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Having a Social Media Strategy Is the best strategy.

May 13, 2021 by Edwin Gerace

The reason why Social Media Digital Strategy is Important

Nowadays, digital marketing is a very important aspect of business, but just like everything else in the world it keeps constantly changing and evolving, using different strategies that take advantage of all the new tools available. Digital marketing is very important, because with that; you can reach a huge audience very fast in a way that is both measurable and cost-effective. 

Some benefits of using digital marketing are:

  • You can save more money than with traditional methods
  • You can get to know your audience
  • You can track responses
  • You can reach a global marketplace
  • You can interact with your prospects

And that is where Social Media Marketing is born, becoming one of the most used and yet most important branches of the digital marketing world. Social Media Marketing is basically the use of social media platforms to connect with your audience to build a brand, increase sales, and if it is the case, also drive website traffic. The main social media platforms at the moment are TikTok, Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn.

But these may change since new platforms are being launched to the market every day. A clear example of this is TikTok. Even though is a new platform, it was the most downloaded app in 2020 and it reported more than 689 million active users in January of 2021.

Need for a Social Media Plan

The list of reasons why an effective social media marketing strategy or plan is necessary is endless and keeps growing daily, but let’s mention just some of them:

  • Customers are active on social media: The most you connect with your audience, the more likely you are to have new customers. Technology has developed an atmosphere of easy access and use for people, allowing them to exchange information in their own terms and conditions, so deciding how to relate to a customer, requires strategic thinking.
  • Build Brand Awareness: Social media accounts for your brand will be helpful for your brand when used daily, being able to generate a large audience for your business in no time. This kind of channel makes it easier for a customer to find you and communicate with you, increasing their satisfaction and their royalty.
  • Give room for innovation: A plan that’s consistent with the objectives of your business will make easier the process of building and creating content that resonates with your audience, giving you the chance to refine the quality of the material and think in a creative yet effective social post. You can include interactive resources available to generate more engagement with your audience.
  • Engagement: Social media opens a dialogue for quick relationship building and customer loyalty. It’s critical to design and establishes new ways to communicate with your audience, so they get to feel more and more involved.

Why a Content Calendar for Social is important

The content calendar is the most common, used, and effective tool that can help you when you are creating or establishing a strategy.

This will help you plan ahead of the content and the post you will be publishing on social media. It may sound a bit overwhelming at first, but organizing your content is key when designing a social media marketing strategy, and will bring you tons of benefits. Let’s not freak out planning your content does not have to be rocket science and you can do it from the easiest way, which is through the use of templates available online or designing from scratch.

One of the benefits of using a content calendar for your brand is that it’ll help to post constantly, due there’s no other option to growing organically on social media than being constant, keeping your brand giving the customers content they can consume and interact with. As obvious as it may seem, another perk is the time you’ll be saving when defining things in advance, this will also allow you to post better content on your accounts since you’ll have the time to talk and don’t miss out on important events.

But most importantly, a content calendar will help you check the content and quality of the information you’re constantly giving to the people, so you can make sure it fits and helps your brand to accomplish the desired goal, matching with the social media strategy you’ve designed.

Success as a plan

There are multiple reasons why you need a social media marketing plan, but it’s important to mention that, without it, you and your team will find themselves posting information with no particular order, giving a messy first impression of your business.

A huge part of designing and defining your marketing strategy on social media is to know which platforms you’re going to be using, according to the results you want for your brand. It’s important to know this because a brand can have a presence on every platform, or either you can define and select just a few of them.

Choosing a platform, or many of them will have much to do with the target you want to reach with your brand. Accordingly, to the blog HubSpot, there around 1.3 million new social media users daily around the world, yet Facebook teenagers’ user’s percentage of users dropped to 67% in 2015, since this target is moving to platforms like TikTok or Instagram. Around 61% of TikTok users age are between 16 and 24. 

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

Whether you are just starting out your business or you want to expand and grow, you must have a plan. Your marketing calendar, digital plan, your campaign strategy are your blueprint for success. You must be willing to have a plan that is either 3 months or 6 months or 12 months. Then you need to evaluate those plan’s success. By having a plan you are creating goals that you can achieve.

A huge part of designing and defining your marketing strategy on social media is to know which platforms you’re going to be using, according to the results you want for your brand. It’s important to know this because a brand can have a presence on every platform, or either you can define and select just a few of them.

Set your goals out of reach but not out of sight.

By Edwin Gerace

Popular Question: SEO or SEM? 6 Factors to Make a Better Decision

May 11, 2021 by Edwin Gerace

Find it difficult to choose between SEO and SEM? Make a better decision using these six critical factors. Keep reading to solve the SEO Vs. SEM dispute

Introduction

SEO or SEM – that’s the question! The dispute has intrigued the online marketing community for over a decade, and it’s time we set things straight. This post will share some of the most critical factors that will help your small business make a better decision. So without wasting any more time, let’s get cracking!

Why does SEO matter?

Search Engine Optimization or SEO matters because Google receives more than 66,000 searches per second every day. Small businesses should invest heavily in SEO since 93 percent of all customer journeys begin with a search engine! Most importantly, companies worldwide receive a staggering 40 percent of their revenue through organic search traffic.

Why does SEM matter?

Search Engine Marketing or SEM gets you what SEO can’t – instant results! 64.6 percent of customers that are looking to make a purchase will click on Google Ads. Businesses that can land their ads on the top 3 paid advertising spots enjoy 46 percent of the clicks! Now that we know why both SEM and SEO matter, let’s figure out how these two online marketing strategies differ.

6 SEO Vs. SEM Factors to Consider in 2021

  1. Result placement

SEM campaigns allow you to choose the ad placement on a search engine or a website. The placements generally have an ‘ad, sponsored’ designation mentioned over them. 

When you run SEO campaigns, the website link is displayed in the organic results, i.e., in sections like featured snippets, people also ask, and regular results. SEM results are displayed along with ad extensions like CTA, phone number, site links, and more.

  1. Result visibility

The results of SEM campaigns are only visible to the target audience you specified while creating the ad campaign. You get to choose the demographic and the search terms you want your ads to show against. SEO results, although can be optimized for keywords, are open to every internet user.

  1. Cost of campaign

SEM costs more than SEO since the former is a paid advertising strategy. The ads are displayed on paid search placements, and you are charged every time an internet user clicks on the ads. You don’t need to break your bank to run an SEO campaign. But, there might be expenses related to content production and optimization.

  1. Time to deliver

The difference between the time taken to deliver results is massive. SEM campaigns provide results as soon as you make the campaign live. On the other hand, SEO campaigns might take up to a few weeks or months to start showing results.

  1. Value with time

SEM campaigns run only till your ad budget doesn’t run. Pull the plug off of the ad budget, and your SEM results will begin to dry up. SEO campaigns might take time to deliver, but the results will last for years on end.

  1. Click-Through Rate

Lastly, it all comes down to the CTR you get through these campaigns. To be frank, SEO can give you better CTR than SEM if you can get your website to rank on the top of the first SERP. If your SEO results are not on the first page, SEM can deliver a better CTR.

Keep Reading!

There you have it. We have shared some of the most important factors that will help you make a better decision. If you are still confused and don’t know how to approach Search Engine Marketing, our friendly marketing professionals would love to help. At Giraffe Marketing, we value our customers and offer the marketing services that your small business needs. Connect with us today!

Other blog Posts

SEM Stratagies

SEM and SEO

Leadership and Groups

February 1, 2021 by Edwin Gerace

Where is your tribe? Who is in your tribe?

A Group is a voluntary combination of two or more people. There are three distinct types of Groups that are relevant to the QSource: communities, organizations and teams.

F3 Q Source

We naturally want to be surrounded by people we like and trust. We gravitate to groups for security and confidence.

Community is one type that of group. Persons that live and socialize together can create communities.

Organizations is the other group. Persons that is tied to a purpose and identity and have a mutual identity.

Teams is the final group. Persons that have the benefit of a Community.

Giraffe Marketing is here to be in your community

How does communities, organizations and teams apply to marketing and digital agency?

Community would apply to people in the similar industry / trade group referring business or making recommendations of talented marketing successes to each other to help each grow. Let Giraffe leverage its community resources to help grow your business.

Organizations would apply to groups / industry working together to help grow the trade / industry by sharing marketing concepts and resources. Giraffe can work with with your trade group to promote the brand or industry to the consumers.

Team with marketing means clients, marketing company, creative and digital tactics are all working in unison for a common goal of success and or ROI. Let Giraffe help your team grow with a conhesive plan for success.

There is no I in Team

To read more about Groups and Leadership

Attention men, if you are interested in growing your friendships or physical strength or growing your faith there is a solution. F3 can help you encompass all of that. F3 is a national network including 2,436 free, peer-led workouts for men. Our mission is to plant, grow and serve small workout groups for men for the invigoration of male community leadership. If you are in the Midlands of South Carolina visit F3 Lexington.

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F3 Nation

Twitter with Giraffe Marketing Agency

November 19, 2020 by Edwin Gerace

Choosing to use twitter as a marketing strategy gives your business a number of marketing advantages. With this decision, your company now has the ability to plan, create, and share content relevant to your business and engage with a new customer base. By generating engaging post, you provide the opportunity for open dialogue on your business ideas and concepts. Learn more about Twitter with Giraffe Marketing Agency below.

Why Twitter is considered a great social media tool:

  • This social media, unlike others, is free to use
  • This strategy provides ease of use and access with availability on any smart device (smart phone or tablet) and a computer.
  • Twitters platform allows its users to post numerous types of content from blogs and news articles to images and videos.
  • Twitter is available worldwide, this means you are able to reach an audience outside the US with little to no effort.
  • Twitter can be used as a search engine
  • This platform is designed for social engagement allowing you to converse with current and future consumers.

Twitter consumers are your consumers:

  • Over 30 million people use twitter every month
  • Roughly 20% of the adults in the US are users on this platform
  • Over 30% of the users say they can recall something they saw on Twitter
  • In excess of 50% of all Twitter users take action after seeing a brand mentioned

Using Twitter to grow your business:

  • Daily Tweets
  • Repost, Tweet and Retweet
  • Know which hashtags(#) to use and use them properly
  • Follow reliable and relevant persons to help build connections
  • Follow mutual friends, this will allow like-minded individuals access to your posts
  • Do not post spam items. Only post items relevant to your business ideas or trends. If you begin posting spam you will lose the attention of your audience.
  • If you find posts interesting then be sure to comment or retweet them, this will make your account visible to those with similar interests and ideas.
  • Be sure to provide a Twitter bio on your account, this will allow your consumers an insight into who you are and what you provide, even if it is brief.
  • Be sure to link your Twitter account to all of social media and web accounts you may have, visibility is key.
Check out @GriaffeMarketingLLC on Twitter

I would encourage you to follow me on Twitter @GiraffeMarketingLLC . Learn more about Twitter with Giraffe Marketing Agency.

Twitter with Giraffe Marketing Agency

Understanding Social Media

November 2, 2020 by Edwin Gerace

Social Media

Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests, and other forms of expression via virtual communities and networks.[1][2] The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features.

Wikipedia

Why should your business integrate social media into their marketing campaigns?

3.5 billion. The amount of social media users in the world. Social media sites such as Facebook, YouTube, and Instagram are an integral part of our society. Facebook controls nearly 60% of the social media world with 1.7 billion daily users. This is 1.7 billion potential clients waiting for new products and ideas to be presented to them. So why is it important to get your business on these platforms? Visibility. “I saw it on Facebook.” “Yeah, there was an ad for it on Instagram”.  These comments are said daily about any given product because they had the visibility that a social media marketing strategy provided. of that conversation.

Where do you start with Social Media ?

In order to begin your social media campaign, you must first know your marketing audience. Social platforms like Instagram and TikTok are aimed at a younger (teens to mid-twenties) audience while Facebook and Twitter are aimed at an older (mid- twenties and up) audience.  With your audience in mind you can select the social media platform that will cater best to that audience.   From there, you can create engaging and creative content targeted to that specific audience group

You must choose the correct type of social media

There are varying social media categories or networks within the digital media world. Social, media based, discussion forums, blogging and social shopping are only a few of the networks offered. Social networks focus on connecting people with similar interest and likes and allow communication through messaging and comments while discussion forums are designed solely around people engaging in forums and discussion chains. Each of these digital networks is designed for a specific use and that networks use should be considered when you are deciding on your marketing strategy.

The largest of these networks is social followed closely behind media; these networks should be your primary focus when selecting and creating a digital marketing strategy designed for social media. Facebook, Twitter and LinkedIn are the best social networks to launch your social media campaign with. These social media networks work more diligently to actively connect consumers with brands and content that work best for their needs and wants.   Your secondary focus should be media sharing networks, these would include networks such as Instagram and Youtube. Because the primary goal of media networks is to share media, this is your chance to share images, videos and any other online media that is creative and engaging. You can truly captivate your audience in seconds.

All of the most popular social media platforms have their specifics designs and all of these can be useful in promoting in your business. See below how these platforms everyday uses can be helpful for your business.

  •  Twitter allows you to tweet just like everyone else….or not.  On the business side of things your tweets are indexed, you can target key words and determine a key audience while paying for a better performance. See below for data.
  • Instagram is owned by Facebook and is one of the fastest growing social networks This site is built for engagement. You can create stories, post images and interact with consumers. See below for data.
  • LinkedIn is used to connect businesses not only to each other but to employees and consumers. It is very business centric and highly creditable. 
  • Facebook is still one of the largest social networks. With Facebook you can target your ads, you have options with advanced or simple ad solutions, ads are easy to set up. You can measure your success and you can control your budget and make adjustments as needed.




If you’re not already using these social networks as part of your social media marketing plan or you are considering a social media marketing strategy, you should get a free digital audit by clicking here.

Using social media to market your business is no different than any other strategy as long as it is done correctly. You must do your research. Know your audience, know the network you wish to market on and above all be sure this is the strategy you wish to undergo. Make sure you seek professional help, if not Giraffe Marketing LLC, then an agency that fits your business needs.  Secondly, ensure you have a clear marketing plan that lays out the goals of your campaign. Lastly be sure to monitor and adjust as needed. As with any marketing campaign, social media campaigns need constant attention and adjustments to ensure you are reaching your desired audience and gaining consumer retention. There are millions of eyes scanning the internet looking at you, make sure you align yourself with a professional that can walk with you during your social media journey.

For a FREE Social Media evaluation please call Edwin at 803-609-7653 or email him Edwin@GiraffeMarketingllc.com

SEM Digital Strategies

October 22, 2020 by Edwin Gerace

SEM Digital Strategies are a must and this blog will highlight the reasons why and challenge you to explore your personal digital strategies and goals.

What does SEM mean?

Per Wikipedia SEM or search engine marketing, is a form of Internet marketing that involves the promotion of websites by increasing their visibility in a search engine results pages (SERPs) primarily through paid advertising.  This process is known also known by names such as Pay to Play, Paid Clicks, or Sponsored clicks.

What is the purpose of SEM? 

The short answer, SEM places your business in front on consumers for a fee.  When you use the search engine marketing method, you are working with search engine companies such as Google and you are paying for ad placement on their websites ie the google ads that pop up first when keywords are searched. The more you pay, the better your placement, hence the term pay for play.  For this method to truly succeed however, you want to make sure that you are using specific and targeted keywords on your website. If you do not use words that a consumer will search, then it does not matter how much you pay as it will be in vain.

What search engines participate in SEM marketing?

All search engines in operation participate in an SEM marketing system, its just a matter of finding one that works for you.  Some of the current search engines in use are Yahoo, Bing, DuckDuckGo, Startpage, OneSearch and of course Google.  You want to make sure that you pick a search engine that is best for your business and your needs, make sure you do adequate research before deciding whom to partner with in this endeavor.  Giraffe Marketing LLC, can assist you with this.

Why are SEM Strategies needed?

 Let us look at some statistics from 2020. According to Oberlo, Google has been visited 62.19 billion times in this year.   This search engine alone processes 3.5 billion searches per day with 90% of survey respondents saying they were more likely to like one of the first set of results then not.  What does this large group of numbers mean?  Let’s look specifically at the 90% portion.   Out of the individuals surveyed, only 10% would click past the first page of search results on a search engine page. Without SEM, without paying for ad placement, only 10% of individuals may see your business information out of the other relevant items.  Do you want to take that risk? 

In Conclusion

SEM digital marketing strategies are a must for a virtual storefront. With over 3.5 billion consumers using the web to search daily, it is paramount that a business does their due diligence and research SEM methods and search engine partners. Can money you spend today help you expand your client base for years to come?  Giraffe Marketing will be happy to assist you with your SEM strategy research, it cost nothing to send a message !

Challenge 

  • I recommend you have a professional like Giraffe Marketing evaluate your current website.
  • I suggest you explore the demand of your company.  Visit Google Trends
  • I dare you to create and launch a digital search campaign.  
  • I challenge you to monitor the traffic and results 

See Infographics below that support this blog post

Infographic byhttps://www.searchenginejournal.com/

Why Giraffe Marketing with Edwin Gerace ?

September 29, 2020 by Edwin Gerace

Giraffe Marketing  Edwin Gerace

Digital Marketing





At Giraffe Marketing LLC, our goal is to find the most compatible digital strategy for you and your business. We want to make sure we are connecting you with the consumer base that will drive and expand your business. We do this by creating engaging and creative ads to reach the right targeted audience for your business needs.

 Throughout his career, Edwin has observed that there are a multitude of digital marketing solutions for all types of clients. Edwin has found the it is as vital to most businesses to have a marketing agency at their back as it is to have sales reps selling their product. It is the job of the agency to listen to the business owner’s goals and to create marketing plans around this. The agency must truly know the desires and long terms goals of a business and do everything they can to achieve that.  At Giraffe Marketing LLC, we strive to discover the needs and desires of our clients and match them to the digital tactic that will drive the most optimal results for their business.

Edwin Gerace wants

Giraffe Marketing to be

The Right thing for the right client

When looking for an agency or someone to help navigate your digital marketing plan, you need someone that is there for you as a partner and advisor. Edwin Gerace is that person. Mr. Gerace can offer advice and solutions to any digital marketing strategy you may be considering while also catering to the needs of your business. In creating Giraffe Marking LLC, Edwin has made it his cornerstone to cater his offerings to the specific business.

No matter the marketing need or the long term goal, Edwin Gerace is determined to find the solution. From SEO strategies to direct mail campaigns, let Edwin guide you through these increasingly complicated marketing times. With an increased number of consumers reliant on the online world, how you represent your business in digital media matters now more than ever. Let Edwin Gerace and Giraffe Marketing LLC, be your partner in this journey.

Meet Edwin Gerace

September 15, 2020 by Edwin Gerace

Edwin Gerace

As a businessman, community leader, and volunteer, Edwin Gerace understands the needs of business leaders in the Midlands and throughout the greater Columbia area. Because of these working relationships, Mr.Gerace was able to establish a means to support those needs while also building on his own working knowledge. With the support of his family, friends, and other local leaders, he made the decision to launch Giraffe Marketing, LLC. 

Mr. Gerace has spent his professional life in marketing and sales. During his career, he has successfully designed campaigns for an array of businesses from small and local to large and national. Mr. Gerace has worked with multiple marketing mediums and varying client strategies. All of these opportunities have provided Edwin the knowledge needed to make Giraffe Marketing Digital Solutions appeal to all businesses.

With the creation of Giraffe Marketing, LLC, Edwin Gerace is using creative and affordable ways to market for his consumers.  Throughout his career, Edwin’s main focus has been to help the client achieve their goal. With Giraffe Marketing, LLC this is only amplified. Not only does Mr. Gerace get to help others build their new businesses, but he also gets to pursue his passion of marketing, sales and building lasting relationships.  Allow Edwin Gerace and Giraffe Marketing to be your small business digital solution today.

For more information about Giraffe Marketing, LLC contact Edwin Gerace @ 803-609-7653 or edwin@Giraffemarketingllc.com

Read his blog for updated digital marketing

See Edwin on Linkedin or Giraffe Marketing, LLC


Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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