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Power of Content Markteing

November 30, 2022 by Edwin Gerace

The power blog content

Blogging in the digital era is an excellent way to establish your business as a thought leader. It allows you to demonstrate your expertise and maintain credibility among your target audience. 

A HubSpot study reveals that 40% of people don’t read blogs, which might suggest that blogging is dead. However, another study indicates that 80% of online traffic reads a blog at some point. This means blog content as a means to build your business for success is very much a thriving formula.

Data also shows that close to 409 million people read around 20 billion blogs every month. In addition, 1.98 billion websites post close to 7 million blogs daily to drive strong results. So, it is safe to say that blogging is still prevalent in 2022 and will continue to be a huge success for businesses. 

Consistant Blog Posting

Companies that regularly post blog content attract 67% more monthly leads than those that don’t. They also gain 97% more backlinks. These are some pretty staggering statistics that show the power of blogging. 

  • Industry-relevant blog content speaks of your authority over the particular space.
  • Blogs fuel your social media strategy and organically spread the word about your business.
  • Quality digital content boosts your SEO and ups your search engine ranking.
  • You appear reputable and trustworthy, provided you don’t sound too salesy. 
  • Blogs can brilliantly generate leads and drive them to take the desired action.

Content is KING

Engaging content keeps your customers coming back to you for new information and invites qualified leads. So make sure you make every piece unique, practice interlinking, inspire curiosity, tidy up your design, improve the readability, use high-quality images, and experiment with multiple formats for better interactivity.

https://cdnwebsite.databox.com/wp-content/uploads/2019/06/04093407/Improving-average-time-on-page-for-your-blog-posts-1000x1000.png

Blog time

Users ideally spend three to five minutes reading a blog post. So, the higher the session duration, the more relevant and grasping your blog content may be.

But remember, marketing digital content is just as important to reach the right audience as developing quality content.

If you find it all too overwhelming, the Giraffe Marketing team can help. We’re an agency specializing in all things digital marketing. Call us at 803-609-7653 or write at info@giraffemarketingllc.com to have us help you provide a positive experience to your potential customers.

In Conclusion

The power of providing great content can not be overlooked. While a lot goes into ensuring its effectiveness, at its most basic, it all comes down to the planning, scheduling, and execution of the content and blog itself. 

That’s where Giraffe Marketing LLC comes into play! 

At Giraffe Marketing LLC, not only do we offer an abundance of digital marketing services but westrive to produce resourceful content marketing.


Designed to take your content strategy to the next level, our content services provide businesses and brands, both large and small, with the reassurance that their online presence is taken care of. 

Not lacking in data reports, as a Giraffe Marketing LLC client, you can also rest assured that every strategy that we implement is backed by real results. 

So, if this sounds like something you could benefit from, allow experts here at Giraffe LLC based in Lexington, South Carolina to take the load off of your digital marketing efforts, whether for conent and blog posting to social media or otherwise, so that you can focus on other pressing business tasks that further move the needle toward growth.

Eager to learn more about the power of social media and how we here at Giraffe Marketing may be able to help with your content marketing needs? Dont hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, social media content marketing, and social strategy included!

The Power of Social Media

November 23, 2022 by Edwin Gerace

The Power of Social Media 

Whether you’re seeking to promote your business’s products or services, or you’re simply eager to grow an online presence and build brand awareness, social media has proven to be an incredible tool for achieving such feats. 

Why? Not only because there are over 4.5 billion social media users worldwide but the average social media user spends a total of 147 minutes daily; that’s a lot of engaged eyes in one place!

In fact, no matter if you’re new to the market or you’re a thriving business, social media should be used as a primary means of promotion and brand awareness, if not only to interact and engage with your target audience and loyal customer base. 

While there are several social media platforms available for your deployment, the likes of Facebook, Instagram, and TikTok remain the superior platforms for all things business, promotion, brand awareness, and otherwise. There are some social media platforms that don’t align with you company. Example if you have a strong visual content then instagram is a good fit. If engagement and dialogue then Facebook is a solution.

Though you shouldn’t limit yourself to any one platform, and while your choice of platform depends greatly on where your target demographic primarily resides, having at least one social media business profile is, for all intents and purposes, essential. 

