November 30, 2022 by Edwin Gerace
Blogging in the digital era is an excellent way to establish your business as a thought leader. It allows you to demonstrate your expertise and maintain credibility among your target audience.
A HubSpot study reveals that 40% of people don’t read blogs, which might suggest that blogging is dead. However, another study indicates that 80% of online traffic reads a blog at some point. This means blog content as a means to build your business for success is very much a thriving formula.
Data also shows that close to 409 million people read around 20 billion blogs every month. In addition, 1.98 billion websites post close to 7 million blogs daily to drive strong results. So, it is safe to say that blogging is still prevalent in 2022 and will continue to be a huge success for businesses.
Companies that regularly post blog content attract 67% more monthly leads than those that don’t. They also gain 97% more backlinks. These are some pretty staggering statistics that show the power of blogging.
Engaging content keeps your customers coming back to you for new information and invites qualified leads. So make sure you make every piece unique, practice interlinking, inspire curiosity, tidy up your design, improve the readability, use high-quality images, and experiment with multiple formats for better interactivity.
Users ideally spend three to five minutes reading a blog post. So, the higher the session duration, the more relevant and grasping your blog content may be.
But remember, marketing digital content is just as important to reach the right audience as developing quality content.
If you find it all too overwhelming, the Giraffe Marketing team can help. We’re an agency specializing in all things digital marketing. Call us at 803-609-7653 or write at info@giraffemarketingllc.com to have us help you provide a positive experience to your potential customers.
The power of providing great content can not be overlooked. While a lot goes into ensuring its effectiveness, at its most basic, it all comes down to the planning, scheduling, and execution of the content and blog itself.
That’s where Giraffe Marketing LLC comes into play!
At Giraffe Marketing LLC, not only do we offer an abundance of digital marketing services but westrive to produce resourceful content marketing.
Designed to take your content strategy to the next level, our content services provide businesses and brands, both large and small, with the reassurance that their online presence is taken care of.
Not lacking in data reports, as a Giraffe Marketing LLC client, you can also rest assured that every strategy that we implement is backed by real results.
So, if this sounds like something you could benefit from, allow experts here at Giraffe LLC based in Lexington, South Carolina to take the load off of your digital marketing efforts, whether for conent and blog posting to social media or otherwise, so that you can focus on other pressing business tasks that further move the needle toward growth.
Eager to learn more about the power of social media and how we here at Giraffe Marketing may be able to help with your content marketing needs? Don’t hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, social media content marketing, and social strategy included!
October 21, 2021 by Edwin Gerace
Surprisingly, Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message.
Responsive search ads carry a lot of benefits for advertisers as well as customers.
Responsive search ads are pretty friendly and can adapt to every situation you want them to. The majority of people do online searches using mobile devices. What these ads do is show fewer descriptions and headlines on mobile devices. In this way, customers also wouldn’t feel uncomfortable.
52% of PPC clicks come from mobile. – Word Stream
Since responsive search ads set multiple combinations of assets, it will save your time both in testing and writing various versions of ads.
72% of companies haven’t looked at their ad campaigns in 30 days-Neil atel
Since you’ve arranged multiple combinations and keywords to improve search relevance, you’ll be able to find headlines matching customers’ search terms. It will help you increase your reach and compete more appropriately.
PPC visitors are 50% more likely to purchase VS organic visitors – Unbounce
Since PPC advertising targets specific traffic, you’ll need to hire experts for this job to serve your purpose in a befitting manner.
A professional PPC analyst can give you direction in which you should be heading while targeting your potential customers in response to a search ads campaign. Several reasons force you to consult a PPC professional; here are some reasons.
Keyword research is a paramount aspect of your success. Since PPC experts have spent a lot of their time doing keyword research, they can help you pick the right keywords.
Choosing the wrong keywords will make all your efforts useless, and you’d end up losing all the money you’ve invested in.
One of the best things you carry with PPC experts is that they will perform competitive research. These experts know how to find a good ad copy.
After assessing the competition around, they will form ads based on reasonable assumptions that will work. You can’t expect an amateur to find a good ad copy. Picking the correct copy ad can improve your reach and make you successful as an advertiser.
On the other hand, a lousy copy will not send the right message; consequently, you’ll lose all your traffic.
Sometimes, you don’t have enough time to concentrate on your advertising campaigns. It is also the point where a PPC expert comes in handy. He’ll take care of your campaigns and monitor the situation in a reasonable manner.
Pay per Click advertising method has worked brilliantly for the majority of advertising companies. You’re more likely to get the desired traffic in PPC advertising compared to standard Google ads campaigns.
50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. One-third of people (33%) click on a paid search ad because it directly answers their search query.
75% of people say paid ads make it easier to find the information they are searching for – Clutch
However, you need to plan well and implement those plans with great authority to succeed in this campaign. Hiring PPC professionals will help you to handle things appropriately. For further queries, you can contact us at http://www.giraffemarketingllc.com or call 803-609-7653
May 11, 2021 by Edwin Gerace
Find it difficult to choose between SEO and SEM? Make a better decision using these six critical factors. Keep reading to solve the SEO Vs. SEM dispute
SEO or SEM – that’s the question! The dispute has intrigued the online marketing community for over a decade, and it’s time we set things straight. This post will share some of the most critical factors that will help your small business make a better decision. So without wasting any more time, let’s get cracking!
Search Engine Optimization or SEO matters because Google receives more than 66,000 searches per second every day. Small businesses should invest heavily in SEO since 93 percent of all customer journeys begin with a search engine! Most importantly, companies worldwide receive a staggering 40 percent of their revenue through organic search traffic.
Search Engine Marketing or SEM gets you what SEO can’t – instant results! 64.6 percent of customers that are looking to make a purchase will click on Google Ads. Businesses that can land their ads on the top 3 paid advertising spots enjoy 46 percent of the clicks! Now that we know why both SEM and SEO matter, let’s figure out how these two online marketing strategies differ.
SEM campaigns allow you to choose the ad placement on a search engine or a website. The placements generally have an ‘ad, sponsored’ designation mentioned over them.
When you run SEO campaigns, the website link is displayed in the organic results, i.e., in sections like featured snippets, people also ask, and regular results. SEM results are displayed along with ad extensions like CTA, phone number, site links, and more.
The results of SEM campaigns are only visible to the target audience you specified while creating the ad campaign. You get to choose the demographic and the search terms you want your ads to show against. SEO results, although can be optimized for keywords, are open to every internet user.
SEM costs more than SEO since the former is a paid advertising strategy. The ads are displayed on paid search placements, and you are charged every time an internet user clicks on the ads. You don’t need to break your bank to run an SEO campaign. But, there might be expenses related to content production and optimization.
The difference between the time taken to deliver results is massive. SEM campaigns provide results as soon as you make the campaign live. On the other hand, SEO campaigns might take up to a few weeks or months to start showing results.
SEM campaigns run only till your ad budget doesn’t run. Pull the plug off of the ad budget, and your SEM results will begin to dry up. SEO campaigns might take time to deliver, but the results will last for years on end.
Lastly, it all comes down to the CTR you get through these campaigns. To be frank, SEO can give you better CTR than SEM if you can get your website to rank on the top of the first SERP. If your SEO results are not on the first page, SEM can deliver a better CTR.
There you have it. We have shared some of the most important factors that will help you make a better decision. If you are still confused and don’t know how to approach Search Engine Marketing, our friendly marketing professionals would love to help. At Giraffe Marketing, we value our customers and offer the marketing services that your small business needs. Connect with us today!
October 22, 2020 by Edwin Gerace
SEM Digital Strategies are a must and this blog will highlight the reasons why and challenge you to explore your personal digital strategies and goals.
What does SEM mean?
Per Wikipedia SEM or search engine marketing, is a form of Internet marketing that involves the promotion of websites by increasing their visibility in a search engine results pages (SERPs) primarily through paid advertising. This process is known also known by names such as Pay to Play, Paid Clicks, or Sponsored clicks.
What is the purpose of SEM?
The short answer, SEM places your business in front on consumers for a fee. When you use the search engine marketing method, you are working with search engine companies such as Google and you are paying for ad placement on their websites ie the google ads that pop up first when keywords are searched. The more you pay, the better your placement, hence the term pay for play. For this method to truly succeed however, you want to make sure that you are using specific and targeted keywords on your website. If you do not use words that a consumer will search, then it does not matter how much you pay as it will be in vain.
