October 4, 2020 by Edwin Gerace
When you google your business, what do you find? Can you see it? Is the information you do find correct and up to date? 96% of today’s consumers use Google as a precursor for almost all of their shopping needs. If you do not already have a “Google my Business” account set up, please do that now! This will be your saving grace when expanding your business into the virtual storefront world. For more Google Search check it out.
Google Shopping is behavioral science. Google search trends show that online shopping capabilities are vital to your business now more than ever.
According to trends, 47% of all consumer purchases are completed online. With abundant resources available at their fingertips, consumers are researching and reviewing 90% of assets before clearing their cart. What does this mean for you? In today’s business world, you must have a virtual storefront that is user-friendly and informative. Your customers need to be able to find all the information they are looking for without clicking off of your page. Visit Google Trends for more information.
Google provides a great tool to find out search trends with consumers. If you need help with this let Edwin know. It is free and fairly easy to navigate.
At Giraffe Marketing LLC, we highly recommend that you invest time and resources into what consumers connect your business and their google searches to. If you cannot do this alone then we suggest hiring a professional to assist you in these endeavors. With an astounding 42% of America currently working from home, they rely heavily on Google and other internet sources to connect them to the right business for their needs. You must understand the current online trends and stay up-to-date with them on your virtual storefront. Google searches and how your business is displayed in those searches can make or break you.
Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalize your profile with photos, offers, posts, and more.
Read more about Google my Business
Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad.
Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message.
September 22, 2020 by Edwin Gerace
How are SEO and SEM different and why are they important to your marketing strategy?
The primary difference between SEM (search engine marketing) vs. SEO (search engine optimization) is that SEM is a paid strategy, and SEO is an organic strategy. An example of an SEM strategy would be a Google Ad promoting a business. In contrast, an example of the SEO strategy would be the business coming up in a keyword google search.
With Giraffe Marketing, LLC, the choice is yours.
Now you must decide whether SEO or SEM, which is right for your business? No matter which you choose, at Giraffe Marketing LLC, we will ensure your business out ranks the opponent
SEO – Gets better over time. Strategic changes throughout are needed to keep up with the every changing algorithms
Edwin Gerace
SEM Digital Strategies are a must and this blog will highlight the reasons why and challenge you to explore your personal digital strategies and goals. What does SEM mean? Per Wikipedia SEM or search engine marketing, is a form of Internet marketing that involves the promotion of websites by increasing their visibility in a search
SEO / SEM How are SEO and SEM different and why are they important to your marketing strategy? The primary difference between SEM (search engine marketing) vs. SEO (search engine optimization) is that SEM is a paid strategy and SEO is an organic strategy. An example of a SEM strategy would be a Google Ad
Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad.
Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message
SEM – Is a paid initiative to target specific consumers
Edwin GERACE
Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill