Blog

Power of Content Markteing

November 30, 2022 by Edwin Gerace

The power blog content

Blogging in the digital era is an excellent way to establish your business as a thought leader. It allows you to demonstrate your expertise and maintain credibility among your target audience. 

A HubSpot study reveals that 40% of people don’t read blogs, which might suggest that blogging is dead. However, another study indicates that 80% of online traffic reads a blog at some point. This means blog content as a means to build your business for success is very much a thriving formula.

Data also shows that close to 409 million people read around 20 billion blogs every month. In addition, 1.98 billion websites post close to 7 million blogs daily to drive strong results. So, it is safe to say that blogging is still prevalent in 2022 and will continue to be a huge success for businesses. 

Consistant Blog Posting

Companies that regularly post blog content attract 67% more monthly leads than those that don’t. They also gain 97% more backlinks. These are some pretty staggering statistics that show the power of blogging. 

  • Industry-relevant blog content speaks of your authority over the particular space.
  • Blogs fuel your social media strategy and organically spread the word about your business.
  • Quality digital content boosts your SEO and ups your search engine ranking.
  • You appear reputable and trustworthy, provided you don’t sound too salesy. 
  • Blogs can brilliantly generate leads and drive them to take the desired action.

Content is KING

Engaging content keeps your customers coming back to you for new information and invites qualified leads. So make sure you make every piece unique, practice interlinking, inspire curiosity, tidy up your design, improve the readability, use high-quality images, and experiment with multiple formats for better interactivity.

https://cdnwebsite.databox.com/wp-content/uploads/2019/06/04093407/Improving-average-time-on-page-for-your-blog-posts-1000x1000.png

Blog time

Users ideally spend three to five minutes reading a blog post. So, the higher the session duration, the more relevant and grasping your blog content may be.

But remember, marketing digital content is just as important to reach the right audience as developing quality content.

If you find it all too overwhelming, the Giraffe Marketing team can help. We’re an agency specializing in all things digital marketing. Call us at 803-609-7653 or write at info@giraffemarketingllc.com to have us help you provide a positive experience to your potential customers.

In Conclusion

The power of providing great content can not be overlooked. While a lot goes into ensuring its effectiveness, at its most basic, it all comes down to the planning, scheduling, and execution of the content and blog itself. 

That’s where Giraffe Marketing LLC comes into play! 

At Giraffe Marketing LLC, not only do we offer an abundance of digital marketing services but westrive to produce resourceful content marketing.


Designed to take your content strategy to the next level, our content services provide businesses and brands, both large and small, with the reassurance that their online presence is taken care of. 

Not lacking in data reports, as a Giraffe Marketing LLC client, you can also rest assured that every strategy that we implement is backed by real results. 

So, if this sounds like something you could benefit from, allow experts here at Giraffe LLC based in Lexington, South Carolina to take the load off of your digital marketing efforts, whether for conent and blog posting to social media or otherwise, so that you can focus on other pressing business tasks that further move the needle toward growth.

Eager to learn more about the power of social media and how we here at Giraffe Marketing may be able to help with your content marketing needs? Dont hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, social media content marketing, and social strategy included!

The Power of Social Media

November 23, 2022 by Edwin Gerace

The Power of Social Media 

Whether you’re seeking to promote your business’s products or services, or you’re simply eager to grow an online presence and build brand awareness, social media has proven to be an incredible tool for achieving such feats. 

Why? Not only because there are over 4.5 billion social media users worldwide but the average social media user spends a total of 147 minutes daily; that’s a lot of engaged eyes in one place!

In fact, no matter if you’re new to the market or you’re a thriving business, social media should be used as a primary means of promotion and brand awareness, if not only to interact and engage with your target audience and loyal customer base. 

While there are several social media platforms available for your deployment, the likes of Facebook, Instagram, and TikTok remain the superior platforms for all things business, promotion, brand awareness, and otherwise. There are some social media platforms that don’t align with you company. Example if you have a strong visual content then instagram is a good fit. If engagement and dialogue then Facebook is a solution.

Though you shouldn’t limit yourself to any one platform, and while your choice of platform depends greatly on where your target demographic primarily resides, having at least one social media business profile is, for all intents and purposes, essential. 

As a digital marketing agency that specializes in all things digital marketing, content, and social media strategy, we here at Giraffe Marketing LLC in Lexington, SC can assist with your social campaign needs; more on that shortly… 

With that said in what follows, we’ll be diving into the world of social media and content marketing, detailing what it is, why it’s so powerfully important, and why you as a business or brand must prioritize it as a primary means of business operations if you haven’t done so already!

https://www.artifilabs.com/insights/the-revenue-power-of-social-media/


Power of Content Marketing

Simply put, content marketing is a department of digital marketing that involves the creation and distribution of visual and written content online. This content can live across platforms whether it be websites, social media pages, blogs, or otherwise. 


