Blog

Giraffe Marketing Newsletter

May 2, 2022 by Edwin Gerace

*|MC:SUBJECT|*
view this email in your browser
BLOG  |  Direct Mail Inquiry  |  SOCIAL MEDIA 

Book Free Digital Consult 

Edwin Gerace’s Intro Consulting ( 15 min )

CLICK HERE

Social Media 

Creating dialog and interaction with consumers on social media is paramount in today’s world. Your absence will look suspicious.

81% of consumers are using Facebook

74% of social media users visit a social media  2x a day

Plans Starting at $299 a month

Website  Development 

A website is your virtual storefront. It allows you to create new customers and promote your brand.

84% of consumers believe a business with a website

71% of small businesses have a website

Plans Starting at $499 a month

Geo Fencing

Geo-Fencing technology is one of the most powerful tools on the market when it is used properly and with precise execution.

With certain Geo-Fencing providers, you can extract IP addresses and target specific demographics.


22% increase in Geo-Fencing advertising expected for 2022

92% of smartphones compatible with Geo-Fencing

Plans Starting at $299 a month

Sign up for Digital Audit form

CLICK HERE

Edwin Gerace | Sales Director
Giraffe Marketing LLC
E:edwin@giraffemarketingllc.com  W:www.GiraffeMarketingllc.com
M: 8036097653

 

 

Stay in the know

connect with us on social to get regular updates

     

Copyright © 2022 giraffemarketingllc, All rights reserved.
Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.







This email was sent to *|EMAIL|*
why did I get this?    unsubscribe from this list    update subscription preferences
*|LIST:ADDRESSLINE|*

*|REWARDS|*

GEO Fencing – GEO Targeting – Targeted Display

January 4, 2022 by Edwin Gerace

High Powered technology for your small business.

Now small businesses can leverage digital marketing and be competitive and relevant. Many digital strategies were out of reach for small businesses. Now you can see returns (ROI) when you use a highly targeted approach to reaching your consumer. Leveraging targeting tools that big companies have used in the past and making them affordable is all within reach of a small business.  That is it. I will do the rest so you can run your business.


  • 81% of people own a smartphone
  • 94% of smartphone users spend more time using those devices than watching television.

How does Geo-Fencing work?

1- BUILD YOUR FENCE

Define your audience. Either develop a list of where your consumers are shopping, living, or visiting. Secondly, you can create addresses of your targets. You have options when building your audience: Audience targeting or Location Targeting or Weather Targeting.

2-Collect prospects

Collect audience – Anyone with a mobile device that has location service turned on, and walks into the fenced area, will be pinged and eligible to be served an ad.   Almost 95% of all smartphone users have at least one app using location. From Find my iPhone to Weather to TV.

3-Serve digital Ads

4-Track Results

Track clicks, website visits, and conversions. Make adjustments when needed. A conversion is anyone who entered the target zone and was served an ad and then visited your location.


Using location data is proven to make marketing campaigns 80% more effective. If you know where potential customers hang out, it’s easy to show them the right promotions at the right time.


When it comes to Pricing

Giraffe Marketing Pricing structure is a lot different than most. Due to less overhead, we are able to pass those savings onto the consumer. Many of my competitor’s average impressions are costing $12 to $20 per 1,000 ads. At Giraffe, we reduce that cost by almost 50%. So can a small business start a geofencing campaign for less than $1,000? The answer is yes. So Call Edwin today for your free digital audit 803-609-7653



GEO Fencing- Targeted Marketing

June 30, 2021 by Edwin Gerace

Finding the right person in marketing is very important.  
Hence mobile targeted ads are paramount to success.  

GEO Fencing / Targeted Marketing / GPS Targeting

GEO Fencing - GPS Marketing with Giraffe Marketing

GPS Targeting

Mobile targeted ads are GPS-based.  This allows you to reach your consumer based on their specific location using the GPS information gathered from their device.  Examples of the targeting would be serving ads to apartments to get in front of renters.  Another would be targeting the home and garden section of lowes for a nursery.  You as well can do a radius search around a specific address or venue. Mobile targeting is compatible with 92% of smartphones. The average consumer spends 5 hours a day on their mobile device.  3 out of 4 consumers complete an action after receiving a message when approaching a specific location. 53% of shoppers visited a retailer after receiving a location-based message. (sourced by Bussiness2Community)

Benefits of GPS Targeting

The benefit to Mobile targeting ads is that you are able to put your message in front of them at a specific time and place.  You can drive future shoppers to your location by being in front of them when they are doing an activity that would lend them to visiting you.  An example would be Honda putting a targeted campaign together targeting Ford and Kia parking lots, to lure buyers to Honda.  This is a marketing technique that can drive traffic to your site.

Types of GEO Targeting

GPS / real-time targeting is serving ads to consumers based on a predetermined location.  So you are serving ads in real-time based on their GPS location.  Let’s be clear we are not talking about forced ads.  We are saying that due to the location of the consumer we have the ability to serve ads if they are on their phone and are using apps or surfing the internet.  Not 100% of the users in that defined area will be getting ads pushed to their phones.   

Historical GEO 

Historical targeting allows you to find consumers that have been ( last 12 months)  to a specific location over a predetermined time and then deliver the ads to the consumer.  Using behavior that historically leads to another event is how this is used the best.  For example, a Realtor might do Historical GEO on high-end jewelry stores or wedding dress boutiques to find prospective homebuyers.  There are an estimated 1.3 billion unique devices that are available to serve ads on currently.  There are roughly 600,000 different applications on which to serve ads.  

Tracking GEO 

You have the ability to track how many people saw your ad which is impressions and that is the basis of your purchase.  So you can control how many times your ad appears based on your budget.  Then you should be given the number of clicks that are a result of that campaign.  Depending on who is managing the campaign you have the ability to see where they go on your site and how long they stay.  Those two metrics are very important.  Edwin at Giraffe Marketing can help you set that up so that you are utilizing all metrics to judge success.   Reach out to Giraffe Marketing for more information about tracking your GEO campaign.

Conversions for your GEO 

Another tracking and metric to use is conversion zones.  Many marketing campaigns offer this if they don’t talk with Giraffe Marketing ASAP.  A Conversion zone is basically the best way to judge effectiveness.  So consumer X sees your ad for real estate about a new home community while at Starbucks.  Consumer X drives to the new community.  Now on the back in we are able to track that Consumer saw the ad and took action.  With that being said, understand that if the sales manager goes to Starbucks and then to work he is counted.  If the consumer sees the ad and calls the husband to go look at a home he is not counted.  So take this conversion zone as you see fit.  But it will show that there is a correlation between seeing the ad and not.  

If you are ready to make your mobile advertising campaign even more effective, or need to add mobile to your current digital advertising, contact us today.


Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

Copyright © 2021      -      Site Design by Convergent Design