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6 Killer Benefits of Digital Marketing for Small Businesses

July 19, 2021 by Edwin Gerace

Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.

Giraffe Marketing 
Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.
Teamwork makes the Dream work- Giraffe Marketing LLC

Introduction

Do you want to compete with the big brands in your industry? Here’s what you need – a level playing field that gives you equal access to the target audience. Fortunately, digital marketing delivers just that! You can get in front of tons of new faces and even lock horns with the big boys in your industry. When local businesses partner with agencies such as GiraffeMarketing and you create a targeted and defined digital campaign you can level out the playing field. But that’s not it. Here are several other crucial benefits of digital marketing that your business will relish in 2021 and beyond.

Make data-driven marketing campaigns

One of the advantages of using digital marketing over traditional marketing is that it is data-driven. In other words, it is the most measurable form of marketing there is. You can create online marketing campaigns that are easy to track, tweak, and grow. With the help of analytics, you can ensure that the digital marketing tactics work in your brand’s favor. It allows you to use the available resources effectively and get a higher marketing ROI. Lef Giraffe worries about ROI and CTR and CTA while you work on growing your business.

Provides a Low Entry Barriers

Gone are the days when brands with big marketing budgets ruled the market. With access to the Internet, it is pretty much a level playing field when it comes to promoting products and services on the world wide web. You can start promoting your products at zero costs using techniques like SEO and content marketing.

6 Killer Benefits of Digital Marketing for Small Businesses
Giraffe Marketing LLC - Lexington SC
Let Giraffe Marketing worry about CTR, ROI, CTA, and you can focus on growing your business

Reach qualified buyers with SEO

Did you know that 68 percent of online experiences begin with a search engine? SEO makes it easier to get specific with your target audience. It eliminates the guesswork and directs every marketing campaign towards people that are most likely to engage with your brand. You can successfully narrow the target audience by using insights like demographics, interests, online behavior, and more. Brands can even rank their business websites on search engines for keywords their target audience use while searching for related products and services.

Boost marketing ROI and revenue

A well-structured and well-tested digital marketing strategy will always produce excellent results. If you hire digital marketing professionals, they will make sure the campaigns are optimized to achieve the set marketing and business goals. Agencies have proven industry-specific strategies that will help small businesses make the most of their marketing budget. Take email marketing, for instance, which produces an ROI of 4,200 percent for every dollar spent!

Cost-effective marketing strategy

Digital marketing doesn’t cost much. Why? Several digital marketing tools and channels are free to use. You can ditch paid marketing and invest heavily in organic marketing to produce long-lasting results. However, creating an in-house digital marketing team will cost more than hiring a digital marketing agency. We highly recommend you search for an agency that has experience developing industry-specific online marketing strategies. Again let Giraffe Marketing build your campaign, manage your campaign, and report back to you while you are growing your business.

Giraffe Marketing is your digital marketing partner in 2021?  Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.

Develop trust among customers

The online world is transparent, and customers dig that. They want brands to be available online so that they can interact with them. When you invest in digital marketing, you give a strong message to your target audience that you care about them and are open to discussion. Since many online marketing platforms can even be used to extend your customer services, it will be easier for you to develop trust and credibility among your target audience.

Keep reading!

Digital marketing comes with benefits that have the potential to quadruple your business growth. However, your brand will only achieve that if you hire the right team of digital marketing specialists. At Giraffe Marketing, we offer the most advanced digital marketing strategies that help brands achieve their business and marketing goals. Connect with our friendly online marketers and we will set things up for you! Loved reading this post? Don’t forget to check out other informative posts on the blog! 6 Practical Benefits to Consider When Hiring Digital Marketing Agency.

Some must-reads

How to Reopen Your Small Business Amid the Pandemic

Having a Social Media Strategy Is the best strategy

6 Practical Benefits to Consider When Hiring Digital Marketing Agency

6 Practical Benefits to Consider When Hiring Digital Marketing Agency

July 9, 2021 by Edwin Gerace

Your brand needs marketing experts that can provide the best results at the minimum costs. Keep reading to find the benefits of hiring digital marketing agencies in 2021.

Introduction

Digital marketing isn’t easy. And the reason is quite simple – you need special skills to market a brand, product, or service on the internet. If you run a business and want to market it online, it’s better to leave things to professionals. In other words, you should hire an agency like GiraffeMarketingLLC to enhance your online presence. We have shortlisted some of the undeniable benefits of hiring an online marketing agency in 2021. Let’s discuss them, shall we?

  1. Cut down on marketing costs

Compared to an in-house online marketing team, hiring an agency will cost much less over time. It’s simple math. You will be dealing with independent contractors that have full-time employees. You have nothing to do with paying these full-time employees or managing their benefits. Not just that, you also don’t have to pay for essential digital marketing tools because agencies already have them! So in some situations, that agency is able to get media buys discounted to cover the expense of the agency.

  1. Focus on business growth

Running an online marketing campaign requires certain resources, and it can be exhausting to put a high-quality in-house team together. It is time-consuming and takes your attention off of things that matter, i.e., business growth. When you hire a digital marketing agency, you won’t need to worry about developing marketing teams, plans, testing campaigns, and in-house team training. The time can otherwise be used to grow your business.  Do you want to be worried about keywords in your email campaign or taking pictures for Facebook or do you want to run your business.

  1. Access to required skills

We mentioned how a successful online marketing campaign demands ‘special skills.’ Here are the people you need to plan and execute a result-oriented digital marketing campaign:

  • Project manager
  • Strategist
  • Copywriter
  • Graphic designer
  • SEO specialist
  • Paid advertiser
  • Social media manager
  • Front-end developer
  • Email marketing specialist

Digital marketing agencies accrue top talented and qualified digital marketing experts. They are well-equipped to tackle your project since the experts have worked on similar projects in the past.

  1. Effective budget management

Digital marketing agencies have a firm grip on the latest trends and understand exactly how much you need to spend to achieve your marketing goals. This way, you can make sure that your money is being spent the right way. The experts at these agencies have been working on several different projects and therefore have effective budget management skills.

  1. Put experience to work

You can always find a digital marketing agency with significant experience working with companies just like yours. You should ask the digital marketing agencies to present their portfolios, giving you a great insight into the agency’s capability. However, if the agency hasn’t worked for a company like yours, you should dig deeper to understand what the agency can do to get you the desired results.

  1. Meet the deadlines

Digital marketing agencies are exceptional at setting up things to take on their client’s marketing challenges. It is crucial because the competition is getting fierce every day, and you cannot let your marketing strategies slow you down. Digital marketing agencies are excellent at managing their resources, and thus you will be meeting your deadlines without a problem. Let the agency worry about deadlines for your Instagram account so you can work on employee training.

Keep reading!

Believe it or not, digital marketing is immensely powerful and can take your business to a whole new level. But, you can only leverage it if you hire the right online marketing agency. If you are looking for a digital marketing agency you can trust, always know that we are just a call away. Connect with us today, and we will set things up for your business! Loved reading this post? Don’t forget to check out other informative posts on the blog!

Do what you do well!

No matter what you do or the service you offer, you need to focus on that. So if you own a restaurant you need to be focusing on food quality and customer service. You don’t need to be worrying about keywords on your website and making adjustments or posting your lunch special. Let Giraffe Marketing help you leverage time.

Must Read:

How to Reopen Your Small Business Amid the Pandemic

June 25, 2021 by Edwin Gerace

Your Small Business Amid the Pandemic

Weathering the pandemic hasn’t been easy for anyone, especially those who operate small, local businesses. The pandemic forced the shutdown of small retail stores, nonessential services, and other businesses across the country, and owners are still trying to get back on their feet. So are you finally ready to reopen? Here are some tips and resources to help you prepare for a strong comeback! 

But before that, make sure to reach out to Edwin of Giraffe Marketing to get a huge leg up over your competition! 803-609-7653

Protect Your Financial Health

Small businesses everywhere are struggling with the financial impact of the pandemic. If funds are tight right now, make sure you prioritize financial planning before reopening.

  • Consider working with a financial advisor for guidance and advice regarding your current financial position.
  • Incorporate your business in SC to shield your personal assets from lawsuits and overdue business debts.
  • Look for ways to cut business costs as you get back up and running.

Is Your Business Ready to Reopen?

Your business may be ready to open to the public if your regional laws allow it and you have taken steps to protect everyone from illness.

  • Check the mandatory closures and stay-at-home orders issued for your region before opening.
  • Create a plan to protect your customers and staff from getting sick or spreading the virus.
  • Consider adapting your products or services to better align with changing consumer behavior under the pandemic.
  • If you run a restaurant, reconfigure your floor plan to allow for social distancing.

Your customers need to know that their health and safety are your top priority, so be sure to communicate what you’re doing to protect everyone.

  • Let Giraffe Marketing produce engaging content to stay connected with your customers through social media and your website during business shutdowns.
  • Anticipate the changing needs of your customers by paying attention to feedback.
  • Get involved in local initiatives and find ways to be more active in your community.

Build Trust With Customers

No small business owner was prepared for the pandemic. If you’re struggling to make ends meet right now, you’re not alone. Thankfully, many businesses are finally able to reopen and welcome customers back, even if things aren’t quite business as usual. Keep looking to the future and you will get through this!

Leadership and Groups

February 1, 2021 by Edwin Gerace

Where is your tribe? Who is in your tribe?

A Group is a voluntary combination of two or more people. There are three distinct types of Groups that are relevant to the QSource: communities, organizations and teams.

F3 Q Source

We naturally want to be surrounded by people we like and trust. We gravitate to groups for security and confidence.

Community is one type that of group. Persons that live and socialize together can create communities.

Organizations is the other group. Persons that is tied to a purpose and identity and have a mutual identity.

Teams is the final group. Persons that have the benefit of a Community.

Giraffe Marketing is here to be in your community

How does communities, organizations and teams apply to marketing and digital agency?

Community would apply to people in the similar industry / trade group referring business or making recommendations of talented marketing successes to each other to help each grow. Let Giraffe leverage its community resources to help grow your business.

Organizations would apply to groups / industry working together to help grow the trade / industry by sharing marketing concepts and resources. Giraffe can work with with your trade group to promote the brand or industry to the consumers.

Team with marketing means clients, marketing company, creative and digital tactics are all working in unison for a common goal of success and or ROI. Let Giraffe help your team grow with a conhesive plan for success.

There is no I in Team

To read more about Groups and Leadership

Attention men, if you are interested in growing your friendships or physical strength or growing your faith there is a solution. F3 can help you encompass all of that. F3 is a national network including 2,436 free, peer-led workouts for men. Our mission is to plant, grow and serve small workout groups for men for the invigoration of male community leadership. If you are in the Midlands of South Carolina visit F3 Lexington.

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F3 Nation

Leadership how it applies to all things

January 25, 2021 by Edwin Gerace

The Leadership journey is very similar to the marketing journey.

I was reading some of my F3 Q Source and came across this quote that has a lot of power.


The connection between movement and leadership is critical because it presupposes a need for action, a recognition by the leader himself that the status quo is something less advantageous than some other place, a location the leader visualizes and then articulates to his followers. Only then can the leader begin to persuade them to follow him to the new place. He must describe it to them first because people will only overcome their inertia and follow someone if they believe that he knows where he is going. They won’t leave the known for the unknown, no matter how charismatic the leader is.

F3 Qsource https://f3nation.com/

This theory of movement and leadership applies to most anything you can imagine. Just like marketing you must visualize and understand the consumers journey before you can tell the story or provide a solution. Many people look for the solution but don’t take time to plan the journey to the solution. Like you parents said you must walk before you can run.

 

Like the agitator in a washing machine, leadership dislodges things long embedded in people’s emotional fabric, things that are impure and do not belong there but to which they had become accustomed–like a ketchup stain on their favorite shirt.

Being both Disruptive and agitating, leadership will naturally make people uncomfortable, at least until they begin to see for themselves that they are being led to a place of advantage.

F3 Qsource https://f3nation.com/

We all as natural humans don’t like the uncomfortable or the uncertain. But what most detest the most is getting outside our comfort zone. So when someone you trust or someone in authority disrupt your norm. Many business persons have a lot of passion about their business and want to grow. When they enlist the help of a marketing professional, that can create some disruption. But they must understand the undertaking and can visualize the end result and be willing to take that journey as partners.


Leadership and Giraffe Marketing
Giraffe Marketing is looking out for you you

At Giraffe Marketing we pride ourselves that we have to several things that set us apart from others. 1st is to identify needs of the clients 2nd is to discover opportunities. See Giraffe for more steps to the process. We look too talking to you soon. Free Digital Audit here.


Giraffe Marketing LLC
Giraffe Marketing Heads above the rest

Attention men, if you are interested in growing your friendships or physical strength or growing your faith there is a solution. F3 can help you encompass all of that. F3 is a national network including 2,436 free, peer-led workouts for men. Our mission is to plant, grow and serve small workout groups for men for the invigoration of male community leadership. If you are in the Midlands of South Carolina visit F3 Lexington.

Rise and Shine it’s Morning

January 18, 2021 by Edwin Gerace

Ever wish you could become one of those rare morning people? The ones that wake with a start, feeling refreshed and energized. The ones that get in that morning workout or wrap up some work before many of us even hit the snooze button for the first time. Here are five tips to help you achieve that early bird status!

  1. Create a morning schedule. Physically write down the things you’d like to complete in the morning and set a time for each. Then stick with it. Once you force yourself out of bed early one or two weeks consistently, you’ll find it gets easier and easier to do.
  2. Let the light in. Whether natural or artificial, light tells your brain its time to get up and get going. If your room lacks large windows where you can open the blinds up, consider investing in a timed lamp or alarm clock with a light.
  3. Prep and eat breakfast. Although there are many of us who chose the skip breakfast, it is key to perking up your energy in the morning. Try prepping protein-focused meals the night before or grab a yogurt or fruit and try to consume it right after you wake.
  4. Get your body moving. Whether it’s a short walk around your neighborhood or a rigorous 5:30 am spin class, getting your blood pumping will help wake up your body and has a ton of other benefits, like stress and anxiety reduction.
  5. Feed your mind. Stimulate your brain and do something you enjoy first thing in the morning. Try reading a favorite book, catching up on the news, doing daily meditation, or setting intentions.

Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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