As a digital marketing agency that specializes in all things digital marketing, content, and social media strategy, we here at Giraffe Marketing LLC in Lexington, SC can assist with your social campaign needs; more on that shortly… 

With that said in what follows, we’ll be diving into the world of social media and content marketing, detailing what it is, why it’s so powerfully important, and why you as a business or brand must prioritize it as a primary means of business operations if you haven’t done so already!

https://www.artifilabs.com/insights/the-revenue-power-of-social-media/


Power of Content Marketing

Simply put, content marketing is a department of digital marketing that involves the creation and distribution of visual and written content online. This content can live across platforms whether it be websites, social media pages, blogs, or otherwise. 


The type of content involved with content marketing efforts includes the likes of social media posts, video testimonials, blog articles, infographic newsletters, and website content, just to name a few… 

The ultimate intention of content marketing, like any business strategy, is to attract and retain customers, earn revenue, and grow the bottom line. The primary role of content marketing, however, is to stimulate emotion, peak interest, increase engagement, promote products and services, and build brand awareness. 

For those who come from a more traditional lens, you may be wondering how content on social media, for example, can be that valuable to a business. Moreover, you may beg the question ‘how can social media be so integral to the growth of a business?!’

After all, it’s just social media, right?! Wrong. In short, content is king in today’s online, consumer-centric economy, and for more reasons than one…

https://wedevs.com/blog/370611/visual-content-marketing-for-digital-marketers/

The Power of Reach and frequency

The truth is, there has never been a more abundant opportunity for businesses, brands, creators, and freelancers alike than there has been with social media. The crazy thing is that social media hasn’t even reached its peak yet! 

Think about it…

The average online consumer spends 2 hours and 27 minutes daily on social media alone, and that’s only the average. The average online consumer spends 2 hours and 27 minutes daily on social mediaalone, and that’s only the average. Of the average consumer, 75% report that they use social media to research brands and businesses.

Moreover, there are more than 2.96 billion daily users on Facebook alone; Imagine how daunting that statistic would be if you combine the active users from all major social media platforms! 

Lastly, from a business competition standpoint, almost 92% of businesses in the United States now use social media for marketing purposes. In other words, if you’re not part of that 92%, you’re part of the minority, soon to be deemed irrelevant, if not non-existent altogether. 

In short, there are a lot of eyes on social media, to say the least…

The best part? 

Digital marketing, social media marketing, and content marketing expenses only cost a fraction of what traditional marketing expenses cost (i.e. commercials, billboards, etc). Even more, the ROI of digital marketing in comparison to traditional marketing tactics? Not even comparable. 

So, is content marketing effective? YES. Does it work? YES! Should you start using it? YES!!! 

The power of social media and content consumption at large can’t go unnoticed. This holds true whether you’re a small business, medium-sized brand, or fortune 500 organization.

In fact, 73% of marketers believe that the use of social media marketing has been effective for their business objectives. Of course, this is only true for those who hold meaningful dialogues with their audience, engaging and encouraging their audience to engage via likes, shares, and other online interactions. 

Simply put, it’s all about providing the user with a positive experience. If you do that, the vast majority (71% of them to be exact) will engage and even recommend your brand to other individuals, family and friends alike.


Conclusion

The power of social media can’t go unnoticed. While a lot goes into ensuring its effectiveness, at its most basic, it all comes down to the planning, scheduling, and execution of the social media strategy itself. 

Thats where Giraffe Marketing LLC comes into play! 

At Giraffe Marketing LLC, not only do we offer an abundance of digital marketing services but we boast several expert disciplines across social media and content marketing.


Designed to take your content strategy to the next level, our social media services provide businesses and brands, both large and small, with the reassurance that their online presence is taken care of. 

Not lacking in data reports, as a Giraffe Marketing LLC client, you can also rest assured that every strategy that we implement is backed by real results. 

So, if this sounds like something you could benefit from, allow our social media experts here at Giraffe LLC based in Lexington, South Carolina to take the load off of your digital marketing efforts, whether for social media or otherwise, so that you can focus on other pressing business tasks that further move the needle toward growth.

Eager to learn more about the power of social media and how we here at Giraffe Marketing may be able to help with your content marketing needs? Dont hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, social media content marketing, and social strategy included!

A Case Study: The Power of Social Media

June 21, 2022 by Edwin Gerace

A Case Study: The Power of Social Media
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Choosing The Best Platform for You. 

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social Media Platform 
Social media is an amazingly powerful tool

Social media is an amazingly powerful tool that can help you create more awareness of your products. Research shows that the number of social media users will hit approximately 4 billion worldwide in 2022, which will be about a 4.8 percent increase from 2021. In this case study, we’ll look at how your business can effectively harness the power of social media.

The choice of social media platform will be dictated by the overall objectives of your business, as shown below! 

  • Obviously, LinkedIn’s 828 million users create a large audience for your brand to be seen as an industrial leader by displaying your awards and professional announcements. LinkedIn also offers a great source of quality employees when you are looking to hire new staff. LinkedIn is a powerful tool to help you stay up to date with industry news and learn from thought leaders across the globe.
  • Undoubtedly to attract targeted clients to buy your products and hire your services, consider Facebook and Instagram. Facebook boasts more than 2.9 billion active mobile users monthly, while Instagram has 500+ million individual users on it daily! These platforms offer an ever-green source of clientele with the right social media strategy. While Facebook boasts millions of users and content flowing, depending on your business, this might not be the exact marketing match. Instagram has very similar content but puts more emphasis on visual content.
  • In addition, YouTube is the second-largest search engine after Google, with 5+ Billion videos watched daily. With 9 out of 10 viewers saying they wanted to see more videos from brands and businesses, 87% of video marketers reported that video gives them a positive ROI. Using video in your social media marketing is the secret to reaching 122 million-plus active daily users on YouTube. Use it to drive traffic to your website and convert more leads into buyers.

Creating a Plan for Social Media using marketing tools

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

Develop Social Media Campaign Objectives. With goals that are Specific, Measurable, Attainable, Relevant, and Time-bound (SMART), you have a 377% likelihood of attaining your social media campaign objectives. On the other hand, you need to Reach out to Giraffe Marketing to get a free social media evaluation. In addition, some of the most common goals you can set for your social media campaigns are:

Select Appropriate Social Media Channels. 

  • Boosting brand awareness with a paid strategic plan
  • Increasing your sales by creating demand and awareness
  • Acquiring more customers through building dialog and content
  • Boosting the engagement levels with dialogue and specific content

Create Buyer Profiles. 

First and foremost, your content should always target an ideal audience to make your campaign successful. The following are some of the most critical elements to include in your buyer profile:

  • Name
  • Gender
  • Income
  • Location
  • Pain points
  • Favorite social media channels
  • Interests

For example, you can leverage Facebook Audience Insights to get valuable data about the current target audience. More than 56% of companies are estimated to have reached high-quality leads from targeted buyer profiles.

Without a doubt, It is critical to understand which social media channels the audience likes to visit and the time spent on them. For marketers, Facebook, Instagram, Tik Tok, YouTube, and Twitter are the best platforms to engage with their prospects. The average daily time spent on these platforms is 33, 29, 89, 30, and 31 minutes, respectively. You can also use website analytics to see which channels users prefer most. 

Conduct Competitor Analysis.

Nearly 56% of executives leverage competitive intelligence to monitor their competitors’ activities and improve their own. Clearly, this helps to identify and understand the competitors’ strategies and adjust yours’ accordingly. 

Monitor The Performance.

About 51% of businesses monitor their social media campaigns to capitalize on their audiences better, e.g., by boosting engagement. This helps to gauge the effectiveness of a social media strategy.

Executing Plan for Social Media with a professional

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

A clear plan is a strategy. Posting from your phone while watching TV is a Post. Big Difference. Some of the best practices you need to implement are:

Publish high-quality content. 

Obviously, you should post high-quality content your audience will find engaging. A study showed that 78% of consumer respondents said the posts. Any addition to these companies’ social media follow impacts their purchases—the more interesting, the better. Social media is a potent tool, and using the best quality content is paramount.

Publish content regularly.

It is advisable to choose a posting schedule and stick to it. Evaluate your social media campaign’s performance. Set a plan and stick with it. Plan more minor and execute regularly. For example, I post Motivational Monday on Instagram. That is one day a week. Do what you can manage, or hire Giraffe to help you plan and execute regularly.

This insight can help you take remedial measures and get desired results. 

Evaluating Plan for Social Media with your marketing partners

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency 
Social media is an amazingly powerful tool

Audit your audience and competition.

Indeed more than 70 million websites leverage web analytic tools to track website visitors’ behavior. Therefore, establish the factors that make your audience engage—integrating your social media channels with your company website.  Furthermore, use the tools from Facebook and Instagram or hire Giraffe to manage those data points.

Evaluation will also include tracking how your visitors interact. For example, which types of posts do your followers share with others. Identify and create more content of the same. 

