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Power of Content Markteing

November 30, 2022 by Edwin Gerace

The power blog content

Blogging in the digital era is an excellent way to establish your business as a thought leader. It allows you to demonstrate your expertise and maintain credibility among your target audience. 

A HubSpot study reveals that 40% of people don’t read blogs, which might suggest that blogging is dead. However, another study indicates that 80% of online traffic reads a blog at some point. This means blog content as a means to build your business for success is very much a thriving formula.

Data also shows that close to 409 million people read around 20 billion blogs every month. In addition, 1.98 billion websites post close to 7 million blogs daily to drive strong results. So, it is safe to say that blogging is still prevalent in 2022 and will continue to be a huge success for businesses. 

Consistant Blog Posting

Companies that regularly post blog content attract 67% more monthly leads than those that don’t. They also gain 97% more backlinks. These are some pretty staggering statistics that show the power of blogging. 

  • Industry-relevant blog content speaks of your authority over the particular space.
  • Blogs fuel your social media strategy and organically spread the word about your business.
  • Quality digital content boosts your SEO and ups your search engine ranking.
  • You appear reputable and trustworthy, provided you don’t sound too salesy. 
  • Blogs can brilliantly generate leads and drive them to take the desired action.

Content is KING

Engaging content keeps your customers coming back to you for new information and invites qualified leads. So make sure you make every piece unique, practice interlinking, inspire curiosity, tidy up your design, improve the readability, use high-quality images, and experiment with multiple formats for better interactivity.

https://cdnwebsite.databox.com/wp-content/uploads/2019/06/04093407/Improving-average-time-on-page-for-your-blog-posts-1000x1000.png

Blog time

Users ideally spend three to five minutes reading a blog post. So, the higher the session duration, the more relevant and grasping your blog content may be.

But remember, marketing digital content is just as important to reach the right audience as developing quality content.

If you find it all too overwhelming, the Giraffe Marketing team can help. We’re an agency specializing in all things digital marketing. Call us at 803-609-7653 or write at info@giraffemarketingllc.com to have us help you provide a positive experience to your potential customers.

In Conclusion

The power of providing great content can not be overlooked. While a lot goes into ensuring its effectiveness, at its most basic, it all comes down to the planning, scheduling, and execution of the content and blog itself. 

That’s where Giraffe Marketing LLC comes into play! 

At Giraffe Marketing LLC, not only do we offer an abundance of digital marketing services but westrive to produce resourceful content marketing.


Designed to take your content strategy to the next level, our content services provide businesses and brands, both large and small, with the reassurance that their online presence is taken care of. 

Not lacking in data reports, as a Giraffe Marketing LLC client, you can also rest assured that every strategy that we implement is backed by real results. 

So, if this sounds like something you could benefit from, allow experts here at Giraffe LLC based in Lexington, South Carolina to take the load off of your digital marketing efforts, whether for conent and blog posting to social media or otherwise, so that you can focus on other pressing business tasks that further move the needle toward growth.

Eager to learn more about the power of social media and how we here at Giraffe Marketing may be able to help with your content marketing needs? Dont hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, social media content marketing, and social strategy included!

The Power of Social Media

November 23, 2022 by Edwin Gerace

The Power of Social Media 

Whether you’re seeking to promote your business’s products or services, or you’re simply eager to grow an online presence and build brand awareness, social media has proven to be an incredible tool for achieving such feats. 

Why? Not only because there are over 4.5 billion social media users worldwide but the average social media user spends a total of 147 minutes daily; that’s a lot of engaged eyes in one place!

In fact, no matter if you’re new to the market or you’re a thriving business, social media should be used as a primary means of promotion and brand awareness, if not only to interact and engage with your target audience and loyal customer base. 

While there are several social media platforms available for your deployment, the likes of Facebook, Instagram, and TikTok remain the superior platforms for all things business, promotion, brand awareness, and otherwise. There are some social media platforms that don’t align with you company. Example if you have a strong visual content then instagram is a good fit. If engagement and dialogue then Facebook is a solution.

Though you shouldn’t limit yourself to any one platform, and while your choice of platform depends greatly on where your target demographic primarily resides, having at least one social media business profile is, for all intents and purposes, essential. 

As a digital marketing agency that specializes in all things digital marketing, content, and social media strategy, we here at Giraffe Marketing LLC in Lexington, SC can assist with your social campaign needs; more on that shortly… 

With that said in what follows, we’ll be diving into the world of social media and content marketing, detailing what it is, why it’s so powerfully important, and why you as a business or brand must prioritize it as a primary means of business operations if you haven’t done so already!

https://www.artifilabs.com/insights/the-revenue-power-of-social-media/


Power of Content Marketing

Simply put, content marketing is a department of digital marketing that involves the creation and distribution of visual and written content online. This content can live across platforms whether it be websites, social media pages, blogs, or otherwise. 


The type of content involved with content marketing efforts includes the likes of social media posts, video testimonials, blog articles, infographic newsletters, and website content, just to name a few… 

The ultimate intention of content marketing, like any business strategy, is to attract and retain customers, earn revenue, and grow the bottom line. The primary role of content marketing, however, is to stimulate emotion, peak interest, increase engagement, promote products and services, and build brand awareness. 

For those who come from a more traditional lens, you may be wondering how content on social media, for example, can be that valuable to a business. Moreover, you may beg the question ‘how can social media be so integral to the growth of a business?!’

After all, it’s just social media, right?! Wrong. In short, content is king in today’s online, consumer-centric economy, and for more reasons than one…

https://wedevs.com/blog/370611/visual-content-marketing-for-digital-marketers/

The Power of Reach and frequency

The truth is, there has never been a more abundant opportunity for businesses, brands, creators, and freelancers alike than there has been with social media. The crazy thing is that social media hasn’t even reached its peak yet! 

Think about it…

The average online consumer spends 2 hours and 27 minutes daily on social media alone, and that’s only the average. The average online consumer spends 2 hours and 27 minutes daily on social mediaalone, and that’s only the average. Of the average consumer, 75% report that they use social media to research brands and businesses.

Moreover, there are more than 2.96 billion daily users on Facebook alone; Imagine how daunting that statistic would be if you combine the active users from all major social media platforms! 

Lastly, from a business competition standpoint, almost 92% of businesses in the United States now use social media for marketing purposes. In other words, if you’re not part of that 92%, you’re part of the minority, soon to be deemed irrelevant, if not non-existent altogether. 

In short, there are a lot of eyes on social media, to say the least…

The best part? 

Digital marketing, social media marketing, and content marketing expenses only cost a fraction of what traditional marketing expenses cost (i.e. commercials, billboards, etc). Even more, the ROI of digital marketing in comparison to traditional marketing tactics? Not even comparable. 

So, is content marketing effective? YES. Does it work? YES! Should you start using it? YES!!! 

The power of social media and content consumption at large can’t go unnoticed. This holds true whether you’re a small business, medium-sized brand, or fortune 500 organization.

In fact, 73% of marketers believe that the use of social media marketing has been effective for their business objectives. Of course, this is only true for those who hold meaningful dialogues with their audience, engaging and encouraging their audience to engage via likes, shares, and other online interactions. 

Simply put, it’s all about providing the user with a positive experience. If you do that, the vast majority (71% of them to be exact) will engage and even recommend your brand to other individuals, family and friends alike.


Conclusion

The power of social media can’t go unnoticed. While a lot goes into ensuring its effectiveness, at its most basic, it all comes down to the planning, scheduling, and execution of the social media strategy itself. 

Thats where Giraffe Marketing LLC comes into play! 

At Giraffe Marketing LLC, not only do we offer an abundance of digital marketing services but we boast several expert disciplines across social media and content marketing.


Designed to take your content strategy to the next level, our social media services provide businesses and brands, both large and small, with the reassurance that their online presence is taken care of. 

Not lacking in data reports, as a Giraffe Marketing LLC client, you can also rest assured that every strategy that we implement is backed by real results. 

So, if this sounds like something you could benefit from, allow our social media experts here at Giraffe LLC based in Lexington, South Carolina to take the load off of your digital marketing efforts, whether for social media or otherwise, so that you can focus on other pressing business tasks that further move the needle toward growth.

Eager to learn more about the power of social media and how we here at Giraffe Marketing may be able to help with your content marketing needs? Dont hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, social media content marketing, and social strategy included!

Benefits of Using Social Media Marketing 

July 30, 2021 by Edwin Gerace

Social media marketing helps businesses achieve their marketing and business goals. Keep reading to know the five important benefits of social media marketing!

What is your campaign strategy for Social Media

Introduction

Modern-day businesses are heavily dependent on social media to generate brand awareness, maintain online reputation, and boost revenue. Why? It’s because most of their customers are on social media platforms. However, we at Giraffe Marketing always come across business owners that still don’t realize the importance of social media in 2021. Therefore, our social media experts wanted to share why social media makes an integral part of any online marketing strategy. Here are the five undeniable benefits of using social media marketing in 2021!

Boosts organic online visibility

With social media marketing, you give your brand an opportunity to improve organic search visibility. Since Google factors in the social signals as well to determine your site’s search engine rankings, creating a high-quality social media marketing strategy becomes a necessity. So, SMM doesn’t just put your brand out there; it also affects your site’s SEO.

Helps develop brand loyalty

The unparalleled opportunity to build a solid customer-business relationship on social media can quickly set you apart in the competition. How? Brands can use social media to join in the conversations and interact with potential customers. Delivering indispensable value in such interactions can help you develop brand loyalty and make your brand more credible.

Social media marketing helps businesses achieve their marketing and business goals. Keep reading to know the five important benefits of social media marketing!
Social Media helps brand loyalty

Can be used for customer support

Since your target audience is on social media, chances are that they expect you to be there too! After all, they want to establish a connection with their favorite brand. In other words, they expect you to use social media as a customer support portal, which in our opinion, isn’t a huge ask. Why not use social media as a medium to answer customer queries and build an excellent customer experience?

Data-driven marketing strategy

Social media marketing doesn’t rely on guesswork. Every action you take with your strategy can be quantified and tracked. Most social media platforms have a dedicated panel or dashboard for insights that brands can use to optimize their campaigns further. Since social media marketing is data-driven, small businesses have an opportunity to get the best out of their limited online marketing budget.

Facilitates lead generation and sales

As per SmartInsights, 48 percent of the marketers surveyed achieve positive Return on Investment from social media marketing.

Businesses can rely on social media to efficiently generate highly qualified leads and move them through their sales funnel. You can couple social media marketing with paid advertising and further expand your reach. The strategy can generate instant results and help businesses boost sales and get positive marketing ROI.

Keep reading!

Indeed, developing a strategy and coming up with high-quality takes time. But once you put a system in place, running social media marketing campaigns becomes a piece of cake. We highly recommend hiring social media marketing agencies as they can deliver the results quickly without breaking your bank! Are you looking to get the most out of social media marketing? Then connect with the friendly marketing professionals at Giraffe Marketing today. Don’t forget to check out other informative posts on the blog too!

Must Read:

Having a Social Media Strategy Is the best strategy.

Social Media Posting Marketing Plan

Social Media Postings

Understanding Social Media

What is social media?

by Edwin Gerace

Social media by definition is websites and applications that enable users to create and share content or to participate in social networking.   Which refers to web-based communication and technology that people consume on a daily basis.  People interact for business and personal uses across multiple devices.  They share data, videos, files, pictures, and much more.

Social Media with Giraffe Marketing
Colleagues sitting in a row using digital devices Giraffe Marketing

People engage with many different media based on location, device, and use.  There are hundreds out there.  Many say that Facebook, TikTok, Instagram, and Youtube are the most popular.  The 21 most popular social media sites are listed here on this page.   By the same token, social media also includes activities such as blogging and sharing of media such as video, photos, and documents.

Now with all that sharing of data and files and habits comes a cost.  That cost is the collection of data.  Now that data can be interpreted as big brother is watching your habits or as a business owner, it is collecting targeted data.    By reason of deduction, you could say that social media will help improve how your target audience.  It will also cause your ROI to increase while your clients will be seeing ads that matter to them.   Being in front of the right audience is paramount but using the correct content that is tailored to the right platform to the correct consumer.  

Social media marketing is an active and always moving medium from the news that is reposted to the new funny video that is shared in microseconds.  These moments are sometimes called micro-moments which include things such as posting videos, images, and text.  Many advertisers take those segments of targeted consumers and reach them organically or sometimes by the use of paid social ads.

While social media marketing requires posting content in a timely manner to the right audience with the right message to achieve your goals.  This by default will encourage consumers to create dialog and interact with you.   By definition, interactions can be seen as likes, shares, and mentions in your social postings.  

Business people sharing marketing ideas – Giraffe Marketing

Social media marketing needs to be laser-focused and all parts working in unison to deliver the right message to the right consumer with the intent of creating dialog or interaction.  You never know when that post could go viral and if it does you have to be ready.  The wrong viral message could be deadly, so correct content with the correct message is paramount.  

So in conclusion, you must partner with or have a person that can create the right message and put it in front of the right audience causing the correct outcome which should drive results and revenue.  Let Giraffe talk to you. 


Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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