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What Are the Benefits of Using a Digital Marketing Agency?

October 6, 2021 by Edwin Gerace

Business owners can greatly benefit from a digital marketing agency. While business owners are focusing on customer service and quality, let your agency worry about media buys and ad placement.

Internet users who have access to the business’s virtual storefront. Digital marketing agencies have virtually no limits to what they can accomplish for clients once they understand their needs.

Moreover, an online marketing agency allows business synergy and collaboration at any time with multiple stakeholders. Online marketing agencies can boost a business’s capacity in multiple ways.

However, you may wish to save some money. You may be a business expert and are not confident that an agency will be of any benefit to you. A digital marketing agency can still offer many benefits, regardless of what you decide.

Creating a targeted and defined digital campaign on behalf of a local business such as Giraffe Marketing LLC can give you an advantage. But it isn’t the end. We’ve compiled some of the top 5 advantages of working with a digital agency and how you can hire the best one.

1. Bring creativity to your business 

There is always a team behind any online marketing agency. One that is capable of creative thinking and brainstorming. A professional will have this ability. 

Businesses can offer unique and creative ways to ” shock” their target markets by utilizing this strategy. Throughout the world, digital marketers adhere to the belief that imagination cannot be limited.

2. Take on fresh ideas

Having an all-in-house team has inherent limitations when it comes to experience. The echo chamber is somewhat full of the companies and products you are trying to market and the marketing strategies you are using.

Marketing professionals and organizations from many different industries, business types, and markets work with digital agencies. 

Throughout their program, they study and produce innovative, successful marketing techniques and then apply them in various sectors of businesses.

For example, CBO employees are required to comply with the company’s continuous employee development policy, as do Google Premier Partners (like CBO) that requires them to participate in annual training on Google’s advertising suite.

3. Keeping your focus on growth

The most important aspect of growing your business is to focus on all the areas where a digital marketing agency can help. 

There is no doubt that awesome digital marketing is necessary, but finding a team of competent, responsible experts can relieve you of a lot of that responsibility. You should concentrate on growing your business instead of managing its marketing.

4. You will get accountability and reliability

Accountability and reliability are important qualities of a great agency. If you want to speak to your strategist about how your numbers are doing, or if you want to decide whether to update your current strategy, then you should be able to do so. 

As a result, you receive a prompt response from your agency, you trust them to make the best strategic decisions for you, and you have a feeling that you can count on them.

Accountability means that someone has to be accountable for your digital marketing strategy and the numbers related to it. 

For example, In cases where you are experiencing a loss of momentum in organic search, your agency will know what to do to make things better

5. You’re always up to date

We all know how constantly digital marketing changes between trends and search algorithm updates. 

The odds are that you won’t be up to date with it all unless your profession is digital marketing. This requires time that you do not have.

Digital marketing is a huge topic with so many facets. It’s impossible to keep up with all the strategies, including social media, email, SEO, video, content, and paid advertising.

With a good digital agency, you will receive information about the most recent developments and incorporate them into your strategy.


As a leading digital marketing agency, Giraffe Marketing LLC helps brands achieve their marketing and business goals. We will guide you through the process from start to finish!

The versatility and affordability that outsourcing digital marketing presents provide an advantage for most businesses today.  You do what you are good at with your business and let Giraffe Marketing do what they are good at.

Don’t let your business run you, You RUN your business

Edwin Gerace

Benefits of Using Social Media Marketing 

July 30, 2021 by Edwin Gerace

Social media marketing helps businesses achieve their marketing and business goals. Keep reading to know the five important benefits of social media marketing!

What is your campaign strategy for Social Media

Introduction

Modern-day businesses are heavily dependent on social media to generate brand awareness, maintain online reputation, and boost revenue. Why? It’s because most of their customers are on social media platforms. However, we at Giraffe Marketing always come across business owners that still don’t realize the importance of social media in 2021. Therefore, our social media experts wanted to share why social media makes an integral part of any online marketing strategy. Here are the five undeniable benefits of using social media marketing in 2021!

Boosts organic online visibility

With social media marketing, you give your brand an opportunity to improve organic search visibility. Since Google factors in the social signals as well to determine your site’s search engine rankings, creating a high-quality social media marketing strategy becomes a necessity. So, SMM doesn’t just put your brand out there; it also affects your site’s SEO.

Helps develop brand loyalty

The unparalleled opportunity to build a solid customer-business relationship on social media can quickly set you apart in the competition. How? Brands can use social media to join in the conversations and interact with potential customers. Delivering indispensable value in such interactions can help you develop brand loyalty and make your brand more credible.

Social media marketing helps businesses achieve their marketing and business goals. Keep reading to know the five important benefits of social media marketing!
Social Media helps brand loyalty

Can be used for customer support

Since your target audience is on social media, chances are that they expect you to be there too! After all, they want to establish a connection with their favorite brand. In other words, they expect you to use social media as a customer support portal, which in our opinion, isn’t a huge ask. Why not use social media as a medium to answer customer queries and build an excellent customer experience?

Data-driven marketing strategy

Social media marketing doesn’t rely on guesswork. Every action you take with your strategy can be quantified and tracked. Most social media platforms have a dedicated panel or dashboard for insights that brands can use to optimize their campaigns further. Since social media marketing is data-driven, small businesses have an opportunity to get the best out of their limited online marketing budget.

Facilitates lead generation and sales

As per SmartInsights, 48 percent of the marketers surveyed achieve positive Return on Investment from social media marketing.

Businesses can rely on social media to efficiently generate highly qualified leads and move them through their sales funnel. You can couple social media marketing with paid advertising and further expand your reach. The strategy can generate instant results and help businesses boost sales and get positive marketing ROI.

Keep reading!

Indeed, developing a strategy and coming up with high-quality takes time. But once you put a system in place, running social media marketing campaigns becomes a piece of cake. We highly recommend hiring social media marketing agencies as they can deliver the results quickly without breaking your bank! Are you looking to get the most out of social media marketing? Then connect with the friendly marketing professionals at Giraffe Marketing today. Don’t forget to check out other informative posts on the blog too!

Must Read:

Having a Social Media Strategy Is the best strategy.

Social Media Posting Marketing Plan

Social Media Postings

Understanding Social Media

What is social media?

by Edwin Gerace

Social media by definition is websites and applications that enable users to create and share content or to participate in social networking.   Which refers to web-based communication and technology that people consume on a daily basis.  People interact for business and personal uses across multiple devices.  They share data, videos, files, pictures, and much more.

Social Media with Giraffe Marketing
Colleagues sitting in a row using digital devices Giraffe Marketing

People engage with many different media based on location, device, and use.  There are hundreds out there.  Many say that Facebook, TikTok, Instagram, and Youtube are the most popular.  The 21 most popular social media sites are listed here on this page.   By the same token, social media also includes activities such as blogging and sharing of media such as video, photos, and documents.

Now with all that sharing of data and files and habits comes a cost.  That cost is the collection of data.  Now that data can be interpreted as big brother is watching your habits or as a business owner, it is collecting targeted data.    By reason of deduction, you could say that social media will help improve how your target audience.  It will also cause your ROI to increase while your clients will be seeing ads that matter to them.   Being in front of the right audience is paramount but using the correct content that is tailored to the right platform to the correct consumer.  

Social media marketing is an active and always moving medium from the news that is reposted to the new funny video that is shared in microseconds.  These moments are sometimes called micro-moments which include things such as posting videos, images, and text.  Many advertisers take those segments of targeted consumers and reach them organically or sometimes by the use of paid social ads.

While social media marketing requires posting content in a timely manner to the right audience with the right message to achieve your goals.  This by default will encourage consumers to create dialog and interact with you.   By definition, interactions can be seen as likes, shares, and mentions in your social postings.  

Business people sharing marketing ideas – Giraffe Marketing

Social media marketing needs to be laser-focused and all parts working in unison to deliver the right message to the right consumer with the intent of creating dialog or interaction.  You never know when that post could go viral and if it does you have to be ready.  The wrong viral message could be deadly, so correct content with the correct message is paramount.  