The type of content involved with content marketing efforts includes the likes of social media posts, video testimonials, blog articles, infographic newsletters, and website content, just to name a few… 

The ultimate intention of content marketing, like any business strategy, is to attract and retain customers, earn revenue, and grow the bottom line. The primary role of content marketing, however, is to stimulate emotion, peak interest, increase engagement, promote products and services, and build brand awareness. 

For those who come from a more traditional lens, you may be wondering how content on social media, for example, can be that valuable to a business. Moreover, you may beg the question ‘how can social media be so integral to the growth of a business?!’

After all, it’s just social media, right?! Wrong. In short, content is king in today’s online, consumer-centric economy, and for more reasons than one…

https://wedevs.com/blog/370611/visual-content-marketing-for-digital-marketers/

The Power of Reach and frequency

The truth is, there has never been a more abundant opportunity for businesses, brands, creators, and freelancers alike than there has been with social media. The crazy thing is that social media hasn’t even reached its peak yet! 

Think about it…

The average online consumer spends 2 hours and 27 minutes daily on social media alone, and that’s only the average. The average online consumer spends 2 hours and 27 minutes daily on social mediaalone, and that’s only the average. Of the average consumer, 75% report that they use social media to research brands and businesses.

Moreover, there are more than 2.96 billion daily users on Facebook alone; Imagine how daunting that statistic would be if you combine the active users from all major social media platforms! 

Lastly, from a business competition standpoint, almost 92% of businesses in the United States now use social media for marketing purposes. In other words, if you’re not part of that 92%, you’re part of the minority, soon to be deemed irrelevant, if not non-existent altogether. 

In short, there are a lot of eyes on social media, to say the least…

The best part? 

Digital marketing, social media marketing, and content marketing expenses only cost a fraction of what traditional marketing expenses cost (i.e. commercials, billboards, etc). Even more, the ROI of digital marketing in comparison to traditional marketing tactics? Not even comparable. 

So, is content marketing effective? YES. Does it work? YES! Should you start using it? YES!!! 

The power of social media and content consumption at large can’t go unnoticed. This holds true whether you’re a small business, medium-sized brand, or fortune 500 organization.

In fact, 73% of marketers believe that the use of social media marketing has been effective for their business objectives. Of course, this is only true for those who hold meaningful dialogues with their audience, engaging and encouraging their audience to engage via likes, shares, and other online interactions. 

Simply put, it’s all about providing the user with a positive experience. If you do that, the vast majority (71% of them to be exact) will engage and even recommend your brand to other individuals, family and friends alike.


Conclusion

The power of social media can’t go unnoticed. While a lot goes into ensuring its effectiveness, at its most basic, it all comes down to the planning, scheduling, and execution of the social media strategy itself. 

Thats where Giraffe Marketing LLC comes into play! 

At Giraffe Marketing LLC, not only do we offer an abundance of digital marketing services but we boast several expert disciplines across social media and content marketing.


Designed to take your content strategy to the next level, our social media services provide businesses and brands, both large and small, with the reassurance that their online presence is taken care of. 

Not lacking in data reports, as a Giraffe Marketing LLC client, you can also rest assured that every strategy that we implement is backed by real results. 

So, if this sounds like something you could benefit from, allow our social media experts here at Giraffe LLC based in Lexington, South Carolina to take the load off of your digital marketing efforts, whether for social media or otherwise, so that you can focus on other pressing business tasks that further move the needle toward growth.

Eager to learn more about the power of social media and how we here at Giraffe Marketing may be able to help with your content marketing needs? Dont hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, social media content marketing, and social strategy included!

Image is everything

November 9, 2022 by Edwin Gerace

I had the opportunity to speak with Michael Woodland of ESNTL Headshots and discuss the importance to makeing the correct first impression. So in todays enviroment you only have 1 chance to make a first impression. So no matter if it is social media, your website or your business card, don’t do the easy thing and grab a photo off your camera roll. Spend the time and money to make your image matter. Head Shots are important in marketing

ESNTL Headshots is about to change the landscape of how the Midlands views headshots. Bringing forth new techniques and a more modern-day look, these headshots will benefit business websites, social media profile pictures, and your personal brand. 

Visit www.ESNTLheadshots.com  or call 803-250-6837 to find out more about what we can do for your business or to schedule a session for yourself or our Group and/or Corporate Organization.

There are many reasons to get a professional headshot, and here are a few reasons why we think it is important to do so. Research showed that you make a decision to trust someone within 100 milliseconds of seeing their face. Corporate headshots can ace first impressions and earn your client’s trust. When done right, they’ll boost your commitment to quality and other important values. As a leader, these photographs should demonstrate the quality that you deliver daily.

Schedule your headshot session by visiting www.ESNTLheadshots.com and be ready to bring forth the rebirth of your first impression. 

You can reach us by calling 803-250-6837, emailing ESNTLheadshots@gmail.com, and by visiting www.ESNTLheadshots.com. Come find out why we say “It’s Essential to look your best….”

I hope you found this information valuable and will take a look (sorry for the play on words) at your online mirror. If you or someone you know is interested in a no obligation virtual snapshot of your online pressense feel free to reach out to Edwin Gerace 803-609-7653.

@ESNTLheadshots

The Power of Retargeting

October 24, 2022 by Edwin Gerace

Giraffe Marketing LLC, Lexington SC  Retargeting Advertising 
Website Visitors 
Marketing efforts, no matter the industry or size of the business, tends to share similar goals. These goals include visibility & brand exposure, web traffic & retention rates, and ROI & conversion rates.  Giraffe Marketing has the power and the ability to bring that brand exposure.

The Power of Retargeting

Marketing efforts, no matter the industry or size of the business, tends to share similar goals. These goals include visibility & brand exposure, web traffic & retention rates, and ROI & conversion rates. Giraffe Marketing has the power and the ability to bring that brand exposure.

In order to improve upon these key metrics and realize your goals, retargeting efforts are likely required; an increasingly popular tactic due to its proven effectiveness…

Effective or not, retargeting is essential if your goal is to capture and convert as many leads as possible; the truth is, only about 2% of visitors convert on their first interaction with your website or social media page.  

In what follows, we’ll define what retargeting is and why it’s important. Further, we’ll discuss how it works and what its benefits are. Throughout, we’ll also be sharing several daunting statistics that will illustrate its effectiveness. Let’s get right into it, shall we?! 

Giraffe Marketing LLC, Lexington SC  Retargeting Advertising 
Website Visitors 
Marketing efforts, no matter the industry or size of the business, tends to share similar goals. These goals include visibility & brand exposure, web traffic & retention rates, and ROI & conversion rates.  Giraffe Marketing has the power and the ability to bring that brand exposure.

What is Retargeting?

At its most basic, retargeting is a type of advertising that involves serving those who’ve already visited or interacted with a given page or website with an ad that encourages conversion. 

The primary intention of retargeting is to retain engagement with those expressing interest or reconnect with those who may have previously shown interest in your product or service.  So to put it simply, you spend hundreds or thousands for a digital campaign to drive traffic to your site. Retargeting basically taps your client on the shoulder and says “Don’t forget about us”.

Whether for brand awareness, social engagement, or customer retention, retargeting campaigns are an all but necessary implement into one’s digital marketing efforts, not merely due to the fact that without any retargeting, 97% of visitors are unlikely to return.

In short, the question shouldn’t be “why retargeting?” but rather “why not retargeting?”… Not only does retargeting allow you to capture leads while they’re still hot, but such audiences convert at much higher rates than those that are cold and unqualified. 

Taking the guesswork out of your marketing efforts, targeting those who’ve shown an interest in your product or service will only increase conversion rates and reduce the headaches along the way.  You have spent money to get that targeted traffic, now, we can serve ads to just those people that had interns from the beginning.

How Retargeting Works

No matter how you define retargeting, it functions much the same. Put simply, there are two primary types of retargeting campaign strategies; pixel-based strategies and list-based strategies. 

As the most common type of retargeting, pixel-based retargeting involves displaying content to an anonymous visitor who’s visited your website previously. The reason this type of campaign is the most common is because of its immediacy of retargeting capabilities. 

On the contrary, list-based retargeting campaigns are arguably as effective, utilizing existing contact information to target a volume of hot leads. Whether it’s via a list of email addresses, geographical locations, or otherwise, list-based retargeting allows you to employ precision remarketing to a highly customized audience. 

Whichever strategy you choose and for what reasons, retargeting works to increase awareness, retention rates, and conversions, ultimately allowing you to exploit, in a non-manipulative way, those who show interest in your offerings because, without it, you’re missing out on a massive pool of potential consumers.

Finally, as for where to launch your retargeting efforts, Google and Facebook are the most likely and effective options. For starters, Google controls nearly 93% of the digital world’s market share, known by most as the advertising hotspot of the internet. Disregarding search engines, Facebook just so happens to be the advertising hotspot of social media, providing several tools and ad strategies to be employed, retargeting and otherwise. 

Giraffe Marketing LLC, Lexington SC  Retargeting Advertising 
Retargeting Flow Chart 

Marketing efforts, no matter the industry or size of the business, tends to share similar goals. These goals include visibility & brand exposure, web traffic & retention rates, and ROI & conversion rates.  Giraffe Marketing has the power and the ability to bring that brand exposure.

The Benefits of Retargeting 

While a gentle reminder or nudge of encouragement to potential leads may not sound like a groundbreaking effort, its effectiveness is undeniable. In fact, a properly constructed remarketing campaign can increase the likelihood of a potential consumer converting by 70%. 

With that said, although the ultimate goal is to increase conversions, a business’s goals may be different. As mentioned earlier, some may simply be seeking to increase brand awareness… 

Retargeting stats confirm that Conversion Rate can increase up to a staggering 150%. DataXu

In any case, retargeting efforts are a primary mover… The following are the most common benefits one can expect from its implementation: 

Precision Targeting 

While targeting, in general, is an effective and necessary advertising tactic, precision targeting is the act of serving those who’ve already shown an evident interest in your offering. So targeted marketing is the most cost-effective way or reaching the right audience.

By focusing on those who’ve already shown such an interest (i.e. a hot lead), you inevitably increase the likelihood of conversion and take the guesswork out of standard advertising practices. The product’s appeal is the primary reason for 37% of user to click a retargeted ad. Adobe

Improve Visibility & Reach

Retargeting, otherwise known as remarking, doesn’t only help build brand recognition and awareness, but it also helps establish authority early in the buyer’s journey. 

By improving such visibility and reach and doing so in an authoritative and value-added way, you increase the likelihood of building a solid reputation, improve total ROI, and ultimately increase conversion rates. Retargeting can reduce cart abandonment by 6.5%, and increase online sales by almost 20%. MotoCMS

In fact, website traffic has the potential of increasing by upwards of 700% when retargeting has been implemented… Who wants to miss out on those numbers?! 

Increase Conversion 

Whether via effective calls-to-action, extreme precision targeting, brand awareness, or otherwise, retargeting efforts are bound to increase conversions. As mentioned, they’re actually 70% more likely to do so! Consumers 70% More Likely to Convert with Retargeting. Kenshoo

Further, whether conversion takes place or not, retargeted audiences are 3x more likely to interact with the ad than those who’ve yet to be targeted in the first place.  A study by Spiralytics from 7 industries concluded that retargeting ad placements beat all other ad placements by a lot with a 10x efficiency rate. 

Giraffe Marketing LLC, Lexington SC  Retargeting Advertising 
ReTargeting Stats - Infographics
Marketing efforts, no matter the industry or size of the business, tends to share similar goals. These goals include visibility & brand exposure, web traffic & retention rates, and ROI & conversion rates.  Giraffe Marketing has the power and the ability to bring that brand exposure.

Conclusion

Here at Giraffe Marketing LLC, we offer an abundance of digital marketing services. Our retargeting services, in particular, are designed to help YOU reduce churn rates and increase retention rates, ultimately capturing are larger audience pool than otherwise possible. 65% of online viewers notice & consider ads showing products they viewed from another page. eMarketer

It’s simple… We curate the strategy and YOU approve it. All that’s left to do is to await the data reports. The best part? You get to reach your desired target audience with precision and at a more than affordable rate. 70% of marketers use retargeting to increase brand awareness. IAB

68% of marketing agencies and 49% of brands have a dedicated budget for retargeting. Chango Allow us here at Giraffe LLC in Lexington, SC to take the load off your hands so that you can focus on your business at scale…

Eager to learn more about the power of retargeting and how we here at Giraffe Marketing may be able to help? Don’t hesitate to email Edwin at edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, retargeting strategies included! 

The Power of Email Marketing 

September 21, 2022 by Edwin Gerace

The Power of Email Marketing 

The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. It is one of the most often frequented communication platforms out there and remains a leading distribution platform for businesses and brands alike. 

As a key contributor to ROI and conversion rates, there’s no reason why today’s marketers and advertisers shouldn’t deploy its functionality. In fact, email marketing returns those who implement it correctly up to a 4,300% ROI; that’s a 43-dollar return on every $1 spent!

Power of email Marketing 
As a key contributor to ROI and conversion rates, there’s no reason why today’s marketers and advertisers shouldn’t deploy its functionality. In fact, email marketing returns those who implement it correctly up to a 4,300% ROI; that’s a 43-dollar return on every $1 spent!

Similarly, the global email marketing market is currently valued and almost $8 billion, expected to more than double to over $18 billion in the next five years. Finally, of those who use email regularly, 99% check their inbox at least once daily! It’s no wonder why email has become a marketer’s number one accomplice…

The objective of implementing an email marketing and distribution strategy is multifaceted. Not only is it intended to build a larger base of desirable customers but also to increase conversion rates, boost sales, and if everything is executed properly, convert those customers into loyal, lifetime fans of your brand.

Luckily, we here at Giraffe Marketing LLC in Lexington, SC specialize in all things digital marketing, email marketing campaigns included! More on that later…

With that said, in what follows, we’ll be exploring email marketing in its entirety, from what it is, why it’s so powerful, and why you should be implementing its strategies immediately! 

Let’s get right into it…

The Power of Email Marketing 

While it’s widely understood the power of digital marketing and its encompassing strategies, email marketing and its encompassing strategies remain to be undermined and undervalued. 

The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. The Power of Email forms out there as well the leading distribution platform for businesses

No longer… As illustrated in the statistics above, it would be downright silly to continue to downplay its importance! As a primary means of marketing and distribution, email is a communication platform used to interact, engage, and inform your email list, whilst aiming to reach your target audience in the process.

