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GEO Fencing – GEO Targeting – Targeted Display


Posted on January 4, 2022 at 4:41 pm | GEO Fencing |

High Powered technology for your small business.

Now small businesses can leverage digital marketing and be competitive and relevant. Many digital strategies were out of reach for small businesses. Now you can see returns (ROI) when you use a highly targeted approach to reaching your consumer. Leveraging targeting tools that big companies have used in the past and making them affordable is all within reach of a small business.  That is it. I will do the rest so you can run your business.


  • 81% of people own a smartphone
  • 94% of smartphone users spend more time using those devices than watching television.

How does Geo-Fencing work?

1- BUILD YOUR FENCE

Define your audience. Either develop a list of where your consumers are shopping, living, or visiting. Secondly, you can create addresses of your targets. You have options when building your audience: Audience targeting or Location Targeting or Weather Targeting.

2-Collect prospects

Collect audience – Anyone with a mobile device that has location service turned on, and walks into the fenced area, will be pinged and eligible to be served an ad.   Almost 95% of all smartphone users have at least one app using location. From Find my iPhone to Weather to TV.

3-Serve digital Ads

4-Track Results

Track clicks, website visits, and conversions. Make adjustments when needed. A conversion is anyone who entered the target zone and was served an ad and then visited your location.


Using location data is proven to make marketing campaigns 80% more effective. If you know where potential customers hang out, it’s easy to show them the right promotions at the right time.


When it comes to Pricing

Giraffe Marketing Pricing structure is a lot different than most. Due to less overhead, we are able to pass those savings onto the consumer. Many of my competitor’s average impressions are costing $12 to $20 per 1,000 ads. At Giraffe, we reduce that cost by almost 50%. So can a small business start a geofencing campaign for less than $1,000? The answer is yes. So Call Edwin today for your free digital audit 803-609-7653



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Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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