November 9, 2022 by Edwin Gerace
I had the opportunity to speak with Michael Woodland of ESNTL Headshots and discuss the importance to makeing the correct first impression. So in todays enviroment you only have 1 chance to make a first impression. So no matter if it is social media, your website or your business card, don’t do the easy thing and grab a photo off your camera roll. Spend the time and money to make your image matter. Head Shots are important in marketing
ESNTL Headshots is about to change the landscape of how the Midlands views headshots. Bringing forth new techniques and a more modern-day look, these headshots will benefit business websites, social media profile pictures, and your personal brand.
Visit www.ESNTLheadshots.com or call 803-250-6837 to find out more about what we can do for your business or to schedule a session for yourself or our Group and/or Corporate Organization.
There are many reasons to get a professional headshot, and here are a few reasons why we think it is important to do so. Research showed that you make a decision to trust someone within 100 milliseconds of seeing their face. Corporate headshots can ace first impressions and earn your client’s trust. When done right, they’ll boost your commitment to quality and other important values. As a leader, these photographs should demonstrate the quality that you deliver daily.
Schedule your headshot session by visiting www.ESNTLheadshots.com and be ready to bring forth the rebirth of your first impression.
You can reach us by calling 803-250-6837, emailing ESNTLheadshots@gmail.com, and by visiting www.ESNTLheadshots.com. Come find out why we say “It’s Essential to look your best….”
I hope you found this information valuable and will take a look (sorry for the play on words) at your online mirror. If you or someone you know is interested in a no obligation virtual snapshot of your online pressense feel free to reach out to Edwin Gerace 803-609-7653.
October 24, 2022 by Edwin Gerace
Marketing efforts, no matter the industry or size of the business, tends to share similar goals. These goals include visibility & brand exposure, web traffic & retention rates, and ROI & conversion rates. Giraffe Marketing has the power and the ability to bring that brand exposure.
In order to improve upon these key metrics and realize your goals, retargeting efforts are likely required; an increasingly popular tactic due to its proven effectiveness…
Effective or not, retargeting is essential if your goal is to capture and convert as many leads as possible; the truth is, only about 2% of visitors convert on their first interaction with your website or social media page.
In what follows, we’ll define what retargeting is and why it’s important. Further, we’ll discuss how it works and what its benefits are. Throughout, we’ll also be sharing several daunting statistics that will illustrate its effectiveness. Let’s get right into it, shall we?!
At its most basic, retargeting is a type of advertising that involves serving those who’ve already visited or interacted with a given page or website with an ad that encourages conversion.
The primary intention of retargeting is to retain engagement with those expressing interest or reconnect with those who may have previously shown interest in your product or service. So to put it simply, you spend hundreds or thousands for a digital campaign to drive traffic to your site. Retargeting basically taps your client on the shoulder and says “Don’t forget about us”.
Whether for brand awareness, social engagement, or customer retention, retargeting campaigns are an all but necessary implement into one’s digital marketing efforts, not merely due to the fact that without any retargeting, 97% of visitors are unlikely to return.
In short, the question shouldn’t be “why retargeting?” but rather “why not retargeting?”… Not only does retargeting allow you to capture leads while they’re still hot, but such audiences convert at much higher rates than those that are cold and unqualified.
Taking the guesswork out of your marketing efforts, targeting those who’ve shown an interest in your product or service will only increase conversion rates and reduce the headaches along the way. You have spent money to get that targeted traffic, now, we can serve ads to just those people that had interns from the beginning.
No matter how you define retargeting, it functions much the same. Put simply, there are two primary types of retargeting campaign strategies; pixel-based strategies and list-based strategies.
As the most common type of retargeting, pixel-based retargeting involves displaying content to an anonymous visitor who’s visited your website previously. The reason this type of campaign is the most common is because of its immediacy of retargeting capabilities.
On the contrary, list-based retargeting campaigns are arguably as effective, utilizing existing contact information to target a volume of hot leads. Whether it’s via a list of email addresses, geographical locations, or otherwise, list-based retargeting allows you to employ precision remarketing to a highly customized audience.
Whichever strategy you choose and for what reasons, retargeting works to increase awareness, retention rates, and conversions, ultimately allowing you to exploit, in a non-manipulative way, those who show interest in your offerings because, without it, you’re missing out on a massive pool of potential consumers.
Finally, as for where to launch your retargeting efforts, Google and Facebook are the most likely and effective options. For starters, Google controls nearly 93% of the digital world’s market share, known by most as the advertising hotspot of the internet. Disregarding search engines, Facebook just so happens to be the advertising hotspot of social media, providing several tools and ad strategies to be employed, retargeting and otherwise.
While a gentle reminder or nudge of encouragement to potential leads may not sound like a groundbreaking effort, its effectiveness is undeniable. In fact, a properly constructed remarketing campaign can increase the likelihood of a potential consumer converting by 70%.
With that said, although the ultimate goal is to increase conversions, a business’s goals may be different. As mentioned earlier, some may simply be seeking to increase brand awareness…
Retargeting stats confirm that Conversion Rate can increase up to a staggering 150%. DataXu
In any case, retargeting efforts are a primary mover… The following are the most common benefits one can expect from its implementation:
While targeting, in general, is an effective and necessary advertising tactic, precision targeting is the act of serving those who’ve already shown an evident interest in your offering. So targeted marketing is the most cost-effective way or reaching the right audience.
By focusing on those who’ve already shown such an interest (i.e. a hot lead), you inevitably increase the likelihood of conversion and take the guesswork out of standard advertising practices. The product’s appeal is the primary reason for 37% of user to click a retargeted ad. Adobe
Retargeting, otherwise known as remarking, doesn’t only help build brand recognition and awareness, but it also helps establish authority early in the buyer’s journey.
By improving such visibility and reach and doing so in an authoritative and value-added way, you increase the likelihood of building a solid reputation, improve total ROI, and ultimately increase conversion rates. Retargeting can reduce cart abandonment by 6.5%, and increase online sales by almost 20%. MotoCMS
In fact, website traffic has the potential of increasing by upwards of 700% when retargeting has been implemented… Who wants to miss out on those numbers?!
Whether via effective calls-to-action, extreme precision targeting, brand awareness, or otherwise, retargeting efforts are bound to increase conversions. As mentioned, they’re actually 70% more likely to do so! Consumers 70% More Likely to Convert with Retargeting. Kenshoo
Further, whether conversion takes place or not, retargeted audiences are 3x more likely to interact with the ad than those who’ve yet to be targeted in the first place. A study by Spiralytics from 7 industries concluded that retargeting ad placements beat all other ad placements by a lot with a 10x efficiency rate.
Here at Giraffe Marketing LLC, we offer an abundance of digital marketing services. Our retargeting services, in particular, are designed to help YOU reduce churn rates and increase retention rates, ultimately capturing are larger audience pool than otherwise possible. 65% of online viewers notice & consider ads showing products they viewed from another page. eMarketer
It’s simple… We curate the strategy and YOU approve it. All that’s left to do is to await the data reports. The best part? You get to reach your desired target audience with precision and at a more than affordable rate. 70% of marketers use retargeting to increase brand awareness. IAB
68% of marketing agencies and 49% of brands have a dedicated budget for retargeting. Chango Allow us here at Giraffe LLC in Lexington, SC to take the load off your hands so that you can focus on your business at scale…
Eager to learn more about the power of retargeting and how we here at Giraffe Marketing may be able to help? Don’t hesitate to email Edwin at email@example.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, retargeting strategies included!
September 21, 2022 by Edwin Gerace
The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. It is one of the most often frequented communication platforms out there and remains a leading distribution platform for businesses and brands alike.
As a key contributor to ROI and conversion rates, there’s no reason why today’s marketers and advertisers shouldn’t deploy its functionality. In fact, email marketing returns those who implement it correctly up to a 4,300% ROI; that’s a 43-dollar return on every $1 spent!
Similarly, the global email marketing market is currently valued and almost $8 billion, expected to more than double to over $18 billion in the next five years. Finally, of those who use email regularly, 99% check their inbox at least once daily! It’s no wonder why email has become a marketer’s number one accomplice…
The objective of implementing an email marketing and distribution strategy is multifaceted. Not only is it intended to build a larger base of desirable customers but also to increase conversion rates, boost sales, and if everything is executed properly, convert those customers into loyal, lifetime fans of your brand.
Luckily, we here at Giraffe Marketing LLC in Lexington, SC specialize in all things digital marketing, email marketing campaigns included! More on that later…
With that said, in what follows, we’ll be exploring email marketing in its entirety, from what it is, why it’s so powerful, and why you should be implementing its strategies immediately!
Let’s get right into it…
The Power of Email Marketing
While it’s widely understood the power of digital marketing and its encompassing strategies, email marketing and its encompassing strategies remain to be undermined and undervalued.
No longer… As illustrated in the statistics above, it would be downright silly to continue to downplay its importance! As a primary means of marketing and distribution, email is a communication platform used to interact, engage, and inform your email list, whilst aiming to reach your target audience in the process.
As an effective and efficient digital strategy for attracting, acquiring, and converting a target consumer, the power of email marketing is unquestioned.
With that said, creating a winning email marketing strategy is undeniably important and is universally agreed upon by the majority of marketers who use it.
Remember, if you need help devising a winning strategy, we at Giraffe Marketing can help! May of 2022 Giraffe Marketing blogged about The Potential and the execution of email marketing. To read more visit
Email Marketing blog post.
If you’re a part of the small subset that believes that email is dead, however, it’s encouraged to revisit your strategic approach. With that said, here are a few important factors to take into consideration…
Reach Target Audiences
First, email marketing affords the opportunity to reach target audiences in the most authentic and personable way possible. If you’re looking for a place where you can share your message with the most relevant people possible, then email is where you want to focus your time.
Not concerning itself with things like SEO, scroll-time, and algorithmic roadblocks much like that of a social media strategy, email marketing is the only one-to-one marketing strategy available to build customer relations.
Enjoying an ROI of upwards of 760% when targeted and segmented, email campaigns are unquestionably effective…
Remains a Widely Used Platform
Next, email still continues to be a widely used application. Not only do 99% of email users check it daily, but nearly 50% of the world’s population still use it. That’s almost 4 billion people! Why wouldn’t you want to have a piece of that pie?!
Automation & Efficiency
Lastly, not only is there an abundance of automated email marketing platforms available for your benefit which we’ll discuss shortly, but they all offer ways to create and customize campaigns like never before, all at a fraction of the cost of most digital marketing efforts.
It’s no wonder why 87% of B2C marketers implement automated tools as part of their campaign strategy!
Below is a summary of the vast benefits associated with implementing an effective email marketing strategy:
Are you convinced yet?! If the aforementioned email statistics aren’t enough to convince you of its importance and power, we’re not sure what will…
The success of your email marketing campaigns begins with strategic planning surrounding target audiences, implementation tactics, and ultimately, effective execution. None of this is possible, however, without a deep understanding of the value and power of email marketing at large.
As discussed throughout, email is an incredibly helpful tool when leveraged properly. With over 50% of consumers purchasing from effective marketing emails monthly, you’d be remiss not to focus on developing a comprehensive email marketing strategy…
The problem, however, is that many fail to understand how to leverage it to their advantage. That’s where we here at Giraffe Marketing LLC in Lexington, SC come into play!
Not only are our email marketing services designed to help YOU reach prospective customers targeted towards your niche but they’re also secure, compliant, and dynamic, guaranteeing the results that you’re looking for.
It’s simple… We curate the strategy and YOU approve it. It’s that simple! All that’s left to do then is to await the data reports. The best part? You get to reach your desired target audience at a fraction of the cost of what a postcard would cost!
Eager to learn more about the power of email marketing and how we here at Giraffe Marketing may be able to help? Don’t hesitate to email firstname.lastname@example.org or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, email campaign and strategy included! Many vendors are guaranteeing open rates which makes the pricing very competitive.
May 16, 2022 by Edwin Gerace
Giraffe Marketing, email marketing services, are designed to help your clients reach their prospective customers by applying targeted demographics and strategic filters. Our email delivery system is secure, compliant, and based on a dynamic database of opt-in records for both business and consumer marketing.
May 9, 2022 by Edwin Gerace
Case study for restaurants / Digital Trends
Restaurants are losing out on potential customers because of not having a website. A recent study indicated that about 26% of restaurant clients perform an online search before visiting a restaurant, and 50% report that their first source of information is a review site such as Yelp. Additionally, over 30% of individuals visiting from out of town visit restaurant websites in their respective destinations to make a dining decision. Lastly, research shows that 8.5 billion searches are made on Google every day. Those are all potential clients that restaurants lose daily because they do not have a website presence online.
Though food websites like Glovo and Uber Eat give restaurants visibility to many potential hungry customers, the challenge is that many restaurants get lost in the crowded spaces of these food Apps. Unless the restaurant is on the home page, visibility is minimal for smaller unknown establishments. Therefore, a website is necessary for a restaurant to create its brand presence, tell its story, and showcase its unique foods. This is especially beneficial for specialty restaurants like Organic or Vegan restaurants. Find out what we offer for website development services by clicking here.
When the restaurant website is up and running, you need to inspire visibility and traffic by promoting it. Some practical, actionable ways are Geofencing marketing, a location-based marketing service that restaurants can use to target and engage their audience. This is done by sending relevant messages to smartphone users within an established area or predetermined boundary. The benefits of geofencing include precise targeting of an audience with the right content at the right time. For example, they are alert of Happy Hour snacks and drinks during the promotion hour to passers-by or large employers; with 94% of smartphone owners spending more time using their phones than watching television, the probability of converting these passers-by into customers increases.
Search Engine Marketing (SEM) is another marketing strategy that restaurants can increase traffic to their websites. SEM refers to using paid advertising in search engines. Examples of this are Pay Per Click (PPC) marketing which requires advertisers to pay for each click made on their adverts. The advantage of this is that it is very affordable and very targeted. Your advert only shows up for people looking for specific keywords that the restaurant has bid on. Therefore, these are customers ready to buy your particular food. For example, a search for ‘Italian pasta’ or ‘Tacos’ will bring up the restaurant in the search results.
Therefore, search engine optimization and geo-fencing are effective online-based tools that increase the online presence of a restaurant’s website.
Although online presence is requisite for restaurants, restaurants’ website needs to be responsive and promoted. Consequently, the restaurant’s online presence should be interactive and allow its clientele to make inquiries or leave feedback. A recent report indicates that restaurants with responsive online platforms have higher brand awareness. Step 1 is to have a virtual storefront (Website). Step 2 make sure 100% of all information is correct, including social media links. Step 3 Promote your site, your specials, and your unique offering. Do everything to drive traffic to your website, and social channels cause sending traffic to HubSpot or a 3rd party site is not helping your online presence but helping your competitors.
Restaurants need to be where their customers are looking, and that’s online. However, restaurants are stuck trying to be seen on food App sites instead of owning their brand presence with a website. When you have a website, make sure that the site is visible in search engine results. SEM helps with this visibility, while Geofencing provides restaurants with location visibility at the right time and the data to better understand their customers. Consult with Giraffe on what online solution is best for you.
Undeniably, having a more established website online presence and using these and other marketing strategies is critical for any restaurant’s survival. Having a site can not only help drive traffic to your restaurant but can steer customers to you instead of your competitors.
At Giraffe Marketing, we specialize in all three of these areas and can help your restaurant create a solid online presence that will target potential consumers. Contact us today for more information on how we can help you achieve success!
March 10, 2022 by Edwin Gerace
February 9, 2022 by Edwin Gerace
A website’s design determines how customers find your website online and whether visitors click (or “bounce”) away or stay on your site.
With 91% of U.S. shoppers online by 2023, a high bounce rate means missing out on a lot of potential customers. A website that’s trustworthy and easy to use, on the other hand, makes shoppers feel confident making purchases online.
There’s a lot that goes into building a website that’s easy to find, easy to use, and looks good, which is why many small business owners choose to partner with digital marketing agencies like Giraffe Marketing LLC for website development and design.
Business owners on a budget can explore drag-and-drop website builders. DIY builders like the ZenBusiness website builder are an option for basic business websites with customizable templates and streamlined integrations with social accounts and Google maps.
What sets well-designed business websites apart from mediocre ones? These are the elements that ensure a positive experience for your customers.
Search engine optimization helps businesses rank high on Google and other search engines. Designing an optimized website involves several elements including:
Website accessibility and SEO go hand-in-hand because many of the practices that make websites easy to find and use also improve accessibility for disabled visitors. For example, structuring content with descriptive headers, providing alternative text for images and keeping forms simple and easy to read.
Website navigation should be intuitive with descriptive categories and labels that align with user goals. Avoid hiding navigation with drop-down menus. Visitors are less likely to explore when options are out of sight, out of mind. Place navigation in the header, footer, and sidebar where users expect to see it and include a prominent search bar for users who know what they’re looking for.
Calls to action, or CTAs, turn website visitors into leads. CTAs trigger an action such as making a purchase, subscribing to emails, or downloading information that captures a lead. Effective CTAs are short, simple, and strategically designed to draw attention. Consider where your customer is in the sales funnel and tailor CTAs to deliver relevant content.
Website security is important for a business’s reputation, revenue, and search engine ranking. Users may be warned to stay away from insecure or suspicious websites. This makes it harder to reach and convert new customers. Small business websites should protect customers with an SSL certificate and use a free tool to scan for vulnerabilities.
Website analytics provide small business owners with key insights into how visitors discover and use their website. With Google Analytics’ free tool, you can see how visitors came to your website, which pages they visited, and how long they spent. Business owners can use demographic data from website analytics to optimize web design as well as marketing strategies.
Your website is what represents your business online. Don’t you want to show off your best side? Let Giraffe Marketing help you design a website that engages and converts your customers with digital marketing designed for small businesses.
January 4, 2022 by Edwin Gerace
Now small businesses can leverage digital marketing and be competitive and relevant. Many digital strategies were out of reach for small businesses. Now you can see returns (ROI) when you use a highly targeted approach to reaching your consumer. Leveraging targeting tools that big companies have used in the past and making them affordable is all within reach of a small business. That is it. I will do the rest so you can run your business.
Define your audience. Either develop a list of where your consumers are shopping, living, or visiting. Secondly, you can create addresses of your targets. You have options when building your audience: Audience targeting or Location Targeting or Weather Targeting.
Collect audience – Anyone with a mobile device that has location service turned on, and walks into the fenced area, will be pinged and eligible to be served an ad. Almost 95% of all smartphone users have at least one app using location. From Find my iPhone to Weather to TV.
Track clicks, website visits, and conversions. Make adjustments when needed. A conversion is anyone who entered the target zone and was served an ad and then visited your location.
Using location data is proven to make marketing campaigns 80% more effective. If you know where potential customers hang out, it’s easy to show them the right promotions at the right time.
Giraffe Marketing Pricing structure is a lot different than most. Due to less overhead, we are able to pass those savings onto the consumer. Many of my competitor’s average impressions are costing $12 to $20 per 1,000 ads. At Giraffe, we reduce that cost by almost 50%. So can a small business start a geofencing campaign for less than $1,000? The answer is yes. So Call Edwin today for your free digital audit 803-609-7653
October 21, 2021 by Edwin Gerace
Surprisingly, Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message.
Responsive search ads carry a lot of benefits for advertisers as well as customers.
Responsive search ads are pretty friendly and can adapt to every situation you want them to. The majority of people do online searches using mobile devices. What these ads do is show fewer descriptions and headlines on mobile devices. In this way, customers also wouldn’t feel uncomfortable.
52% of PPC clicks come from mobile. – Word Stream
Since responsive search ads set multiple combinations of assets, it will save your time both in testing and writing various versions of ads.
72% of companies haven’t looked at their ad campaigns in 30 days-Neil atel
Since you’ve arranged multiple combinations and keywords to improve search relevance, you’ll be able to find headlines matching customers’ search terms. It will help you increase your reach and compete more appropriately.
PPC visitors are 50% more likely to purchase VS organic visitors – Unbounce
Since PPC advertising targets specific traffic, you’ll need to hire experts for this job to serve your purpose in a befitting manner.
A professional PPC analyst can give you direction in which you should be heading while targeting your potential customers in response to a search ads campaign. Several reasons force you to consult a PPC professional; here are some reasons.
Keyword research is a paramount aspect of your success. Since PPC experts have spent a lot of their time doing keyword research, they can help you pick the right keywords.
Choosing the wrong keywords will make all your efforts useless, and you’d end up losing all the money you’ve invested in.
One of the best things you carry with PPC experts is that they will perform competitive research. These experts know how to find a good ad copy.
After assessing the competition around, they will form ads based on reasonable assumptions that will work. You can’t expect an amateur to find a good ad copy. Picking the correct copy ad can improve your reach and make you successful as an advertiser.
On the other hand, a lousy copy will not send the right message; consequently, you’ll lose all your traffic.
Sometimes, you don’t have enough time to concentrate on your advertising campaigns. It is also the point where a PPC expert comes in handy. He’ll take care of your campaigns and monitor the situation in a reasonable manner.
Pay per Click advertising method has worked brilliantly for the majority of advertising companies. You’re more likely to get the desired traffic in PPC advertising compared to standard Google ads campaigns.
75% of people say paid ads make it easier to find the information they are searching for – Clutch
However, you need to plan well and implement those plans with great authority to succeed in this campaign. Hiring PPC professionals will help you to handle things appropriately. For further queries, you can contact us at http://www.giraffemarketingllc.com or call 803-609-7653
October 13, 2021 by Edwin Gerace
The social media strategy describes the objectives and support framework by which your business will use social media to meet its communications goals.
In essence, it is a simple statement of goal, setting forth specific objectives you want to achieve through social media.
Adding social media to the overall marketing and comms strategy means it’s not implemented as part of a silo but in parallel with other channels.
The social media marketing strategy outlines the goals you intend to achieve and the steps you plan to accomplish them.
Develop a detailed social media strategy for your business so you can stay on track. This will result in better results as you implement your plan.
At Giraffe Marketing LLC, We’ll give you a free digital audit if you don’t use these social networks or consider using them as part of your social media marketing strategy.
Let’s discuss the importance of social media plans for businesses and create an effective social media marketing strategy.
1. Increase brand awareness
Your brand’s awareness and recognition can be significantly increased by applying a social media strategy.
We all know that consumers are at any given point in the buyer’s journey at different stages. The power of social media lies in its ability to elevate every step of the buyer’s journey.
2. Boost your marketing goals
A custom social media campaign can complement any marketing goal your business is trying to achieve.
A company can use this method to reach its target audience and accomplish its goals in several ways, such as brand recognition, thought leadership, generating leads, and increasing revenue.
It is no longer a competitive advantage to be active on social media, and it is a requirement. You can showcase the unique characteristics of your brand using social media properly to tell your story.
3. Engage the Community
Engaging your community helps build relationships, increase loyalty, and increasing brand advocacy for your brand.
Engage your audience, make them feel appreciated, make them fun, and stimulate their thinking so that your business remains top of mind.
4. Gain Credibility of a brand
By using social media, your brand can engage with its target audience in an authentic manner. As a company, you can tell them more about who you are than just your products. Tell them your story and what you’re all about.
Though your website’s about section is vital and discusses your journey in general, it may not be the first place that consumers look for content to read.
Embrace your culture, mission, and values through organic posts, letting your consumers know what makes you tick.
5. Boost Google visibility
In addition to searching Google for information about your business, your prospects are already doing so.
Setting up a profile on social networking sites allows you to have your own web pages appear all over the first page of Google.
Take a look at the first page of Google for your company name, for instance. There is a good chance your Facebook page ranks on page one if you have it set up.
The presence of a LinkedIn page and a Twitter account will also boost your ranking. In search results, it’s best to control more pages, as that increases the odds of someone clicking your link.
You should preferably hire a social media marketing agency that fits the needs of your business Giraffe Marketing LLC is a good choice for you. The second thing you should do is create a marketing plan that defines the campaign’s goals.
Our locality and understanding of the importance of every dollar make us adept at using your money wisely. Your content can be tailored based on the immediate results you get from your social media strategy.
If you spend more time on your social media platforms, the more likely you will get to experience their benefits.