn more about the power of email marketing and how we here at Giraffe Marketing may be able to help? Don’t hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, email campaign and strategy included! Many vendors are guaranteeing open rates which makes the pricing very competitive.
Best open rates
Government (43.70%)
Recruitment and Staffing (34.88%)
Medical, Dental, and Healthcare (33.17%)
INFORMATION FROM www.mailerlite.com
June 21, 2022 by Edwin Gerace
Social media is an amazingly powerful tool that can help you create more awareness of your products. Research shows that the number of social media users will hit approximately 4 billion worldwide in 2022, which will be about a 4.8 percent increase from 2021. In this case study, we’ll look at how your business can effectively harness the power of social media.
The choice of social media platform will be dictated by the overall objectives of your business, as shown below!
Develop Social Media Campaign Objectives. With goals that are Specific, Measurable, Attainable, Relevant, and Time-bound (SMART), you have a 377% likelihood of attaining your social media campaign objectives. On the other hand, you need to Reach out to Giraffe Marketing to get a free social media evaluation. In addition, some of the most common goals you can set for your social media campaigns are:
Select Appropriate Social Media Channels.
Create Buyer Profiles.
First and foremost, your content should always target an ideal audience to make your campaign successful. The following are some of the most critical elements to include in your buyer profile:
For example, you can leverage Facebook Audience Insights to get valuable data about the current target audience. More than 56% of companies are estimated to have reached high-quality leads from targeted buyer profiles.
Without a doubt, It is critical to understand which social media channels the audience likes to visit and the time spent on them. For marketers, Facebook, Instagram, Tik Tok, YouTube, and Twitter are the best platforms to engage with their prospects. The average daily time spent on these platforms is 33, 29, 89, 30, and 31 minutes, respectively. You can also use website analytics to see which channels users prefer most.
Conduct Competitor Analysis.
Nearly 56% of executives leverage competitive intelligence to monitor their competitors’ activities and improve their own. Clearly, this helps to identify and understand the competitors’ strategies and adjust yours’ accordingly.
Monitor The Performance.
About 51% of businesses monitor their social media campaigns to capitalize on their audiences better, e.g., by boosting engagement. This helps to gauge the effectiveness of a social media strategy.
A clear plan is a strategy. Posting from your phone while watching TV is a Post. Big Difference. Some of the best practices you need to implement are:
Obviously, you should post high-quality content your audience will find engaging. A study showed that 78% of consumer respondents said the posts. Any addition to these companies’ social media follow impacts their purchases—the more interesting, the better. Social media is a potent tool, and using the best quality content is paramount.
It is advisable to choose a posting schedule and stick to it. Evaluate your social media campaign’s performance. Set a plan and stick with it. Plan more minor and execute regularly. For example, I post Motivational Monday on Instagram. That is one day a week. Do what you can manage, or hire Giraffe to help you plan and execute regularly.
This insight can help you take remedial measures and get desired results.
Audit your audience and competition.
Indeed more than 70 million websites leverage web analytic tools to track website visitors’ behavior. Therefore, establish the factors that make your audience engage—integrating your social media channels with your company website. Furthermore, use the tools from Facebook and Instagram or hire Giraffe to manage those data points.
Evaluation will also include tracking how your visitors interact. For example, which types of posts do your followers share with others. Identify and create more content of the same.
Finally, the success with social media begins with social media planning! We at Giraffe Marketing are experts in social media planning and strategy. Additionally, social media is a potent tool that can leverage much power if done correctly. Contact us to help you get the most out of these valuable communication mediums on social media. We can help you reach new customers and create a buzz about your company!
I personally want to challenge you to call (803-609-7653) or email edwin@giraffemarketingllc.com to set up a time to evaluate your business and your virtual storefront. Absolutely let us, partner, together to get you more exposure and create a dialog that creates sales and exposure.
May 16, 2022 by Edwin Gerace
Giraffe Marketing, email marketing services, are designed to help your clients reach their prospective customers by applying targeted demographics and strategic filters. Our email delivery system is secure, compliant, and based on a dynamic database of opt-in records for both business and consumer marketing.
March 10, 2022 by Edwin Gerace
February 9, 2022 by Edwin Gerace
A website’s design determines how customers find your website online and whether visitors click (or “bounce”) away or stay on your site.
With 91% of U.S. shoppers online by 2023, a high bounce rate means missing out on a lot of potential customers. A website that’s trustworthy and easy to use, on the other hand, makes shoppers feel confident making purchases online.
There’s a lot that goes into building a website that’s easy to find, easy to use, and looks good, which is why many small business owners choose to partner with digital marketing agencies like Giraffe Marketing LLC for website development and design.
Business owners on a budget can explore drag-and-drop website builders. DIY builders like the ZenBusiness website builder are an option for basic business websites with customizable templates and streamlined integrations with social accounts and Google maps.
What sets well-designed business websites apart from mediocre ones? These are the elements that ensure a positive experience for your customers.
Search engine optimization helps businesses rank high on Google and other search engines. Designing an optimized website involves several elements including:
Website accessibility and SEO go hand-in-hand because many of the practices that make websites easy to find and use also improve accessibility for disabled visitors. For example, structuring content with descriptive headers, providing alternative text for images and keeping forms simple and easy to read.
Website navigation should be intuitive with descriptive categories and labels that align with user goals. Avoid hiding navigation with drop-down menus. Visitors are less likely to explore when options are out of sight, out of mind. Place navigation in the header, footer, and sidebar where users expect to see it and include a prominent search bar for users who know what they’re looking for.
Calls to action, or CTAs, turn website visitors into leads. CTAs trigger an action such as making a purchase, subscribing to emails, or downloading information that captures a lead. Effective CTAs are short, simple, and strategically designed to draw attention. Consider where your customer is in the sales funnel and tailor CTAs to deliver relevant content.
Website security is important for a business’s reputation, revenue, and search engine ranking. Users may be warned to stay away from insecure or suspicious websites. This makes it harder to reach and convert new customers. Small business websites should protect customers with an SSL certificate and use a free tool to scan for vulnerabilities.
Website analytics provide small business owners with key insights into how visitors discover and use their website. With Google Analytics’ free tool, you can see how visitors came to your website, which pages they visited, and how long they spent. Business owners can use demographic data from website analytics to optimize web design as well as marketing strategies.
Your website is what represents your business online. Don’t you want to show off your best side? Let Giraffe Marketing help you design a website that engages and converts your customers with digital marketing designed for small businesses.
October 21, 2021 by Edwin Gerace
Surprisingly, Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message.
Responsive search ads carry a lot of benefits for advertisers as well as customers.
Responsive search ads are pretty friendly and can adapt to every situation you want them to. The majority of people do online searches using mobile devices. What these ads do is show fewer descriptions and headlines on mobile devices. In this way, customers also wouldn’t feel uncomfortable.
52% of PPC clicks come from mobile. – Word Stream
Since responsive search ads set multiple combinations of assets, it will save your time both in testing and writing various versions of ads.
72% of companies haven’t looked at their ad campaigns in 30 days-Neil atel
Since you’ve arranged multiple combinations and keywords to improve search relevance, you’ll be able to find headlines matching customers’ search terms. It will help you increase your reach and compete more appropriately.
PPC visitors are 50% more likely to purchase VS organic visitors – Unbounce
Since PPC advertising targets specific traffic, you’ll need to hire experts for this job to serve your purpose in a befitting manner.
A professional PPC analyst can give you direction in which you should be heading while targeting your potential customers in response to a search ads campaign. Several reasons force you to consult a PPC professional; here are some reasons.
Keyword research is a paramount aspect of your success. Since PPC experts have spent a lot of their time doing keyword research, they can help you pick the right keywords.
Choosing the wrong keywords will make all your efforts useless, and you’d end up losing all the money you’ve invested in.
One of the best things you carry with PPC experts is that they will perform competitive research. These experts know how to find a good ad copy.
After assessing the competition around, they will form ads based on reasonable assumptions that will work. You can’t expect an amateur to find a good ad copy. Picking the correct copy ad can improve your reach and make you successful as an advertiser.
On the other hand, a lousy copy will not send the right message; consequently, you’ll lose all your traffic.
Sometimes, you don’t have enough time to concentrate on your advertising campaigns. It is also the point where a PPC expert comes in handy. He’ll take care of your campaigns and monitor the situation in a reasonable manner.
Pay per Click advertising method has worked brilliantly for the majority of advertising companies. You’re more likely to get the desired traffic in PPC advertising compared to standard Google ads campaigns.
50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. One-third of people (33%) click on a paid search ad because it directly answers their search query.
75% of people say paid ads make it easier to find the information they are searching for – Clutch
However, you need to plan well and implement those plans with great authority to succeed in this campaign. Hiring PPC professionals will help you to handle things appropriately. For further queries, you can contact us at http://www.giraffemarketingllc.com or call 803-609-7653
October 13, 2021 by Edwin Gerace
The social media strategy describes the objectives and support framework by which your business will use social media to meet its communications goals.
In essence, it is a simple statement of goal, setting forth specific objectives you want to achieve through social media.
Adding social media to the overall marketing and comms strategy means it’s not implemented as part of a silo but in parallel with other channels.
The social media marketing strategy outlines the goals you intend to achieve and the steps you plan to accomplish them.
Develop a detailed social media strategy for your business so you can stay on track. This will result in better results as you implement your plan.
At Giraffe Marketing LLC, We’ll give you a free digital audit if you don’t use these social networks or consider using them as part of your social media marketing strategy.
Let’s discuss the importance of social media plans for businesses and create an effective social media marketing strategy.
1. Increase brand awareness
Your brand’s awareness and recognition can be significantly increased by applying a social media strategy.
We all know that consumers are at any given point in the buyer’s journey at different stages. The power of social media lies in its ability to elevate every step of the buyer’s journey.
2. Boost your marketing goals
A custom social media campaign can complement any marketing goal your business is trying to achieve.
A company can use this method to reach its target audience and accomplish its goals in several ways, such as brand recognition, thought leadership, generating leads, and increasing revenue.
It is no longer a competitive advantage to be active on social media, and it is a requirement. You can showcase the unique characteristics of your brand using social media properly to tell your story.
3. Engage the Community
Engaging your community helps build relationships, increase loyalty, and increasing brand advocacy for your brand.
Engage your audience, make them feel appreciated, make them fun, and stimulate their thinking so that your business remains top of mind.
4. Gain Credibility of a brand
By using social media, your brand can engage with its target audience in an authentic manner. As a company, you can tell them more about who you are than just your products. Tell them your story and what you’re all about.
Though your website’s about section is vital and discusses your journey in general, it may not be the first place that consumers look for content to read.
Embrace your culture, mission, and values through organic posts, letting your consumers know what makes you tick.
5. Boost Google visibility
In addition to searching Google for information about your business, your prospects are already doing so.
Setting up a profile on social networking sites allows you to have your own web pages appear all over the first page of Google.
Take a look at the first page of Google for your company name, for instance. There is a good chance your Facebook page ranks on page one if you have it set up.
The presence of a LinkedIn page and a Twitter account will also boost your ranking. In search results, it’s best to control more pages, as that increases the odds of someone clicking your link.
You should preferably hire a social media marketing agency that fits the needs of your business Giraffe Marketing LLC is a good choice for you. The second thing you should do is create a marketing plan that defines the campaign’s goals.
Our locality and understanding of the importance of every dollar make us adept at using your money wisely. Your content can be tailored based on the immediate results you get from your social media strategy.
If you spend more time on your social media platforms, the more likely you will get to experience their benefits.
October 6, 2021 by Edwin Gerace
Business owners can greatly benefit from a digital marketing agency. While business owners are focusing on customer service and quality, let your agency worry about media buys and ad placement.
Internet users who have access to the business’s virtual storefront. Digital marketing agencies have virtually no limits to what they can accomplish for clients once they understand their needs.
Moreover, an online marketing agency allows business synergy and collaboration at any time with multiple stakeholders. Online marketing agencies can boost a business’s capacity in multiple ways.
However, you may wish to save some money. You may be a business expert and are not confident that an agency will be of any benefit to you. A digital marketing agency can still offer many benefits, regardless of what you decide.
Creating a targeted and defined digital campaign on behalf of a local business such as Giraffe Marketing LLC can give you an advantage. But it isn’t the end. We’ve compiled some of the top 5 advantages of working with a digital agency and how you can hire the best one.
1. Bring creativity to your business
There is always a team behind any online marketing agency. One that is capable of creative thinking and brainstorming. A professional will have this ability.
Businesses can offer unique and creative ways to ” shock” their target markets by utilizing this strategy. Throughout the world, digital marketers adhere to the belief that imagination cannot be limited.
2. Take on fresh ideas
Having an all-in-house team has inherent limitations when it comes to experience. The echo chamber is somewhat full of the companies and products you are trying to market and the marketing strategies you are using.
Marketing professionals and organizations from many different industries, business types, and markets work with digital agencies.
Throughout their program, they study and produce innovative, successful marketing techniques and then apply them in various sectors of businesses.
For example, CBO employees are required to comply with the company’s continuous employee development policy, as do Google Premier Partners (like CBO) that requires them to participate in annual training on Google’s advertising suite.
3. Keeping your focus on growth
The most important aspect of growing your business is to focus on all the areas where a digital marketing agency can help.
There is no doubt that awesome digital marketing is necessary, but finding a team of competent, responsible experts can relieve you of a lot of that responsibility. You should concentrate on growing your business instead of managing its marketing.
4. You will get accountability and reliability
Accountability and reliability are important qualities of a great agency. If you want to speak to your strategist about how your numbers are doing, or if you want to decide whether to update your current strategy, then you should be able to do so.
As a result, you receive a prompt response from your agency, you trust them to make the best strategic decisions for you, and you have a feeling that you can count on them.
Accountability means that someone has to be accountable for your digital marketing strategy and the numbers related to it.
For example, In cases where you are experiencing a loss of momentum in organic search, your agency will know what to do to make things better
5. You’re always up to date
We all know how constantly digital marketing changes between trends and search algorithm updates.
The odds are that you won’t be up to date with it all unless your profession is digital marketing. This requires time that you do not have.
Digital marketing is a huge topic with so many facets. It’s impossible to keep up with all the strategies, including social media, email, SEO, video, content, and paid advertising.
With a good digital agency, you will receive information about the most recent developments and incorporate them into your strategy.
As a leading digital marketing agency, Giraffe Marketing LLC helps brands achieve their marketing and business goals. We will guide you through the process from start to finish!
The versatility and affordability that outsourcing digital marketing presents provide an advantage for most businesses today. You do what you are good at with your business and let Giraffe Marketing do what they are good at.
Don’t let your business run you, You RUN your business
Edwin Gerace
July 30, 2021 by Edwin Gerace
Modern-day businesses are heavily dependent on social media to generate brand awareness, maintain online reputation, and boost revenue. Why? It’s because most of their customers are on social media platforms. However, we at Giraffe Marketing always come across business owners that still don’t realize the importance of social media in 2021. Therefore, our social media experts wanted to share why social media makes an integral part of any online marketing strategy. Here are the five undeniable benefits of using social media marketing in 2021!
With social media marketing, you give your brand an opportunity to improve organic search visibility. Since Google factors in the social signals as well to determine your site’s search engine rankings, creating a high-quality social media marketing strategy becomes a necessity. So, SMM doesn’t just put your brand out there; it also affects your site’s SEO.
The unparalleled opportunity to build a solid customer-business relationship on social media can quickly set you apart in the competition. How? Brands can use social media to join in the conversations and interact with potential customers. Delivering indispensable value in such interactions can help you develop brand loyalty and make your brand more credible.
Since your target audience is on social media, chances are that they expect you to be there too! After all, they want to establish a connection with their favorite brand. In other words, they expect you to use social media as a customer support portal, which in our opinion, isn’t a huge ask. Why not use social media as a medium to answer customer queries and build an excellent customer experience?
Social media marketing doesn’t rely on guesswork. Every action you take with your strategy can be quantified and tracked. Most social media platforms have a dedicated panel or dashboard for insights that brands can use to optimize their campaigns further. Since social media marketing is data-driven, small businesses have an opportunity to get the best out of their limited online marketing budget.
As per SmartInsights, 48 percent of the marketers surveyed achieve positive Return on Investment from social media marketing.
Businesses can rely on social media to efficiently generate highly qualified leads and move them through their sales funnel. You can couple social media marketing with paid advertising and further expand your reach. The strategy can generate instant results and help businesses boost sales and get positive marketing ROI.
Indeed, developing a strategy and coming up with high-quality takes time. But once you put a system in place, running social media marketing campaigns becomes a piece of cake. We highly recommend hiring social media marketing agencies as they can deliver the results quickly without breaking your bank! Are you looking to get the most out of social media marketing? Then connect with the friendly marketing professionals at Giraffe Marketing today. Don’t forget to check out other informative posts on the blog too!
Must Read:
Having a Social Media Strategy Is the best strategy.
Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill
