Blog

The Power of Email Marketing 

September 21, 2022 by Edwin Gerace

The Power of Email Marketing 

The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. It is one of the most often frequented communication platforms out there and remains a leading distribution platform for businesses and brands alike. 

As a key contributor to ROI and conversion rates, there’s no reason why today’s marketers and advertisers shouldn’t deploy its functionality. In fact, email marketing returns those who implement it correctly up to a 4,300% ROI; that’s a 43-dollar return on every $1 spent!

Power of email Marketing 
As a key contributor to ROI and conversion rates, there’s no reason why today’s marketers and advertisers shouldn’t deploy its functionality. In fact, email marketing returns those who implement it correctly up to a 4,300% ROI; that’s a 43-dollar return on every $1 spent!

Similarly, the global email marketing market is currently valued and almost $8 billion, expected to more than double to over $18 billion in the next five years. Finally, of those who use email regularly, 99% check their inbox at least once daily! It’s no wonder why email has become a marketer’s number one accomplice…

The objective of implementing an email marketing and distribution strategy is multifaceted. Not only is it intended to build a larger base of desirable customers but also to increase conversion rates, boost sales, and if everything is executed properly, convert those customers into loyal, lifetime fans of your brand.

Luckily, we here at Giraffe Marketing LLC in Lexington, SC specialize in all things digital marketing, email marketing campaigns included! More on that later…

With that said, in what follows, we’ll be exploring email marketing in its entirety, from what it is, why it’s so powerful, and why you should be implementing its strategies immediately! 

Let’s get right into it…

The Power of Email Marketing 

While it’s widely understood the power of digital marketing and its encompassing strategies, email marketing and its encompassing strategies remain to be undermined and undervalued. 

The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. The Power of Email forms out there as well the leading distribution platform for businesses

No longer… As illustrated in the statistics above, it would be downright silly to continue to downplay its importance! As a primary means of marketing and distribution, email is a communication platform used to interact, engage, and inform your email list, whilst aiming to reach your target audience in the process.

As an effective and efficient digital strategy for attracting, acquiring, and converting a target consumer, the power of email marketing is unquestioned. 

With that said, creating a winning email marketing strategy is undeniably important and is universally agreed upon by the majority of marketers who use it.

Remember, if you need help devising a winning strategy, we at Giraffe Marketing can help! May of 2022 Giraffe Marketing blogged about The Potential and the execution of email marketing. To read more visit

Email Marketing blog post.

If you’re a part of the small subset that believes that email is dead, however, it’s encouraged to revisit your strategic approach. With that said, here are a few important factors to take into consideration…

Reach Target Audiences

First, email marketing affords the opportunity to reach target audiences in the most authentic and personable way possible. If you’re looking for a place where you can share your message with the most relevant people possible, then email is where you want to focus your time.

Not concerning itself with things like SEO, scroll-time, and algorithmic roadblocks much like that of a social media strategy, email marketing is the only one-to-one marketing strategy available to build customer relations.

Enjoying an ROI of upwards of 760% when targeted and segmented, email campaigns are unquestionably effective… 

The Power of Email Marketing 

The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. The Power of Email forms out there as well the leading distribution platform for businesses

Remains a Widely Used Platform

Next, email still continues to be a widely used application. Not only do 99% of email users check it daily, but nearly 50% of the world’s population still use it. That’s almost 4 billion people! Why wouldn’t you want to have a piece of that pie?!

Automation & Efficiency 

Lastly, not only is there an abundance of automated email marketing platforms available for your benefit which we’ll discuss shortly, but they all offer ways to create and customize campaigns like never before, all at a fraction of the cost of most digital marketing efforts.

It’s no wonder why 87% of B2C marketers implement automated tools as part of their campaign strategy! 

Below is a summary of the vast benefits associated with implementing an effective email marketing strategy: 

  • Gather Leads and Reach New Customers 
  • Increase Traffic and Conversion Rates
  • Boost Sales
  • Enjoy Cost-Efficient and Effectiveness
  • Communication Convenience 
  • Gather Constructive Feedback 
  • Autonomy & Ownership over Strategic Implementation & Execution

Are you convinced yet?! If the aforementioned email statistics aren’t enough to convince you of its importance and power, we’re not sure what will…

Conclusion

The success of your email marketing campaigns begins with strategic planning surrounding target audiences, implementation tactics, and ultimately, effective execution. None of this is possible, however, without a deep understanding of the value and power of email marketing at large. 

