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Creating a Website That Grows With Your Business

October 11, 2021 by Edwin Gerace

Websites are one of a small business’s best marketing and branding tools. It’s the vehicle that lets you drive traffic to your products and services, interact with customers, and elevate your presence on the internet. A well-designed website can even help narrow the playing field between small businesses and larger operations. The key to a successful site is ensuring it operates in a way that’s tailored to meet your company’s unique requirements. Giraffe Marketing, LLC can help you design the perfect site that will serve your needs today, and into the future.


Plan for Expansion

Having a website professionally designed is a big undertaking, so it’s wise to consider your anticipated growth trajectory when making decisions about function and content. While you can always revise and edit content in the future and add new bells and whistles, there are some features that are easier to build in from the start. A professional web designer can help you access our needs, products, and services, and make recommendations accordingly. If you have a limited budget but some applicable design skills, you may be able to get by creating a serviceable DIY site. Various programs are available that allow you to develop basic wireframes and add content as needed.

What to Include

It’s a fine line between a website that’s attractively designed and easy to navigate and a jumble of information that’s tough to drill through. While every business has different needs, primary content for your site should include, at minimum, an “about us” section, a button for “services,” and “contact” information. According to Forbes, you can also enhance offerings by including a blog, a company directory or staff bios, demo videos, or an interactive chatbot feature, as well as a newsletter or photo gallery. If you sell products or services online, you’ll need a shopping cart system or e-commerce software that allows people to select, purchase, and ship products. In this instance, product photos and descriptions will also be a requirement.

Integration Features

For maximum efficiency, your Customer Relationship Management (SRM) tool should be integrated with your Enterprise Resource Planning (ERP) system. This will help optimize your internal processes. The easier you make it for your customers to navigate your site, do business with you, and contact you, the more consumer-friendly the site will become. Remember your social media links as well – this will help people continue to associate with you off-site. You can also use search engine optimization (SEO) words to help rank higher in search engines, and analyze metrics tracking to better understand consumer habits, including page clicks, time spent in various sections of your website, and conversion rates. 

Design Elements

A website should help you gain brand recognition, so ensure all elements of the site follow your established brand standards. This includes using your logo, your font, and your company colors throughout. You could retain an ad agency or graphic designer to create your banner, or save time and money by using an online banner maker that allows you to come up with a design that’s customized for your business. You can then use it on your website, as well as on other mediums, like  Facebook, Twitter, LinkedIn, or your YouTube channel. All you have to do is use a banner generator, find a banner that matches your brand guidelines, and customize it with an appropriate font, color, or even animation. 

Websites are the hallmark of a business and serve as a visual and interactive representation of your company. Use your site to tell your story, express your appreciation for your customers, and promote the elements of your operations that set you apart from your competitors. Don’t forget to put your website address on everything you print or display – according to SCORE, the cross-promotion will help generate even more traffic and help your business grow.

Giraffe Marketing, LLC offers comprehensive web design services, social media strategies, and email marketing solutions. Reach out by email for a consultation! 

Photo by Pixabay

Website Security

March 22, 2021 by Edwin Gerace

Website Security Facts and Must-Have Steps for Your Small Business

You’ve just launched a brand new website for your business. It’s sleek, user-friendly, and already bringing in more traffic. Maybe you even thought about SEO to attract even more customers, but have you also thought about how to secure your new website? If not, you could be putting your entire business at risk.

You already know you can find valuable marketing resources on the Giraffe Marketing website, but you can also find guides like this to boost your website’s security. 

First Some Frightening Statistics 

Do you know how much the average cybersecurity breach can cost a small business just like yours? In 2019, the average was right around $200K for a single security incident. That’s a huge loss for just about any business and many of those impacted ended up going under completely. 

Even more frightening is that more than 50% of all small businesses experience some sort of breach within a year. You could get lucky and end up in the other half, but why risk it? Instead, you can give yourself some peace of mind by taking simple steps to secure your website and any other source of data for your business. Keep on reading to find out how. 

Now Some Practical Security Solutions 

Take one look at cybersecurity reports like the one linked above and this one, and you may have trouble sleeping at night. While the reports are unsettling, you need to know that preventing attacks that could sabotage your small business doesn’t have to be complicated. 

Perhaps the most practical and stress-free solution is to find a freelancer who can take charge of your website’s security and put your mind at ease. There are countless cybersecurity data protection professionals waiting on job sites, so you can find the freelance help you need. If you’re not sure where to start, try reading through reviews and comparing individual rates. 

