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A Case Study: The Power of Social Media

June 21, 2022 by Edwin Gerace

A Case Study: The Power of Social Media
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Choosing The Best Platform for You. 

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social Media Platform 
Social media is an amazingly powerful tool

Social media is an amazingly powerful tool that can help you create more awareness of your products. Research shows that the number of social media users will hit approximately 4 billion worldwide in 2022, which will be about a 4.8 percent increase from 2021. In this case study, we’ll look at how your business can effectively harness the power of social media.

The choice of social media platform will be dictated by the overall objectives of your business, as shown below! 

  • Obviously, LinkedIn’s 828 million users create a large audience for your brand to be seen as an industrial leader by displaying your awards and professional announcements. LinkedIn also offers a great source of quality employees when you are looking to hire new staff. LinkedIn is a powerful tool to help you stay up to date with industry news and learn from thought leaders across the globe.
  • Undoubtedly to attract targeted clients to buy your products and hire your services, consider Facebook and Instagram. Facebook boasts more than 2.9 billion active mobile users monthly, while Instagram has 500+ million individual users on it daily! These platforms offer an ever-green source of clientele with the right social media strategy. While Facebook boasts millions of users and content flowing, depending on your business, this might not be the exact marketing match. Instagram has very similar content but puts more emphasis on visual content.
  • In addition, YouTube is the second-largest search engine after Google, with 5+ Billion videos watched daily. With 9 out of 10 viewers saying they wanted to see more videos from brands and businesses, 87% of video marketers reported that video gives them a positive ROI. Using video in your social media marketing is the secret to reaching 122 million-plus active daily users on YouTube. Use it to drive traffic to your website and convert more leads into buyers.

Creating a Plan for Social Media using marketing tools

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

Develop Social Media Campaign Objectives. With goals that are Specific, Measurable, Attainable, Relevant, and Time-bound (SMART), you have a 377% likelihood of attaining your social media campaign objectives. On the other hand, you need to Reach out to Giraffe Marketing to get a free social media evaluation. In addition, some of the most common goals you can set for your social media campaigns are:

Select Appropriate Social Media Channels. 

  • Boosting brand awareness with a paid strategic plan
  • Increasing your sales by creating demand and awareness
  • Acquiring more customers through building dialog and content
  • Boosting the engagement levels with dialogue and specific content

Create Buyer Profiles. 

First and foremost, your content should always target an ideal audience to make your campaign successful. The following are some of the most critical elements to include in your buyer profile:

  • Name
  • Gender
  • Income
  • Location
  • Pain points
  • Favorite social media channels
  • Interests

For example, you can leverage Facebook Audience Insights to get valuable data about the current target audience. More than 56% of companies are estimated to have reached high-quality leads from targeted buyer profiles.

Without a doubt, It is critical to understand which social media channels the audience likes to visit and the time spent on them. For marketers, Facebook, Instagram, Tik Tok, YouTube, and Twitter are the best platforms to engage with their prospects. The average daily time spent on these platforms is 33, 29, 89, 30, and 31 minutes, respectively. You can also use website analytics to see which channels users prefer most. 

Conduct Competitor Analysis.

Nearly 56% of executives leverage competitive intelligence to monitor their competitors’ activities and improve their own. Clearly, this helps to identify and understand the competitors’ strategies and adjust yours’ accordingly. 

Monitor The Performance.

About 51% of businesses monitor their social media campaigns to capitalize on their audiences better, e.g., by boosting engagement. This helps to gauge the effectiveness of a social media strategy.

Executing Plan for Social Media with a professional

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

A clear plan is a strategy. Posting from your phone while watching TV is a Post. Big Difference. Some of the best practices you need to implement are:

Publish high-quality content. 

Obviously, you should post high-quality content your audience will find engaging. A study showed that 78% of consumer respondents said the posts. Any addition to these companies’ social media follow impacts their purchases—the more interesting, the better. Social media is a potent tool, and using the best quality content is paramount.

Publish content regularly.

It is advisable to choose a posting schedule and stick to it. Evaluate your social media campaign’s performance. Set a plan and stick with it. Plan more minor and execute regularly. For example, I post Motivational Monday on Instagram. That is one day a week. Do what you can manage, or hire Giraffe to help you plan and execute regularly.

This insight can help you take remedial measures and get desired results. 

Evaluating Plan for Social Media with your marketing partners

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

Audit your audience and competition.

Indeed more than 70 million websites leverage web analytic tools to track website visitors’ behavior. Therefore, establish the factors that make your audience engage—integrating your social media channels with your company website.  Furthermore, use the tools from Facebook and Instagram or hire Giraffe to manage those data points.

Evaluation will also include tracking how your visitors interact. For example, which types of posts do your followers share with others. Identify and create more content of the same. 

Conclusion

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency

Finally, the success with social media begins with social media planning! We at Giraffe Marketing are experts in social media planning and strategy. Additionally, social media is a potent tool that can leverage much power if done correctly. Contact us to help you get the most out of these valuable communication mediums on social media. We can help you reach new customers and create a buzz about your company!

I personally want to challenge you to call (803-609-7653) or email edwin@giraffemarketingllc.com to set up a time to evaluate your business and your virtual storefront. Absolutely let us, partner, together to get you more exposure and create a dialog that creates sales and exposure.

What are the Best Reasons Your Business Needs a Social Media Strategy?

October 13, 2021 by Edwin Gerace

The social media strategy describes the objectives and support framework by which your business will use social media to meet its communications goals. 

In essence, it is a simple statement of goal, setting forth specific objectives you want to achieve through social media. 

Adding social media to the overall marketing and comms strategy means it’s not implemented as part of a silo but in parallel with other channels.

What Is A Social Media Marketing Strategy?

The social media marketing strategy outlines the goals you intend to achieve and the steps you plan to accomplish them.

Develop a detailed social media strategy for your business so you can stay on track. This will result in better results as you implement your plan.

At Giraffe Marketing LLC, We’ll give you a free digital audit if you don’t use these social networks or consider using them as part of your social media marketing strategy.

Let’s discuss the importance of social media plans for businesses and create an effective social media marketing strategy.

Here are five reasons why a social media marketing strategy is important.

1. Increase brand awareness

Your brand’s awareness and recognition can be significantly increased by applying a social media strategy. 

We all know that consumers are at any given point in the buyer’s journey at different stages. The power of social media lies in its ability to elevate every step of the buyer’s journey.

2. Boost your marketing goals

A custom social media campaign can complement any marketing goal your business is trying to achieve. 

A company can use this method to reach its target audience and accomplish its goals in several ways, such as brand recognition, thought leadership, generating leads, and increasing revenue.

It is no longer a competitive advantage to be active on social media, and it is a requirement. You can showcase the unique characteristics of your brand using social media properly to tell your story.

3. Engage the Community

Engaging your community helps build relationships, increase loyalty, and increasing brand advocacy for your brand. 

Engage your audience, make them feel appreciated, make them fun, and stimulate their thinking so that your business remains top of mind.

4. Gain Credibility of a brand

By using social media, your brand can engage with its target audience in an authentic manner. As a company, you can tell them more about who you are than just your products. Tell them your story and what you’re all about.

Though your website’s about section is vital and discusses your journey in general, it may not be the first place that consumers look for content to read. 

Embrace your culture, mission, and values through organic posts, letting your consumers know what makes you tick.

5. Boost Google visibility

In addition to searching Google for information about your business, your prospects are already doing so.  

Setting up a profile on social networking sites allows you to have your own web pages appear all over the first page of Google.

Take a look at the first page of Google for your company name, for instance.  There is a good chance your Facebook page ranks on page one if you have it set up.  

The presence of a LinkedIn page and a Twitter account will also boost your ranking.  In search results, it’s best to control more pages, as that increases the odds of someone clicking your link.

You should preferably hire a social media marketing agency that fits the needs of your business Giraffe Marketing LLC is a good choice for you.  The second thing you should do is create a marketing plan that defines the campaign’s goals.

Our locality and understanding of the importance of every dollar make us adept at using your money wisely. Your content can be tailored based on the immediate results you get from your social media strategy. 

If you spend more time on your social media platforms, the more likely you will get to experience their benefits. 

What’s YOUR Social Media Strategy?

September 9, 2021 by convergesc

All marketing campaigns must have a plan.

All plans must have a strategy.

Start with Giraffe Marketing today!

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Benefits of Using Social Media Marketing 

July 30, 2021 by Edwin Gerace

Social media marketing helps businesses achieve their marketing and business goals. Keep reading to know the five important benefits of social media marketing!

What is your campaign strategy for Social Media

Introduction

Modern-day businesses are heavily dependent on social media to generate brand awareness, maintain online reputation, and boost revenue. Why? It’s because most of their customers are on social media platforms. However, we at Giraffe Marketing always come across business owners that still don’t realize the importance of social media in 2021. Therefore, our social media experts wanted to share why social media makes an integral part of any online marketing strategy. Here are the five undeniable benefits of using social media marketing in 2021!

Boosts organic online visibility

With social media marketing, you give your brand an opportunity to improve organic search visibility. Since Google factors in the social signals as well to determine your site’s search engine rankings, creating a high-quality social media marketing strategy becomes a necessity. So, SMM doesn’t just put your brand out there; it also affects your site’s SEO.

Helps develop brand loyalty

The unparalleled opportunity to build a solid customer-business relationship on social media can quickly set you apart in the competition. How? Brands can use social media to join in the conversations and interact with potential customers. Delivering indispensable value in such interactions can help you develop brand loyalty and make your brand more credible.

Social media marketing helps businesses achieve their marketing and business goals. Keep reading to know the five important benefits of social media marketing!
Social Media helps brand loyalty

Can be used for customer support

Since your target audience is on social media, chances are that they expect you to be there too! After all, they want to establish a connection with their favorite brand. In other words, they expect you to use social media as a customer support portal, which in our opinion, isn’t a huge ask. Why not use social media as a medium to answer customer queries and build an excellent customer experience?

Data-driven marketing strategy

Social media marketing doesn’t rely on guesswork. Every action you take with your strategy can be quantified and tracked. Most social media platforms have a dedicated panel or dashboard for insights that brands can use to optimize their campaigns further. Since social media marketing is data-driven, small businesses have an opportunity to get the best out of their limited online marketing budget.

Facilitates lead generation and sales

As per SmartInsights, 48 percent of the marketers surveyed achieve positive Return on Investment from social media marketing.

Businesses can rely on social media to efficiently generate highly qualified leads and move them through their sales funnel. You can couple social media marketing with paid advertising and further expand your reach. The strategy can generate instant results and help businesses boost sales and get positive marketing ROI.

Keep reading!

Indeed, developing a strategy and coming up with high-quality takes time. But once you put a system in place, running social media marketing campaigns becomes a piece of cake. We highly recommend hiring social media marketing agencies as they can deliver the results quickly without breaking your bank! Are you looking to get the most out of social media marketing? Then connect with the friendly marketing professionals at Giraffe Marketing today. Don’t forget to check out other informative posts on the blog too!

Must Read:

Having a Social Media Strategy Is the best strategy.

Social Media Posting Marketing Plan

Social Media Postings

Understanding Social Media

What is social media?

by Edwin Gerace

Social media by definition is websites and applications that enable users to create and share content or to participate in social networking.   Which refers to web-based communication and technology that people consume on a daily basis.  People interact for business and personal uses across multiple devices.  They share data, videos, files, pictures, and much more.

Social Media with Giraffe Marketing
Colleagues sitting in a row using digital devices Giraffe Marketing

People engage with many different media based on location, device, and use.  There are hundreds out there.  Many say that Facebook, TikTok, Instagram, and Youtube are the most popular.  The 21 most popular social media sites are listed here on this page.   By the same token, social media also includes activities such as blogging and sharing of media such as video, photos, and documents.

Now with all that sharing of data and files and habits comes a cost.  That cost is the collection of data.  Now that data can be interpreted as big brother is watching your habits or as a business owner, it is collecting targeted data.    By reason of deduction, you could say that social media will help improve how your target audience.  It will also cause your ROI to increase while your clients will be seeing ads that matter to them.   Being in front of the right audience is paramount but using the correct content that is tailored to the right platform to the correct consumer.  

Social media marketing is an active and always moving medium from the news that is reposted to the new funny video that is shared in microseconds.  These moments are sometimes called micro-moments which include things such as posting videos, images, and text.  Many advertisers take those segments of targeted consumers and reach them organically or sometimes by the use of paid social ads.

While social media marketing requires posting content in a timely manner to the right audience with the right message to achieve your goals.  This by default will encourage consumers to create dialog and interact with you.   By definition, interactions can be seen as likes, shares, and mentions in your social postings.  

Business people sharing marketing ideas – Giraffe Marketing

Social media marketing needs to be laser-focused and all parts working in unison to deliver the right message to the right consumer with the intent of creating dialog or interaction.  You never know when that post could go viral and if it does you have to be ready.  The wrong viral message could be deadly, so correct content with the correct message is paramount.  

So in conclusion, you must partner with or have a person that can create the right message and put it in front of the right audience causing the correct outcome which should drive results and revenue.  Let Giraffe talk to you. 

Having a Social Media Strategy Is the only strategy.

May 13, 2021 by Edwin Gerace

Social Media Digital Strategy is almost mandatory

Giraffe Marketing offers Social Media coaching for Planning and, lastly, Execution.  Let Giraffe be your digital partner in social media

The most used digital marketing tool is now becoming Social Media Marketing. It is basically the use of social media platforms to connect with desired prospects. You can connect with your audience to build a brand. As well as increase sales, and if it is the case, also drives website traffic. The main social media platforms at the moment are TikTok, Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn. The consumer is going to the internet before going to the yellow pages. The consumer is going to Facebook before calling the better business bureau.

Nowadays, digital marketing is an essential aspect of the business. Think of digital marketing as your virtual storefront. Still, just like everything else, it constantly changes and evolves. It was so using different strategies that take advantage of all the new tools available. So just as your store changes you must change and adapt to the moving target of consumer attention.

Some benefits of using digital marketing are:

  • You can save more money than with traditional methods
  • You can get to know your audience
  • You can track responses
  • You can reach a global marketplace
  • You can interact with your prospects

Need for a Social Media Plan / Strategy

Giraffe Marketing offers Social Media coaching for Planning and, lastly, Execution.  Let Giraffe be your digital partner in social media

The list of reasons why an effective social media marketing strategy or plan is necessary is endless and keeps growing daily, but let’s mention just some of them:

  1. Customers are active on social media: The most you connect with your audience, the more likely you are to have new customers. Technology has developed an atmosphere of easy access and use for people. Allowing them to exchange information on their own terms and conditions. Letting them decide how to contact you.
  2. Build Brand Awareness: Social media accounts for your brand will be helpful for your brand when used daily, being able to generate a large audience for your business in no time. This kind of channel makes it easier for a customer to find you and communicate with you. And secondly, increases their satisfaction and they’re royalty.
  3. Give room for innovation: A plan that’s consistent with the objectives of your business will make easier the process of building and creating content. It will resonate with your audience, giving you the chance to refine the quality of the material and think in a creative yet effective social post. You can include interactive resources available to generate more engagement with your audience.
  4. Engagement: Social media opens a dialogue for quick relationship building and customer loyalty. It’s critical to design and establishes new ways to communicate with your audience, so they get to feel more and more involved.

Content Calendar for your Social Media Plan / Strategy

Giraffe Marketing offers Social Media coaching for Planning and, lastly, Execution.  Let Giraffe be your digital partner in social media

The content calendar is the most common, used, and effective tool that can help you when you are creating or establishing a strategy.

