November 30, 2022 by Edwin Gerace
Blogging in the digital era is an excellent way to establish your business as a thought leader. It allows you to demonstrate your expertise and maintain credibility among your target audience.
A HubSpot study reveals that 40% of people don’t read blogs, which might suggest that blogging is dead. However, another study indicates that 80% of online traffic reads a blog at some point. This means blog content as a means to build your business for success is very much a thriving formula.
Data also shows that close to 409 million people read around 20 billion blogs every month. In addition, 1.98 billion websites post close to 7 million blogs daily to drive strong results. So, it is safe to say that blogging is still prevalent in 2022 and will continue to be a huge success for businesses.
Companies that regularly post blog content attract 67% more monthly leads than those that don’t. They also gain 97% more backlinks. These are some pretty staggering statistics that show the power of blogging.
Engaging content keeps your customers coming back to you for new information and invites qualified leads. So make sure you make every piece unique, practice interlinking, inspire curiosity, tidy up your design, improve the readability, use high-quality images, and experiment with multiple formats for better interactivity.
Users ideally spend three to five minutes reading a blog post. So, the higher the session duration, the more relevant and grasping your blog content may be.
But remember, marketing digital content is just as important to reach the right audience as developing quality content.
If you find it all too overwhelming, the Giraffe Marketing team can help. We’re an agency specializing in all things digital marketing. Call us at 803-609-7653 or write at info@giraffemarketingllc.com to have us help you provide a positive experience to your potential customers.
The power of providing great content can not be overlooked. While a lot goes into ensuring its effectiveness, at its most basic, it all comes down to the planning, scheduling, and execution of the content and blog itself.
That’s where Giraffe Marketing LLC comes into play!
At Giraffe Marketing LLC, not only do we offer an abundance of digital marketing services but westrive to produce resourceful content marketing.
Designed to take your content strategy to the next level, our content services provide businesses and brands, both large and small, with the reassurance that their online presence is taken care of.
Not lacking in data reports, as a Giraffe Marketing LLC client, you can also rest assured that every strategy that we implement is backed by real results.
So, if this sounds like something you could benefit from, allow experts here at Giraffe LLC based in Lexington, South Carolina to take the load off of your digital marketing efforts, whether for conent and blog posting to social media or otherwise, so that you can focus on other pressing business tasks that further move the needle toward growth.
Eager to learn more about the power of social media and how we here at Giraffe Marketing may be able to help with your content marketing needs? Don’t hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, social media content marketing, and social strategy included!
November 9, 2022 by Edwin Gerace
I had the opportunity to speak with Michael Woodland of ESNTL Headshots and discuss the importance to makeing the correct first impression. So in todays enviroment you only have 1 chance to make a first impression. So no matter if it is social media, your website or your business card, don’t do the easy thing and grab a photo off your camera roll. Spend the time and money to make your image matter. Head Shots are important in marketing
ESNTL Headshots is about to change the landscape of how the Midlands views headshots. Bringing forth new techniques and a more modern-day look, these headshots will benefit business websites, social media profile pictures, and your personal brand.
Visit www.ESNTLheadshots.com or call 803-250-6837 to find out more about what we can do for your business or to schedule a session for yourself or our Group and/or Corporate Organization.
There are many reasons to get a professional headshot, and here are a few reasons why we think it is important to do so. Research showed that you make a decision to trust someone within 100 milliseconds of seeing their face. Corporate headshots can ace first impressions and earn your client’s trust. When done right, they’ll boost your commitment to quality and other important values. As a leader, these photographs should demonstrate the quality that you deliver daily.
Schedule your headshot session by visiting www.ESNTLheadshots.com and be ready to bring forth the rebirth of your first impression.
You can reach us by calling 803-250-6837, emailing ESNTLheadshots@gmail.com, and by visiting www.ESNTLheadshots.com. Come find out why we say “It’s Essential to look your best….”
I hope you found this information valuable and will take a look (sorry for the play on words) at your online mirror. If you or someone you know is interested in a no obligation virtual snapshot of your online pressense feel free to reach out to Edwin Gerace 803-609-7653.
May 2, 2022 by Edwin Gerace
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July 19, 2021 by Edwin Gerace
Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.
Do you want to compete with the big brands in your industry? Here’s what you need – a level playing field that gives you equal access to the target audience. Fortunately, digital marketing delivers just that! You can get in front of tons of new faces and even lock horns with the big boys in your industry. When local businesses partner with agencies such as GiraffeMarketing and you create a targeted and defined digital campaign you can level out the playing field. But that’s not it. Here are several other crucial benefits of digital marketing that your business will relish in 2021 and beyond.
One of the advantages of using digital marketing over traditional marketing is that it is data-driven. In other words, it is the most measurable form of marketing there is. You can create online marketing campaigns that are easy to track, tweak, and grow. With the help of analytics, you can ensure that the digital marketing tactics work in your brand’s favor. It allows you to use the available resources effectively and get a higher marketing ROI. Lef Giraffe worries about ROI and CTR and CTA while you work on growing your business.
Gone are the days when brands with big marketing budgets ruled the market. With access to the Internet, it is pretty much a level playing field when it comes to promoting products and services on the world wide web. You can start promoting your products at zero costs using techniques like SEO and content marketing.
Did you know that 68 percent of online experiences begin with a search engine? SEO makes it easier to get specific with your target audience. It eliminates the guesswork and directs every marketing campaign towards people that are most likely to engage with your brand. You can successfully narrow the target audience by using insights like demographics, interests, online behavior, and more. Brands can even rank their business websites on search engines for keywords their target audience use while searching for related products and services.
A well-structured and well-tested digital marketing strategy will always produce excellent results. If you hire digital marketing professionals, they will make sure the campaigns are optimized to achieve the set marketing and business goals. Agencies have proven industry-specific strategies that will help small businesses make the most of their marketing budget. Take email marketing, for instance, which produces an ROI of 4,200 percent for every dollar spent!
Digital marketing doesn’t cost much. Why? Several digital marketing tools and channels are free to use. You can ditch paid marketing and invest heavily in organic marketing to produce long-lasting results. However, creating an in-house digital marketing team will cost more than hiring a digital marketing agency. We highly recommend you search for an agency that has experience developing industry-specific online marketing strategies. Again let Giraffe Marketing build your campaign, manage your campaign, and report back to you while you are growing your business.
The online world is transparent, and customers dig that. They want brands to be available online so that they can interact with them. When you invest in digital marketing, you give a strong message to your target audience that you care about them and are open to discussion. Since many online marketing platforms can even be used to extend your customer services, it will be easier for you to develop trust and credibility among your target audience.
Digital marketing comes with benefits that have the potential to quadruple your business growth. However, your brand will only achieve that if you hire the right team of digital marketing specialists. At Giraffe Marketing, we offer the most advanced digital marketing strategies that help brands achieve their business and marketing goals. Connect with our friendly online marketers and we will set things up for you! Loved reading this post? Don’t forget to check out other informative posts on the blog! 6 Practical Benefits to Consider When Hiring Digital Marketing Agency.
How to Reopen Your Small Business Amid the Pandemic
Having a Social Media Strategy Is the best strategy
6 Practical Benefits to Consider When Hiring Digital Marketing Agency
July 9, 2021 by Edwin Gerace
Your brand needs marketing experts that can provide the best results at the minimum costs. Keep reading to find the benefits of hiring digital marketing agencies in 2021.
Digital marketing isn’t easy. And the reason is quite simple – you need special skills to market a brand, product, or service on the internet. If you run a business and want to market it online, it’s better to leave things to professionals. In other words, you should hire an agency like GiraffeMarketingLLC to enhance your online presence. We have shortlisted some of the undeniable benefits of hiring an online marketing agency in 2021. Let’s discuss them, shall we?
Compared to an in-house online marketing team, hiring an agency will cost much less over time. It’s simple math. You will be dealing with independent contractors that have full-time employees. You have nothing to do with paying these full-time employees or managing their benefits. Not just that, you also don’t have to pay for essential digital marketing tools because agencies already have them! So in some situations, that agency is able to get media buys discounted to cover the expense of the agency.
Running an online marketing campaign requires certain resources, and it can be exhausting to put a high-quality in-house team together. It is time-consuming and takes your attention off of things that matter, i.e., business growth. When you hire a digital marketing agency, you won’t need to worry about developing marketing teams, plans, testing campaigns, and in-house team training. The time can otherwise be used to grow your business. Do you want to be worried about keywords in your email campaign or taking pictures for Facebook or do you want to run your business.
We mentioned how a successful online marketing campaign demands ‘special skills.’ Here are the people you need to plan and execute a result-oriented digital marketing campaign:
Digital marketing agencies accrue top talented and qualified digital marketing experts. They are well-equipped to tackle your project since the experts have worked on similar projects in the past.
Digital marketing agencies have a firm grip on the latest trends and understand exactly how much you need to spend to achieve your marketing goals. This way, you can make sure that your money is being spent the right way. The experts at these agencies have been working on several different projects and therefore have effective budget management skills.
You can always find a digital marketing agency with significant experience working with companies just like yours. You should ask the digital marketing agencies to present their portfolios, giving you a great insight into the agency’s capability. However, if the agency hasn’t worked for a company like yours, you should dig deeper to understand what the agency can do to get you the desired results.
Digital marketing agencies are exceptional at setting up things to take on their client’s marketing challenges. It is crucial because the competition is getting fierce every day, and you cannot let your marketing strategies slow you down. Digital marketing agencies are excellent at managing their resources, and thus you will be meeting your deadlines without a problem. Let the agency worry about deadlines for your Instagram account so you can work on employee training.
Believe it or not, digital marketing is immensely powerful and can take your business to a whole new level. But, you can only leverage it if you hire the right online marketing agency. If you are looking for a digital marketing agency you can trust, always know that we are just a call away. Connect with us today, and we will set things up for your business! Loved reading this post? Don’t forget to check out other informative posts on the blog!
No matter what you do or the service you offer, you need to focus on that. So if you own a restaurant you need to be focusing on food quality and customer service. You don’t need to be worrying about keywords on your website and making adjustments or posting your lunch special. Let Giraffe Marketing help you leverage time.
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June 25, 2021 by Edwin Gerace
Your Small Business Amid the Pandemic
Weathering the pandemic hasn’t been easy for anyone, especially those who operate small, local businesses. The pandemic forced the shutdown of small retail stores, nonessential services, and other businesses across the country, and owners are still trying to get back on their feet. So are you finally ready to reopen? Here are some tips and resources to help you prepare for a strong comeback!
But before that, make sure to reach out to Edwin of Giraffe Marketing to get a huge leg up over your competition! 803-609-7653
Protect Your Financial Health
Small businesses everywhere are struggling with the financial impact of the pandemic. If funds are tight right now, make sure you prioritize financial planning before reopening.
Is Your Business Ready to Reopen?
Your business may be ready to open to the public if your regional laws allow it and you have taken steps to protect everyone from illness.
Your customers need to know that their health and safety are your top priority, so be sure to communicate what you’re doing to protect everyone.
Build Trust With Customers
No small business owner was prepared for the pandemic. If you’re struggling to make ends meet right now, you’re not alone. Thankfully, many businesses are finally able to reopen and welcome customers back, even if things aren’t quite business as usual. Keep looking to the future and you will get through this!
February 1, 2021 by Edwin Gerace
A Group is a voluntary combination of two or more people. There are three distinct types of Groups that are relevant to the QSource: communities, organizations and teams.
F3 Q Source
We naturally want to be surrounded by people we like and trust. We gravitate to groups for security and confidence.
Community is one type that of group. Persons that live and socialize together can create communities.
Organizations is the other group. Persons that is tied to a purpose and identity and have a mutual identity.
Teams is the final group. Persons that have the benefit of a Community.
How does communities, organizations and teams apply to marketing and digital agency?
Community would apply to people in the similar industry / trade group referring business or making recommendations of talented marketing successes to each other to help each grow. Let Giraffe leverage its community resources to help grow your business.
Organizations would apply to groups / industry working together to help grow the trade / industry by sharing marketing concepts and resources. Giraffe can work with with your trade group to promote the brand or industry to the consumers.
Team with marketing means clients, marketing company, creative and digital tactics are all working in unison for a common goal of success and or ROI. Let Giraffe help your team grow with a conhesive plan for success.
To read more about Groups and Leadership
Attention men, if you are interested in growing your friendships or physical strength or growing your faith there is a solution. F3 can help you encompass all of that. F3 is a national network including 2,436 free, peer-led workouts for men. Our mission is to plant, grow and serve small workout groups for men for the invigoration of male community leadership. If you are in the Midlands of South Carolina visit F3 Lexington.
January 25, 2021 by Edwin Gerace
I was reading some of my F3 Q Source and came across this quote that has a lot of power.
The connection between movement and leadership is critical because it presupposes a need for action, a recognition by the leader himself that the status quo is something less advantageous than some other place, a location the leader visualizes and then articulates to his followers. Only then can the leader begin to persuade them to follow him to the new place. He must describe it to them first because people will only overcome their inertia and follow someone if they believe that he knows where he is going. They won’t leave the known for the unknown, no matter how charismatic the leader is.
F3 Qsource https://f3nation.com/
This theory of movement and leadership applies to most anything you can imagine. Just like marketing you must visualize and understand the consumers journey before you can tell the story or provide a solution. Many people look for the solution but don’t take time to plan the journey to the solution. Like you parents said you must walk before you can run.
Like the agitator in a washing machine, leadership dislodges things long embedded in people’s emotional fabric, things that are impure and do not belong there but to which they had become accustomed–like a ketchup stain on their favorite shirt.
Being both Disruptive and agitating, leadership will naturally make people uncomfortable, at least until they begin to see for themselves that they are being led to a place of advantage.
F3 Qsource https://f3nation.com/
We all as natural humans don’t like the uncomfortable or the uncertain. But what most detest the most is getting outside our comfort zone. So when someone you trust or someone in authority disrupt your norm. Many business persons have a lot of passion about their business and want to grow. When they enlist the help of a marketing professional, that can create some disruption. But they must understand the undertaking and can visualize the end result and be willing to take that journey as partners.
At Giraffe Marketing we pride ourselves that we have to several things that set us apart from others. 1st is to identify needs of the clients 2nd is to discover opportunities. See Giraffe for more steps to the process. We look too talking to you soon. Free Digital Audit here.
Attention men, if you are interested in growing your friendships or physical strength or growing your faith there is a solution. F3 can help you encompass all of that. F3 is a national network including 2,436 free, peer-led workouts for men. Our mission is to plant, grow and serve small workout groups for men for the invigoration of male community leadership. If you are in the Midlands of South Carolina visit F3 Lexington.
January 18, 2021 by Edwin Gerace
Ever wish you could become one of those rare morning people? The ones that wake with a start, feeling refreshed and energized. The ones that get in that morning workout or wrap up some work before many of us even hit the snooze button for the first time. Here are five tips to help you achieve that early bird status!
Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill
