July 30, 2021 by Edwin Gerace
Social media by definition is websites and applications that enable users to create and share content or to participate in social networking. Which refers to web-based communication and technology that people consume on a daily basis. People interact for business and personal uses across multiple devices. They share data, videos, files, pictures, and much more.
People engage with many different media based on location, device, and use. There are hundreds out there. Many say that Facebook, TikTok, Instagram, and Youtube are the most popular. The 21 most popular social media sites are listed here on this page. By the same token, social media also includes activities such as blogging and sharing of media such as video, photos, and documents.
Now with all that sharing of data and files and habits comes a cost. That cost is the collection of data. Now that data can be interpreted as big brother is watching your habits or as a business owner, it is collecting targeted data. By reason of deduction, you could say that social media will help improve how your target audience. It will also cause your ROI to increase while your clients will be seeing ads that matter to them. Being in front of the right audience is paramount but using the correct content that is tailored to the right platform to the correct consumer.
Social media marketing is an active and always moving medium from the news that is reposted to the new funny video that is shared in microseconds. These moments are sometimes called micro-moments which include things such as posting videos, images, and text. Many advertisers take those segments of targeted consumers and reach them organically or sometimes by the use of paid social ads.
While social media marketing requires posting content in a timely manner to the right audience with the right message to achieve your goals. This by default will encourage consumers to create dialog and interact with you. By definition, interactions can be seen as likes, shares, and mentions in your social postings.
Social media marketing needs to be laser-focused and all parts working in unison to deliver the right message to the right consumer with the intent of creating dialog or interaction. You never know when that post could go viral and if it does you have to be ready. The wrong viral message could be deadly, so correct content with the correct message is paramount.
So in conclusion, you must partner with or have a person that can create the right message and put it in front of the right audience causing the correct outcome which should drive results and revenue. Let Giraffe talk to you.
July 19, 2021 by Edwin Gerace
Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.
Do you want to compete with the big brands in your industry? Here’s what you need – a level playing field that gives you equal access to the target audience. Fortunately, digital marketing delivers just that! You can get in front of tons of new faces and even lock horns with the big boys in your industry. When local businesses partner with agencies such as GiraffeMarketing and you create a targeted and defined digital campaign you can level out the playing field. But that’s not it. Here are several other crucial benefits of digital marketing that your business will relish in 2021 and beyond.
One of the advantages of using digital marketing over traditional marketing is that it is data-driven. In other words, it is the most measurable form of marketing there is. You can create online marketing campaigns that are easy to track, tweak, and grow. With the help of analytics, you can ensure that the digital marketing tactics work in your brand’s favor. It allows you to use the available resources effectively and get a higher marketing ROI. Lef Giraffe worries about ROI and CTR and CTA while you work on growing your business.
Gone are the days when brands with big marketing budgets ruled the market. With access to the Internet, it is pretty much a level playing field when it comes to promoting products and services on the world wide web. You can start promoting your products at zero costs using techniques like SEO and content marketing.
Did you know that 68 percent of online experiences begin with a search engine? SEO makes it easier to get specific with your target audience. It eliminates the guesswork and directs every marketing campaign towards people that are most likely to engage with your brand. You can successfully narrow the target audience by using insights like demographics, interests, online behavior, and more. Brands can even rank their business websites on search engines for keywords their target audience use while searching for related products and services.
A well-structured and well-tested digital marketing strategy will always produce excellent results. If you hire digital marketing professionals, they will make sure the campaigns are optimized to achieve the set marketing and business goals. Agencies have proven industry-specific strategies that will help small businesses make the most of their marketing budget. Take email marketing, for instance, which produces an ROI of 4,200 percent for every dollar spent!
Digital marketing doesn’t cost much. Why? Several digital marketing tools and channels are free to use. You can ditch paid marketing and invest heavily in organic marketing to produce long-lasting results. However, creating an in-house digital marketing team will cost more than hiring a digital marketing agency. We highly recommend you search for an agency that has experience developing industry-specific online marketing strategies. Again let Giraffe Marketing build your campaign, manage your campaign, and report back to you while you are growing your business.
The online world is transparent, and customers dig that. They want brands to be available online so that they can interact with them. When you invest in digital marketing, you give a strong message to your target audience that you care about them and are open to discussion. Since many online marketing platforms can even be used to extend your customer services, it will be easier for you to develop trust and credibility among your target audience.
Digital marketing comes with benefits that have the potential to quadruple your business growth. However, your brand will only achieve that if you hire the right team of digital marketing specialists. At Giraffe Marketing, we offer the most advanced digital marketing strategies that help brands achieve their business and marketing goals. Connect with our friendly online marketers and we will set things up for you! Loved reading this post? Don’t forget to check out other informative posts on the blog! 6 Practical Benefits to Consider When Hiring Digital Marketing Agency.
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6 Practical Benefits to Consider When Hiring Digital Marketing Agency
July 9, 2021 by Edwin Gerace
Your brand needs marketing experts that can provide the best results at the minimum costs. Keep reading to find the benefits of hiring digital marketing agencies in 2021.
Digital marketing isn’t easy. And the reason is quite simple – you need special skills to market a brand, product, or service on the internet. If you run a business and want to market it online, it’s better to leave things to professionals. In other words, you should hire an agency like GiraffeMarketingLLC to enhance your online presence. We have shortlisted some of the undeniable benefits of hiring an online marketing agency in 2021. Let’s discuss them, shall we?
Compared to an in-house online marketing team, hiring an agency will cost much less over time. It’s simple math. You will be dealing with independent contractors that have full-time employees. You have nothing to do with paying these full-time employees or managing their benefits. Not just that, you also don’t have to pay for essential digital marketing tools because agencies already have them! So in some situations, that agency is able to get media buys discounted to cover the expense of the agency.
Running an online marketing campaign requires certain resources, and it can be exhausting to put a high-quality in-house team together. It is time-consuming and takes your attention off of things that matter, i.e., business growth. When you hire a digital marketing agency, you won’t need to worry about developing marketing teams, plans, testing campaigns, and in-house team training. The time can otherwise be used to grow your business. Do you want to be worried about keywords in your email campaign or taking pictures for Facebook or do you want to run your business.
We mentioned how a successful online marketing campaign demands ‘special skills.’ Here are the people you need to plan and execute a result-oriented digital marketing campaign:
Digital marketing agencies accrue top talented and qualified digital marketing experts. They are well-equipped to tackle your project since the experts have worked on similar projects in the past.
Digital marketing agencies have a firm grip on the latest trends and understand exactly how much you need to spend to achieve your marketing goals. This way, you can make sure that your money is being spent the right way. The experts at these agencies have been working on several different projects and therefore have effective budget management skills.
You can always find a digital marketing agency with significant experience working with companies just like yours. You should ask the digital marketing agencies to present their portfolios, giving you a great insight into the agency’s capability. However, if the agency hasn’t worked for a company like yours, you should dig deeper to understand what the agency can do to get you the desired results.
Digital marketing agencies are exceptional at setting up things to take on their client’s marketing challenges. It is crucial because the competition is getting fierce every day, and you cannot let your marketing strategies slow you down. Digital marketing agencies are excellent at managing their resources, and thus you will be meeting your deadlines without a problem. Let the agency worry about deadlines for your Instagram account so you can work on employee training.
Believe it or not, digital marketing is immensely powerful and can take your business to a whole new level. But, you can only leverage it if you hire the right online marketing agency. If you are looking for a digital marketing agency you can trust, always know that we are just a call away. Connect with us today, and we will set things up for your business! Loved reading this post? Don’t forget to check out other informative posts on the blog!
No matter what you do or the service you offer, you need to focus on that. So if you own a restaurant you need to be focusing on food quality and customer service. You don’t need to be worrying about keywords on your website and making adjustments or posting your lunch special. Let Giraffe Marketing help you leverage time.
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Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill