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What are the Best Reasons Your Business Needs a Social Media Strategy?

October 13, 2021 by Edwin Gerace

The social media strategy describes the objectives and support framework by which your business will use social media to meet its communications goals. 

In essence, it is a simple statement of goal, setting forth specific objectives you want to achieve through social media. 

Adding social media to the overall marketing and comms strategy means it’s not implemented as part of a silo but in parallel with other channels.

What Is A Social Media Marketing Strategy?

The social media marketing strategy outlines the goals you intend to achieve and the steps you plan to accomplish them.

Develop a detailed social media strategy for your business so you can stay on track. This will result in better results as you implement your plan.

At Giraffe Marketing LLC, We’ll give you a free digital audit if you don’t use these social networks or consider using them as part of your social media marketing strategy.

Let’s discuss the importance of social media plans for businesses and create an effective social media marketing strategy.

Here are five reasons why a social media marketing strategy is important.

1. Increase brand awareness

Your brand’s awareness and recognition can be significantly increased by applying a social media strategy. 

We all know that consumers are at any given point in the buyer’s journey at different stages. The power of social media lies in its ability to elevate every step of the buyer’s journey.

2. Boost your marketing goals

A custom social media campaign can complement any marketing goal your business is trying to achieve. 

A company can use this method to reach its target audience and accomplish its goals in several ways, such as brand recognition, thought leadership, generating leads, and increasing revenue.

It is no longer a competitive advantage to be active on social media, and it is a requirement. You can showcase the unique characteristics of your brand using social media properly to tell your story.

3. Engage the Community

Engaging your community helps build relationships, increase loyalty, and increasing brand advocacy for your brand. 

Engage your audience, make them feel appreciated, make them fun, and stimulate their thinking so that your business remains top of mind.

4. Gain Credibility of a brand

By using social media, your brand can engage with its target audience in an authentic manner. As a company, you can tell them more about who you are than just your products. Tell them your story and what you’re all about.

Though your website’s about section is vital and discusses your journey in general, it may not be the first place that consumers look for content to read. 

Embrace your culture, mission, and values through organic posts, letting your consumers know what makes you tick.

5. Boost Google visibility

In addition to searching Google for information about your business, your prospects are already doing so.  

Setting up a profile on social networking sites allows you to have your own web pages appear all over the first page of Google.

Take a look at the first page of Google for your company name, for instance.  There is a good chance your Facebook page ranks on page one if you have it set up.  

The presence of a LinkedIn page and a Twitter account will also boost your ranking.  In search results, it’s best to control more pages, as that increases the odds of someone clicking your link.

You should preferably hire a social media marketing agency that fits the needs of your business Giraffe Marketing LLC is a good choice for you.  The second thing you should do is create a marketing plan that defines the campaign’s goals.

Our locality and understanding of the importance of every dollar make us adept at using your money wisely. Your content can be tailored based on the immediate results you get from your social media strategy. 

If you spend more time on your social media platforms, the more likely you will get to experience their benefits. 

What Are the Benefits of Using a Digital Marketing Agency?

October 6, 2021 by Edwin Gerace

Business owners can greatly benefit from a digital marketing agency. While business owners are focusing on customer service and quality, let your agency worry about media buys and ad placement.

Internet users who have access to the business’s virtual storefront. Digital marketing agencies have virtually no limits to what they can accomplish for clients once they understand their needs.

Moreover, an online marketing agency allows business synergy and collaboration at any time with multiple stakeholders. Online marketing agencies can boost a business’s capacity in multiple ways.

However, you may wish to save some money. You may be a business expert and are not confident that an agency will be of any benefit to you. A digital marketing agency can still offer many benefits, regardless of what you decide.

Creating a targeted and defined digital campaign on behalf of a local business such as Giraffe Marketing LLC can give you an advantage. But it isn’t the end. We’ve compiled some of the top 5 advantages of working with a digital agency and how you can hire the best one.

1. Bring creativity to your business 

There is always a team behind any online marketing agency. One that is capable of creative thinking and brainstorming. A professional will have this ability. 

Businesses can offer unique and creative ways to ” shock” their target markets by utilizing this strategy. Throughout the world, digital marketers adhere to the belief that imagination cannot be limited.

2. Take on fresh ideas

Having an all-in-house team has inherent limitations when it comes to experience. The echo chamber is somewhat full of the companies and products you are trying to market and the marketing strategies you are using.

Marketing professionals and organizations from many different industries, business types, and markets work with digital agencies. 

Throughout their program, they study and produce innovative, successful marketing techniques and then apply them in various sectors of businesses.

For example, CBO employees are required to comply with the company’s continuous employee development policy, as do Google Premier Partners (like CBO) that requires them to participate in annual training on Google’s advertising suite.

3. Keeping your focus on growth

The most important aspect of growing your business is to focus on all the areas where a digital marketing agency can help. 

There is no doubt that awesome digital marketing is necessary, but finding a team of competent, responsible experts can relieve you of a lot of that responsibility. You should concentrate on growing your business instead of managing its marketing.

4. You will get accountability and reliability

Accountability and reliability are important qualities of a great agency. If you want to speak to your strategist about how your numbers are doing, or if you want to decide whether to update your current strategy, then you should be able to do so. 

As a result, you receive a prompt response from your agency, you trust them to make the best strategic decisions for you, and you have a feeling that you can count on them.

Accountability means that someone has to be accountable for your digital marketing strategy and the numbers related to it. 

For example, In cases where you are experiencing a loss of momentum in organic search, your agency will know what to do to make things better

5. You’re always up to date

We all know how constantly digital marketing changes between trends and search algorithm updates. 

The odds are that you won’t be up to date with it all unless your profession is digital marketing. This requires time that you do not have.

Digital marketing is a huge topic with so many facets. It’s impossible to keep up with all the strategies, including social media, email, SEO, video, content, and paid advertising.

With a good digital agency, you will receive information about the most recent developments and incorporate them into your strategy.


As a leading digital marketing agency, Giraffe Marketing LLC helps brands achieve their marketing and business goals. We will guide you through the process from start to finish!

The versatility and affordability that outsourcing digital marketing presents provide an advantage for most businesses today.  You do what you are good at with your business and let Giraffe Marketing do what they are good at.

Don’t let your business run you, You RUN your business

Edwin Gerace

Killer Benefits of Digital Marketing for Small Businesses

July 19, 2021 by Edwin Gerace

Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.

Giraffe Marketing 
Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.
Teamwork makes the Dream work- Giraffe Marketing LLC

Introduction

Do you want to compete with the big brands in your industry? Here’s what you need – a level playing field that gives you equal access to the target audience. Fortunately, digital marketing delivers just that! You can get in front of tons of new faces and even lock horns with the big boys in your industry. When local businesses partner with agencies such as GiraffeMarketing and you create a targeted and defined digital campaign you can level out the playing field. But that’s not it. Here are several other crucial benefits of digital marketing that your business will relish in 2021 and beyond.

Make data-driven marketing campaigns

One of the advantages of using digital marketing over traditional marketing is that it is data-driven. In other words, it is the most measurable form of marketing there is. You can create online marketing campaigns that are easy to track, tweak, and grow. With the help of analytics, you can ensure that the digital marketing tactics work in your brand’s favor. It allows you to use the available resources effectively and get a higher marketing ROI. Lef Giraffe worries about ROI and CTR and CTA while you work on growing your business.

Provides a Low Entry Barriers

Gone are the days when brands with big marketing budgets ruled the market. With access to the Internet, it is pretty much a level playing field when it comes to promoting products and services on the world wide web. You can start promoting your products at zero costs using techniques like SEO and content marketing.

6 Killer Benefits of Digital Marketing for Small Businesses
Giraffe Marketing LLC - Lexington SC
Let Giraffe Marketing worry about CTR, ROI, CTA, and you can focus on growing your business

Reach qualified buyers with SEO

Did you know that 68 percent of online experiences begin with a search engine? SEO makes it easier to get specific with your target audience. It eliminates the guesswork and directs every marketing campaign towards people that are most likely to engage with your brand. You can successfully narrow the target audience by using insights like demographics, interests, online behavior, and more. Brands can even rank their business websites on search engines for keywords their target audience use while searching for related products and services.

Boost marketing ROI and revenue

A well-structured and well-tested digital marketing strategy will always produce excellent results. If you hire digital marketing professionals, they will make sure the campaigns are optimized to achieve the set marketing and business goals. Agencies have proven industry-specific strategies that will help small businesses make the most of their marketing budget. Take email marketing, for instance, which produces an ROI of 4,200 percent for every dollar spent!

Cost-effective marketing strategy

Digital marketing doesn’t cost much. Why? Several digital marketing tools and channels are free to use. You can ditch paid marketing and invest heavily in organic marketing to produce long-lasting results. However, creating an in-house digital marketing team will cost more than hiring a digital marketing agency. We highly recommend you search for an agency that has experience developing industry-specific online marketing strategies. Again let Giraffe Marketing build your campaign, manage your campaign, and report back to you while you are growing your business.

Giraffe Marketing is your digital marketing partner in 2021?  Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.

Develop trust among customers

The online world is transparent, and customers dig that. They want brands to be available online so that they can interact with them. When you invest in digital marketing, you give a strong message to your target audience that you care about them and are open to discussion. Since many online marketing platforms can even be used to extend your customer services, it will be easier for you to develop trust and credibility among your target audience.

Keep reading!

Digital marketing comes with benefits that have the potential to quadruple your business growth. However, your brand will only achieve that if you hire the right team of digital marketing specialists. At Giraffe Marketing, we offer the most advanced digital marketing strategies that help brands achieve their business and marketing goals. Connect with our friendly online marketers and we will set things up for you! Loved reading this post? Don’t forget to check out other informative posts on the blog! 6 Practical Benefits to Consider When Hiring Digital Marketing Agency.

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Having a Social Media Strategy Is the best strategy

6 Practical Benefits to Consider When Hiring Digital Marketing Agency

6 Practical Benefits to Consider When Hiring Digital Marketing Agency

July 9, 2021 by Edwin Gerace

Your brand needs marketing experts that can provide the best results at the minimum costs. Keep reading to find the benefits of hiring digital marketing agencies in 2021.

Introduction

Digital marketing isn’t easy. And the reason is quite simple – you need special skills to market a brand, product, or service on the internet. If you run a business and want to market it online, it’s better to leave things to professionals. In other words, you should hire an agency like GiraffeMarketingLLC to enhance your online presence. We have shortlisted some of the undeniable benefits of hiring an online marketing agency in 2021. Let’s discuss them, shall we?

  1. Cut down on marketing costs

Compared to an in-house online marketing team, hiring an agency will cost much less over time. It’s simple math. You will be dealing with independent contractors that have full-time employees. You have nothing to do with paying these full-time employees or managing their benefits. Not just that, you also don’t have to pay for essential digital marketing tools because agencies already have them! So in some situations, that agency is able to get media buys discounted to cover the expense of the agency.

  1. Focus on business growth

Running an online marketing campaign requires certain resources, and it can be exhausting to put a high-quality in-house team together. It is time-consuming and takes your attention off of things that matter, i.e., business growth. When you hire a digital marketing agency, you won’t need to worry about developing marketing teams, plans, testing campaigns, and in-house team training. The time can otherwise be used to grow your business.  Do you want to be worried about keywords in your email campaign or taking pictures for Facebook or do you want to run your business.

  1. Access to required skills

We mentioned how a successful online marketing campaign demands ‘special skills.’ Here are the people you need to plan and execute a result-oriented digital marketing campaign:

  • Project manager
  • Strategist
  • Copywriter
  • Graphic designer
  • SEO specialist
  • Paid advertiser
  • Social media manager
  • Front-end developer
  • Email marketing specialist

Digital marketing agencies accrue top talented and qualified digital marketing experts. They are well-equipped to tackle your project since the experts have worked on similar projects in the past.

  1. Effective budget management

Digital marketing agencies have a firm grip on the latest trends and understand exactly how much you need to spend to achieve your marketing goals. This way, you can make sure that your money is being spent the right way. The experts at these agencies have been working on several different projects and therefore have effective budget management skills.

  1. Put experience to work

You can always find a digital marketing agency with significant experience working with companies just like yours. You should ask the digital marketing agencies to present their portfolios, giving you a great insight into the agency’s capability. However, if the agency hasn’t worked for a company like yours, you should dig deeper to understand what the agency can do to get you the desired results.

  1. Meet the deadlines

Digital marketing agencies are exceptional at setting up things to take on their client’s marketing challenges. It is crucial because the competition is getting fierce every day, and you cannot let your marketing strategies slow you down. Digital marketing agencies are excellent at managing their resources, and thus you will be meeting your deadlines without a problem. Let the agency worry about deadlines for your Instagram account so you can work on employee training.

Keep reading!

Believe it or not, digital marketing is immensely powerful and can take your business to a whole new level. But, you can only leverage it if you hire the right online marketing agency. If you are looking for a digital marketing agency you can trust, always know that we are just a call away. Connect with us today, and we will set things up for your business! Loved reading this post? Don’t forget to check out other informative posts on the blog!

Do what you do well!

No matter what you do or the service you offer, you need to focus on that. So if you own a restaurant you need to be focusing on food quality and customer service. You don’t need to be worrying about keywords on your website and making adjustments or posting your lunch special. Let Giraffe Marketing help you leverage time.

Must Read:

Things to know when Hiring a Marketing agency

October 11, 2020 by Edwin Gerace

You’ve just started your own business and now it is time to start marketing that business. You know you can’t do that on your own so you begin looking for a marketing firm to assist you. There are 4 things that every business should consider when hiring a marketing agency: budget, communication, the type of agency and the size of the agency. All 4 of these factors will play a key role in choosing which agency is best for your business and why.

Budget

Part of every business is the budget and within that budget is the marketing budget. Your marketing budget will include things such as advertising expenses, sponsored web content (if applicable), and marketing staff. This budget can be broken down quarterly or yearly.

When considering a client’s budget, some agencies will choose marketing campaigns on both ends of the pricing spectrum. Some may deliver greater results with a price tag to match while others may be more budget friendly but still yield positive results.

Most agencies usually offer an array of pricing packages. Some agencies offer a retainer model allowing you to make monthly payments on your services and then allow you to pay for additional services you request outside your contracted plan. Other agencies work on commission based plans and only receive pay based on the services and marketing tactics you elect.

Each pricing model is made to work with the individual needs of the business. Be sure to select the budget that works best with your business and your needs.





https://blog.hubspot.com/marketing/how-to-manage-marketing-budget-free-budget-templates

Communication

When I say communication what do I mean? I mean monthly business reporting. Roughly 30% of potential clients ask about monthly reporting. This is a startling number as that means the other 70%, over half, are not concerned or don’t think to ask. At Giraffe Marketing, we believe that reporting and communication is an integral part of a working business relationship.

Why are reports important and why should they be communicated? Marketing reports can show businesses and agencies the success of chosen marketing campaigns, KPIs, and web page analytics. Knowing these statistics will let you and your chosen agency know if changes need to be made and the time frame in which they need to happen. Reporting frequencies as well as the data that gets reported varies by agency as well as by client.

Choose the agency that will keep you involved. Giraffe Marketing, LLC believes that communication and reporting for clients is not an option, it’s a necessity.


https://www.datapine.com/blog/daily-weekly-monthly-marketing-report-examples/#:~:text=A%20monthly%20marketing%20report%20is,as%20the%20CPC%20or%20CPA.)

Type of Agency

To know the type of agency you want to select you must know what type of campaign you will want to run, ie print, media, or online. Knowing the type of campaign, you want to run will then help you select the type of agency you want to work with. Not every agency will work with your ideas as most are specialized in their set mediums. Once you’ve selected your marketing medium, you must then decide which agency can get you the tactics that work best for you.

There are some agencies that can dive in. They can discover, analyze and plan; however, they can’t adapt and change. There are others that don’t have the follow through. They can present everything to you perfectly and then fail to give you the results. Then there are a few that produce the needed reports that in the end mean nothing as there is no substance behind them.

What does all this really mean?

When you are looking for a marketing agency you are really looking for a partner. You are looking for someone to share your ideas for growth and development with. As a client, you need someone that will not only plan but also execute a marketing campaign. You want an agency that will present you with reports of growth and sustainability. An agency with true value is one who will grow with the client and their ideas. Marketing agencies cannot be a set it and forget it industry.

Size of Marketing Agency

Does the size of the agency matter? There are amazing agencies that are composed of a single person to those with well over 100 employees.

The only time that size would matter, would depend on the client and the clients’ needs. As with everything, there pros and cons and the same can be said with agency size.

With a smaller agency clients are guaranteed direct access. The same cannot be said when you work with an agency with 100+ employees. If you are someone who prefers things more personable then perhaps a smaller agency is for you, if it doesn’t matter then I suppose you could go either way.

At Giraffe Marketing LLC, we may be small but we are mighty. We work with our clients to provide the best outcome for their business with a budget that works for them. We provide the communication that will keep them updated on their businesses performance and that will allow them to make any needed changes. At Giraffe Marketing LLC, we work alongside owners to make sure their ideas succeed.

Why Giraffe Marketing with Edwin Gerace ?

September 29, 2020 by Edwin Gerace

Giraffe Marketing  Edwin Gerace

Digital Marketing





At Giraffe Marketing LLC, our goal is to find the most compatible digital strategy for you and your business. We want to make sure we are connecting you with the consumer base that will drive and expand your business. We do this by creating engaging and creative ads to reach the right targeted audience for your business needs.

 Throughout his career, Edwin has observed that there are a multitude of digital marketing solutions for all types of clients. Edwin has found the it is as vital to most businesses to have a marketing agency at their back as it is to have sales reps selling their product. It is the job of the agency to listen to the business owner’s goals and to create marketing plans around this. The agency must truly know the desires and long terms goals of a business and do everything they can to achieve that.  At Giraffe Marketing LLC, we strive to discover the needs and desires of our clients and match them to the digital tactic that will drive the most optimal results for their business.

Edwin Gerace wants

Giraffe Marketing to be

The Right thing for the right client

When looking for an agency or someone to help navigate your digital marketing plan, you need someone that is there for you as a partner and advisor. Edwin Gerace is that person. Mr. Gerace can offer advice and solutions to any digital marketing strategy you may be considering while also catering to the needs of your business. In creating Giraffe Marking LLC, Edwin has made it his cornerstone to cater his offerings to the specific business.

No matter the marketing need or the long term goal, Edwin Gerace is determined to find the solution. From SEO strategies to direct mail campaigns, let Edwin guide you through these increasingly complicated marketing times. With an increased number of consumers reliant on the online world, how you represent your business in digital media matters now more than ever. Let Edwin Gerace and Giraffe Marketing LLC, be your partner in this journey.

Meet Edwin Gerace

September 15, 2020 by Edwin Gerace

Edwin Gerace

As a businessman, community leader, and volunteer, Edwin Gerace understands the needs of business leaders in the Midlands and throughout the greater Columbia area. Because of these working relationships, Mr.Gerace was able to establish a means to support those needs while also building on his own working knowledge. With the support of his family, friends, and other local leaders, he made the decision to launch Giraffe Marketing, LLC. 

Mr. Gerace has spent his professional life in marketing and sales. During his career, he has successfully designed campaigns for an array of businesses from small and local to large and national. Mr. Gerace has worked with multiple marketing mediums and varying client strategies. All of these opportunities have provided Edwin the knowledge needed to make Giraffe Marketing Digital Solutions appeal to all businesses.

With the creation of Giraffe Marketing, LLC, Edwin Gerace is using creative and affordable ways to market for his consumers.  Throughout his career, Edwin’s main focus has been to help the client achieve their goal. With Giraffe Marketing, LLC this is only amplified. Not only does Mr. Gerace get to help others build their new businesses, but he also gets to pursue his passion of marketing, sales and building lasting relationships.  Allow Edwin Gerace and Giraffe Marketing to be your small business digital solution today.

For more information about Giraffe Marketing, LLC contact Edwin Gerace @ 803-609-7653 or edwin@Giraffemarketingllc.com

Read his blog for updated digital marketing

See Edwin on Linkedin or Giraffe Marketing, LLC


Giraffe Marketing LLC serves the Greater Columbia metro area with regional clients reaching the south east. Lexington, Columbia, Cayce, Irmo, Ballentine, Chapin, Rock Hill

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