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Having a Social Media Strategy Is the best strategy.


Posted on May 13, 2021 at 3:49 pm | Social Media Marketing |

The reason why Social Media Digital Strategy is Important

Nowadays, digital marketing is a very important aspect of business, but just like everything else in the world it keeps constantly changing and evolving, using different strategies that take advantage of all the new tools available. Digital marketing is very important, because with that; you can reach a huge audience very fast in a way that is both measurable and cost-effective. 

Some benefits of using digital marketing are:

  • You can save more money than with traditional methods
  • You can get to know your audience
  • You can track responses
  • You can reach a global marketplace
  • You can interact with your prospects

And that is where Social Media Marketing is born, becoming one of the most used and yet most important branches of the digital marketing world. Social Media Marketing is basically the use of social media platforms to connect with your audience to build a brand, increase sales, and if it is the case, also drive website traffic. The main social media platforms at the moment are TikTok, Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn.

But these may change since new platforms are being launched to the market every day. A clear example of this is TikTok. Even though is a new platform, it was the most downloaded app in 2020 and it reported more than 689 million active users in January of 2021.

Need for a Social Media Plan

The list of reasons why an effective social media marketing strategy or plan is necessary is endless and keeps growing daily, but let’s mention just some of them:

  • Customers are active on social media: The most you connect with your audience, the more likely you are to have new customers. Technology has developed an atmosphere of easy access and use for people, allowing them to exchange information in their own terms and conditions, so deciding how to relate to a customer, requires strategic thinking.
  • Build Brand Awareness: Social media accounts for your brand will be helpful for your brand when used daily, being able to generate a large audience for your business in no time. This kind of channel makes it easier for a customer to find you and communicate with you, increasing their satisfaction and their royalty.
  • Give room for innovation: A plan that’s consistent with the objectives of your business will make easier the process of building and creating content that resonates with your audience, giving you the chance to refine the quality of the material and think in a creative yet effective social post. You can include interactive resources available to generate more engagement with your audience.
  • Engagement: Social media opens a dialogue for quick relationship building and customer loyalty. It’s critical to design and establishes new ways to communicate with your audience, so they get to feel more and more involved.

Why a Content Calendar for Social is important

The content calendar is the most common, used, and effective tool that can help you when you are creating or establishing a strategy.

This will help you plan ahead of the content and the post you will be publishing on social media. It may sound a bit overwhelming at first, but organizing your content is key when designing a social media marketing strategy, and will bring you tons of benefits. Let’s not freak out planning your content does not have to be rocket science and you can do it from the easiest way, which is through the use of templates available online or designing from scratch.

One of the benefits of using a content calendar for your brand is that it’ll help to post constantly, due there’s no other option to growing organically on social media than being constant, keeping your brand giving the customers content they can consume and interact with. As obvious as it may seem, another perk is the time you’ll be saving when defining things in advance, this will also allow you to post better content on your accounts since you’ll have the time to talk and don’t miss out on important events.

But most importantly, a content calendar will help you check the content and quality of the information you’re constantly giving to the people, so you can make sure it fits and helps your brand to accomplish the desired goal, matching with the social media strategy you’ve designed.

Success as a plan

There are multiple reasons why you need a social media marketing plan, but it’s important to mention that, without it, you and your team will find themselves posting information with no particular order, giving a messy first impression of your business.

A huge part of designing and defining your marketing strategy on social media is to know which platforms you’re going to be using, according to the results you want for your brand. It’s important to know this because a brand can have a presence on every platform, or either you can define and select just a few of them.

Choosing a platform, or many of them will have much to do with the target you want to reach with your brand. Accordingly, to the blog HubSpot, there around 1.3 million new social media users daily around the world, yet Facebook teenagers’ user’s percentage of users dropped to 67% in 2015, since this target is moving to platforms like TikTok or Instagram. Around 61% of TikTok users age are between 16 and 24. 

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

Whether you are just starting out your business or you want to expand and grow, you must have a plan. Your marketing calendar, digital plan, your campaign strategy are your blueprint for success. You must be willing to have a plan that is either 3 months or 6 months or 12 months. Then you need to evaluate those plan’s success. By having a plan you are creating goals that you can achieve.

A huge part of designing and defining your marketing strategy on social media is to know which platforms you’re going to be using, according to the results you want for your brand. It’s important to know this because a brand can have a presence on every platform, or either you can define and select just a few of them.

Set your goals out of reach but not out of sight.

By Edwin Gerace

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