As an effective and efficient digital strategy for attracting, acquiring, and converting a target consumer, the power of email marketing is unquestioned. 

With that said, creating a winning email marketing strategy is undeniably important and is universally agreed upon by the majority of marketers who use it.

Remember, if you need help devising a winning strategy, we at Giraffe Marketing can help! May of 2022 Giraffe Marketing blogged about The Potential and the execution of email marketing. To read more visit

Email Marketing blog post.

If you’re a part of the small subset that believes that email is dead, however, it’s encouraged to revisit your strategic approach. With that said, here are a few important factors to take into consideration…

Reach Target Audiences

First, email marketing affords the opportunity to reach target audiences in the most authentic and personable way possible. If you’re looking for a place where you can share your message with the most relevant people possible, then email is where you want to focus your time.

Not concerning itself with things like SEO, scroll-time, and algorithmic roadblocks much like that of a social media strategy, email marketing is the only one-to-one marketing strategy available to build customer relations.

Enjoying an ROI of upwards of 760% when targeted and segmented, email campaigns are unquestionably effective… 

The Power of Email Marketing 

The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. The Power of Email forms out there as well the leading distribution platform for businesses

Remains a Widely Used Platform

Next, email still continues to be a widely used application. Not only do 99% of email users check it daily, but nearly 50% of the world’s population still use it. That’s almost 4 billion people! Why wouldn’t you want to have a piece of that pie?!

Automation & Efficiency 

Lastly, not only is there an abundance of automated email marketing platforms available for your benefit which we’ll discuss shortly, but they all offer ways to create and customize campaigns like never before, all at a fraction of the cost of most digital marketing efforts.

It’s no wonder why 87% of B2C marketers implement automated tools as part of their campaign strategy! 

Below is a summary of the vast benefits associated with implementing an effective email marketing strategy: 

  • Gather Leads and Reach New Customers 
  • Increase Traffic and Conversion Rates
  • Boost Sales
  • Enjoy Cost-Efficient and Effectiveness
  • Communication Convenience 
  • Gather Constructive Feedback 
  • Autonomy & Ownership over Strategic Implementation & Execution

Are you convinced yet?! If the aforementioned email statistics aren’t enough to convince you of its importance and power, we’re not sure what will…

Conclusion

The success of your email marketing campaigns begins with strategic planning surrounding target audiences, implementation tactics, and ultimately, effective execution. None of this is possible, however, without a deep understanding of the value and power of email marketing at large. 

As discussed throughout, email is an incredibly helpful tool when leveraged properly. With over 50% of consumers purchasing from effective marketing emails monthly, you’d be remiss not to focus on developing a comprehensive email marketing strategy…

The problem, however, is that many fail to understand how to leverage it to their advantage. That’s where we here at Giraffe Marketing LLC in Lexington, SC come into play! 

Not only are our email marketing services designed to help YOU reach prospective customers targeted towards your niche but they’re also secure, compliant, and dynamic, guaranteeing the results that you’re looking for. 

It’s simple… We curate the strategy and YOU approve it. It’s that simple! All that’s left to do then is to await the data reports. The best part? You get to reach your desired target audience at a fraction of the cost of what a postcard would cost! 

The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. The Power of Email Marketing is one of the most often frequented communication platforms out there as well the leading distribution platform for businesses

Eager to learn more about the power of email marketing and how we here at Giraffe Marketing may be able to help? Don’t hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, email campaign and strategy included!  Many vendors are guaranteeing open rates which makes the pricing very competitive.

Best open rates

Government (43.70%)

Recruitment and Staffing (34.88%)

Medical, Dental, and Healthcare (33.17%)

INFORMATION FROM www.mailerlite.com

A Case Study: The Power of Social Media

June 21, 2022 by Edwin Gerace

A Case Study: The Power of Social Media
__________________________________________

Choosing The Best Platform for You. 

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social Media Platform 
Social media is an amazingly powerful tool

Social media is an amazingly powerful tool that can help you create more awareness of your products. Research shows that the number of social media users will hit approximately 4 billion worldwide in 2022, which will be about a 4.8 percent increase from 2021. In this case study, we’ll look at how your business can effectively harness the power of social media.

The choice of social media platform will be dictated by the overall objectives of your business, as shown below! 

  • Obviously, LinkedIn’s 828 million users create a large audience for your brand to be seen as an industrial leader by displaying your awards and professional announcements. LinkedIn also offers a great source of quality employees when you are looking to hire new staff. LinkedIn is a powerful tool to help you stay up to date with industry news and learn from thought leaders across the globe.
  • Undoubtedly to attract targeted clients to buy your products and hire your services, consider Facebook and Instagram. Facebook boasts more than 2.9 billion active mobile users monthly, while Instagram has 500+ million individual users on it daily! These platforms offer an ever-green source of clientele with the right social media strategy. While Facebook boasts millions of users and content flowing, depending on your business, this might not be the exact marketing match. Instagram has very similar content but puts more emphasis on visual content.
  • In addition, YouTube is the second-largest search engine after Google, with 5+ Billion videos watched daily. With 9 out of 10 viewers saying they wanted to see more videos from brands and businesses, 87% of video marketers reported that video gives them a positive ROI. Using video in your social media marketing is the secret to reaching 122 million-plus active daily users on YouTube. Use it to drive traffic to your website and convert more leads into buyers.