So in conclusion, you must partner with or have a person that can create the right message and put it in front of the right audience causing the correct outcome which should drive results and revenue.  Let Giraffe talk to you. 

Killer Benefits of Digital Marketing for Small Businesses

July 19, 2021 by Edwin Gerace

Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.

Giraffe Marketing 
Should you invest in digital marketing in 2021? Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.
Teamwork makes the Dream work- Giraffe Marketing LLC

Introduction

Do you want to compete with the big brands in your industry? Here’s what you need – a level playing field that gives you equal access to the target audience. Fortunately, digital marketing delivers just that! You can get in front of tons of new faces and even lock horns with the big boys in your industry. When local businesses partner with agencies such as GiraffeMarketing and you create a targeted and defined digital campaign you can level out the playing field. But that’s not it. Here are several other crucial benefits of digital marketing that your business will relish in 2021 and beyond.

Make data-driven marketing campaigns

One of the advantages of using digital marketing over traditional marketing is that it is data-driven. In other words, it is the most measurable form of marketing there is. You can create online marketing campaigns that are easy to track, tweak, and grow. With the help of analytics, you can ensure that the digital marketing tactics work in your brand’s favor. It allows you to use the available resources effectively and get a higher marketing ROI. Lef Giraffe worries about ROI and CTR and CTA while you work on growing your business.

Provides a Low Entry Barriers

Gone are the days when brands with big marketing budgets ruled the market. With access to the Internet, it is pretty much a level playing field when it comes to promoting products and services on the world wide web. You can start promoting your products at zero costs using techniques like SEO and content marketing.

6 Killer Benefits of Digital Marketing for Small Businesses
Giraffe Marketing LLC - Lexington SC
Let Giraffe Marketing worry about CTR, ROI, CTA, and you can focus on growing your business

Reach qualified buyers with SEO

Did you know that 68 percent of online experiences begin with a search engine? SEO makes it easier to get specific with your target audience. It eliminates the guesswork and directs every marketing campaign towards people that are most likely to engage with your brand. You can successfully narrow the target audience by using insights like demographics, interests, online behavior, and more. Brands can even rank their business websites on search engines for keywords their target audience use while searching for related products and services.

Boost marketing ROI and revenue

A well-structured and well-tested digital marketing strategy will always produce excellent results. If you hire digital marketing professionals, they will make sure the campaigns are optimized to achieve the set marketing and business goals. Agencies have proven industry-specific strategies that will help small businesses make the most of their marketing budget. Take email marketing, for instance, which produces an ROI of 4,200 percent for every dollar spent!

Cost-effective marketing strategy

Digital marketing doesn’t cost much. Why? Several digital marketing tools and channels are free to use. You can ditch paid marketing and invest heavily in organic marketing to produce long-lasting results. However, creating an in-house digital marketing team will cost more than hiring a digital marketing agency. We highly recommend you search for an agency that has experience developing industry-specific online marketing strategies. Again let Giraffe Marketing build your campaign, manage your campaign, and report back to you while you are growing your business.

Giraffe Marketing is your digital marketing partner in 2021?  Keep reading to check out the most spectacular reasons and benefits of digital marketing for small businesses.

Develop trust among customers

The online world is transparent, and customers dig that. They want brands to be available online so that they can interact with them. When you invest in digital marketing, you give a strong message to your target audience that you care about them and are open to discussion. Since many online marketing platforms can even be used to extend your customer services, it will be easier for you to develop trust and credibility among your target audience.

Keep reading!

Digital marketing comes with benefits that have the potential to quadruple your business growth. However, your brand will only achieve that if you hire the right team of digital marketing specialists. At Giraffe Marketing, we offer the most advanced digital marketing strategies that help brands achieve their business and marketing goals. Connect with our friendly online marketers and we will set things up for you! Loved reading this post? Don’t forget to check out other informative posts on the blog! 6 Practical Benefits to Consider When Hiring Digital Marketing Agency.

Some must-reads

How to Reopen Your Small Business Amid the Pandemic

Having a Social Media Strategy Is the best strategy

6 Practical Benefits to Consider When Hiring Digital Marketing Agency

6 Practical Benefits to Consider When Hiring Digital Marketing Agency

July 9, 2021 by Edwin Gerace

Your brand needs marketing experts that can provide the best results at the minimum costs. Keep reading to find the benefits of hiring digital marketing agencies in 2021.

Introduction

Digital marketing isn’t easy. And the reason is quite simple – you need special skills to market a brand, product, or service on the internet. If you run a business and want to market it online, it’s better to leave things to professionals. In other words, you should hire an agency like GiraffeMarketingLLC to enhance your online presence. We have shortlisted some of the undeniable benefits of hiring an online marketing agency in 2021. Let’s discuss them, shall we?

  1. Cut down on marketing costs

Compared to an in-house online marketing team, hiring an agency will cost much less over time. It’s simple math. You will be dealing with independent contractors that have full-time employees. You have nothing to do with paying these full-time employees or managing their benefits. Not just that, you also don’t have to pay for essential digital marketing tools because agencies already have them! So in some situations, that agency is able to get media buys discounted to cover the expense of the agency.

  1. Focus on business growth

Running an online marketing campaign requires certain resources, and it can be exhausting to put a high-quality in-house team together. It is time-consuming and takes your attention off of things that matter, i.e., business growth. When you hire a digital marketing agency, you won’t need to worry about developing marketing teams, plans, testing campaigns, and in-house team training. The time can otherwise be used to grow your business.  Do you want to be worried about keywords in your email campaign or taking pictures for Facebook or do you want to run your business.

  1. Access to required skills

We mentioned how a successful online marketing campaign demands ‘special skills.’ Here are the people you need to plan and execute a result-oriented digital marketing campaign:

  • Project manager
  • Strategist
  • Copywriter
  • Graphic designer
  • SEO specialist
  • Paid advertiser
  • Social media manager
  • Front-end developer
  • Email marketing specialist

Digital marketing agencies accrue top talented and qualified digital marketing experts. They are well-equipped to tackle your project since the experts have worked on similar projects in the past.

  1. Effective budget management

Digital marketing agencies have a firm grip on the latest trends and understand exactly how much you need to spend to achieve your marketing goals. This way, you can make sure that your money is being spent the right way. The experts at these agencies have been working on several different projects and therefore have effective budget management skills.

  1. Put experience to work

You can always find a digital marketing agency with significant experience working with companies just like yours. You should ask the digital marketing agencies to present their portfolios, giving you a great insight into the agency’s capability. However, if the agency hasn’t worked for a company like yours, you should dig deeper to understand what the agency can do to get you the desired results.

  1. Meet the deadlines

Digital marketing agencies are exceptional at setting up things to take on their client’s marketing challenges. It is crucial because the competition is getting fierce every day, and you cannot let your marketing strategies slow you down. Digital marketing agencies are excellent at managing their resources, and thus you will be meeting your deadlines without a problem. Let the agency worry about deadlines for your Instagram account so you can work on employee training.

Keep reading!

Believe it or not, digital marketing is immensely powerful and can take your business to a whole new level. But, you can only leverage it if you hire the right online marketing agency. If you are looking for a digital marketing agency you can trust, always know that we are just a call away. Connect with us today, and we will set things up for your business! Loved reading this post? Don’t forget to check out other informative posts on the blog!

Do what you do well!

No matter what you do or the service you offer, you need to focus on that. So if you own a restaurant you need to be focusing on food quality and customer service. You don’t need to be worrying about keywords on your website and making adjustments or posting your lunch special. Let Giraffe Marketing help you leverage time.

Must Read:

GEO Fencing- Targeted Marketing

June 30, 2021 by Edwin Gerace

Finding the right person in marketing is very important.  
Hence mobile targeted ads are paramount to success.  

GEO Fencing / Targeted Marketing / GPS Targeting

GEO Fencing - GPS Marketing with Giraffe Marketing

GPS Targeting

Mobile targeted ads are GPS-based.  This allows you to reach your consumer based on their specific location using the GPS information gathered from their device.  Examples of the targeting would be serving ads to apartments to get in front of renters.  Another would be targeting the home and garden section of lowes for a nursery.  You as well can do a radius search around a specific address or venue. Mobile targeting is compatible with 92% of smartphones. The average consumer spends 5 hours a day on their mobile device.  3 out of 4 consumers complete an action after receiving a message when approaching a specific location. 53% of shoppers visited a retailer after receiving a location-based message. (sourced by Bussiness2Community)

Benefits of GPS Targeting

The benefit to Mobile targeting ads is that you are able to put your message in front of them at a specific time and place.  You can drive future shoppers to your location by being in front of them when they are doing an activity that would lend them to visiting you.  An example would be Honda putting a targeted campaign together targeting Ford and Kia parking lots, to lure buyers to Honda.  This is a marketing technique that can drive traffic to your site.

Types of GEO Targeting

GPS / real-time targeting is serving ads to consumers based on a predetermined location.  So you are serving ads in real-time based on their GPS location.  Let’s be clear we are not talking about forced ads.  We are saying that due to the location of the consumer we have the ability to serve ads if they are on their phone and are using apps or surfing the internet.  Not 100% of the users in that defined area will be getting ads pushed to their phones.   

Historical GEO 

Historical targeting allows you to find consumers that have been ( last 12 months)  to a specific location over a predetermined time and then deliver the ads to the consumer.  Using behavior that historically leads to another event is how this is used the best.  For example, a Realtor might do Historical GEO on high-end jewelry stores or wedding dress boutiques to find prospective homebuyers.  There are an estimated 1.3 billion unique devices that are available to serve ads on currently.  There are roughly 600,000 different applications on which to serve ads.  

Tracking GEO 

You have the ability to track how many people saw your ad which is impressions and that is the basis of your purchase.  So you can control how many times your ad appears based on your budget.  Then you should be given the number of clicks that are a result of that campaign.  Depending on who is managing the campaign you have the ability to see where they go on your site and how long they stay.  Those two metrics are very important.  Edwin at Giraffe Marketing can help you set that up so that you are utilizing all metrics to judge success.   Reach out to Giraffe Marketing for more information about tracking your GEO campaign.

Conversions for your GEO 

Another tracking and metric to use is conversion zones.  Many marketing campaigns offer this if they don’t talk with Giraffe Marketing ASAP.  A Conversion zone is basically the best way to judge effectiveness.  So consumer X sees your ad for real estate about a new home community while at Starbucks.  Consumer X drives to the new community.  Now on the back in we are able to track that Consumer saw the ad and took action.  With that being said, understand that if the sales manager goes to Starbucks and then to work he is counted.  If the consumer sees the ad and calls the husband to go look at a home he is not counted.  So take this conversion zone as you see fit.  But it will show that there is a correlation between seeing the ad and not.  

If you are ready to make your mobile advertising campaign even more effective, or need to add mobile to your current digital advertising, contact us today.

How to Reopen Your Small Business Amid the Pandemic

June 25, 2021 by Edwin Gerace

Your Small Business Amid the Pandemic

Weathering the pandemic hasn’t been easy for anyone, especially those who operate small, local businesses. The pandemic forced the shutdown of small retail stores, nonessential services, and other businesses across the country, and owners are still trying to get back on their feet. So are you finally ready to reopen? Here are some tips and resources to help you prepare for a strong comeback! 

But before that, make sure to reach out to Edwin of Giraffe Marketing to get a huge leg up over your competition! 803-609-7653

Protect Your Financial Health

Small businesses everywhere are struggling with the financial impact of the pandemic. If funds are tight right now, make sure you prioritize financial planning before reopening.

  • Consider working with a financial advisor for guidance and advice regarding your current financial position.
  • Incorporate your business in SC to shield your personal assets from lawsuits and overdue business debts.
  • Look for ways to cut business costs as you get back up and running.

Is Your Business Ready to Reopen?

Your business may be ready to open to the public if your regional laws allow it and you have taken steps to protect everyone from illness.

  • Check the mandatory closures and stay-at-home orders issued for your region before opening.
  • Create a plan to protect your customers and staff from getting sick or spreading the virus.
  • Consider adapting your products or services to better align with changing consumer behavior under the pandemic.
  • If you run a restaurant, reconfigure your floor plan to allow for social distancing.

Your customers need to know that their health and safety are your top priority, so be sure to communicate what you’re doing to protect everyone.

  • Let Giraffe Marketing produce engaging content to stay connected with your customers through social media and your website during business shutdowns.
  • Anticipate the changing needs of your customers by paying attention to feedback.
  • Get involved in local initiatives and find ways to be more active in your community.

Build Trust With Customers

No small business owner was prepared for the pandemic. If you’re struggling to make ends meet right now, you’re not alone. Thankfully, many businesses are finally able to reopen and welcome customers back, even if things aren’t quite business as usual. Keep looking to the future and you will get through this!

Having a Social Media Strategy Is the only strategy.

May 13, 2021 by Edwin Gerace

Social Media Digital Strategy is almost mandatory

Giraffe Marketing offers Social Media coaching for Planning and, lastly, Execution.  Let Giraffe be your digital partner in social media

The most used digital marketing tool is now becoming Social Media Marketing. It is basically the use of social media platforms to connect with desired prospects. You can connect with your audience to build a brand. As well as increase sales, and if it is the case, also drives website traffic. The main social media platforms at the moment are TikTok, Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn. The consumer is going to the internet before going to the yellow pages. The consumer is going to Facebook before calling the better business bureau.

Nowadays, digital marketing is an essential aspect of the business. Think of digital marketing as your virtual storefront. Still, just like everything else, it constantly changes and evolves. It was so using different strategies that take advantage of all the new tools available. So just as your store changes you must change and adapt to the moving target of consumer attention.

Some benefits of using digital marketing are:

  • You can save more money than with traditional methods
  • You can get to know your audience
  • You can track responses
  • You can reach a global marketplace
  • You can interact with your prospects

Need for a Social Media Plan / Strategy

Giraffe Marketing offers Social Media coaching for Planning and, lastly, Execution.  Let Giraffe be your digital partner in social media

The list of reasons why an effective social media marketing strategy or plan is necessary is endless and keeps growing daily, but let’s mention just some of them:

  1. Customers are active on social media: The most you connect with your audience, the more likely you are to have new customers. Technology has developed an atmosphere of easy access and use for people. Allowing them to exchange information on their own terms and conditions. Letting them decide how to contact you.
  2. Build Brand Awareness: Social media accounts for your brand will be helpful for your brand when used daily, being able to generate a large audience for your business in no time. This kind of channel makes it easier for a customer to find you and communicate with you. And secondly, increases their satisfaction and they’re royalty.
  3. Give room for innovation: A plan that’s consistent with the objectives of your business will make easier the process of building and creating content. It will resonate with your audience, giving you the chance to refine the quality of the material and think in a creative yet effective social post. You can include interactive resources available to generate more engagement with your audience.
  4. Engagement: Social media opens a dialogue for quick relationship building and customer loyalty. It’s critical to design and establishes new ways to communicate with your audience, so they get to feel more and more involved.

Content Calendar for your Social Media Plan / Strategy

Giraffe Marketing offers Social Media coaching for Planning and, lastly, Execution.  Let Giraffe be your digital partner in social media

The content calendar is the most common, used, and effective tool that can help you when you are creating or establishing a strategy.

This will help you plan ahead of the content and the post you will be publishing on social media. It may sound a bit overwhelming at first, but organizing your content is key when designing a social media marketing strategy, and will bring you tons of benefits. Let’s not freak out planning your content does not have to be rocket science and you can do it from the easiest way, which is through the use of templates available online or designing from scratch.

One of the benefits of using a content calendar for your brand is that it’ll help to post constantly. There’s no other option to growing organically on social media than being constant, keeping your brand giving the customers content they can consume and interact with. As obvious as it may seem, another perk is the time you’ll be saving when defining things in advance; this will also allow you to post better content on your accounts since you’ll have the time to talk and don’t miss out on important events.

But most importantly, a content calendar will help you check the content and quality of the information you’re constantly giving to the people, so you can make sure it fits and helps your brand to accomplish the desired goal, matching with the social media strategy you’ve designed.

Planning is a necessity.

Planning is a necessity

Giraffe Marketing offers Social Media coaching for Planning and, lastly, Execution.  Let Giraffe be your digital partner in social media

There are multiple reasons why you need a social media marketing plan. Still, it’s important to mention that, without it, you and your team will find themselves posting information with no particular order, giving a messy first impression of your business.

A huge part of designing and defining your marketing strategy on social media is to know which platforms you’re going to be using, according to the results you want for your brand. It’s important to know this because a brand can have a presence on every platform, or either you can define and select just a few of them.

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

Whether you are just starting out your business or you want to expand and grow, you must have a plan. Your marketing calendar, digital plan, your campaign strategy are your blueprint for success. You must be willing to have a plan that is either 3 months or 6 months or 12 months. Then you need to evaluate those plan’s success. By having a plan you are creating goals that you can achieve.

A massive part of designing and defining your marketing strategy on social media is knowing which platforms you will use according to the results you want for your brand. It’s important to know this because a brand can have a presence on every platform, or you can define and select just a few. There used to be just one dominant social planner, Hootsuite, and it was free, now that the planning business has become very lucrative. So if you manage one account, and your platform is Facebook and Instagram, use the Facebook Business planner. It is easy and FREE. If you are like me and managing multiple accounts and platforms, you must choose one that fits your style and needs. I like Social Pilot and it works for what I need, and yes they all have their flaws.

Set your goals out of reach but not out of sight.

By Edwin Gerace

Popular Question: SEO or SEM? 6 Factors to Make a Better Decision

May 11, 2021 by Edwin Gerace

Find it difficult to choose between SEO and SEM? Make a better decision using these six critical factors. Keep reading to solve the SEO Vs. SEM dispute

Introduction

SEO or SEM – that’s the question! The dispute has intrigued the online marketing community for over a decade, and it’s time we set things straight. This post will share some of the most critical factors that will help your small business make a better decision. So without wasting any more time, let’s get cracking!

Why does SEO matter?

Search Engine Optimization or SEO matters because Google receives more than 66,000 searches per second every day. Small businesses should invest heavily in SEO since 93 percent of all customer journeys begin with a search engine! Most importantly, companies worldwide receive a staggering 40 percent of their revenue through organic search traffic.

Why does SEM matter?

Search Engine Marketing or SEM gets you what SEO can’t – instant results! 64.6 percent of customers that are looking to make a purchase will click on Google Ads. Businesses that can land their ads on the top 3 paid advertising spots enjoy 46 percent of the clicks! Now that we know why both SEM and SEO matter, let’s figure out how these two online marketing strategies differ.

6 SEO Vs. SEM Factors to Consider in 2021

  1. Result placement

SEM campaigns allow you to choose the ad placement on a search engine or a website. The placements generally have an ‘ad, sponsored’ designation mentioned over them. 

When you run SEO campaigns, the website link is displayed in the organic results, i.e., in sections like featured snippets, people also ask, and regular results. SEM results are displayed along with ad extensions like CTA, phone number, site links, and more.

  1. Result visibility

The results of SEM campaigns are only visible to the target audience you specified while creating the ad campaign. You get to choose the demographic and the search terms you want your ads to show against. SEO results, although can be optimized for keywords, are open to every internet user.

  1. Cost of campaign

SEM costs more than SEO since the former is a paid advertising strategy. The ads are displayed on paid search placements, and you are charged every time an internet user clicks on the ads. You don’t need to break your bank to run an SEO campaign. But, there might be expenses related to content production and optimization.

  1. Time to deliver

The difference between the time taken to deliver results is massive. SEM campaigns provide results as soon as you make the campaign live. On the other hand, SEO campaigns might take up to a few weeks or months to start showing results.

  1. Value with time

SEM campaigns run only till your ad budget doesn’t run. Pull the plug off of the ad budget, and your SEM results will begin to dry up. SEO campaigns might take time to deliver, but the results will last for years on end.

  1. Click-Through Rate

Lastly, it all comes down to the CTR you get through these campaigns. To be frank, SEO can give you better CTR than SEM if you can get your website to rank on the top of the first SERP. If your SEO results are not on the first page, SEM can deliver a better CTR.

Keep Reading!

There you have it. We have shared some of the most important factors that will help you make a better decision. If you are still confused and don’t know how to approach Search Engine Marketing, our friendly marketing professionals would love to help. At Giraffe Marketing, we value our customers and offer the marketing services that your small business needs. Connect with us today!

Other blog Posts

SEM Stratagies

SEM and SEO

Website Security

March 22, 2021 by Edwin Gerace

Website Security Facts and Must-Have Steps for Your Small Business

You’ve just launched a brand new website for your business. It’s sleek, user-friendly, and already bringing in more traffic. Maybe you even thought about SEO to attract even more customers, but have you also thought about how to secure your new website? If not, you could be putting your entire business at risk.

You already know you can find valuable marketing resources on the Giraffe Marketing website, but you can also find guides like this to boost your website’s security. 

First Some Frightening Statistics 

Do you know how much the average cybersecurity breach can cost a small business just like yours? In 2019, the average was right around $200K for a single security incident. That’s a huge loss for just about any business and many of those impacted ended up going under completely. 

Even more frightening is that more than 50% of all small businesses experience some sort of breach within a year. You could get lucky and end up in the other half, but why risk it? Instead, you can give yourself some peace of mind by taking simple steps to secure your website and any other source of data for your business. Keep on reading to find out how. 

Now Some Practical Security Solutions 

Take one look at cybersecurity reports like the one linked above and this one, and you may have trouble sleeping at night. While the reports are unsettling, you need to know that preventing attacks that could sabotage your small business doesn’t have to be complicated. 

Perhaps the most practical and stress-free solution is to find a freelancer who can take charge of your website’s security and put your mind at ease. There are countless cybersecurity data protection professionals waiting on job sites, so you can find the freelance help you need. If you’re not sure where to start, try reading through reviews and comparing individual rates. 

Until you can find and hire an experienced freelance cybersecurity pro, there are simple steps you can take to add basic security to your website. Add SSL certificates and web application firewalls(WAFs), and then be sure to use antimalware software for added protection. 

Tips to Keep Cybersecurity Costs Low 

By now, it should go without saying that budgeting to protect your small business website is a worthwhile investment. Remember, a single security instance could leave you with hundreds of thousands of dollars in damages. So if you have to spend a few hundred or thousand to hire a freelancer or add security layers, that’s a small price to pay in comparison. 

You should also note that hiring a freelancer (also known as a contract employee) is indeed one of the most recommended ways to save money on cybersecurity. Freelancers usually come with their own equipment and supplies, which offers quite a bit of savings. You are also paying on an as-needed basis and you won’t have to worry about potential lawsuits or costly training. 

One last tip for minimizing the costs of securing your website is to keep your passwords to that site secure and to make sure any staff members with access are properly trained. These security best practices shouldn’t cost you much, but they could end up saving your business. 

Triage Steps to Take After a Successful Attack 

Preventing cybersecurity issues is like trying to prevent any other emergency. Your best line of defense is to be prepared and put proper security measures in place. Having said this, there is no way to fully prevent a hacker from successfully targeting your website. After all, even major corporations and government institutions have fallen victim to cybersecurity attacks. 

This means if you want to be fully prepared, you need security measures and a recovery plan in place. If you suspect a breach, stop using your website ASAP. You’ll also need to let your customers and/or employees know if their information was accessed during the attack. 

Securing your small business website isn’t just an option. It’s a necessity if you want to protect your business from profit losses. A cyberattack could even sink your entire business, so take the steps needed to keep it secure and keep your business going strong for years to come. 

Giraffe Marketing LLC can help small businesses with their digital marketing needs. Call us today at 803-609-7653 or visit our website to schedule a digital audit.

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