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Google ADs – Hire a Professional to Work with you on Google PPC

October 21, 2021 by Edwin Gerace

Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad. 

Surprisingly, Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message. 


What are the benefits of Responsive search ads?

Responsive search ads carry a lot of benefits for advertisers as well as customers.

  • Mobile Friendly

Responsive search ads are pretty friendly and can adapt to every situation you want them to. The majority of people do online searches using mobile devices. 

What these ads do is show fewer descriptions and headlines on mobile devices. In this way, customers also wouldn’t feel uncomfortable.

52% of PPC clicks come from mobile. – Word Stream

  • Save time in testing.

Since responsive search ads set multiple combinations of assets, it will save your time both in testing and writing various versions of ads.

72% of companies haven’t looked at their ad campaigns in 30 days-Neil atel

  • Reach more customers

Since you’ve arranged multiple combinations and keywords to improve search relevance, you’ll be able to find headlines matching customers’ search terms. It will help you increase your reach and compete more appropriately.

PPC visitors are 50% more likely to purchase VS organic visitors – Unbounce


Why should you hire professional experts for your responsive search ad campaign?

Since PPC advertising targets specific traffic, you’ll need to hire experts for this job to serve your purpose in a befitting manner.

A professional PPC analyst can give you direction in which you should be heading while targeting your potential customers in response to a search ads campaign. Several reasons force you to consult a PPC professional; here are some reasons.

  • Keyword Research is difficult.

Keyword research is a paramount aspect of your success. Since PPC experts have spent a lot of their time doing keyword research, they can help you pick the right keywords. 

Choosing the wrong keywords will make all your efforts useless, and you’d end up losing all the money you’ve invested in.

  • Wrong Ad Copy can hurt you.

One of the best things you carry with PPC experts is that they will perform competitive research. These experts know how to find a good ad copy.

 After assessing the competition around, they will form ads based on reasonable assumptions that will work. You can’t expect an amateur to find a good ad copy. Picking the correct copy ad can improve your reach and make you successful as an advertiser.

On the other hand, a lousy copy will not send the right message; consequently, you’ll lose all your traffic.

  • Saves your time

Sometimes, you don’t have enough time to concentrate on your advertising campaigns. It is also the point where a PPC expert comes in handy. He’ll take care of your campaigns and monitor the situation in a reasonable manner.


In Conclusion

Pay per Click advertising method has worked brilliantly for the majority of advertising companies. 

50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. One-third of people (33%) click on a paid search ad because it directly answers their search query.

You’re more likely to get the desired traffic in PPC advertising compared to standard Google ads campaigns. 

75% of people say paid ads make it easier to find the information they are searching for – Clutch

However, you need to plan well and implement those plans with great authority to succeed in this campaign. Hiring PPC professionals will help you to handle things appropriately. For further queries, you can contact us at http://www.giraffemarketingllc.com or call 803-609-7653

What are the Best Reasons Your Business Needs a Social Media Strategy?

October 13, 2021 by Edwin Gerace

The social media strategy describes the objectives and support framework by which your business will use social media to meet its communications goals. 

In essence, it is a simple statement of goal, setting forth specific objectives you want to achieve through social media. 

Adding social media to the overall marketing and comms strategy means it’s not implemented as part of a silo but in parallel with other channels.

What Is A Social Media Marketing Strategy?

The social media marketing strategy outlines the goals you intend to achieve and the steps you plan to accomplish them.

Develop a detailed social media strategy for your business so you can stay on track. This will result in better results as you implement your plan.

At Giraffe Marketing LLC, We’ll give you a free digital audit if you don’t use these social networks or consider using them as part of your social media marketing strategy.

Let’s discuss the importance of social media plans for businesses and create an effective social media marketing strategy.

Here are five reasons why a social media marketing strategy is important.

1. Increase brand awareness

Your brand’s awareness and recognition can be significantly increased by applying a social media strategy. 

We all know that consumers are at any given point in the buyer’s journey at different stages. The power of social media lies in its ability to elevate every step of the buyer’s journey.

2. Boost your marketing goals

A custom social media campaign can complement any marketing goal your business is trying to achieve. 

A company can use this method to reach its target audience and accomplish its goals in several ways, such as brand recognition, thought leadership, generating leads, and increasing revenue.

It is no longer a competitive advantage to be active on social media, and it is a requirement. You can showcase the unique characteristics of your brand using social media properly to tell your story.

3. Engage the Community

Engaging your community helps build relationships, increase loyalty, and increasing brand advocacy for your brand. 

Engage your audience, make them feel appreciated, make them fun, and stimulate their thinking so that your business remains top of mind.

4. Gain Credibility of a brand

By using social media, your brand can engage with its target audience in an authentic manner. As a company, you can tell them more about who you are than just your products. Tell them your story and what you’re all about.

Though your website’s about section is vital and discusses your journey in general, it may not be the first place that consumers look for content to read. 

Embrace your culture, mission, and values through organic posts, letting your consumers know what makes you tick.

5. Boost Google visibility

In addition to searching Google for information about your business, your prospects are already doing so.  

Setting up a profile on social networking sites allows you to have your own web pages appear all over the first page of Google.

Take a look at the first page of Google for your company name, for instance.  There is a good chance your Facebook page ranks on page one if you have it set up.  

The presence of a LinkedIn page and a Twitter account will also boost your ranking.  In search results, it’s best to control more pages, as that increases the odds of someone clicking your link.

You should preferably hire a social media marketing agency that fits the needs of your business Giraffe Marketing LLC is a good choice for you.  The second thing you should do is create a marketing plan that defines the campaign’s goals.

Our locality and understanding of the importance of every dollar make us adept at using your money wisely. Your content can be tailored based on the immediate results you get from your social media strategy. 

If you spend more time on your social media platforms, the more likely you will get to experience their benefits. 

Creating a Website That Grows With Your Business

October 11, 2021 by Edwin Gerace

Websites are one of a small business’s best marketing and branding tools. It’s the vehicle that lets you drive traffic to your products and services, interact with customers, and elevate your presence on the internet. A well-designed website can even help narrow the playing field between small businesses and larger operations. The key to a successful site is ensuring it operates in a way that’s tailored to meet your company’s unique requirements. Giraffe Marketing, LLC can help you design the perfect site that will serve your needs today, and into the future.


Plan for Expansion

Having a website professionally designed is a big undertaking, so it’s wise to consider your anticipated growth trajectory when making decisions about function and content. While you can always revise and edit content in the future and add new bells and whistles, there are some features that are easier to build in from the start. A professional web designer can help you access our needs, products, and services, and make recommendations accordingly. If you have a limited budget but some applicable design skills, you may be able to get by creating a serviceable DIY site. Various programs are available that allow you to develop basic wireframes and add content as needed.

What to Include

It’s a fine line between a website that’s attractively designed and easy to navigate and a jumble of information that’s tough to drill through. While every business has different needs, primary content for your site should include, at minimum, an “about us” section, a button for “services,” and “contact” information. According to Forbes, you can also enhance offerings by including a blog, a company directory or staff bios, demo videos, or an interactive chatbot feature, as well as a newsletter or photo gallery. If you sell products or services online, you’ll need a shopping cart system or e-commerce software that allows people to select, purchase, and ship products. In this instance, product photos and descriptions will also be a requirement.

Integration Features

For maximum efficiency, your Customer Relationship Management (SRM) tool should be integrated with your Enterprise Resource Planning (ERP) system. This will help optimize your internal processes. The easier you make it for your customers to navigate your site, do business with you, and contact you, the more consumer-friendly the site will become. Remember your social media links as well – this will help people continue to associate with you off-site. You can also use search engine optimization (SEO) words to help rank higher in search engines, and analyze metrics tracking to better understand consumer habits, including page clicks, time spent in various sections of your website, and conversion rates. 

Design Elements

A website should help you gain brand recognition, so ensure all elements of the site follow your established brand standards. This includes using your logo, your font, and your company colors throughout. You could retain an ad agency or graphic designer to create your banner, or save time and money by using an online banner maker that allows you to come up with a design that’s customized for your business. You can then use it on your website, as well as on other mediums, like  Facebook, Twitter, LinkedIn, or your YouTube channel. All you have to do is use a banner generator, find a banner that matches your brand guidelines, and customize it with an appropriate font, color, or even animation. 

Websites are the hallmark of a business and serve as a visual and interactive representation of your company. Use your site to tell your story, express your appreciation for your customers, and promote the elements of your operations that set you apart from your competitors. Don’t forget to put your website address on everything you print or display – according to SCORE, the cross-promotion will help generate even more traffic and help your business grow.

Giraffe Marketing, LLC offers comprehensive web design services, social media strategies, and email marketing solutions. Reach out by email for a consultation! 

Photo by Pixabay

What’s YOUR Social Media Strategy?

September 9, 2021 by convergesc

All marketing campaigns must have a plan.

All plans must have a strategy.

Start with Giraffe Marketing today!

READ OUR BLOG

5 Ultimate Benefits of Using Social Media Marketing in 2021

July 30, 2021 by Edwin Gerace

Social media marketing helps businesses achieve their marketing and business goals. Keep reading to know the five important benefits of social media marketing!

What is your campaign strategy for Social Media

Introduction

Modern-day businesses are heavily dependent on social media to generate brand awareness, maintain online reputation, and boost revenue. Why? It’s because most of their customers are on social media platforms. However, we at Giraffe Marketing always come across business owners that still don’t realize the importance of social media in 2021. Therefore, our social media experts wanted to share why social media makes an integral part of any online marketing strategy. Here are the five undeniable benefits of using social media marketing in 2021!

Boosts organic online visibility

With social media marketing, you give your brand an opportunity to improve organic search visibility. Since Google factors in the social signals as well to determine your site’s search engine rankings, creating a high-quality social media marketing strategy becomes a necessity. So, SMM doesn’t just put your brand out there; it also affects your site’s SEO.

Helps develop brand loyalty

The unparalleled opportunity to build a solid customer-business relationship on social media can quickly set you apart in the competition. How? Brands can use social media to join in the conversations and interact with potential customers. Delivering indispensable value in such interactions can help you develop brand loyalty and make your brand more credible.

Social media marketing helps businesses achieve their marketing and business goals. Keep reading to know the five important benefits of social media marketing!
Social Media helps brand loyalty

Can be used for customer support

Since your target audience is on social media, chances are that they expect you to be there too! After all, they want to establish a connection with their favorite brand. In other words, they expect you to use social media as a customer support portal, which in our opinion, isn’t a huge ask. Why not use social media as a medium to answer customer queries and build an excellent customer experience?

Data-driven marketing strategy

Social media marketing doesn’t rely on guesswork. Every action you take with your strategy can be quantified and tracked. Most social media platforms have a dedicated panel or dashboard for insights that brands can use to optimize their campaigns further. Since social media marketing is data-driven, small businesses have an opportunity to get the best out of their limited online marketing budget.

Facilitates lead generation and sales

As per SmartInsights, 48 percent of the marketers surveyed achieve positive Return on Investment from social media marketing.

Businesses can rely on social media to efficiently generate highly qualified leads and move them through their sales funnel. You can couple social media marketing with paid advertising and further expand your reach. The strategy can generate instant results and help businesses boost sales and get positive marketing ROI.

Keep reading!

Indeed, developing a strategy and coming up with high-quality takes time. But once you put a system in place, running social media marketing campaigns becomes a piece of cake. We highly recommend hiring social media marketing agencies as they can deliver the results quickly without breaking your bank! Are you looking to get the most out of social media marketing? Then connect with the friendly marketing professionals at Giraffe Marketing today. Don’t forget to check out other informative posts on the blog too!

Must Read:

Having a Social Media Strategy Is the best strategy.

Social Media Posting Marketing Plan

Social Media Postings

Understanding Social Media

What is social media?

by Edwin Gerace

Social media by definition is websites and applications that enable users to create and share content or to participate in social networking.   Which refers to web-based communication and technology that people consume on a daily basis.  People interact for business and personal uses across multiple devices.  They share data, videos, files, pictures, and much more.

Social Media with Giraffe Marketing
Colleagues sitting in a row using digital devices Giraffe Marketing

People engage with many different media based on location, device, and use.  There are hundreds out there.  Many say that Facebook, TikTok, Instagram, and Youtube are the most popular.  The 21 most popular social media sites are listed here on this page.   By the same token, social media also includes activities such as blogging and sharing of media such as video, photos, and documents.

Now with all that sharing of data and files and habits comes a cost.  That cost is the collection of data.  Now that data can be interpreted as big brother is watching your habits or as a business owner, it is collecting targeted data.    By reason of deduction, you could say that social media will help improve how your target audience.  It will also cause your ROI to increase while your clients will be seeing ads that matter to them.   Being in front of the right audience is paramount but using the correct content that is tailored to the right platform to the correct consumer.  

Social media marketing is an active and always moving medium from the news that is reposted to the new funny video that is shared in microseconds.  These moments are sometimes called micro-moments which include things such as posting videos, images, and text.  Many advertisers take those segments of targeted consumers and reach them organically or sometimes by the use of paid social ads.

While social media marketing requires posting content in a timely manner to the right audience with the right message to achieve your goals.  This by default will encourage consumers to create dialog and interact with you.   By definition, interactions can be seen as likes, shares, and mentions in your social postings.  

Business people sharing marketing ideas – Giraffe Marketing

Social media marketing needs to be laser-focused and all parts working in unison to deliver the right message to the right consumer with the intent of creating dialog or interaction.  You never know when that post could go viral and if it does you have to be ready.  The wrong viral message could be deadly, so correct content with the correct message is paramount.  

So in conclusion, you must partner with or have a person that can create the right message and put it in front of the right audience causing the correct outcome which should drive results and revenue.  Let Giraffe talk to you. 

Killer Benefits of Digital Marketing for Small Businesses

July 19, 2021 by Edwin Gerace

Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.

Giraffe Marketing 
Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.
Teamwork makes the Dream work- Giraffe Marketing LLC

Introduction

Do you want to compete with the big brands in your industry? Here’s what you need – a level playing field that gives you equal access to the target audience. Fortunately, digital marketing delivers just that! You can get in front of tons of new faces and even lock horns with the big boys in your industry. When local businesses partner with agencies such as GiraffeMarketing and you create a targeted and defined digital campaign you can level out the playing field. But that’s not it. Here are several other crucial benefits of digital marketing that your business will relish in 2021 and beyond.

Make data-driven marketing campaigns

One of the advantages of using digital marketing over traditional marketing is that it is data-driven. In other words, it is the most measurable form of marketing there is. You can create online marketing campaigns that are easy to track, tweak, and grow. With the help of analytics, you can ensure that the digital marketing tactics work in your brand’s favor. It allows you to use the available resources effectively and get a higher marketing ROI. Lef Giraffe worries about ROI and CTR and CTA while you work on growing your business.

Provides a Low Entry Barriers

Gone are the days when brands with big marketing budgets ruled the market. With access to the Internet, it is pretty much a level playing field when it comes to promoting products and services on the world wide web. You can start promoting your products at zero costs using techniques like SEO and content marketing.

6 Killer Benefits of Digital Marketing for Small Businesses
Giraffe Marketing LLC - Lexington SC
Let Giraffe Marketing worry about CTR, ROI, CTA, and you can focus on growing your business

Reach qualified buyers with SEO

Did you know that 68 percent of online experiences begin with a search engine? SEO makes it easier to get specific with your target audience. It eliminates the guesswork and directs every marketing campaign towards people that are most likely to engage with your brand. You can successfully narrow the target audience by using insights like demographics, interests, online behavior, and more. Brands can even rank their business websites on search engines for keywords their target audience use while searching for related products and services.

Boost marketing ROI and revenue

A well-structured and well-tested digital marketing strategy will always produce excellent results. If you hire digital marketing professionals, they will make sure the campaigns are optimized to achieve the set marketing and business goals. Agencies have proven industry-specific strategies that will help small businesses make the most of their marketing budget. Take email marketing, for instance, which produces an ROI of 4,200 percent for every dollar spent!

Cost-effective marketing strategy

Digital marketing doesn’t cost much. Why? Several digital marketing tools and channels are free to use. You can ditch paid marketing and invest heavily in organic marketing to produce long-lasting results. However, creating an in-house digital marketing team will cost more than hiring a digital marketing agency. We highly recommend you search for an agency that has experience developing industry-specific online marketing strategies. Again let Giraffe Marketing build your campaign, manage your campaign, and report back to you while you are growing your business.

Giraffe Marketing is your digital marketing partner in 2021?  Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.

Develop trust among customers

The online world is transparent, and customers dig that. They want brands to be available online so that they can interact with them. When you invest in digital marketing, you give a strong message to your target audience that you care about them and are open to discussion. Since many online marketing platforms can even be used to extend your customer services, it will be easier for you to develop trust and credibility among your target audience.

Keep reading!

Digital marketing comes with benefits that have the potential to quadruple your business growth. However, your brand will only achieve that if you hire the right team of digital marketing specialists. At Giraffe Marketing, we offer the most advanced digital marketing strategies that help brands achieve their business and marketing goals. Connect with our friendly online marketers and we will set things up for you! Loved reading this post? Don’t forget to check out other informative posts on the blog! 6 Practical Benefits to Consider When Hiring Digital Marketing Agency.

Some must-reads

How to Reopen Your Small Business Amid the Pandemic

Having a Social Media Strategy Is the best strategy

6 Practical Benefits to Consider When Hiring Digital Marketing Agency

Having a Social Media Strategy Is the best strategy.

May 13, 2021 by Edwin Gerace

The reason why Social Media Digital Strategy is Important

Nowadays, digital marketing is a very important aspect of business, but just like everything else in the world it keeps constantly changing and evolving, using different strategies that take advantage of all the new tools available. Digital marketing is very important, because with that; you can reach a huge audience very fast in a way that is both measurable and cost-effective. 

Some benefits of using digital marketing are:

  • You can save more money than with traditional methods
  • You can get to know your audience
  • You can track responses
  • You can reach a global marketplace
  • You can interact with your prospects

And that is where Social Media Marketing is born, becoming one of the most used and yet most important branches of the digital marketing world. Social Media Marketing is basically the use of social media platforms to connect with your audience to build a brand, increase sales, and if it is the case, also drive website traffic. The main social media platforms at the moment are TikTok, Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn.

But these may change since new platforms are being launched to the market every day. A clear example of this is TikTok. Even though is a new platform, it was the most downloaded app in 2020 and it reported more than 689 million active users in January of 2021.

Need for a Social Media Plan

The list of reasons why an effective social media marketing strategy or plan is necessary is endless and keeps growing daily, but let’s mention just some of them:

  • Customers are active on social media: The most you connect with your audience, the more likely you are to have new customers. Technology has developed an atmosphere of easy access and use for people, allowing them to exchange information in their own terms and conditions, so deciding how to relate to a customer, requires strategic thinking.
  • Build Brand Awareness: Social media accounts for your brand will be helpful for your brand when used daily, being able to generate a large audience for your business in no time. This kind of channel makes it easier for a customer to find you and communicate with you, increasing their satisfaction and their royalty.
  • Give room for innovation: A plan that’s consistent with the objectives of your business will make easier the process of building and creating content that resonates with your audience, giving you the chance to refine the quality of the material and think in a creative yet effective social post. You can include interactive resources available to generate more engagement with your audience.
  • Engagement: Social media opens a dialogue for quick relationship building and customer loyalty. It’s critical to design and establishes new ways to communicate with your audience, so they get to feel more and more involved.

Why a Content Calendar for Social is important

The content calendar is the most common, used, and effective tool that can help you when you are creating or establishing a strategy.

This will help you plan ahead of the content and the post you will be publishing on social media. It may sound a bit overwhelming at first, but organizing your content is key when designing a social media marketing strategy, and will bring you tons of benefits. Let’s not freak out planning your content does not have to be rocket science and you can do it from the easiest way, which is through the use of templates available online or designing from scratch.

One of the benefits of using a content calendar for your brand is that it’ll help to post constantly, due there’s no other option to growing organically on social media than being constant, keeping your brand giving the customers content they can consume and interact with. As obvious as it may seem, another perk is the time you’ll be saving when defining things in advance, this will also allow you to post better content on your accounts since you’ll have the time to talk and don’t miss out on important events.

But most importantly, a content calendar will help you check the content and quality of the information you’re constantly giving to the people, so you can make sure it fits and helps your brand to accomplish the desired goal, matching with the social media strategy you’ve designed.

Success as a plan

There are multiple reasons why you need a social media marketing plan, but it’s important to mention that, without it, you and your team will find themselves posting information with no particular order, giving a messy first impression of your business.

A huge part of designing and defining your marketing strategy on social media is to know which platforms you’re going to be using, according to the results you want for your brand. It’s important to know this because a brand can have a presence on every platform, or either you can define and select just a few of them.

Choosing a platform, or many of them will have much to do with the target you want to reach with your brand. Accordingly, to the blog HubSpot, there around 1.3 million new social media users daily around the world, yet Facebook teenagers’ user’s percentage of users dropped to 67% in 2015, since this target is moving to platforms like TikTok or Instagram. Around 61% of TikTok users age are between 16 and 24. 

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

Whether you are just starting out your business or you want to expand and grow, you must have a plan. Your marketing calendar, digital plan, your campaign strategy are your blueprint for success. You must be willing to have a plan that is either 3 months or 6 months or 12 months. Then you need to evaluate those plan’s success. By having a plan you are creating goals that you can achieve.

A huge part of designing and defining your marketing strategy on social media is to know which platforms you’re going to be using, according to the results you want for your brand. It’s important to know this because a brand can have a presence on every platform, or either you can define and select just a few of them.

Set your goals out of reach but not out of sight.

By Edwin Gerace

Popular Question: SEO or SEM? 6 Factors to Make a Better Decision

May 11, 2021 by Edwin Gerace

Find it difficult to choose between SEO and SEM? Make a better decision using these six critical factors. Keep reading to solve the SEO Vs. SEM dispute

Introduction

SEO or SEM – that’s the question! The dispute has intrigued the online marketing community for over a decade, and it’s time we set things straight. This post will share some of the most critical factors that will help your small business make a better decision. So without wasting any more time, let’s get cracking!

Why does SEO matter?

Search Engine Optimization or SEO matters because Google receives more than 66,000 searches per second every day. Small businesses should invest heavily in SEO since 93 percent of all customer journeys begin with a search engine! Most importantly, companies worldwide receive a staggering 40 percent of their revenue through organic search traffic.

Why does SEM matter?

Search Engine Marketing or SEM gets you what SEO can’t – instant results! 64.6 percent of customers that are looking to make a purchase will click on Google Ads. Businesses that can land their ads on the top 3 paid advertising spots enjoy 46 percent of the clicks! Now that we know why both SEM and SEO matter, let’s figure out how these two online marketing strategies differ.

6 SEO Vs. SEM Factors to Consider in 2021

  1. Result placement

SEM campaigns allow you to choose the ad placement on a search engine or a website. The placements generally have an ‘ad, sponsored’ designation mentioned over them. 

When you run SEO campaigns, the website link is displayed in the organic results, i.e., in sections like featured snippets, people also ask, and regular results. SEM results are displayed along with ad extensions like CTA, phone number, site links, and more.

  1. Result visibility

The results of SEM campaigns are only visible to the target audience you specified while creating the ad campaign. You get to choose the demographic and the search terms you want your ads to show against. SEO results, although can be optimized for keywords, are open to every internet user.

  1. Cost of campaign

SEM costs more than SEO since the former is a paid advertising strategy. The ads are displayed on paid search placements, and you are charged every time an internet user clicks on the ads. You don’t need to break your bank to run an SEO campaign. But, there might be expenses related to content production and optimization.

  1. Time to deliver

The difference between the time taken to deliver results is massive. SEM campaigns provide results as soon as you make the campaign live. On the other hand, SEO campaigns might take up to a few weeks or months to start showing results.

  1. Value with time

SEM campaigns run only till your ad budget doesn’t run. Pull the plug off of the ad budget, and your SEM results will begin to dry up. SEO campaigns might take time to deliver, but the results will last for years on end.

  1. Click-Through Rate

Lastly, it all comes down to the CTR you get through these campaigns. To be frank, SEO can give you better CTR than SEM if you can get your website to rank on the top of the first SERP. If your SEO results are not on the first page, SEM can deliver a better CTR.

Keep Reading!

There you have it. We have shared some of the most important factors that will help you make a better decision. If you are still confused and don’t know how to approach Search Engine Marketing, our friendly marketing professionals would love to help. At Giraffe Marketing, we value our customers and offer the marketing services that your small business needs. Connect with us today!

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SEM and SEO

Leadership and Groups

February 1, 2021 by Edwin Gerace

Where is your tribe? Who is in your tribe?

A Group is a voluntary combination of two or more people. There are three distinct types of Groups that are relevant to the QSource: communities, organizations and teams.

F3 Q Source

We naturally want to be surrounded by people we like and trust. We gravitate to groups for security and confidence.

Community is one type that of group. Persons that live and socialize together can create communities.

Organizations is the other group. Persons that is tied to a purpose and identity and have a mutual identity.

Teams is the final group. Persons that have the benefit of a Community.

Giraffe Marketing is here to be in your community

How does communities, organizations and teams apply to marketing and digital agency?

Community would apply to people in the similar industry / trade group referring business or making recommendations of talented marketing successes to each other to help each grow. Let Giraffe leverage its community resources to help grow your business.

Organizations would apply to groups / industry working together to help grow the trade / industry by sharing marketing concepts and resources. Giraffe can work with with your trade group to promote the brand or industry to the consumers.

Team with marketing means clients, marketing company, creative and digital tactics are all working in unison for a common goal of success and or ROI. Let Giraffe help your team grow with a conhesive plan for success.

There is no I in Team

To read more about Groups and Leadership

Attention men, if you are interested in growing your friendships or physical strength or growing your faith there is a solution. F3 can help you encompass all of that. F3 is a national network including 2,436 free, peer-led workouts for men. Our mission is to plant, grow and serve small workout groups for men for the invigoration of male community leadership. If you are in the Midlands of South Carolina visit F3 Lexington.

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F3 Nation


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