October 22, 2020 by Edwin Gerace
SEM Digital Strategies are a must and this blog will highlight the reasons why and challenge you to explore your personal digital strategies and goals.
What does SEM mean?
Per Wikipedia SEM or search engine marketing, is a form of Internet marketing that involves the promotion of websites by increasing their visibility in a search engine results pages (SERPs) primarily through paid advertising. This process is known also known by names such as Pay to Play, Paid Clicks, or Sponsored clicks.
What is the purpose of SEM?
The short answer, SEM places your business in front on consumers for a fee. When you use the search engine marketing method, you are working with search engine companies such as Google and you are paying for ad placement on their websites ie the google ads that pop up first when keywords are searched. The more you pay, the better your placement, hence the term pay for play. For this method to truly succeed however, you want to make sure that you are using specific and targeted keywords on your website. If you do not use words that a consumer will search, then it does not matter how much you pay as it will be in vain.
What search engines participate in SEM marketing?
All search engines in operation participate in an SEM marketing system, its just a matter of finding one that works for you. Some of the current search engines in use are Yahoo, Bing, DuckDuckGo, Startpage, OneSearch and of course Google. You want to make sure that you pick a search engine that is best for your business and your needs, make sure you do adequate research before deciding whom to partner with in this endeavor. Giraffe Marketing LLC, can assist you with this.
Why are SEM Strategies needed?
Let us look at some statistics from 2020. According to Oberlo, Google has been visited 62.19 billion times in this year. This search engine alone processes 3.5 billion searches per day with 90% of survey respondents saying they were more likely to like one of the first set of results then not. What does this large group of numbers mean? Let’s look specifically at the 90% portion. Out of the individuals surveyed, only 10% would click past the first page of search results on a search engine page. Without SEM, without paying for ad placement, only 10% of individuals may see your business information out of the other relevant items. Do you want to take that risk?
SEM digital marketing strategies are a must for a virtual storefront. With over 3.5 billion consumers using the web to search daily, it is paramount that a business does their due diligence and research SEM methods and search engine partners. Can money you spend today help you expand your client base for years to come? Giraffe Marketing will be happy to assist you with your SEM strategy research, it cost nothing to send a message !
See Infographics below that support this blog post
October 4, 2020 by Edwin Gerace
When you google your business, what do you find? Can you see it? Is the information you do find correct and up to date? 96% of today’s consumers use Google as a precursor for almost all of their shopping needs. If you do not already have a “Google my Business” account set up, please do that now! This will be your saving grace when expanding your business into the virtual storefront world. For more Google Search check it out.
Google Shopping is behavioral science. Google search trends show that online shopping capabilities are vital to your business now more than ever.
According to trends, 47% of all consumer purchases are completed online. With abundant resources available at their fingertips, consumers are researching and reviewing 90% of assets before clearing their cart. What does this mean for you? In today’s business world, you must have a virtual storefront that is user-friendly and informative. Your customers need to be able to find all the information they are looking for without clicking off of your page. Visit Google Trends for more information.
Google provides a great tool to find out search trends with consumers. If you need help with this let Edwin know. It is free and fairly easy to navigate.
At Giraffe Marketing LLC, we highly recommend that you invest time and resources into what consumers connect your business and their google searches to. If you cannot do this alone then we suggest hiring a professional to assist you in these endeavors. With an astounding 42% of America currently working from home, they rely heavily on Google and other internet sources to connect them to the right business for their needs. You must understand the current online trends and stay up-to-date with them on your virtual storefront. Google searches and how your business is displayed in those searches can make or break you.
Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalize your profile with photos, offers, posts, and more.
Read more about Google my Business
Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad.
Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message.