March 22, 2021 by Edwin Gerace
Website Security Facts and Must-Have Steps for Your Small Business
You’ve just launched a brand new website for your business. It’s sleek, user-friendly, and already bringing in more traffic. Maybe you even thought about SEO to attract even more customers, but have you also thought about how to secure your new website? If not, you could be putting your entire business at risk.
You already know you can find valuable marketing resources on the Giraffe Marketing website, but you can also find guides like this to boost your website’s security.
First Some Frightening Statistics
Do you know how much the average cybersecurity breach can cost a small business just like yours? In 2019, the average was right around $200K for a single security incident. That’s a huge loss for just about any business and many of those impacted ended up going under completely.
Even more frightening is that more than 50% of all small businesses experience some sort of breach within a year. You could get lucky and end up in the other half, but why risk it? Instead, you can give yourself some peace of mind by taking simple steps to secure your website and any other source of data for your business. Keep on reading to find out how.
Now Some Practical Security Solutions
Take one look at cybersecurity reports like the one linked above and this one, and you may have trouble sleeping at night. While the reports are unsettling, you need to know that preventing attacks that could sabotage your small business doesn’t have to be complicated.
Perhaps the most practical and stress-free solution is to find a freelancer who can take charge of your website’s security and put your mind at ease. There are countless cybersecurity data protection professionals waiting on job sites, so you can find the freelance help you need. If you’re not sure where to start, try reading through reviews and comparing individual rates.
Until you can find and hire an experienced freelance cybersecurity pro, there are simple steps you can take to add basic security to your website. Add SSL certificates and web application firewalls(WAFs), and then be sure to use antimalware software for added protection.
Tips to Keep Cybersecurity Costs Low
By now, it should go without saying that budgeting to protect your small business website is a worthwhile investment. Remember, a single security instance could leave you with hundreds of thousands of dollars in damages. So if you have to spend a few hundred or thousand to hire a freelancer or add security layers, that’s a small price to pay in comparison.
You should also note that hiring a freelancer (also known as a contract employee) is indeed one of the most recommended ways to save money on cybersecurity. Freelancers usually come with their own equipment and supplies, which offers quite a bit of savings. You are also paying on an as-needed basis and you won’t have to worry about potential lawsuits or costly training.
One last tip for minimizing the costs of securing your website is to keep your passwords to that site secure and to make sure any staff members with access are properly trained. These security best practices shouldn’t cost you much, but they could end up saving your business.
Triage Steps to Take After a Successful Attack
Preventing cybersecurity issues is like trying to prevent any other emergency. Your best line of defense is to be prepared and put proper security measures in place. Having said this, there is no way to fully prevent a hacker from successfully targeting your website. After all, even major corporations and government institutions have fallen victim to cybersecurity attacks.
This means if you want to be fully prepared, you need security measures and a recovery plan in place. If you suspect a breach, stop using your website ASAP. You’ll also need to let your customers and/or employees know if their information was accessed during the attack.
Securing your small business website isn’t just an option. It’s a necessity if you want to protect your business from profit losses. A cyberattack could even sink your entire business, so take the steps needed to keep it secure and keep your business going strong for years to come.
Giraffe Marketing LLC can help small businesses with their digital marketing needs. Call us today at 803-609-7653 or visit our website to schedule a digital audit.
Photo Credit: Rawpixel
September 8, 2020 by Edwin Gerace
What is Giraffe Marketing? We are a website development company created with you in mind. We will work with you create to a unique website that brings to life your businesses’ brand image and products with a custom made website.
But what makes us different? Giraffe Marketing websites are designed to reflect you and your business. They will allow you to show your customer base your value and proposition while establishing an online presence that is tailored to you and your business.
Your custom built website will allow your client base to spot your brand through highly interactive features built to engage. Your virtual storefront allows your customer to interact and have full access to your site and business 24/7. Your new custom website could be the perfect solution to expand your client base or introduce the world to your new brainchild.
At Giraffe Marketing, we are here to help bring your business to the online world. We can’t wait to work with you!