Conclusion

Giraffe Marketing Your social media expert and partner.
Marketing Agency 
Social Media Agency

Finally, the success with social media begins with social media planning! We at Giraffe Marketing are experts in social media planning and strategy. Additionally, social media is a potent tool that can leverage much power if done correctly. Contact us to help you get the most out of these valuable communication mediums on social media. We can help you reach new customers and create a buzz about your company!

I personally want to challenge you to call (803-609-7653) or email edwin@giraffemarketingllc.com to set up a time to evaluate your business and your virtual storefront. Absolutely let us, partner, together to get you more exposure and create a dialog that creates sales and exposure.

Restaurant Case Study Giraffe Marketing LLC

May 9, 2022 by Edwin Gerace

Case study for restaurants / Digital Trends

Giraffe Marketing LLC 
Case Study on Restaurants and Website Builds 
Restaurant Case Study
Let Giraffe Marketing be your website build Partner

A Case Study of The Restaurants and How 

Restaurants Websites Impacts Their Sales
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Introduction

Restaurants are losing out on potential customers because of not having a website. A recent study indicated that about 26% of restaurant clients perform an online search before visiting a restaurant, and 50% report that their first source of information is a review site such as Yelp. Additionally, over 30% of individuals visiting from out of town visit restaurant websites in their respective destinations to make a dining decision. Lastly, research shows that 8.5 billion searches are made on Google every day. Those are all potential clients that restaurants lose daily because they do not have a website presence online.

Food Apps vs. Website- What’s better? Restaurants Web Presence

Though food websites like Glovo and Uber Eat give restaurants visibility to many potential hungry customers, the challenge is that many restaurants get lost in the crowded spaces of these food Apps. Unless the restaurant is on the home page, visibility is minimal for smaller unknown establishments. Therefore, a website is necessary for a restaurant to create its brand presence, tell its story, and showcase its unique foods. This is especially beneficial for specialty restaurants like Organic or Vegan restaurants. Find out what we offer for website development services by clicking here.

When the restaurant website is up and running, you need to inspire visibility and traffic by promoting it. Some practical, actionable ways are Geofencing marketing, a location-based marketing service that restaurants can use to target and engage their audience. This is done by sending relevant messages to smartphone users within an established area or predetermined boundary. The benefits of geofencing include precise targeting of an audience with the right content at the right time. For example, they are alert of Happy Hour snacks and drinks during the promotion hour to passers-by or large employers; with 94% of smartphone owners spending more time using their phones than watching television, the probability of converting these passers-by into customers increases.

Group of friends enjoying themselves after work as a result of GEO Fencing 

Restaurant Case Study
Group of friends enjoying themselves after work as a result of GEO Fencing


Search Engine Marketing (SEM) is another marketing strategy that restaurants can increase traffic to their websites. SEM refers to using paid advertising in search engines. Examples of this are Pay Per Click (PPC) marketing which requires advertisers to pay for each click made on their adverts. The advantage of this is that it is very affordable and very targeted. Your advert only shows up for people looking for specific keywords that the restaurant has bid on. Therefore, these are customers ready to buy your particular food. For example, a search for ‘Italian pasta’ or ‘Tacos’ will bring up the restaurant in the search results. 
Therefore, search engine optimization and geo-fencing are effective online-based tools that increase the online presence of a restaurant’s website. 

Restaurant Case Study Success factors

Although online presence is requisite for restaurants, restaurants’ website needs to be responsive and promoted. Consequently, the restaurant’s online presence should be interactive and allow its clientele to make inquiries or leave feedback. A recent report indicates that restaurants with responsive online platforms have higher brand awareness. Step 1 is to have a virtual storefront (Website). Step 2 make sure 100% of all information is correct, including social media links. Step 3 Promote your site, your specials, and your unique offering. Do everything to drive traffic to your website, and social channels cause sending traffic to HubSpot or a 3rd party site is not helping your online presence but helping your competitors.


Conclusion of Case Study

Restaurants need to be where their customers are looking, and that’s online. However, restaurants are stuck trying to be seen on food App sites instead of owning their brand presence with a website. When you have a website, make sure that the site is visible in search engine results. SEM helps with this visibility, while Geofencing provides restaurants with location visibility at the right time and the data to better understand their customers.  Consult with Giraffe on what online solution is best for you.

Undeniably, having a more established website online presence and using these and other marketing strategies is critical for any restaurant’s survival.  Having a site can not only help drive traffic to your restaurant but can steer customers to you instead of your competitors.

 At Giraffe Marketing, we specialize in all three of these areas and can help your restaurant create a solid online presence that will target potential consumers. Contact us today for more information on how we can help you achieve success!


Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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