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The Power of Email Marketing 

September 21, 2022 by Edwin Gerace

The Power of Email Marketing 

The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. It is one of the most often frequented communication platforms out there and remains a leading distribution platform for businesses and brands alike. 

As a key contributor to ROI and conversion rates, there’s no reason why today’s marketers and advertisers shouldn’t deploy its functionality. In fact, email marketing returns those who implement it correctly up to a 4,300% ROI; that’s a 43-dollar return on every $1 spent!

Power of email Marketing 
As a key contributor to ROI and conversion rates, there’s no reason why today’s marketers and advertisers shouldn’t deploy its functionality. In fact, email marketing returns those who implement it correctly up to a 4,300% ROI; that’s a 43-dollar return on every $1 spent!

Similarly, the global email marketing market is currently valued and almost $8 billion, expected to more than double to over $18 billion in the next five years. Finally, of those who use email regularly, 99% check their inbox at least once daily! It’s no wonder why email has become a marketer’s number one accomplice…

The objective of implementing an email marketing and distribution strategy is multifaceted. Not only is it intended to build a larger base of desirable customers but also to increase conversion rates, boost sales, and if everything is executed properly, convert those customers into loyal, lifetime fans of your brand.

Luckily, we here at Giraffe Marketing LLC in Lexington, SC specialize in all things digital marketing, email marketing campaigns included! More on that later…

With that said, in what follows, we’ll be exploring email marketing in its entirety, from what it is, why it’s so powerful, and why you should be implementing its strategies immediately! 

Let’s get right into it…

The Power of Email Marketing 

While it’s widely understood the power of digital marketing and its encompassing strategies, email marketing and its encompassing strategies remain to be undermined and undervalued. 

The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. The Power of Email forms out there as well the leading distribution platform for businesses

No longer… As illustrated in the statistics above, it would be downright silly to continue to downplay its importance! As a primary means of marketing and distribution, email is a communication platform used to interact, engage, and inform your email list, whilst aiming to reach your target audience in the process.

As an effective and efficient digital strategy for attracting, acquiring, and converting a target consumer, the power of email marketing is unquestioned. 

With that said, creating a winning email marketing strategy is undeniably important and is universally agreed upon by the majority of marketers who use it.

Remember, if you need help devising a winning strategy, we at Giraffe Marketing can help! May of 2022 Giraffe Marketing blogged about The Potential and the execution of email marketing. To read more visit

Email Marketing blog post.

If you’re a part of the small subset that believes that email is dead, however, it’s encouraged to revisit your strategic approach. With that said, here are a few important factors to take into consideration…

Reach Target Audiences

First, email marketing affords the opportunity to reach target audiences in the most authentic and personable way possible. If you’re looking for a place where you can share your message with the most relevant people possible, then email is where you want to focus your time.

Not concerning itself with things like SEO, scroll-time, and algorithmic roadblocks much like that of a social media strategy, email marketing is the only one-to-one marketing strategy available to build customer relations.

Enjoying an ROI of upwards of 760% when targeted and segmented, email campaigns are unquestionably effective… 

The Power of Email Marketing 

The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. The Power of Email forms out there as well the leading distribution platform for businesses

Remains a Widely Used Platform

Next, email still continues to be a widely used application. Not only do 99% of email users check it daily, but nearly 50% of the world’s population still use it. That’s almost 4 billion people! Why wouldn’t you want to have a piece of that pie?!

Automation & Efficiency 

Lastly, not only is there an abundance of automated email marketing platforms available for your benefit which we’ll discuss shortly, but they all offer ways to create and customize campaigns like never before, all at a fraction of the cost of most digital marketing efforts.

It’s no wonder why 87% of B2C marketers implement automated tools as part of their campaign strategy! 

Below is a summary of the vast benefits associated with implementing an effective email marketing strategy: 

  • Gather Leads and Reach New Customers 
  • Increase Traffic and Conversion Rates
  • Boost Sales
  • Enjoy Cost-Efficient and Effectiveness
  • Communication Convenience 
  • Gather Constructive Feedback 
  • Autonomy & Ownership over Strategic Implementation & Execution

Are you convinced yet?! If the aforementioned email statistics aren’t enough to convince you of its importance and power, we’re not sure what will…

Conclusion

The success of your email marketing campaigns begins with strategic planning surrounding target audiences, implementation tactics, and ultimately, effective execution. None of this is possible, however, without a deep understanding of the value and power of email marketing at large. 

As discussed throughout, email is an incredibly helpful tool when leveraged properly. With over 50% of consumers purchasing from effective marketing emails monthly, you’d be remiss not to focus on developing a comprehensive email marketing strategy…

The problem, however, is that many fail to understand how to leverage it to their advantage. That’s where we here at Giraffe Marketing LLC in Lexington, SC come into play! 

Not only are our email marketing services designed to help YOU reach prospective customers targeted towards your niche but they’re also secure, compliant, and dynamic, guaranteeing the results that you’re looking for. 

It’s simple… We curate the strategy and YOU approve it. It’s that simple! All that’s left to do then is to await the data reports. The best part? You get to reach your desired target audience at a fraction of the cost of what a postcard would cost! 

The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. The Power of Email Marketing is one of the most often frequented communication platforms out there as well the leading distribution platform for businesses

Eager to learn more about the power of email marketing and how we here at Giraffe Marketing may be able to help? Don’t hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, email campaign and strategy included!  Many vendors are guaranteeing open rates which makes the pricing very competitive.

Best open rates

Government (43.70%)

Recruitment and Staffing (34.88%)

Medical, Dental, and Healthcare (33.17%)

INFORMATION FROM www.mailerlite.com

Email Marketing

May 16, 2022 by Edwin Gerace

Giraffe Marketing, email marketing services, are designed to help your clients reach their prospective customers by applying targeted demographics and strategic filters. Our email delivery system is secure, compliant, and based on a dynamic database of opt-in records for both business and consumer marketing.

Email Marketing by Giraffe Marketing

Imagine the Potential

  • Develop new customers
  • Generate traffic to websites
  • Target customers based on established look -a-like clientele
  • Drive Traffic to your website and or your Facebook page
  • Creating micro-conversions will lead to the ultimate macro-conversion or sale.
  • Guaranteed results
Giraffe Marketing assist in Email Marketing

The Execution

  • Supply photos
  • Supply content
  • Supply Theme and Colors
  • Proof Email Blast
  • Poof it goes out

Giraffe Marketing Newsletter

May 2, 2022 by Edwin Gerace

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CLICK HERE

Social Media 

Creating dialog and interaction with consumers on social media is paramount in today’s world. Your absence will look suspicious.

81% of consumers are using Facebook

74% of social media users visit a social media  2x a day

Plans Starting at $299 a month

Website  Development 

A website is your virtual storefront. It allows you to create new customers and promote your brand.

84% of consumers believe a business with a website

71% of small businesses have a website

Plans Starting at $499 a month

Geo Fencing

Geo-Fencing technology is one of the most powerful tools on the market when it is used properly and with precise execution.

With certain Geo-Fencing providers, you can extract IP addresses and target specific demographics.


22% increase in Geo-Fencing advertising expected for 2022

92% of smartphones compatible with Geo-Fencing

Plans Starting at $299 a month

Sign up for Digital Audit form

CLICK HERE

Edwin Gerace | Sales Director
Giraffe Marketing LLC
E:edwin@giraffemarketingllc.com  W:www.GiraffeMarketingllc.com
M: 8036097653

 

 

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GEO Fencing – GEO Targeting – Targeted Display

January 4, 2022 by Edwin Gerace

High Powered technology for your small business.

Now small businesses can leverage digital marketing and be competitive and relevant. Many digital strategies were out of reach for small businesses. Now you can see returns (ROI) when you use a highly targeted approach to reaching your consumer. Leveraging targeting tools that big companies have used in the past and making them affordable is all within reach of a small business.  That is it. I will do the rest so you can run your business.


  • 81% of people own a smartphone
  • 94% of smartphone users spend more time using those devices than watching television.

How does Geo-Fencing work?

1- BUILD YOUR FENCE

Define your audience. Either develop a list of where your consumers are shopping, living, or visiting. Secondly, you can create addresses of your targets. You have options when building your audience: Audience targeting or Location Targeting or Weather Targeting.

2-Collect prospects

Collect audience – Anyone with a mobile device that has location service turned on, and walks into the fenced area, will be pinged and eligible to be served an ad.   Almost 95% of all smartphone users have at least one app using location. From Find my iPhone to Weather to TV.

3-Serve digital Ads

4-Track Results

Track clicks, website visits, and conversions. Make adjustments when needed. A conversion is anyone who entered the target zone and was served an ad and then visited your location.


Using location data is proven to make marketing campaigns 80% more effective. If you know where potential customers hang out, it’s easy to show them the right promotions at the right time.


When it comes to Pricing

Giraffe Marketing Pricing structure is a lot different than most. Due to less overhead, we are able to pass those savings onto the consumer. Many of my competitor’s average impressions are costing $12 to $20 per 1,000 ads. At Giraffe, we reduce that cost by almost 50%. So can a small business start a geofencing campaign for less than $1,000? The answer is yes. So Call Edwin today for your free digital audit 803-609-7653



Google ADs – Hire a Professional to Work with you on Google PPC

October 21, 2021 by Edwin Gerace

Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad. 

Surprisingly, Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message. 


What are the benefits of Responsive search ads?

Responsive search ads carry a lot of benefits for advertisers as well as customers.

Mobile Friendly

Responsive search ads are pretty friendly and can adapt to every situation you want them to. The majority of people do online searches using mobile devices. What these ads do is show fewer descriptions and headlines on mobile devices. In this way, customers also wouldn’t feel uncomfortable.

52% of PPC clicks come from mobile. – Word Stream

Save time in testing.

Since responsive search ads set multiple combinations of assets, it will save your time both in testing and writing various versions of ads.

72% of companies haven’t looked at their ad campaigns in 30 days-Neil atel

Reach more customers

Since you’ve arranged multiple combinations and keywords to improve search relevance, you’ll be able to find headlines matching customers’ search terms. It will help you increase your reach and compete more appropriately.

PPC visitors are 50% more likely to purchase VS organic visitors – Unbounce


Why should you hire professional experts for your responsive search ad campaign?

Since PPC advertising targets specific traffic, you’ll need to hire experts for this job to serve your purpose in a befitting manner.

A professional PPC analyst can give you direction in which you should be heading while targeting your potential customers in response to a search ads campaign. Several reasons force you to consult a PPC professional; here are some reasons.

Keyword Research is difficult.

Keyword research is a paramount aspect of your success. Since PPC experts have spent a lot of their time doing keyword research, they can help you pick the right keywords. 

Choosing the wrong keywords will make all your efforts useless, and you’d end up losing all the money you’ve invested in.

Wrong Ad Copy can hurt you.

One of the best things you carry with PPC experts is that they will perform competitive research. These experts know how to find a good ad copy.

 After assessing the competition around, they will form ads based on reasonable assumptions that will work. You can’t expect an amateur to find a good ad copy. Picking the correct copy ad can improve your reach and make you successful as an advertiser.

On the other hand, a lousy copy will not send the right message; consequently, you’ll lose all your traffic.

Saves your time

Sometimes, you don’t have enough time to concentrate on your advertising campaigns. It is also the point where a PPC expert comes in handy. He’ll take care of your campaigns and monitor the situation in a reasonable manner.


In Conclusion

Pay per Click advertising method has worked brilliantly for the majority of advertising companies. You’re more likely to get the desired traffic in PPC advertising compared to standard Google ads campaigns. 

50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. One-third of people (33%) click on a paid search ad because it directly answers their search query.

75% of people say paid ads make it easier to find the information they are searching for – Clutch

However, you need to plan well and implement those plans with great authority to succeed in this campaign. Hiring PPC professionals will help you to handle things appropriately. For further queries, you can contact us at http://www.giraffemarketingllc.com or call 803-609-7653

GEO Fencing- Targeted Marketing

June 30, 2021 by Edwin Gerace

Finding the right person in marketing is very important.  
Hence mobile targeted ads are paramount to success.  

GEO Fencing / Targeted Marketing / GPS Targeting

GEO Fencing - GPS Marketing with Giraffe Marketing

GPS Targeting

Mobile targeted ads are GPS-based.  This allows you to reach your consumer based on their specific location using the GPS information gathered from their device.  Examples of the targeting would be serving ads to apartments to get in front of renters.  Another would be targeting the home and garden section of lowes for a nursery.  You as well can do a radius search around a specific address or venue. Mobile targeting is compatible with 92% of smartphones. The average consumer spends 5 hours a day on their mobile device.  3 out of 4 consumers complete an action after receiving a message when approaching a specific location. 53% of shoppers visited a retailer after receiving a location-based message. (sourced by Bussiness2Community)

Benefits of GPS Targeting

The benefit to Mobile targeting ads is that you are able to put your message in front of them at a specific time and place.  You can drive future shoppers to your location by being in front of them when they are doing an activity that would lend them to visiting you.  An example would be Honda putting a targeted campaign together targeting Ford and Kia parking lots, to lure buyers to Honda.  This is a marketing technique that can drive traffic to your site.

Types of GEO Targeting

GPS / real-time targeting is serving ads to consumers based on a predetermined location.  So you are serving ads in real-time based on their GPS location.  Let’s be clear we are not talking about forced ads.  We are saying that due to the location of the consumer we have the ability to serve ads if they are on their phone and are using apps or surfing the internet.  Not 100% of the users in that defined area will be getting ads pushed to their phones.   

Historical GEO 

Historical targeting allows you to find consumers that have been ( last 12 months)  to a specific location over a predetermined time and then deliver the ads to the consumer.  Using behavior that historically leads to another event is how this is used the best.  For example, a Realtor might do Historical GEO on high-end jewelry stores or wedding dress boutiques to find prospective homebuyers.  There are an estimated 1.3 billion unique devices that are available to serve ads on currently.  There are roughly 600,000 different applications on which to serve ads.  

Tracking GEO 

You have the ability to track how many people saw your ad which is impressions and that is the basis of your purchase.  So you can control how many times your ad appears based on your budget.  Then you should be given the number of clicks that are a result of that campaign.  Depending on who is managing the campaign you have the ability to see where they go on your site and how long they stay.  Those two metrics are very important.  Edwin at Giraffe Marketing can help you set that up so that you are utilizing all metrics to judge success.   Reach out to Giraffe Marketing for more information about tracking your GEO campaign.

Conversions for your GEO 

Another tracking and metric to use is conversion zones.  Many marketing campaigns offer this if they don’t talk with Giraffe Marketing ASAP.  A Conversion zone is basically the best way to judge effectiveness.  So consumer X sees your ad for real estate about a new home community while at Starbucks.  Consumer X drives to the new community.  Now on the back in we are able to track that Consumer saw the ad and took action.  With that being said, understand that if the sales manager goes to Starbucks and then to work he is counted.  If the consumer sees the ad and calls the husband to go look at a home he is not counted.  So take this conversion zone as you see fit.  But it will show that there is a correlation between seeing the ad and not.  

If you are ready to make your mobile advertising campaign even more effective, or need to add mobile to your current digital advertising, contact us today.

Popular Question: SEO or SEM? 6 Factors to Make a Better Decision

May 11, 2021 by Edwin Gerace

Find it difficult to choose between SEO and SEM? Make a better decision using these six critical factors. Keep reading to solve the SEO Vs. SEM dispute

Introduction

SEO or SEM – that’s the question! The dispute has intrigued the online marketing community for over a decade, and it’s time we set things straight. This post will share some of the most critical factors that will help your small business make a better decision. So without wasting any more time, let’s get cracking!

Why does SEO matter?

Search Engine Optimization or SEO matters because Google receives more than 66,000 searches per second every day. Small businesses should invest heavily in SEO since 93 percent of all customer journeys begin with a search engine! Most importantly, companies worldwide receive a staggering 40 percent of their revenue through organic search traffic.

Why does SEM matter?

Search Engine Marketing or SEM gets you what SEO can’t – instant results! 64.6 percent of customers that are looking to make a purchase will click on Google Ads. Businesses that can land their ads on the top 3 paid advertising spots enjoy 46 percent of the clicks! Now that we know why both SEM and SEO matter, let’s figure out how these two online marketing strategies differ.

6 SEO Vs. SEM Factors to Consider in 2021

  1. Result placement

SEM campaigns allow you to choose the ad placement on a search engine or a website. The placements generally have an ‘ad, sponsored’ designation mentioned over them. 

When you run SEO campaigns, the website link is displayed in the organic results, i.e., in sections like featured snippets, people also ask, and regular results. SEM results are displayed along with ad extensions like CTA, phone number, site links, and more.

  1. Result visibility

The results of SEM campaigns are only visible to the target audience you specified while creating the ad campaign. You get to choose the demographic and the search terms you want your ads to show against. SEO results, although can be optimized for keywords, are open to every internet user.

  1. Cost of campaign

SEM costs more than SEO since the former is a paid advertising strategy. The ads are displayed on paid search placements, and you are charged every time an internet user clicks on the ads. You don’t need to break your bank to run an SEO campaign. But, there might be expenses related to content production and optimization.

  1. Time to deliver

The difference between the time taken to deliver results is massive. SEM campaigns provide results as soon as you make the campaign live. On the other hand, SEO campaigns might take up to a few weeks or months to start showing results.

  1. Value with time

SEM campaigns run only till your ad budget doesn’t run. Pull the plug off of the ad budget, and your SEM results will begin to dry up. SEO campaigns might take time to deliver, but the results will last for years on end.

  1. Click-Through Rate

Lastly, it all comes down to the CTR you get through these campaigns. To be frank, SEO can give you better CTR than SEM if you can get your website to rank on the top of the first SERP. If your SEO results are not on the first page, SEM can deliver a better CTR.

Keep Reading!

There you have it. We have shared some of the most important factors that will help you make a better decision. If you are still confused and don’t know how to approach Search Engine Marketing, our friendly marketing professionals would love to help. At Giraffe Marketing, we value our customers and offer the marketing services that your small business needs. Connect with us today!

Other blog Posts

SEM Stratagies

SEM and SEO

SEM Digital Strategies

October 22, 2020 by Edwin Gerace

SEM Digital Strategies are a must and this blog will highlight the reasons why and challenge you to explore your personal digital strategies and goals.

What does SEM mean?

Per Wikipedia SEM or search engine marketing, is a form of Internet marketing that involves the promotion of websites by increasing their visibility in a search engine results pages (SERPs) primarily through paid advertising.  This process is known also known by names such as Pay to Play, Paid Clicks, or Sponsored clicks.

What is the purpose of SEM? 

The short answer, SEM places your business in front on consumers for a fee.  When you use the search engine marketing method, you are working with search engine companies such as Google and you are paying for ad placement on their websites ie the google ads that pop up first when keywords are searched. The more you pay, the better your placement, hence the term pay for play.  For this method to truly succeed however, you want to make sure that you are using specific and targeted keywords on your website. If you do not use words that a consumer will search, then it does not matter how much you pay as it will be in vain.

What search engines participate in SEM marketing?

All search engines in operation participate in an SEM marketing system, its just a matter of finding one that works for you.  Some of the current search engines in use are Yahoo, Bing, DuckDuckGo, Startpage, OneSearch and of course Google.  You want to make sure that you pick a search engine that is best for your business and your needs, make sure you do adequate research before deciding whom to partner with in this endeavor.  Giraffe Marketing LLC, can assist you with this.

Why are SEM Strategies needed?

 Let us look at some statistics from 2020. According to Oberlo, Google has been visited 62.19 billion times in this year.   This search engine alone processes 3.5 billion searches per day with 90% of survey respondents saying they were more likely to like one of the first set of results then not.  What does this large group of numbers mean?  Let’s look specifically at the 90% portion.   Out of the individuals surveyed, only 10% would click past the first page of search results on a search engine page. Without SEM, without paying for ad placement, only 10% of individuals may see your business information out of the other relevant items.  Do you want to take that risk? 

In Conclusion

SEM digital marketing strategies are a must for a virtual storefront. With over 3.5 billion consumers using the web to search daily, it is paramount that a business does their due diligence and research SEM methods and search engine partners. Can money you spend today help you expand your client base for years to come?  Giraffe Marketing will be happy to assist you with your SEM strategy research, it cost nothing to send a message !

Challenge 

  • I recommend you have a professional like Giraffe Marketing evaluate your current website.
  • I suggest you explore the demand of your company.  Visit Google Trends
  • I dare you to create and launch a digital search campaign.  
  • I challenge you to monitor the traffic and results 

See Infographics below that support this blog post

Infographic byhttps://www.searchenginejournal.com/

Marketing my business with Google

October 4, 2020 by Edwin Gerace

Google Search

Social Media with Giraffe Marketing
Colleagues sitting in a row using digital devices Giraffe Marketing

When you google your business, what do you find? Can you see it?  Is the information you do find correct and up to date? 96% of today’s consumers use Google as a precursor for almost all of their shopping needs. If you do not already have a “Google my Business” account set up, please do that now! This will be your saving grace when expanding your business into the virtual storefront world. For more Google Search check it out.

Google Shopping is behavioral science. Google search trends show that online shopping capabilities are vital to your business now more than ever.

Shopping Behavior by Google

Google Trends

According to trends, 47% of all consumer purchases are completed online. With abundant resources available at their fingertips, consumers are researching and reviewing 90% of assets before clearing their cart. What does this mean for you?  In today’s business world, you must have a virtual storefront that is user-friendly and informative. Your customers need to be able to find all the information they are looking for without clicking off of your page. Visit Google Trends for more information.

Google provides a great tool to find out search trends with consumers. If you need help with this let Edwin know. It is free and fairly easy to navigate.

Google Trends

Google Homework

At Giraffe Marketing LLC, we highly recommend that you invest time and resources into what consumers connect your business and their google searches to. If you cannot do this alone then we suggest hiring a professional to assist you in these endeavors. With an astounding 42% of America currently working from home, they rely heavily on Google and other internet sources to connect them to the right business for their needs.  You must understand the current online trends and stay up-to-date with them on your virtual storefront.   Google searches and how your business is displayed in those searches can make or break you.

Stand out on Google with a free Business Profile

Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalize your profile with photos, offers, posts, and more.

Read more about Google my Business

Google ADs – Hire a Professional to Work with you on Google PPC

Digital Marketing |  SEM / SEO | Posted on October 21, 2021 at 7:51 am by Edwin Gerace

Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad. 

Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message.

Difference between SEO / SEM

September 22, 2020 by Edwin Gerace

Difference between SEO / SEM

How are SEO and SEM different and why are they important to your marketing strategy?

The primary difference between SEM (search engine marketing) vs. SEO (search engine optimization) is that SEM is a paid strategy, and SEO is an organic strategy. An example of an SEM strategy would be a Google Ad promoting a business. In contrast, an example of the SEO strategy would be the business coming up in a keyword google search.

With Giraffe Marketing, LLC, the choice is yours.

  • With our SEO strategy, you will get click-worthy content that will make it easy for search engines to find and reward you with higher rankings.
  • With our SEM operation, we use keywords and bidding techniques that will increase your website’s rank among the many. While the SEM approach will get you quicker results, both approaches will grow your overall audience and client pool.

Now you must decide whether SEO or SEM, which is right for your business? No matter which you choose, at Giraffe Marketing LLC, we will ensure your business out ranks the opponent

SEO – Gets better over time. Strategic changes throughout are needed to keep up with the every changing algorithms

Edwin Gerace

SEM Digital Strategies

Posted on October 22, 2020 at 2:49 pm by Edwin Gerace

SEM Digital Strategies are a must and this blog will highlight the reasons why and challenge you to explore your personal digital strategies and goals. What does SEM mean? Per Wikipedia SEM or search engine marketing, is a form of Internet marketing that involves the promotion of websites by increasing their visibility in a search

Giraffe Mareting with Edwin Gerace

SEO / SEM

Digital Marketing |  SEM / SEO | Posted on September 22, 2020 at 3:14 pm by Edwin Gerace

SEO / SEM How are SEO and SEM different and why are they important to your marketing strategy? The primary difference between SEM (search engine marketing) vs. SEO (search engine optimization) is that SEM is a paid strategy and SEO is an organic strategy. An example of a SEM strategy would be a Google Ad

Google ADs – Hire a Professional to Work with you on Google PPC

Digital Marketing |  SEM / SEO | Posted on October 21, 2021 at 7:51 am by Edwin Gerace

Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad. 

Google’s learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message

SEM – Is a paid initiative to target specific consumers

Edwin GERACE


Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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