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A Case Study: The Power of Social Media

June 21, 2022 by Edwin Gerace

A Case Study: The Power of Social Media
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Choosing The Best Platform for You. 

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social Media Platform 
Social media is an amazingly powerful tool

Social media is an amazingly powerful tool that can help you create more awareness of your products. Research shows that the number of social media users will hit approximately 4 billion worldwide in 2022, which will be about a 4.8 percent increase from 2021. In this case study, we’ll look at how your business can effectively harness the power of social media.

The choice of social media platform will be dictated by the overall objectives of your business, as shown below! 

  • Obviously, LinkedIn’s 828 million users create a large audience for your brand to be seen as an industrial leader by displaying your awards and professional announcements. LinkedIn also offers a great source of quality employees when you are looking to hire new staff. LinkedIn is a powerful tool to help you stay up to date with industry news and learn from thought leaders across the globe.
  • Undoubtedly to attract targeted clients to buy your products and hire your services, consider Facebook and Instagram. Facebook boasts more than 2.9 billion active mobile users monthly, while Instagram has 500+ million individual users on it daily! These platforms offer an ever-green source of clientele with the right social media strategy. While Facebook boasts millions of users and content flowing, depending on your business, this might not be the exact marketing match. Instagram has very similar content but puts more emphasis on visual content.
  • In addition, YouTube is the second-largest search engine after Google, with 5+ Billion videos watched daily. With 9 out of 10 viewers saying they wanted to see more videos from brands and businesses, 87% of video marketers reported that video gives them a positive ROI. Using video in your social media marketing is the secret to reaching 122 million-plus active daily users on YouTube. Use it to drive traffic to your website and convert more leads into buyers.

Creating a Plan for Social Media using marketing tools

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

Develop Social Media Campaign Objectives. With goals that are Specific, Measurable, Attainable, Relevant, and Time-bound (SMART), you have a 377% likelihood of attaining your social media campaign objectives. On the other hand, you need to Reach out to Giraffe Marketing to get a free social media evaluation. In addition, some of the most common goals you can set for your social media campaigns are:

Select Appropriate Social Media Channels. 

  • Boosting brand awareness with a paid strategic plan
  • Increasing your sales by creating demand and awareness
  • Acquiring more customers through building dialog and content
  • Boosting the engagement levels with dialogue and specific content

Create Buyer Profiles. 

First and foremost, your content should always target an ideal audience to make your campaign successful. The following are some of the most critical elements to include in your buyer profile:

  • Name
  • Gender
  • Income
  • Location
  • Pain points
  • Favorite social media channels
  • Interests

For example, you can leverage Facebook Audience Insights to get valuable data about the current target audience. More than 56% of companies are estimated to have reached high-quality leads from targeted buyer profiles.

Without a doubt, It is critical to understand which social media channels the audience likes to visit and the time spent on them. For marketers, Facebook, Instagram, Tik Tok, YouTube, and Twitter are the best platforms to engage with their prospects. The average daily time spent on these platforms is 33, 29, 89, 30, and 31 minutes, respectively. You can also use website analytics to see which channels users prefer most. 

Conduct Competitor Analysis.

Nearly 56% of executives leverage competitive intelligence to monitor their competitors’ activities and improve their own. Clearly, this helps to identify and understand the competitors’ strategies and adjust yours’ accordingly. 

Monitor The Performance.

About 51% of businesses monitor their social media campaigns to capitalize on their audiences better, e.g., by boosting engagement. This helps to gauge the effectiveness of a social media strategy.

Executing Plan for Social Media with a professional

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

A clear plan is a strategy. Posting from your phone while watching TV is a Post. Big Difference. Some of the best practices you need to implement are:

Publish high-quality content. 

Obviously, you should post high-quality content your audience will find engaging. A study showed that 78% of consumer respondents said the posts. Any addition to these companies’ social media follow impacts their purchases—the more interesting, the better. Social media is a potent tool, and using the best quality content is paramount.

Publish content regularly.

It is advisable to choose a posting schedule and stick to it. Evaluate your social media campaign’s performance. Set a plan and stick with it. Plan more minor and execute regularly. For example, I post Motivational Monday on Instagram. That is one day a week. Do what you can manage, or hire Giraffe to help you plan and execute regularly.

This insight can help you take remedial measures and get desired results. 

Evaluating Plan for Social Media with your marketing partners

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

Audit your audience and competition.

Indeed more than 70 million websites leverage web analytic tools to track website visitors’ behavior. Therefore, establish the factors that make your audience engage—integrating your social media channels with your company website.  Furthermore, use the tools from Facebook and Instagram or hire Giraffe to manage those data points.

Evaluation will also include tracking how your visitors interact. For example, which types of posts do your followers share with others. Identify and create more content of the same. 

Conclusion

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency

Finally, the success with social media begins with social media planning! We at Giraffe Marketing are experts in social media planning and strategy. Additionally, social media is a potent tool that can leverage much power if done correctly. Contact us to help you get the most out of these valuable communication mediums on social media. We can help you reach new customers and create a buzz about your company!

I personally want to challenge you to call (803-609-7653) or email edwin@giraffemarketingllc.com to set up a time to evaluate your business and your virtual storefront. Absolutely let us, partner, together to get you more exposure and create a dialog that creates sales and exposure.

Restaurant Case Study Giraffe Marketing LLC

May 9, 2022 by Edwin Gerace

Case study for restaurants / Digital Trends

Giraffe Marketing LLC 
Case Study on Restaurants and Website Builds 
Restaurant Case Study
Let Giraffe Marketing be your website build Partner

A Case Study of The Restaurants and How 

Restaurants Websites Impacts Their Sales
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Introduction

Restaurants are losing out on potential customers because of not having a website. A recent study indicated that about 26% of restaurant clients perform an online search before visiting a restaurant, and 50% report that their first source of information is a review site such as Yelp. Additionally, over 30% of individuals visiting from out of town visit restaurant websites in their respective destinations to make a dining decision. Lastly, research shows that 8.5 billion searches are made on Google every day. Those are all potential clients that restaurants lose daily because they do not have a website presence online.

Food Apps vs. Website- What’s better? Restaurants Web Presence

Though food websites like Glovo and Uber Eat give restaurants visibility to many potential hungry customers, the challenge is that many restaurants get lost in the crowded spaces of these food Apps. Unless the restaurant is on the home page, visibility is minimal for smaller unknown establishments. Therefore, a website is necessary for a restaurant to create its brand presence, tell its story, and showcase its unique foods. This is especially beneficial for specialty restaurants like Organic or Vegan restaurants. Find out what we offer for website development services by clicking here.

When the restaurant website is up and running, you need to inspire visibility and traffic by promoting it. Some practical, actionable ways are Geofencing marketing, a location-based marketing service that restaurants can use to target and engage their audience. This is done by sending relevant messages to smartphone users within an established area or predetermined boundary. The benefits of geofencing include precise targeting of an audience with the right content at the right time. For example, they are alert of Happy Hour snacks and drinks during the promotion hour to passers-by or large employers; with 94% of smartphone owners spending more time using their phones than watching television, the probability of converting these passers-by into customers increases.

Group of friends enjoying themselves after work as a result of GEO Fencing 

Restaurant Case Study
Group of friends enjoying themselves after work as a result of GEO Fencing


Search Engine Marketing (SEM) is another marketing strategy that restaurants can increase traffic to their websites. SEM refers to using paid advertising in search engines. Examples of this are Pay Per Click (PPC) marketing which requires advertisers to pay for each click made on their adverts. The advantage of this is that it is very affordable and very targeted. Your advert only shows up for people looking for specific keywords that the restaurant has bid on. Therefore, these are customers ready to buy your particular food. For example, a search for ‘Italian pasta’ or ‘Tacos’ will bring up the restaurant in the search results. 
Therefore, search engine optimization and geo-fencing are effective online-based tools that increase the online presence of a restaurant’s website. 

Restaurant Case Study Success factors

Although online presence is requisite for restaurants, restaurants’ website needs to be responsive and promoted. Consequently, the restaurant’s online presence should be interactive and allow its clientele to make inquiries or leave feedback. A recent report indicates that restaurants with responsive online platforms have higher brand awareness. Step 1 is to have a virtual storefront (Website). Step 2 make sure 100% of all information is correct, including social media links. Step 3 Promote your site, your specials, and your unique offering. Do everything to drive traffic to your website, and social channels cause sending traffic to HubSpot or a 3rd party site is not helping your online presence but helping your competitors.


Conclusion of Case Study

Restaurants need to be where their customers are looking, and that’s online. However, restaurants are stuck trying to be seen on food App sites instead of owning their brand presence with a website. When you have a website, make sure that the site is visible in search engine results. SEM helps with this visibility, while Geofencing provides restaurants with location visibility at the right time and the data to better understand their customers.  Consult with Giraffe on what online solution is best for you.

Undeniably, having a more established website online presence and using these and other marketing strategies is critical for any restaurant’s survival.  Having a site can not only help drive traffic to your restaurant but can steer customers to you instead of your competitors.

 At Giraffe Marketing, we specialize in all three of these areas and can help your restaurant create a solid online presence that will target potential consumers. Contact us today for more information on how we can help you achieve success!


Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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