Until you can find and hire an experienced freelance cybersecurity pro, there are simple steps you can take to add basic security to your website. Add SSL certificates and web application firewalls(WAFs), and then be sure to use antimalware software for added protection. 

Tips to Keep Cybersecurity Costs Low 

By now, it should go without saying that budgeting to protect your small business website is a worthwhile investment. Remember, a single security instance could leave you with hundreds of thousands of dollars in damages. So if you have to spend a few hundred or thousand to hire a freelancer or add security layers, that’s a small price to pay in comparison. 

You should also note that hiring a freelancer (also known as a contract employee) is indeed one of the most recommended ways to save money on cybersecurity. Freelancers usually come with their own equipment and supplies, which offers quite a bit of savings. You are also paying on an as-needed basis and you won’t have to worry about potential lawsuits or costly training. 

One last tip for minimizing the costs of securing your website is to keep your passwords to that site secure and to make sure any staff members with access are properly trained. These security best practices shouldn’t cost you much, but they could end up saving your business. 

Triage Steps to Take After a Successful Attack 

Preventing cybersecurity issues is like trying to prevent any other emergency. Your best line of defense is to be prepared and put proper security measures in place. Having said this, there is no way to fully prevent a hacker from successfully targeting your website. After all, even major corporations and government institutions have fallen victim to cybersecurity attacks. 

This means if you want to be fully prepared, you need security measures and a recovery plan in place. If you suspect a breach, stop using your website ASAP. You’ll also need to let your customers and/or employees know if their information was accessed during the attack. 

Securing your small business website isn’t just an option. It’s a necessity if you want to protect your business from profit losses. A cyberattack could even sink your entire business, so take the steps needed to keep it secure and keep your business going strong for years to come. 

Giraffe Marketing LLC can help small businesses with their digital marketing needs. Call us today at 803-609-7653 or visit our website to schedule a digital audit.

Photo Credit: Rawpixel

Why do I need a website?

March 9, 2021 by Edwin Gerace

  • Your custom website makes you look Professional
  • Your website can attract new customers to the search engines
  • You can link your reviews to your site
  • Your site can give contact and business information and location
  • Your website can be easy to manage and update

I hope that those points help you answer the question. So is the question really is “can I afford to not have a website in the digital revolution”. If you want to have a successful business and want to generate income, then you must accept that you can’t afford not too. See below some options that make the process affordable and streamlined.

Starter Website Package

2 pages

Initial site consultation

Completed website online

Initial search engine submission and optimization

$499

$50 MONTHLY HOSTING FEE

BASIC Package

3-4 pages

Initial site consultation

Completed website online

Initial search engine submission and optimization

$699

$50 WEBHOSTING

MEDIUM Website Package

5-6 pages

Initial site consultation

Completed website online

Initial search engine submission and optimization

$950

$100 Free Facebook ads Included !

$50 WEBHOSTING

DELUXE BUSINESS Website Package

7-8 pages

Initial site consultation

Completed website online

Initial search engine submission and optimization

$1099

$100 Free Facebook ads Included !

$50 WEBHOSTING

CUSTOM WEBSITE PACKAGES

CUSTOM NUMBER OF PAGES

SEARCH ENGINE OPTIMIZATION

SITE CONSULTATION

CUSTOMIZED FEATURES

DESIGNED TO FIT THE NEEDS OF YOUR COMPANY

   

CALL FOR CUSTOM PRICES

SAMPLE SITES

Giraffe Marketing – Website Development

September 8, 2020 by Edwin Gerace

Website Development

What is Giraffe Marketing? We are a website development company created with you in mind. We will work with you create to a unique website that brings to life your businesses’ brand image and products with a custom made website.
But what makes us different? Giraffe Marketing websites are designed to reflect you and your business. They will allow you to show your customer base your value and proposition while establishing an online presence that is tailored to you and your business. 

Your custom built website will allow your client base to spot your brand through highly interactive features built to engage.  Your virtual storefront allows your customer to interact and have full access to your site and business 24/7.  Your new custom website could be the perfect solution to expand your client base or introduce the world to your new brainchild.

At Giraffe Marketing, we are here to help bring your business to the online world. We can’t wait to work with you!

Why Website Development

Websites for small bussiness


Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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