What search engines participate in SEM marketing?
All search engines in operation participate in an SEM marketing system, its just a matter of finding one that works for you. Some of the current search engines in use are Yahoo, Bing, DuckDuckGo, Startpage, OneSearch and of course Google. You want to make sure that you pick a search engine that is best for your business and your needs, make sure you do adequate research before deciding whom to partner with in this endeavor. Giraffe Marketing LLC, can assist you with this.
Why are SEM Strategies needed?
Let us look at some statistics from 2020. According to Oberlo, Google has been visited 62.19 billion times in this year. This search engine alone processes 3.5 billion searches per day with 90% of survey respondents saying they were more likely to like one of the first set of results then not. What does this large group of numbers mean? Let’s look specifically at the 90% portion. Out of the individuals surveyed, only 10% would click past the first page of search results on a search engine page. Without SEM, without paying for ad placement, only 10% of individuals may see your business information out of the other relevant items. Do you want to take that risk?
SEM digital marketing strategies are a must for a virtual storefront. With over 3.5 billion consumers using the web to search daily, it is paramount that a business does their due diligence and research SEM methods and search engine partners. Can money you spend today help you expand your client base for years to come? Giraffe Marketing will be happy to assist you with your SEM strategy research, it cost nothing to send a message !
Challenge
See Infographics below that support this blog post
Infographic byhttps://www.searchenginejournal.com/
October 4, 2020 by Edwin Gerace
When you google your business, what do you find? Can you see it? Is the information you do find correct and up to date? 96% of today’s consumers use Google as a precursor for almost all of their shopping needs. If you do not already have a “Google my Business” account set up, please do that now! This will be your saving grace when expanding your business into the virtual storefront world. For more Google Search check it out.
Google Shopping is behavioral science. Google search trends show that online shopping capabilities are vital to your business now more than ever.
According to trends, 47% of all consumer purchases are completed online. With abundant resources available at their fingertips, consumers are researching and reviewing 90% of assets before clearing their cart. What does this mean for you? In today’s business world, you must have a virtual storefront that is user-friendly and informative. Your customers need to be able to find all the information they are looking for without clicking off of your page. Visit Google Trends for more information.
Google provides a great tool to find out search trends with consumers. If you need help with this let Edwin know. It is free and fairly easy to navigate.
At Giraffe Marketing LLC, we highly recommend that you invest time and resources into what consumers connect your business and their google searches to. If you cannot do this alone then we suggest hiring a professional to assist you in these endeavors. With an astounding 42% of America currently working from home, they rely heavily on Google and other internet sources to connect them to the right business for their needs. You must understand the current online trends and stay up-to-date with them on your virtual storefront. Google searches and how your business is displayed in those searches can make or break you.
Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalize your profile with photos, offers, posts, and more.
Read more about Google my Business
Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad.
Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message.
September 22, 2020 by Edwin Gerace
How are SEO and SEM different and why are they important to your marketing strategy?
The primary difference between SEM (search engine marketing) vs. SEO (search engine optimization) is that SEM is a paid strategy, and SEO is an organic strategy. An example of an SEM strategy would be a Google Ad promoting a business. In contrast, an example of the SEO strategy would be the business coming up in a keyword google search.
With Giraffe Marketing, LLC, the choice is yours.
Now you must decide whether SEO or SEM, which is right for your business? No matter which you choose, at Giraffe Marketing LLC, we will ensure your business out ranks the opponent
SEO – Gets better over time. Strategic changes throughout are needed to keep up with the every changing algorithms
Edwin Gerace
SEM Digital Strategies are a must and this blog will highlight the reasons why and challenge you to explore your personal digital strategies and goals. What does SEM mean? Per Wikipedia SEM or search engine marketing, is a form of Internet marketing that involves the promotion of websites by increasing their visibility in a search
SEO / SEM How are SEO and SEM different and why are they important to your marketing strategy? The primary difference between SEM (search engine marketing) vs. SEO (search engine optimization) is that SEM is a paid strategy and SEO is an organic strategy. An example of a SEM strategy would be a Google Ad
Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad.
Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message
SEM – Is a paid initiative to target specific consumers
Edwin GERACE
Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill
