September 21, 2022 by Edwin Gerace
The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. It is one of the most often frequented communication platforms out there and remains a leading distribution platform for businesses and brands alike.
As a key contributor to ROI and conversion rates, there’s no reason why today’s marketers and advertisers shouldn’t deploy its functionality. In fact, email marketing returns those who implement it correctly up to a 4,300% ROI; that’s a 43-dollar return on every $1 spent!
Similarly, the global email marketing market is currently valued and almost $8 billion, expected to more than double to over $18 billion in the next five years. Finally, of those who use email regularly, 99% check their inbox at least once daily! It’s no wonder why email has become a marketer’s number one accomplice…
The objective of implementing an email marketing and distribution strategy is multifaceted. Not only is it intended to build a larger base of desirable customers but also to increase conversion rates, boost sales, and if everything is executed properly, convert those customers into loyal, lifetime fans of your brand.
Luckily, we here at Giraffe Marketing LLC in Lexington, SC specialize in all things digital marketing, email marketing campaigns included! More on that later…
With that said, in what follows, we’ll be exploring email marketing in its entirety, from what it is, why it’s so powerful, and why you should be implementing its strategies immediately!
Let’s get right into it…
The Power of Email Marketing
While it’s widely understood the power of digital marketing and its encompassing strategies, email marketing and its encompassing strategies remain to be undermined and undervalued.
No longer… As illustrated in the statistics above, it would be downright silly to continue to downplay its importance! As a primary means of marketing and distribution, email is a communication platform used to interact, engage, and inform your email list, whilst aiming to reach your target audience in the process.
As an effective and efficient digital strategy for attracting, acquiring, and converting a target consumer, the power of email marketing is unquestioned.
With that said, creating a winning email marketing strategy is undeniably important and is universally agreed upon by the majority of marketers who use it.
Remember, if you need help devising a winning strategy, we at Giraffe Marketing can help! May of 2022 Giraffe Marketing blogged about The Potential and the execution of email marketing. To read more visit
Email Marketing blog post.
If you’re a part of the small subset that believes that email is dead, however, it’s encouraged to revisit your strategic approach. With that said, here are a few important factors to take into consideration…
Reach Target Audiences
First, email marketing affords the opportunity to reach target audiences in the most authentic and personable way possible. If you’re looking for a place where you can share your message with the most relevant people possible, then email is where you want to focus your time.
Not concerning itself with things like SEO, scroll-time, and algorithmic roadblocks much like that of a social media strategy, email marketing is the only one-to-one marketing strategy available to build customer relations.
Enjoying an ROI of upwards of 760% when targeted and segmented, email campaigns are unquestionably effective…
Remains a Widely Used Platform
Next, email still continues to be a widely used application. Not only do 99% of email users check it daily, but nearly 50% of the world’s population still use it. That’s almost 4 billion people! Why wouldn’t you want to have a piece of that pie?!
Automation & Efficiency
Lastly, not only is there an abundance of automated email marketing platforms available for your benefit which we’ll discuss shortly, but they all offer ways to create and customize campaigns like never before, all at a fraction of the cost of most digital marketing efforts.
It’s no wonder why 87% of B2C marketers implement automated tools as part of their campaign strategy!
Below is a summary of the vast benefits associated with implementing an effective email marketing strategy:
Are you convinced yet?! If the aforementioned email statistics aren’t enough to convince you of its importance and power, we’re not sure what will…
The success of your email marketing campaigns begins with strategic planning surrounding target audiences, implementation tactics, and ultimately, effective execution. None of this is possible, however, without a deep understanding of the value and power of email marketing at large.
As discussed throughout, email is an incredibly helpful tool when leveraged properly. With over 50% of consumers purchasing from effective marketing emails monthly, you’d be remiss not to focus on developing a comprehensive email marketing strategy…
The problem, however, is that many fail to understand how to leverage it to their advantage. That’s where we here at Giraffe Marketing LLC in Lexington, SC come into play!
Not only are our email marketing services designed to help YOU reach prospective customers targeted towards your niche but they’re also secure, compliant, and dynamic, guaranteeing the results that you’re looking for.
It’s simple… We curate the strategy and YOU approve it. It’s that simple! All that’s left to do then is to await the data reports. The best part? You get to reach your desired target audience at a fraction of the cost of what a postcard would cost!
Eager to learn more about the power of email marketing and how we here at Giraffe Marketing may be able to help? Don’t hesitate to email email@example.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, email campaign and strategy included! Many vendors are guaranteeing open rates which makes the pricing very competitive.
January 18, 2021 by Edwin Gerace
Ever wish you could become one of those rare morning people? The ones that wake with a start, feeling refreshed and energized. The ones that get in that morning workout or wrap up some work before many of us even hit the snooze button for the first time. Here are five tips to help you achieve that early bird status!
October 22, 2020 by Edwin Gerace
SEM Digital Strategies are a must and this blog will highlight the reasons why and challenge you to explore your personal digital strategies and goals.
What does SEM mean?
Per Wikipedia SEM or search engine marketing, is a form of Internet marketing that involves the promotion of websites by increasing their visibility in a search engine results pages (SERPs) primarily through paid advertising. This process is known also known by names such as Pay to Play, Paid Clicks, or Sponsored clicks.
What is the purpose of SEM?
The short answer, SEM places your business in front on consumers for a fee. When you use the search engine marketing method, you are working with search engine companies such as Google and you are paying for ad placement on their websites ie the google ads that pop up first when keywords are searched. The more you pay, the better your placement, hence the term pay for play. For this method to truly succeed however, you want to make sure that you are using specific and targeted keywords on your website. If you do not use words that a consumer will search, then it does not matter how much you pay as it will be in vain.
What search engines participate in SEM marketing?
All search engines in operation participate in an SEM marketing system, its just a matter of finding one that works for you. Some of the current search engines in use are Yahoo, Bing, DuckDuckGo, Startpage, OneSearch and of course Google. You want to make sure that you pick a search engine that is best for your business and your needs, make sure you do adequate research before deciding whom to partner with in this endeavor. Giraffe Marketing LLC, can assist you with this.
Why are SEM Strategies needed?
Let us look at some statistics from 2020. According to Oberlo, Google has been visited 62.19 billion times in this year. This search engine alone processes 3.5 billion searches per day with 90% of survey respondents saying they were more likely to like one of the first set of results then not. What does this large group of numbers mean? Let’s look specifically at the 90% portion. Out of the individuals surveyed, only 10% would click past the first page of search results on a search engine page. Without SEM, without paying for ad placement, only 10% of individuals may see your business information out of the other relevant items. Do you want to take that risk?
SEM digital marketing strategies are a must for a virtual storefront. With over 3.5 billion consumers using the web to search daily, it is paramount that a business does their due diligence and research SEM methods and search engine partners. Can money you spend today help you expand your client base for years to come? Giraffe Marketing will be happy to assist you with your SEM strategy research, it cost nothing to send a message !
See Infographics below that support this blog post