Creating a Plan for Social Media using marketing tools

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

Develop Social Media Campaign Objectives. With goals that are Specific, Measurable, Attainable, Relevant, and Time-bound (SMART), you have a 377% likelihood of attaining your social media campaign objectives. On the other hand, you need to Reach out to Giraffe Marketing to get a free social media evaluation. In addition, some of the most common goals you can set for your social media campaigns are:

Select Appropriate Social Media Channels. 

  • Boosting brand awareness with a paid strategic plan
  • Increasing your sales by creating demand and awareness
  • Acquiring more customers through building dialog and content
  • Boosting the engagement levels with dialogue and specific content

Create Buyer Profiles. 

First and foremost, your content should always target an ideal audience to make your campaign successful. The following are some of the most critical elements to include in your buyer profile:

  • Name
  • Gender
  • Income
  • Location
  • Pain points
  • Favorite social media channels
  • Interests

For example, you can leverage Facebook Audience Insights to get valuable data about the current target audience. More than 56% of companies are estimated to have reached high-quality leads from targeted buyer profiles.

Without a doubt, It is critical to understand which social media channels the audience likes to visit and the time spent on them. For marketers, Facebook, Instagram, Tik Tok, YouTube, and Twitter are the best platforms to engage with their prospects. The average daily time spent on these platforms is 33, 29, 89, 30, and 31 minutes, respectively. You can also use website analytics to see which channels users prefer most. 

Conduct Competitor Analysis.

Nearly 56% of executives leverage competitive intelligence to monitor their competitors’ activities and improve their own. Clearly, this helps to identify and understand the competitors’ strategies and adjust yours’ accordingly. 

Monitor The Performance.

About 51% of businesses monitor their social media campaigns to capitalize on their audiences better, e.g., by boosting engagement. This helps to gauge the effectiveness of a social media strategy.

Executing Plan for Social Media with a professional

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

A clear plan is a strategy. Posting from your phone while watching TV is a Post. Big Difference. Some of the best practices you need to implement are:

Publish high-quality content. 

Obviously, you should post high-quality content your audience will find engaging. A study showed that 78% of consumer respondents said the posts. Any addition to these companies’ social media follow impacts their purchases—the more interesting, the better. Social media is a potent tool, and using the best quality content is paramount.

Publish content regularly.

It is advisable to choose a posting schedule and stick to it. Evaluate your social media campaign’s performance. Set a plan and stick with it. Plan more minor and execute regularly. For example, I post Motivational Monday on Instagram. That is one day a week. Do what you can manage, or hire Giraffe to help you plan and execute regularly.

This insight can help you take remedial measures and get desired results. 

Evaluating Plan for Social Media with your marketing partners

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

Audit your audience and competition.

Indeed more than 70 million websites leverage web analytic tools to track website visitors’ behavior. Therefore, establish the factors that make your audience engage—integrating your social media channels with your company website.  Furthermore, use the tools from Facebook and Instagram or hire Giraffe to manage those data points.

Evaluation will also include tracking how your visitors interact. For example, which types of posts do your followers share with others. Identify and create more content of the same. 

Conclusion

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency

Finally, the success with social media begins with social media planning! We at Giraffe Marketing are experts in social media planning and strategy. Additionally, social media is a potent tool that can leverage much power if done correctly. Contact us to help you get the most out of these valuable communication mediums on social media. We can help you reach new customers and create a buzz about your company!

I personally want to challenge you to call (803-609-7653) or email edwin@giraffemarketingllc.com to set up a time to evaluate your business and your virtual storefront. Absolutely let us, partner, together to get you more exposure and create a dialog that creates sales and exposure.

6 Must-Have Elements of a Great Small Business Website

February 9, 2022 by Edwin Gerace

 Small Business Website
Giraffe Marketing Creates Small Business websites for less than $800

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A web presence is a necessary part of doing business today. A website is a digital business card, a conversion funnel, an online store, and an engagement tool all in one. However, the mere presence of a website isn’t enough to drive growth.


Why a well-designed website matters

A website’s design determines how customers find your website online and whether visitors click (or “bounce”) away or stay on your site.

With 91% of U.S. shoppers online by 2023, a high bounce rate means missing out on a lot of potential customers. A website that’s trustworthy and easy to use, on the other hand, makes shoppers feel confident making purchases online.

There’s a lot that goes into building a website that’s easy to find, easy to use, and looks good, which is why many small business owners choose to partner with digital marketing agencies like Giraffe Marketing LLC for website development and design.

Business owners on a budget can explore drag-and-drop website builders. DIY builders like the ZenBusiness website builder are an option for basic business websites with customizable templates and streamlined integrations with social accounts and Google maps.


What goes into a great business website

What sets well-designed business websites apart from mediocre ones? These are the elements that ensure a positive experience for your customers.

1. Search Engine Optimization

Search engine optimization helps businesses rank high on Google and other search engines. Designing an optimized website involves several elements including:

  • Setting up a clear site structure.
  • Using the right keywords, titles, and descriptions.
  • Making your website mobile-friendly.
  • Optimizing for local search.
  • Getting reviews for your business.

2. Accessible Design

Website accessibility and SEO go hand-in-hand because many of the practices that make websites easy to find and use also improve accessibility for disabled visitors. For example, structuring content with descriptive headers, providing alternative text for images and keeping forms simple and easy to read. 

3. Clear Site Navigation

Website navigation should be intuitive with descriptive categories and labels that align with user goals. Avoid hiding navigation with drop-down menus. Visitors are less likely to explore when options are out of sight, out of mind. Place navigation in the header, footer, and sidebar where users expect to see it and include a prominent search bar for users who know what they’re looking for.

4. Calls to Action

Calls to action, or CTAs, turn website visitors into leads. CTAs trigger an action such as making a purchase, subscribing to emails, or downloading information that captures a lead. Effective CTAs are short, simple, and strategically designed to draw attention. Consider where your customer is in the sales funnel and tailor CTAs to deliver relevant content.

5. Website Security

Website security is important for a business’s reputation, revenue, and search engine ranking. Users may be warned to stay away from insecure or suspicious websites. This makes it harder to reach and convert new customers. Small business websites should protect customers with an SSL certificate and use a free tool to scan for vulnerabilities.

6. Website Analytics

Website analytics provide small business owners with key insights into how visitors discover and use their website. With Google Analytics’ free tool, you can see how visitors came to your website, which pages they visited, and how long they spent. Business owners can use demographic data from website analytics to optimize web design as well as marketing strategies.

Your website is what represents your business online. Don’t you want to show off your best side? Let Giraffe Marketing help you design a website that engages and converts your customers with digital marketing designed for small businesses.

GEO Fencing – GEO Targeting – Targeted Display

January 4, 2022 by Edwin Gerace

High Powered technology for your small business.

Now small businesses can leverage digital marketing and be competitive and relevant. Many digital strategies were out of reach for small businesses. Now you can see returns (ROI) when you use a highly targeted approach to reaching your consumer. Leveraging targeting tools that big companies have used in the past and making them affordable is all within reach of a small business.  That is it. I will do the rest so you can run your business.


  • 81% of people own a smartphone
  • 94% of smartphone users spend more time using those devices than watching television.

How does Geo-Fencing work?

1- BUILD YOUR FENCE

Define your audience. Either develop a list of where your consumers are shopping, living, or visiting. Secondly, you can create addresses of your targets. You have options when building your audience: Audience targeting or Location Targeting or Weather Targeting.

2-Collect prospects

Collect audience – Anyone with a mobile device that has location service turned on, and walks into the fenced area, will be pinged and eligible to be served an ad.   Almost 95% of all smartphone users have at least one app using location. From Find my iPhone to Weather to TV.

3-Serve digital Ads

4-Track Results

Track clicks, website visits, and conversions. Make adjustments when needed. A conversion is anyone who entered the target zone and was served an ad and then visited your location.


Using location data is proven to make marketing campaigns 80% more effective. If you know where potential customers hang out, it’s easy to show them the right promotions at the right time.


When it comes to Pricing

Giraffe Marketing Pricing structure is a lot different than most. Due to less overhead, we are able to pass those savings onto the consumer. Many of my competitor’s average impressions are costing $12 to $20 per 1,000 ads. At Giraffe, we reduce that cost by almost 50%. So can a small business start a geofencing campaign for less than $1,000? The answer is yes. So Call Edwin today for your free digital audit 803-609-7653



Google ADs – Hire a Professional to Work with you on Google PPC

October 21, 2021 by Edwin Gerace

Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad. 

Surprisingly, Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message. 


What are the benefits of Responsive search ads?

Responsive search ads carry a lot of benefits for advertisers as well as customers.

Mobile Friendly

Responsive search ads are pretty friendly and can adapt to every situation you want them to. The majority of people do online searches using mobile devices. What these ads do is show fewer descriptions and headlines on mobile devices. In this way, customers also wouldn’t feel uncomfortable.

52% of PPC clicks come from mobile. – Word Stream

Save time in testing.

Since responsive search ads set multiple combinations of assets, it will save your time both in testing and writing various versions of ads.

72% of companies haven’t looked at their ad campaigns in 30 days-Neil atel

Reach more customers

Since you’ve arranged multiple combinations and keywords to improve search relevance, you’ll be able to find headlines matching customers’ search terms. It will help you increase your reach and compete more appropriately.

PPC visitors are 50% more likely to purchase VS organic visitors – Unbounce


Why should you hire professional experts for your responsive search ad campaign?

Since PPC advertising targets specific traffic, you’ll need to hire experts for this job to serve your purpose in a befitting manner.

A professional PPC analyst can give you direction in which you should be heading while targeting your potential customers in response to a search ads campaign. Several reasons force you to consult a PPC professional; here are some reasons.

Keyword Research is difficult.

Keyword research is a paramount aspect of your success. Since PPC experts have spent a lot of their time doing keyword research, they can help you pick the right keywords. 

Choosing the wrong keywords will make all your efforts useless, and you’d end up losing all the money you’ve invested in.

Wrong Ad Copy can hurt you.

One of the best things you carry with PPC experts is that they will perform competitive research. These experts know how to find a good ad copy.

 After assessing the competition around, they will form ads based on reasonable assumptions that will work. You can’t expect an amateur to find a good ad copy. Picking the correct copy ad can improve your reach and make you successful as an advertiser.

On the other hand, a lousy copy will not send the right message; consequently, you’ll lose all your traffic.

Saves your time

Sometimes, you don’t have enough time to concentrate on your advertising campaigns. It is also the point where a PPC expert comes in handy. He’ll take care of your campaigns and monitor the situation in a reasonable manner.


In Conclusion

Pay per Click advertising method has worked brilliantly for the majority of advertising companies. You’re more likely to get the desired traffic in PPC advertising compared to standard Google ads campaigns. 

50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. One-third of people (33%) click on a paid search ad because it directly answers their search query.

75% of people say paid ads make it easier to find the information they are searching for – Clutch

However, you need to plan well and implement those plans with great authority to succeed in this campaign. Hiring PPC professionals will help you to handle things appropriately. For further queries, you can contact us at http://www.giraffemarketingllc.com or call 803-609-7653

What are the Best Reasons Your Business Needs a Social Media Strategy?

October 13, 2021 by Edwin Gerace

The social media strategy describes the objectives and support framework by which your business will use social media to meet its communications goals. 

In essence, it is a simple statement of goal, setting forth specific objectives you want to achieve through social media. 

Adding social media to the overall marketing and comms strategy means it’s not implemented as part of a silo but in parallel with other channels.

What Is A Social Media Marketing Strategy?

The social media marketing strategy outlines the goals you intend to achieve and the steps you plan to accomplish them.

Develop a detailed social media strategy for your business so you can stay on track. This will result in better results as you implement your plan.

At Giraffe Marketing LLC, We’ll give you a free digital audit if you don’t use these social networks or consider using them as part of your social media marketing strategy.

Let’s discuss the importance of social media plans for businesses and create an effective social media marketing strategy.

Here are five reasons why a social media marketing strategy is important.

1. Increase brand awareness

Your brand’s awareness and recognition can be significantly increased by applying a social media strategy. 

We all know that consumers are at any given point in the buyer’s journey at different stages. The power of social media lies in its ability to elevate every step of the buyer’s journey.

2. Boost your marketing goals

A custom social media campaign can complement any marketing goal your business is trying to achieve. 

A company can use this method to reach its target audience and accomplish its goals in several ways, such as brand recognition, thought leadership, generating leads, and increasing revenue.

It is no longer a competitive advantage to be active on social media, and it is a requirement. You can showcase the unique characteristics of your brand using social media properly to tell your story.

3. Engage the Community

Engaging your community helps build relationships, increase loyalty, and increasing brand advocacy for your brand. 

Engage your audience, make them feel appreciated, make them fun, and stimulate their thinking so that your business remains top of mind.

4. Gain Credibility of a brand

By using social media, your brand can engage with its target audience in an authentic manner. As a company, you can tell them more about who you are than just your products. Tell them your story and what you’re all about.

Though your website’s about section is vital and discusses your journey in general, it may not be the first place that consumers look for content to read. 

Embrace your culture, mission, and values through organic posts, letting your consumers know what makes you tick.

5. Boost Google visibility

In addition to searching Google for information about your business, your prospects are already doing so.  

Setting up a profile on social networking sites allows you to have your own web pages appear all over the first page of Google.

Take a look at the first page of Google for your company name, for instance.  There is a good chance your Facebook page ranks on page one if you have it set up.  

The presence of a LinkedIn page and a Twitter account will also boost your ranking.  In search results, it’s best to control more pages, as that increases the odds of someone clicking your link.

You should preferably hire a social media marketing agency that fits the needs of your business Giraffe Marketing LLC is a good choice for you.  The second thing you should do is create a marketing plan that defines the campaign’s goals.

Our locality and understanding of the importance of every dollar make us adept at using your money wisely. Your content can be tailored based on the immediate results you get from your social media strategy. 

If you spend more time on your social media platforms, the more likely you will get to experience their benefits. 


Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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