As discussed throughout, email is an incredibly helpful tool when leveraged properly. With over 50% of consumers purchasing from effective marketing emails monthly, you’d be remiss not to focus on developing a comprehensive email marketing strategy…

The problem, however, is that many fail to understand how to leverage it to their advantage. That’s where we here at Giraffe Marketing LLC in Lexington, SC come into play! 

Not only are our email marketing services designed to help YOU reach prospective customers targeted towards your niche but they’re also secure, compliant, and dynamic, guaranteeing the results that you’re looking for. 

It’s simple… We curate the strategy and YOU approve it. It’s that simple! All that’s left to do then is to await the data reports. The best part? You get to reach your desired target audience at a fraction of the cost of what a postcard would cost! 

The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. The Power of Email Marketing is one of the most often frequented communication platforms out there as well the leading distribution platform for businesses

Eager to learn more about the power of email marketing and how we here at Giraffe Marketing may be able to help? Don’t hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, email campaign and strategy included!  Many vendors are guaranteeing open rates which makes the pricing very competitive.

Best open rates

Government (43.70%)

Recruitment and Staffing (34.88%)

Medical, Dental, and Healthcare (33.17%)

INFORMATION FROM www.mailerlite.com

Direct Mail

March 10, 2022 by Edwin Gerace

Why Use Postcards?

  • Custom – Fully customized size and look and feel.
  • Targeted – Target neighborhoods by income or household size. No calling, knocking or guessing.
  • Budget Based – No need to spend thousands to get good results.  Pay a fraction of the cost of standard bulk mail
  • Get Response – Targeted auidences take action.
  • Open Rate – More people are home more than ever.
  • Intragration – integrating digital marketing can lift your response 23-46%.

Who Uses Postcards?

  • All sizes companies
  • All types of businesses
  • All types of industries

Let me help you grow your business – Fill out form below or call me directly at 803-609-7653

Subscribe

* indicates required
Interests

6 Must-Have Elements of a Great Small Business Website

February 9, 2022 by Edwin Gerace

 Small Business Website
Giraffe Marketing Creates Small Business websites for less than $800

Image va Pexels

A web presence is a necessary part of doing business today. A website is a digital business card, a conversion funnel, an online store, and an engagement tool all in one. However, the mere presence of a website isn’t enough to drive growth.


Why a well-designed website matters

A website’s design determines how customers find your website online and whether visitors click (or “bounce”) away or stay on your site.

With 91% of U.S. shoppers online by 2023, a high bounce rate means missing out on a lot of potential customers. A website that’s trustworthy and easy to use, on the other hand, makes shoppers feel confident making purchases online.

There’s a lot that goes into building a website that’s easy to find, easy to use, and looks good, which is why many small business owners choose to partner with digital marketing agencies like Giraffe Marketing LLC for website development and design.

Business owners on a budget can explore drag-and-drop website builders. DIY builders like the ZenBusiness website builder are an option for basic business websites with customizable templates and streamlined integrations with social accounts and Google maps.


What goes into a great business website

What sets well-designed business websites apart from mediocre ones? These are the elements that ensure a positive experience for your customers.

1. Search Engine Optimization

Search engine optimization helps businesses rank high on Google and other search engines. Designing an optimized website involves several elements including:

  • Setting up a clear site structure.
  • Using the right keywords, titles, and descriptions.
  • Making your website mobile-friendly.
  • Optimizing for local search.
  • Getting reviews for your business.

2. Accessible Design

Website accessibility and SEO go hand-in-hand because many of the practices that make websites easy to find and use also improve accessibility for disabled visitors. For example, structuring content with descriptive headers, providing alternative text for images and keeping forms simple and easy to read. 

3. Clear Site Navigation

Website navigation should be intuitive with descriptive categories and labels that align with user goals. Avoid hiding navigation with drop-down menus. Visitors are less likely to explore when options are out of sight, out of mind. Place navigation in the header, footer, and sidebar where users expect to see it and include a prominent search bar for users who know what they’re looking for.

4. Calls to Action

Calls to action, or CTAs, turn website visitors into leads. CTAs trigger an action such as making a purchase, subscribing to emails, or downloading information that captures a lead. Effective CTAs are short, simple, and strategically designed to draw attention. Consider where your customer is in the sales funnel and tailor CTAs to deliver relevant content.

5. Website Security

Website security is important for a business’s reputation, revenue, and search engine ranking. Users may be warned to stay away from insecure or suspicious websites. This makes it harder to reach and convert new customers. Small business websites should protect customers with an SSL certificate and use a free tool to scan for vulnerabilities.

6. Website Analytics

Website analytics provide small business owners with key insights into how visitors discover and use their website. With Google Analytics’ free tool, you can see how visitors came to your website, which pages they visited, and how long they spent. Business owners can use demographic data from website analytics to optimize web design as well as marketing strategies.

Your website is what represents your business online. Don’t you want to show off your best side? Let Giraffe Marketing help you design a website that engages and converts your customers with digital marketing designed for small businesses.

Creating a Website That Grows With Your Business

October 11, 2021 by Edwin Gerace

Websites are one of a small business’s best marketing and branding tools. It’s the vehicle that lets you drive traffic to your products and services, interact with customers, and elevate your presence on the internet. A well-designed website can even help narrow the playing field between small businesses and larger operations. The key to a successful site is ensuring it operates in a way that’s tailored to meet your company’s unique requirements. Giraffe Marketing, LLC can help you design the perfect site that will serve your needs today, and into the future.


Plan for Expansion

Having a website professionally designed is a big undertaking, so it’s wise to consider your anticipated growth trajectory when making decisions about function and content. While you can always revise and edit content in the future and add new bells and whistles, there are some features that are easier to build in from the start. A professional web designer can help you access our needs, products, and services, and make recommendations accordingly. If you have a limited budget but some applicable design skills, you may be able to get by creating a serviceable DIY site. Various programs are available that allow you to develop basic wireframes and add content as needed.

What to Include

It’s a fine line between a website that’s attractively designed and easy to navigate and a jumble of information that’s tough to drill through. While every business has different needs, primary content for your site should include, at minimum, an “about us” section, a button for “services,” and “contact” information. According to Forbes, you can also enhance offerings by including a blog, a company directory or staff bios, demo videos, or an interactive chatbot feature, as well as a newsletter or photo gallery. If you sell products or services online, you’ll need a shopping cart system or e-commerce software that allows people to select, purchase, and ship products. In this instance, product photos and descriptions will also be a requirement.

Integration Features

For maximum efficiency, your Customer Relationship Management (SRM) tool should be integrated with your Enterprise Resource Planning (ERP) system. This will help optimize your internal processes. The easier you make it for your customers to navigate your site, do business with you, and contact you, the more consumer-friendly the site will become. Remember your social media links as well – this will help people continue to associate with you off-site. You can also use search engine optimization (SEO) words to help rank higher in search engines, and analyze metrics tracking to better understand consumer habits, including page clicks, time spent in various sections of your website, and conversion rates. 

Design Elements

A website should help you gain brand recognition, so ensure all elements of the site follow your established brand standards. This includes using your logo, your font, and your company colors throughout. You could retain an ad agency or graphic designer to create your banner, or save time and money by using an online banner maker that allows you to come up with a design that’s customized for your business. You can then use it on your website, as well as on other mediums, like  Facebook, Twitter, LinkedIn, or your YouTube channel. All you have to do is use a banner generator, find a banner that matches your brand guidelines, and customize it with an appropriate font, color, or even animation. 

Websites are the hallmark of a business and serve as a visual and interactive representation of your company. Use your site to tell your story, express your appreciation for your customers, and promote the elements of your operations that set you apart from your competitors. Don’t forget to put your website address on everything you print or display – according to SCORE, the cross-promotion will help generate even more traffic and help your business grow.

Giraffe Marketing, LLC offers comprehensive web design services, social media strategies, and email marketing solutions. Reach out by email for a consultation! 

Photo by Pixabay

Killer Benefits of Digital Marketing for Small Businesses

July 19, 2021 by Edwin Gerace

Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.

Giraffe Marketing 
Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.
Teamwork makes the Dream work- Giraffe Marketing LLC

Introduction

Do you want to compete with the big brands in your industry? Here’s what you need – a level playing field that gives you equal access to the target audience. Fortunately, digital marketing delivers just that! You can get in front of tons of new faces and even lock horns with the big boys in your industry. When local businesses partner with agencies such as GiraffeMarketing and you create a targeted and defined digital campaign you can level out the playing field. But that’s not it. Here are several other crucial benefits of digital marketing that your business will relish in 2021 and beyond.

Make data-driven marketing campaigns

One of the advantages of using digital marketing over traditional marketing is that it is data-driven. In other words, it is the most measurable form of marketing there is. You can create online marketing campaigns that are easy to track, tweak, and grow. With the help of analytics, you can ensure that the digital marketing tactics work in your brand’s favor. It allows you to use the available resources effectively and get a higher marketing ROI. Lef Giraffe worries about ROI and CTR and CTA while you work on growing your business.

Provides a Low Entry Barriers

Gone are the days when brands with big marketing budgets ruled the market. With access to the Internet, it is pretty much a level playing field when it comes to promoting products and services on the world wide web. You can start promoting your products at zero costs using techniques like SEO and content marketing.

6 Killer Benefits of Digital Marketing for Small Businesses
Giraffe Marketing LLC - Lexington SC
Let Giraffe Marketing worry about CTR, ROI, CTA, and you can focus on growing your business

Reach qualified buyers with SEO

Did you know that 68 percent of online experiences begin with a search engine? SEO makes it easier to get specific with your target audience. It eliminates the guesswork and directs every marketing campaign towards people that are most likely to engage with your brand. You can successfully narrow the target audience by using insights like demographics, interests, online behavior, and more. Brands can even rank their business websites on search engines for keywords their target audience use while searching for related products and services.

Boost marketing ROI and revenue

A well-structured and well-tested digital marketing strategy will always produce excellent results. If you hire digital marketing professionals, they will make sure the campaigns are optimized to achieve the set marketing and business goals. Agencies have proven industry-specific strategies that will help small businesses make the most of their marketing budget. Take email marketing, for instance, which produces an ROI of 4,200 percent for every dollar spent!

Cost-effective marketing strategy

Digital marketing doesn’t cost much. Why? Several digital marketing tools and channels are free to use. You can ditch paid marketing and invest heavily in organic marketing to produce long-lasting results. However, creating an in-house digital marketing team will cost more than hiring a digital marketing agency. We highly recommend you search for an agency that has experience developing industry-specific online marketing strategies. Again let Giraffe Marketing build your campaign, manage your campaign, and report back to you while you are growing your business.

Giraffe Marketing is your digital marketing partner in 2021?  Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.

Develop trust among customers

The online world is transparent, and customers dig that. They want brands to be available online so that they can interact with them. When you invest in digital marketing, you give a strong message to your target audience that you care about them and are open to discussion. Since many online marketing platforms can even be used to extend your customer services, it will be easier for you to develop trust and credibility among your target audience.

Keep reading!

Digital marketing comes with benefits that have the potential to quadruple your business growth. However, your brand will only achieve that if you hire the right team of digital marketing specialists. At Giraffe Marketing, we offer the most advanced digital marketing strategies that help brands achieve their business and marketing goals. Connect with our friendly online marketers and we will set things up for you! Loved reading this post? Don’t forget to check out other informative posts on the blog! 6 Practical Benefits to Consider When Hiring Digital Marketing Agency.

Some must-reads

How to Reopen Your Small Business Amid the Pandemic

Having a Social Media Strategy Is the best strategy

6 Practical Benefits to Consider When Hiring Digital Marketing Agency

Popular Question: SEO or SEM? 6 Factors to Make a Better Decision

May 11, 2021 by Edwin Gerace

Find it difficult to choose between SEO and SEM? Make a better decision using these six critical factors. Keep reading to solve the SEO Vs. SEM dispute

Introduction

SEO or SEM – that’s the question! The dispute has intrigued the online marketing community for over a decade, and it’s time we set things straight. This post will share some of the most critical factors that will help your small business make a better decision. So without wasting any more time, let’s get cracking!

Why does SEO matter?

Search Engine Optimization or SEO matters because Google receives more than 66,000 searches per second every day. Small businesses should invest heavily in SEO since 93 percent of all customer journeys begin with a search engine! Most importantly, companies worldwide receive a staggering 40 percent of their revenue through organic search traffic.

Why does SEM matter?

Search Engine Marketing or SEM gets you what SEO can’t – instant results! 64.6 percent of customers that are looking to make a purchase will click on Google Ads. Businesses that can land their ads on the top 3 paid advertising spots enjoy 46 percent of the clicks! Now that we know why both SEM and SEO matter, let’s figure out how these two online marketing strategies differ.

6 SEO Vs. SEM Factors to Consider in 2021

  1. Result placement

SEM campaigns allow you to choose the ad placement on a search engine or a website. The placements generally have an ‘ad, sponsored’ designation mentioned over them. 

When you run SEO campaigns, the website link is displayed in the organic results, i.e., in sections like featured snippets, people also ask, and regular results. SEM results are displayed along with ad extensions like CTA, phone number, site links, and more.

  1. Result visibility

The results of SEM campaigns are only visible to the target audience you specified while creating the ad campaign. You get to choose the demographic and the search terms you want your ads to show against. SEO results, although can be optimized for keywords, are open to every internet user.

  1. Cost of campaign

SEM costs more than SEO since the former is a paid advertising strategy. The ads are displayed on paid search placements, and you are charged every time an internet user clicks on the ads. You don’t need to break your bank to run an SEO campaign. But, there might be expenses related to content production and optimization.

  1. Time to deliver

The difference between the time taken to deliver results is massive. SEM campaigns provide results as soon as you make the campaign live. On the other hand, SEO campaigns might take up to a few weeks or months to start showing results.

  1. Value with time

SEM campaigns run only till your ad budget doesn’t run. Pull the plug off of the ad budget, and your SEM results will begin to dry up. SEO campaigns might take time to deliver, but the results will last for years on end.

  1. Click-Through Rate

Lastly, it all comes down to the CTR you get through these campaigns. To be frank, SEO can give you better CTR than SEM if you can get your website to rank on the top of the first SERP. If your SEO results are not on the first page, SEM can deliver a better CTR.

Keep Reading!

There you have it. We have shared some of the most important factors that will help you make a better decision. If you are still confused and don’t know how to approach Search Engine Marketing, our friendly marketing professionals would love to help. At Giraffe Marketing, we value our customers and offer the marketing services that your small business needs. Connect with us today!

Other blog Posts

SEM Stratagies

SEM and SEO

Why do I need a website?

March 9, 2021 by Edwin Gerace

  • Your custom website makes you look Professional
  • Your website can attract new customers to the search engines
  • You can link your reviews to your site
  • Your site can give contact and business information and location
  • Your website can be easy to manage and update

I hope that those points help you answer the question. So is the question really is “can I afford to not have a website in the digital revolution”. If you want to have a successful business and want to generate income, then you must accept that you can’t afford to. See below for some options that make the process affordable and streamlined.

Economic Package $ 499

  • 2 pages
  • Initial site consultation 
  • Completed website online
  • Initial search engine submission and optimization

Basic Package $650

  • 3 or 4 pages 
  • Initial site consultation 
  • Completed website onlin
  • Initial search engine submission and optimization

Small Business Package $950

  • 5 or 6 pages
  • Initial site consultation 
  • Completed website online
  • Initial search engine submission and optimization

Delux Business Package $1100

  • 7 or 8 pages
  • Initial site consultation 
  • Completed website online
  • Initial search engine submission and optimization

SAMPLE SITES

We custom design each website to reflect the unique character of your business. All design packages include the purchase of domain name, optional stock images, and revisions as needed. Package prices vary by the number of pages you need.


Subscribe

* indicates required
Interests

Giraffe Marketing – Website Development

September 8, 2020 by Edwin Gerace

Website Development

What is Giraffe Marketing? We are a website development company created with you in mind. We will work with you create to a unique website that brings to life your businesses’ brand image and products with a custom made website.
But what makes us different? Giraffe Marketing websites are designed to reflect you and your business. They will allow you to show your customer base your value and proposition while establishing an online presence that is tailored to you and your business. 

Your custom built website will allow your client base to spot your brand through highly interactive features built to engage.  Your virtual storefront allows your customer to interact and have full access to your site and business 24/7.  Your new custom website could be the perfect solution to expand your client base or introduce the world to your new brainchild.

At Giraffe Marketing, we are here to help bring your business to the online world. We can’t wait to work with you!

Why Website Development

Websites for small bussiness


Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

Copyright © 2021      -      Site Design by Convergent Design