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Difference between SEO / SEM


Posted on September 22, 2020 at 3:14 pm | Digital Marketing | SEM / SEO |

Difference between SEO / SEM

How are SEO and SEM different and why are they important to your marketing strategy?

The primary difference between SEM (search engine marketing) vs. SEO (search engine optimization) is that SEM is a paid strategy, and SEO is an organic strategy. An example of an SEM strategy would be a Google Ad promoting a business. In contrast, an example of the SEO strategy would be the business coming up in a keyword google search.

With Giraffe Marketing, LLC, the choice is yours.

  • With our SEO strategy, you will get click-worthy content that will make it easy for search engines to find and reward you with higher rankings.
  • With our SEM operation, we use keywords and bidding techniques that will increase your website’s rank among the many. While the SEM approach will get you quicker results, both approaches will grow your overall audience and client pool.

Now you must decide whether SEO or SEM, which is right for your business? No matter which you choose, at Giraffe Marketing LLC, we will ensure your business out ranks the opponent

SEO – Gets better over time. Strategic changes throughout are needed to keep up with the every changing algorithms

Edwin Gerace

SEM Digital Strategies

Posted on October 22, 2020 at 2:49 pm by Edwin Gerace

SEM Digital Strategies are a must and this blog will highlight the reasons why and challenge you to explore your personal digital strategies and goals. What does SEM mean? Per Wikipedia SEM or search engine marketing, is a form of Internet marketing that involves the promotion of websites by increasing their visibility in a search

Giraffe Mareting with Edwin Gerace

SEO / SEM

Digital Marketing |  SEM / SEO | Posted on September 22, 2020 at 3:14 pm by Edwin Gerace

SEO / SEM How are SEO and SEM different and why are they important to your marketing strategy? The primary difference between SEM (search engine marketing) vs. SEO (search engine optimization) is that SEM is a paid strategy and SEO is an organic strategy. An example of a SEM strategy would be a Google Ad

Google ADs – Hire a Professional to Work with you on Google PPC

Digital Marketing |  SEM / SEO | Posted on October 21, 2021 at 7:51 am by Edwin Gerace

Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad. 

Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message

SEM – Is a paid initiative to target specific consumers

Edwin GERACE

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