This will help you plan ahead of the content and the post you will be publishing on social media. It may sound a bit overwhelming at first, but organizing your content is key when designing a social media marketing strategy, and will bring you tons of benefits. Let’s not freak out planning your content does not have to be rocket science and you can do it from the easiest way, which is through the use of templates available online or designing from scratch.

One of the benefits of using a content calendar for your brand is that it’ll help to post constantly. There’s no other option to growing organically on social media than being constant, keeping your brand giving the customers content they can consume and interact with. As obvious as it may seem, another perk is the time you’ll be saving when defining things in advance; this will also allow you to post better content on your accounts since you’ll have the time to talk and don’t miss out on important events.

But most importantly, a content calendar will help you check the content and quality of the information you’re constantly giving to the people, so you can make sure it fits and helps your brand to accomplish the desired goal, matching with the social media strategy you’ve designed.

Planning is a necessity.

Planning is a necessity

Giraffe Marketing offers Social Media coaching for Planning and, lastly, Execution.  Let Giraffe be your digital partner in social media

There are multiple reasons why you need a social media marketing plan. Still, it’s important to mention that, without it, you and your team will find themselves posting information with no particular order, giving a messy first impression of your business.

A huge part of designing and defining your marketing strategy on social media is to know which platforms you’re going to be using, according to the results you want for your brand. It’s important to know this because a brand can have a presence on every platform, or either you can define and select just a few of them.

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

Whether you are just starting out your business or you want to expand and grow, you must have a plan. Your marketing calendar, digital plan, your campaign strategy are your blueprint for success. You must be willing to have a plan that is either 3 months or 6 months or 12 months. Then you need to evaluate those plan’s success. By having a plan you are creating goals that you can achieve.

A massive part of designing and defining your marketing strategy on social media is knowing which platforms you will use according to the results you want for your brand. It’s important to know this because a brand can have a presence on every platform, or you can define and select just a few. There used to be just one dominant social planner, Hootsuite, and it was free, now that the planning business has become very lucrative. So if you manage one account, and your platform is Facebook and Instagram, use the Facebook Business planner. It is easy and FREE. If you are like me and managing multiple accounts and platforms, you must choose one that fits your style and needs. I like Social Pilot and it works for what I need, and yes they all have their flaws.

Set your goals out of reach but not out of sight.

By Edwin Gerace

Twitter with Giraffe Marketing Agency

November 19, 2020 by Edwin Gerace

Choosing to use twitter as a marketing strategy gives your business a number of marketing advantages. With this decision, your company now has the ability to plan, create, and share content relevant to your business and engage with a new customer base. By generating engaging post, you provide the opportunity for open dialogue on your business ideas and concepts. Learn more about Twitter with Giraffe Marketing Agency below.

Why Twitter is considered a great social media tool:

  • This social media, unlike others, is free to use
  • This strategy provides ease of use and access with availability on any smart device (smart phone or tablet) and a computer.
  • Twitters platform allows its users to post numerous types of content from blogs and news articles to images and videos.
  • Twitter is available worldwide, this means you are able to reach an audience outside the US with little to no effort.
  • Twitter can be used as a search engine
  • This platform is designed for social engagement allowing you to converse with current and future consumers.

Twitter consumers are your consumers:

  • Over 30 million people use twitter every month
  • Roughly 20% of the adults in the US are users on this platform
  • Over 30% of the users say they can recall something they saw on Twitter
  • In excess of 50% of all Twitter users take action after seeing a brand mentioned

Using Twitter to grow your business:

  • Daily Tweets
  • Repost, Tweet and Retweet
  • Know which hashtags(#) to use and use them properly
  • Follow reliable and relevant persons to help build connections
  • Follow mutual friends, this will allow like-minded individuals access to your posts
  • Do not post spam items. Only post items relevant to your business ideas or trends. If you begin posting spam you will lose the attention of your audience.
  • If you find posts interesting then be sure to comment or retweet them, this will make your account visible to those with similar interests and ideas.
  • Be sure to provide a Twitter bio on your account, this will allow your consumers an insight into who you are and what you provide, even if it is brief.
  • Be sure to link your Twitter account to all of social media and web accounts you may have, visibility is key.
Check out @GriaffeMarketingLLC on Twitter

I would encourage you to follow me on Twitter @GiraffeMarketingLLC . Learn more about Twitter with Giraffe Marketing Agency.

Twitter with Giraffe Marketing Agency

Understanding Social Media

November 2, 2020 by Edwin Gerace

Social Media

Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests, and other forms of expression via virtual communities and networks.[1][2] The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features.

Wikipedia

Why should your business integrate social media into their marketing campaigns?

3.5 billion. The amount of social media users in the world. Social media sites such as Facebook, YouTube, and Instagram are an integral part of our society. Facebook controls nearly 60% of the social media world with 1.7 billion daily users. This is 1.7 billion potential clients waiting for new products and ideas to be presented to them. So why is it important to get your business on these platforms? Visibility. “I saw it on Facebook.” “Yeah, there was an ad for it on Instagram”.  These comments are said daily about any given product because they had the visibility that a social media marketing strategy provided. of that conversation.

Where do you start with Social Media ?

In order to begin your social media campaign, you must first know your marketing audience. Social platforms like Instagram and TikTok are aimed at a younger (teens to mid-twenties) audience while Facebook and Twitter are aimed at an older (mid- twenties and up) audience.  With your audience in mind you can select the social media platform that will cater best to that audience.   From there, you can create engaging and creative content targeted to that specific audience group

You must choose the correct type of social media

There are varying social media categories or networks within the digital media world. Social, media based, discussion forums, blogging and social shopping are only a few of the networks offered. Social networks focus on connecting people with similar interest and likes and allow communication through messaging and comments while discussion forums are designed solely around people engaging in forums and discussion chains. Each of these digital networks is designed for a specific use and that networks use should be considered when you are deciding on your marketing strategy.

The largest of these networks is social followed closely behind media; these networks should be your primary focus when selecting and creating a digital marketing strategy designed for social media. Facebook, Twitter and LinkedIn are the best social networks to launch your social media campaign with. These social media networks work more diligently to actively connect consumers with brands and content that work best for their needs and wants.   Your secondary focus should be media sharing networks, these would include networks such as Instagram and Youtube. Because the primary goal of media networks is to share media, this is your chance to share images, videos and any other online media that is creative and engaging. You can truly captivate your audience in seconds.

All of the most popular social media platforms have their specifics designs and all of these can be useful in promoting in your business. See below how these platforms everyday uses can be helpful for your business.

  •  Twitter allows you to tweet just like everyone else….or not.  On the business side of things your tweets are indexed, you can target key words and determine a key audience while paying for a better performance. See below for data.
  • Instagram is owned by Facebook and is one of the fastest growing social networks This site is built for engagement. You can create stories, post images and interact with consumers. See below for data.
  • LinkedIn is used to connect businesses not only to each other but to employees and consumers. It is very business centric and highly creditable. 
  • Facebook is still one of the largest social networks. With Facebook you can target your ads, you have options with advanced or simple ad solutions, ads are easy to set up. You can measure your success and you can control your budget and make adjustments as needed.




If you’re not already using these social networks as part of your social media marketing plan or you are considering a social media marketing strategy, you should get a free digital audit by clicking here.

Using social media to market your business is no different than any other strategy as long as it is done correctly. You must do your research. Know your audience, know the network you wish to market on and above all be sure this is the strategy you wish to undergo. Make sure you seek professional help, if not Giraffe Marketing LLC, then an agency that fits your business needs.  Secondly, ensure you have a clear marketing plan that lays out the goals of your campaign. Lastly be sure to monitor and adjust as needed. As with any marketing campaign, social media campaigns need constant attention and adjustments to ensure you are reaching your desired audience and gaining consumer retention. There are millions of eyes scanning the internet looking at you, make sure you align yourself with a professional that can walk with you during your social media journey.

For a FREE Social Media evaluation please call Edwin at 803-609-7653 or email him Edwin@GiraffeMarketingllc.com


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